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world’s hottest markets in 2023 - 2024
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Our Slot Trumps Player Behaviour Reports, in partnership with iGaming Business, are a must-read series of datadriven insights* into the world’s most talked about online casino markets as seen through the eyes of players. Within each snapshot you will gain access to market intelligence that will shape your strategy to either launching or growing market share in each territory, including data on the country’s most popular games, themes, volatility, mechanics, features, and providers alongside a detailed breakdown of wagering behaviours. *EveryMatrix in-house data on SlotMatrix content portfolio in Brazil, Romania, and Greece. Brazil: top 1903 slots by number of rounds, June-August 2023. Romania: top 1890 slots by number of rounds, July-October 2023. Greece: top 1865 slots by number of rounds, November 2022 - 2023.
‘The Slot Trumps Player Behaviour Report is our way of helping industry professionals. Being the largest casino aggregator present in numerous regulated markets, and to celebrate our 15th anniversary, we are sharing our insights into player behaviour in an era where personalisation is vital.’ Stian Enger Pettersen, CEO Casino, EveryMatrix Slot Trumps: Exclusive online casino player behaviour data World’s hottest markets in 2023 - 2024
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IN THIS REPORT 1. Brazil, Romania and Greece player behaviour data 2. Brazil, Romania and Greece comparative player behaviour data 3. Brazil, Romania, and Greece dominant players segments 4. Effective bonus strategies to reward Brazil’s ‘thrill seekers’ 5. Boosting the gaming experience for Romania’s classicslots fans 6. Optimum strategies to engage Greek players within a changeable regulatory market
Brazil, Romania and Greece Player Behaviour Data
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Slot Trumps: Exclusive online casino player behaviour data World’s hottest markets in 2023 - 2024
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Brazil, Romania and Greece Comparative Player Behaviour Data TOP GAME THEMES
BRAZIL
ROMANIA
GREECE
Fruits 21%
Fruits 17.6%
Animals 10% Fantasy 7% Fruits 6% Classic 17.2%
Animals 15% Classic 13.6%
Animals 17.1% Other themes 77%
Other themes 44.7%
The Brazilian market is rather fragmented in terms of slot themes.
Romanian players are more attracted to classic-themed slots.
Other themes 53.8%
Greece is a classical market in terms of preferred slot themes.
COMPARATIVE INSIGHTS Classic themes are preferred across the Balkans, as these markets were and in some cases are still dominated by the Balkan slot providers. Slot Trumps: Exclusive online casino player behaviour data World’s hottest markets in 2023 - 2024
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TOP BONUS FEATURES
BRAZIL
ROMANIA
GREECE
Free Spins 30% Free Spins 50% Free Spins 60% Buy Feature 25%
Bonus Features 25% Jackpots 20% Other 45% Buy Feature 15% Bonus Features 15% Other 10%
Other 5%
Free spins boost game sessions by 74%.
Buy features boost average bet by up to 16.5x.
Free spins within 60% of top 20 games. Buy bonuses are not permitted.
COMPARATIVE INSIGHTS One of the most common bonus features in slots, Free Spins, ranks highest in Greek and Brazilian players’ preferences. However, this feature is 10% more frequent in top slots in Greece.
Slot Trumps: Exclusive online casino player behaviour data World’s hottest markets in 2023 - 2024
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AVERAGE BET
BRAZIL
ROMANIA
GREECE
€1.04
€2.59
€0.79
8x higher average bet for 3 High volatility games in top 20.
14x and 16.5x higher average bets for 2 games with Buy Features in top 20.
Only 20% of top 20 games have average bets over 1 Euro.
COMPARATIVE INSIGHTS Average bet in Greece is approximately 20% less than in Brazil. In Romania average bet almost 2.5x higher than in Brazil. Romanians spend 3 times more per spin than Greeks.
Slot Trumps: Exclusive online casino player behaviour data World’s hottest markets in 2023 - 2024
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GAME SESSIONS
BRAZIL
ROMANIA
GREECE
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avg. sessions / player average bets / session
COMPARATIVE INSIGHTS Romanians place approximately 50% more bets per session than Brazilians and approximately 30% more bets per session than Greeks. Greek players’ average game sessions are higher than Brazilian and Romanian players across a 90 days timeslot. A Romanian player places considerably more bets during each gaming session than their counterparts in Brazil and Greece.
avg. sessions / player average bets / session
‘What I found to be most interesting is that games that perform well in Europe and North America benefit from the same popularity in Brazil.’ Stian Enger Pettersen, CEO Casino, EveryMatrix
Slot Trumps: Exclusive online casino player behaviour data World’s hottest markets in 2023 - 2024
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Brazil, Romania, and Greece Dominant Players Segments BRAZIL ‘Thrill seekers’ - those that prefer medium-to-high volatility games – represent the dominant player segment in Brazil, with 56% of the most played games in our findings featuring in this volatility category. This segment of players is drawn to the rush and excitement of games and connected tournaments and rewards that keep them on the edge of their seats. ROMANIA Comparatively, Romania consists of a blend of Classic slot fans and Bonus Buyers. On one side you have those that are drawn to classic themes and land-based games that have been converted online, while on the other you have players who are drawn to Bonus Buy features who generate larger than average bets of up to 16.5 times the average bet across a select number of popular titles.
Slot Trumps: Exclusive online casino player behaviour data World’s hottest markets in 2023 - 2024
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GREECE Greek players are also classic slot fans, but Greece is the first market analysed in our Slot Trumps Player Behaviour Report where we have seen regulation impact online casino player behaviour. Although conditions both for players and the industry have improved, the Greek government increasing the stake limit from €2 to €20 in 2022, player behaviour is still conditioned by regulatory requirements and is evident within our findings. For example, Greek players cannot access ‘Buy features’, the max bet cap influences in-game bonus features as well as average bet levels of €0.79 per spin, while only 20% of the 20 most played games have an average bet of more than €1.
Slot Trumps: Exclusive online casino player behaviour data World’s hottest markets in 2023 - 2024
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Effective Bonus Strategies to Reward Brazil’s ‘Thrill Seekers’ In the 15 years since EveryMatrix was founded we have gained the knowledge that there is no single recipe for success when it comes to tailoring fun experiences for ‘thrill seekers’, but that a combination of interconnected features is proven to keep players entertained and engaged. Below are our top recommended optimum strategies for brands launching in Brazil and/or for those looking to offer a more compelling experience for their customers.
1. Jackpots: creating configurable jackpots for any game and provider, such as progressive, cross-domain, or timelimited jackpots adds an extra layer of excitement for ‘thrillseeking’ players 2. Tiered Challenges: designing player journeys sprinkled with challenges and unlocking rewards maximise the fun for your players 3. Tournaments: organising tournaments with real-time leaderboards for casino, sports, or cross-verticals is proven to attract more loyalty from your players 4. Prize Wheels: engaging players with prize wheels offering complimentary rewards is the key to keep your audience entertained Read more on how to engage Brazilian players
Slot Trumps: Exclusive online casino player behaviour data World’s hottest markets in 2023 - 2024
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Boosting the Gaming Experience for Romania’s Classic-Slots Fans In global terms online casino in Romania is relatively young, regulating in 2010 and establishing a regulatory body three years later. Previously the land-based market was the go-to source of real-money entertainment. Players today, however are increasingly demanding more experiences for their money, so how can you find the right balance between catering to an audience who will always enjoy classic content while also providing additional layers of excitement and boosting retention and revenues?
By offering them the thrill of land-based features in the digital world through products that mimic local, traditional gaming hall jackpots. For example, our JackpotEngine enables operators to create fully configurable jackpots for any games across all casino providers. The ability to add this layer to classic content can be a game-changer with operators able to re-create the look and feel of land-based jackpots, while: • segmenting players, • configuring winning probability, seed amounts, winning cap, and contribution distribution, • accessing real-time monitoring and reporting of jackpot transactions. Read more on how to engage Romanian players
Slot Trumps: Exclusive online casino player behaviour data World’s hottest markets in 2023 - 2024
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Optimum Strategies to Engage Greek Players within a Changeable Regulatory Market Without question, in markets such as Greece, having a firm grasp of the regulatory issues and ensuring you are compliant is vital.
Our CasinoEngine productivity platform, for example, enables operators to take full control of the gameplay window on both desktop and mobile, offering quick deposit buttons, RG notifications, progress bars, leader boards, and more with just one click.. This is also fully supported with precise and realtime reporting. For example, once a game is launched CasinoEngine allows operators to retrieve wallet and detailed session data such as: • • • •
gambling notification interval (e.g. 5 mins), session times (e.g. 10 min), session information (stakes/winnings), user info (e.g. user balance, country of residence).
Lobby management goes together with localisation and is vital in a market such as Greece where conditions and trends change quicker than most, therefore integrating an aggregation offering supported by a flexible and highly efficient platform that allows operators to fully control and personalise their offering is a must. Read more on how to engage Greek players
Slot Trumps: Exclusive online casino player behaviour data World’s hottest markets in 2023 - 2024
What’s next in Slot Trumps player behaviour report series? THE MARKET WITH THE LOWEST AVERAGE BET IN THE SERIES: COLOMBIA.