TOP AFFILIATE NETWORKS & MEDIA TO PARTNER WITH IN 2021
In -depth revi ew of the most popul ar pl a tforms & medi a to promote you r ca si n o a n d sp orts b etti n g web si te. Feb rua ry 2021
P o w er ed b y
01 Introduction
02 B2B Affiliate networks
03 B2C Affiliate networks
04 How to choose your affiliate software
05 Conclusion
I N T R O D U C T I O N
INTRODUCTION In thi s revi ew, y ou wi l l fi nd an i n-depth anal y si s of the m ost popul ar i Gam i ng network s. We hi ghl i ghted two categori es of such pl atform s. The fi rst ones are busi ness to busi ness pl atform s, i ntroduci ng affi l i ates to operators. The sec ond ones are affi l i ate network s, prom oti ng y our websi te and getti ng com m i ssi ons. F or an i Gam i ng operator, ei ther one of these two categori es of affi l i ate pl atform s i s of hi gh i nterest. If y ou are m anagi ng an onl i ne casi no, a betti ng websi te, or both, thi s revi ew wi l l m ake i t easy for y ou to fi nd the best websi tes.
1
• P rom ote y our gam es • Create brand awareness • P ush y our bonuses and prom oti ons • F i nd rel evant pl ay ers
I N T R O D U C T I O N
81% of advertisers & 84% of publishers in the U.S. have turned to affiliate marketing Affi l i ate m arketi ng i n the i Gam i ng i ndustry has becom e a trustabl e m arketi ng channel , wi th pl enty of opportuni ti es. PartnerMatri x ’s data, based on 6 0 ,0 0 0 + gam bl i ng affi l i ates, shows that the average CPA offer i n the i Gam i ng i ndustry vari es around $ 5 0 -1 0 0 per acqui si ti on. These num bers are based on the fact that the return on i nvestm ent i n i Gam i ng i s very hi gh.
2
I N T R O D U C T I O N
Search interest in “affiliate marketing” is up over 200% since 2015 Pay parti cul ar attenti on to the traffi c , regi ons and l egi sl ati on whi l e check i ng an affi l i ate’s websi te and i ni ti ati ng a partnershi p. We tri ed to gather al l the i m portant i nform ati on that can hel p y ou understand the partnershi p m odel s of each pl atform . Enjoy !
3
B 2 B P L A T F O R M S
Target audience: Casino, Betting, Websites, Affiliates Organic visits: 20K+ Price: Free & paid options
B2B PLATFORMS
Website: www.gpwa.org
GPWA GAMBLING PORTAL WEBMASTER ASSOSIATION 2000 Gam bl i ng P ortal Webm asters Assoc i ati on (GP WA) i s dedi c ated to hel pi ng i ts m em bers suc c eed i n the onl i ne g am i ng i ndustry. The GP WA was founded i n 2 0 0 1 to provi de affi l i ate m em bers wi th the m eans to c ol l aborate wi th other onl i ne g am i ng affi l i ates around the worl d and to streng then rel ati onshi ps wi th affi l i ate program s. GP WA has around 1 5 ,0 0 0 i ndustry m em bers.
2001
... 2018 2019 2020
4
2021
B 2 B P L A T F O R M S
B2B PLATFORMS 15.000 members
As a m em ber, y ou' l l fi nd i t easi er than ever to bui l d produc ti ve rel ati onshi ps wi th l i ke-m i nded i ndi vi dual s - i ncl udi ng m any of the i ndustry ' s top gam i ng portal webm asters - and m ake contacts across al l sectors of i Gam i ng i ndustry. Mem bers rec ei ve ac c ess to l i vel y and i nteresti ng di sc ussi on forum s pl us a free subsc ri pti on to the GP WA Ti m es Mag azi ne and the GP WA Ti m es Week l y N ewsl etter c overi ng i ndustry news of parti c ul ar i nterest and c onc ern. You al so c an c hoose pai d sponsorshi p and m any other opti ons to prom ote y our c om pany ac ross GP WA websi te and brands.
5
Since 2001
2K+ Organic visits
Free & paid options
B 2 B P L A T F O R M S
B2B PLATFORMS AFFPAPA AffP apa i s a di rectory for operators, where they can l og i n and search for affi l i ates based on thei r preferred GEOs, product ty pes, com m i ssi on m odel s, m onthl y vi si tors, etc. L ook i ng for hi gh -qual i ty traffi c ? Get i n contact wi th AffPap. • AffP apa.c om i s an ul ti m ate extensi ve di rectory dedi cated to i Gam i ng affi l i ates and operators
Target audience: Operators, affiliates Price: Affiliates - Free, Operators - €700 (Standard)
Organic visits: 6K+ Website: www.affpapa.c om
Find narrow-niche affiliates
Promote your brand
• Both parti es are brought together to faci l i tate one-on-one col l aborati on • Advanc ed tool s and fi l ters for swi ft searc h of affi l i ates and operators wi th the best deal s.
6
Optimize networking
B 2 B
B2B PLATFORMS
P L A T F O R M S
AFFILIATE GUARD DOG
7
Affi l i ate Guard Dog i s one of the pi oneers of the i Gam i ng affi l i ate i ndustry. They proved thei r effi ci ency i n bri ngi ng a strong i Gam i ng com m uni ty, and by hel pi ng com pani es sol ve certi fi cati on and other i ssues easi er and faster. Affi l i ate Guard Dog i s an i Gam i ng -centri c affi l i ate portal geared towards protecti ng affi l i ates and hel pi ng qual i ty program s connect. AGD al so supports bri ngi ng real certi fi cati ons to Casi no Affi l i ate Program s. AGD accom pl i shed thi s by i ntroduci ng thei r own brand of certi fi cati on that rel y sol el y on veri fi abl e m etri cs that i ncl ude: Affi l i ate-F ri endl y Term s and Condi ti ons, P ay m ent of Affi l i ate Com m i ssi ons on ti m e, Responsi veness to Affi l i ate needs, and casi nos that are not consi dered Rogue by the i ndustry -l eadi ng Casi nom ei ster™ .
Target audience: Operators, affiliates
Price: Free with paid options Organic visits: 20K+
Website: www.affiliateguarddog.com
Own brand of certification
Big number of industry representatives
Active forum
A F F I L I A T E
Target audience: Operators, affiliates Organic visits: 15K+
AFFILIATE PLATFORMS
Price: Free Website: www.bojoko.com
BOJOKO
P L A T F O R M S
Bojoko c onnec ts pl ay ers wi th onl i ne c asi nos. Here, i Gam i ng enthusi asts and casi no fans can share thei r casi no stori es: • Casi nos create free l i sti ngs on the websi te. • Both parti es are brought together to faci l i tate one-on-one c ol l aborati on Filter and compare gambling sites
Read reviews from 28,000+ members
Play safely on UK & US-licenced sites
8
• Then they rate and revi ew thei r experi ence. • Casi nos benefi t from control l i ng and devel opi ng thei r brand. Bojoko hel ps y ou c hoose the best onl i ne gam bl i ng si tes l i cenced i n the UK, and just recentl y i n the US A. Use sel ecti on tool to pi ck a safe and trustworthy pl ace to gam bl e.
A F F I L I A T E
Target audience: Players, affiliates
AFFILIATE PLATFORMS SLOTSCALENDAR
P L A T F O R M S
Promote your slots
Mark them in the calendar
9
Organic visits: 50K+
Notify players when a game becomes available
Price: Different paid options Website: www.slotscalendar.com
S l ots Cal endar fi nds out when the gam es wi l l be l aunched and add them to the cal endar. Then they try to get a dem o versi on of the gam e. Once they have that, they wi l l pl ay i t and see how i t work s. F rom that poi nt on, they wi l l be abl e to gi ve y ou speci fi c detai l s about that gam e l i ke software provi der, RTP, reel setup, vol ati l i ty, juri sdi c ti on, devi c es, and even bet l evel . And al so a com pl ete revi ew that i ncl udes how to pl ay the gam e, how to tri gger bonus features, why pl ay i t, jack pot i nform ati on, etc. You can prom ote both y our sl ots and casi no brand on the websi te. Di fferent partnershi p ty pes offer l i sti cl es, rati ngs, m enti ons, banners, and num erous m arketi ng opportuni ti es. On top of the gam es and bonuses, S l ots Cal endar al so have revi ews for casi nos. They m ake sure to check out both new casi nos and establ i sh ones to see what they can do.
A F F I L I A T E P L A T F O R M S
Target audience: Players Organic visits: 260K+ Price: Different paid options Website: www.askgamblers.com
AFFILIATE PLATFORMS ASKGAMBLERS
An award-winning website, with over 10 years of experience.
Ask Gam bl ers i s another bi g affi l i ate portal that provi des opportuni ti es to prom ote y our brand. On the websi te, y ou wi l l fi nd the l atest i nform ati on on onl i ne casi nos, i ncl udi ng the best casi no revi ews and rati ngs by both our team of experts and real casi no pl ay ers. Ask Gam bl ers i s a m ul ti pl e award -wi nni ng websi te, wi th over ten y ears of experi enc e. • Prom ote y our onl i ne casi no • Reach around 8 0 ,0 0 0 m em bers • J oi n forum and becom e part of l oy al ty program
10
A F F I L I A T E P L A T F O R M S
Target audience: Operators, players, affiliates Organic visits: 9K+ Price: Different paid options Website: www.bettercollective.com
AFFILIATE PLATFORMS
Global Presence
BETTERCOLLECTIVE
User Driven
Innovative Core
Better Col l ecti ve i s a sports betti ng m edi a group that devel ops educ ati onal pl atform s wi thi n the i Gam i ng i ndustry. Through thei r produc ts, they ai m to m ake sports betti ng and gam bl i ng entertai ni ng, transparent and fai r for the gl obal network of onl i ne bettors. The m ajori ty of the group revenue i s generated through affi l i ate m arketi ng. You c an bec om e part of an affi l i ate program and prom ote y our brand through Better Col l ec ti ve m edi a c hannel s.
11
A F F I L I A T E P L A T F O R M S
Target audience: Players Organic visits: 260K+
AFFILIATE PLATFORMS
Price: Pay on performance Website: www.affiliatefuture.com
AFFILIATE FUTURE Effective marketing solution through affiliate networks & tools.
Affi l i ate F uture provi des adverti sers wi th an effec ti ve m arketi ng sol uti on through i ts affi l i ate network and tool s. AF del i vers m i l l i ons of transac ti ons per m onth to hundreds of adverti sers from S ME’s to m ajor brands. AF operates on a pay -on-perform anc e basi s, gi vi ng adverti sers a l ow ri sk envi ronm ent to grow thei r onl i ne busi ness wi th the abi l i ty to ac hi eve an exc el l ent ROI. S earc h through the l arge range of adverti sers and appl y for the program m es whi c h wi l l be attrac ti ve to y our websi te vi si tors. N ext c hoose the ad form at y ou woul d l i ke to di spl ay the advert and attach the rel ated uni que trac k i ng c ode to y our websi te. Usi ng the AF Dashboard m oni tor y our sal es to opti m i se y our c onversi on.
12
A F F I L I A T E P L A T F O R M S
Target audience: Players Organic visits: 8K+
AFFILIATE PLATFORMS
Price: Free Website: www.betonvalue.com
BETONVALUE Quality traffic for your sp orts betting website BetOnVal ue provi des thei r vi si tors wi th the best possi bl e i nform ati on on odds avai l abl e any where on the Internet. W i th abi l i ty to c hec k and c om pare odds from 1 6 5 book m akers and betti ng exc hang es from ac ross the g l obe, they have an i m pressi vel y targeted user base for hi gh qual i ty traffi c . We have a wi de range of tool s and features to prom ote y our betti ng websi tes.
13
C O N C L U S I O N
CREATE A STRONG NETWORK Affi l i ate m arketi ng i s based on network i ng: • F i ndi ng the ri ght partners • Creati ng benefi ci al deal s • P ushi ng y our produc t through trustabl e c hannel s Most i m portantl y, now y ou k now what cri teri a to pay attenti on to and how to fi nd those affi l i ates that y ou need. But i f we want to succeed i n affi l i ate m arketi ng, we shoul d forem ost have a powerful and secure software.
P artnerMatri x i s equi pped wi th up -to-date m arketi ng tool s, m ul ti currency pay m ent sy stem i ncl udi ng cry pto, unl i m i ted support and m odern AP I i ntegrati on sol uti ons.
14
A F F I L I A T E P L A T F O R M S
15
PARTNERMATRIX AFFILIATE SYSTEM P artnerMatri x i s the essenti al affi l i ate tool for y our onl i ne and offl i ne m arketi ng strategy. Get m ore traffi c, m ore sal es, and total control over y our affi l i ate cam pai gns usi ng just one hi ghl y custom i zabl e affi l i ate software pl atform desi gned for casi no and sportsbook operators. Create, m anage, track and anal y se y our affi l i ate m arketi ng program s
API-dri ven real -ti m e reporti ng and user acti vi ty
Autom ated or m anual pay m ents
F l exi bl e m ul ti -ti ered affi l i ate com m i ssi on m odel s
F l exi bl e m ul ti -ti ered affi l i ate com m i ssi on m odel s
Dedi cated ac c ount m anagem ent
F ul l y adaptabl e for di fferent m arkets and regi ons
F eature-ri ch track i ng and S tati sti cs (S 2 S , Dy nam i c IDs)
Integrates wi th 3 rd party gam i ng pl atform provi ders or products
Com prehensi ve affi l i ate/agent track i ng and stati sti cs
Mul ti -l evel user ac c ess wi th di fferent securi ty l evel
P A R T N E R M A T R I X
PARTNERMATRIX AFFILIATE SYSTEM
F OL L OW US ON VIS IT OUR W EBS ITE Every m atri x.c om /partnerm atri x W RITE US AN EMAIL https: //bi t.l y /3 qRRIL F
16