Every Model Magazine | Spring 2012

modelling

FASHION

PHOTOGRAPHY

CATWALK

HEALTH

Know your genre...

Every Model Magazine

What kind of model are you?

The UK’s first exclusive & independent modelling magazine

Size ZERO I’m Not Taking The Blame

Introducing EM’s beauty Editor Joanne Timms and the

Ultimate Smokey eyes PREMIER MODEL MANAGEMENT

From platform to catwalk

ISSUE 21 SPRING 2012 £3.99 UK

9 772041 926007

New Model Searches coming soon...

Have you got what it takes?

d Winner reveale

Every Model Magazine

Every Model Magazine is the first modelling industry publication designed specifically to reach the professionals within this diverse business.

Informative features, advice, guidance and inspirational interviews are just some of the regular editorial topics covered. The aim and philosophy of Every Model Magazine is to bring together professionals and those wishing to be part of the industry. Our magazine acts as an independent tool to converge with other businesses at a professional and high level. Our editorial content is designed to provide maximum benefit to all our readers and a medium for businesses to gain knowledge to enhance their own organisations.

Anyone wishing to learn about a model’s view and perspective will find it in Every Model Magazine.

Models, actors, presenters, dancers, can learn about the goods and services offered by the industry. What makes a good agency? What do agencies look for in their models? What makes a supermodel? All these questions are answered. And what are the negatives within the industry from a model’s perspective? How can the industry accommodate them better? What can be learnt and subsequently developed in order to stand out from the rest?

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Every Model Magazine

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Fay’s Column

www.emmagazine.co.uk

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05 Letter from the Editor 06 From platform to catwalk 08 Ultimate smokey eyes 10 Size Zero 12 Know your genre 14 Alize’s Diary 16 Model Search 25 Bosom Buddies 26 Kirsty’s Column 28 Every Model Final 32 Industry Directory

E ve r y M o d e l Final

Future fashion stars unveiled

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Make-up tips

Fay’s Column

Column by Izabella Lombardi

Highlights of her time as Miss England

Become a signed model

Breast Cancer Charity

Modelling: How to look the part

Alize’s Diar y

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The new winner is...

The EM accreditation initiative

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From the Editor

Every Model Magazine

Front Cover Photography: Alan Strutt Art Direction: Fay Bacon and Ruth Deane Model: Olivia Landin Feature fashion designer: Karen Karmody MUA: Joanne Timms Hair: Christopher John

Photographers Wilson White Photography, Alan Strutt, Kumar Chan, George Althaus, Getty Images

Editorial Team Editor: Ruth Deane Tel: 01536 512624 editor@emmagazine.co.uk Columnists: Fay L Bacon, Kirstie Nichol, Izabella Lombardini, Joanne Timms Studio Manager/Designer: Paul Mancey paul@lancepublishing.co.uk Publishers: Model Media Ltd Tel: 01536 521126 1st Floor, Tailby House, Bath Rd, Kettering NN16 8NL. Printed by: Lance Print Ltd Tel: 01480 492183

EM Magazine is published by Model Media Ltd. Copyright: EM Magazine, Model Media Ltd. Reproduction of any part is prohibited except by prior written permission of the publishers.

The contents are considered accurate at the time of printing and we cannot accept liability for omissions, errors, or loss of materials.

Opinions expressed by contributors are not necessarily endorsed by EM Magazine.

All competitions and free gifts are run in conjunction with independent suppliers and fulfilment of the prize rests with the prize donor with no alternative provided by the owners of EM Magazine or Model Media Ltd should the donor fail to honour the related prize.

T

hat feeling you get when you know you’ve forgotten something? I don’t like a ‘not knowing’ sense of uncertainty, do you? So how do you rectify it? With such an enormous amount of wannabe models aspiring to cut it, why oh why do they not know what kind of model they are, or indeed, if they ever could be? I am beginning to lose patience with hearing, “I’m a model” from young girls who clearly don’t even know what that means.

Would the same girl dare to claim they were any other industry professional? A teacher? A doctor? No! So why has it become ok to claim to be a model after having a random photo shoot or appearing in a local fashion show? It isn’t OK and you are fooling no-one.

If you do have model potential then your first step is to establish what genre you are. Read Izabella’s guide on pages 12-13 to find out. And save yourself time and dignity by asking someone in the know if you actually fit into any genre at all. Not everyone can be a model.

End of.

Also inside this issue we take a look at the continued slur on the modelling industry as being responsible for the Size Zero body. Read Fay’s Column on pages 10-11.

Exciting opportunities are coming your way in the form of new EM model searches. See pages 18-19 to find out how you can be one step closer to being signed.

Welcome to Joanne Timms on becoming our new beauty Editor and to Olivia Landin for taking the title of Miss Every Model Magazine 2012.

Keep your letters coming in won’t you and don’t be a stranger to our 24 hour model support helpline.

Any queries or concerns at all and drop us an email at info@emmagazine.co.uk.

Ru thie D.

Would you like to be in EM Magazine?

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If you would like EM to be a showcase for you email us at info@emmagazine.co.uk or write to us at 1st Floor,Tailby House, Bath Road, Kettering, Northants NN16 8NL

Every Model Magazine

Winners

Eleanor Carling Morris Pendlebury

From platform to catwalk future fashion stars unveiled!

Train operator East Coast and Premier Model Management – stars of Channel 4’s The Model Agency programme unveiled the winners of their Model Search.

Every Model Magazine

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Eleanor was one of several girls who were scouted in Newcastle, and Morris in Leeds, both of which are two of our major destinations, which goes to show that there is plenty of talent up north.

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remier Model scouts discovered Eleanor Carling, 16 from Newcastle and Morris Pendlebury, 17 from Skipton, during the search, which took place on board East Coast trains and in its stations, after the scouts scoured the length of the UK, from London to Edinburgh over the last five months.

The new faces, who were unveiled at a media photo call at the exclusive Rose Club in Central London, have both won a 12 month contract with Premier Models who will represent them and help to establish their career in the fashion industry.

Both Eleanor and Morris will also receive a 2-day trip in London, with First Class travel to the capital and £250 in prize money, and in addition, £250 worth of rail travel vouchers, courtesy of East Coast, to help with their travel expenses to London when they begin their modelling work.

Paul Emberley, Director of Communications at East Coast, said: “We are really pleased that Premier has found some future fashion stars during the search along the East Coast route, and

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excited to see how their careers progress after their discovery.

“We are really proud of the East Coast Premier Model Search and have enjoyed working with Carole and the team at Premier over the last five months.

“Eleanor was one of several girls who were scouted in Newcastle, and Morris in Leeds, both of which are two of our major destinations, which goes to show that there is plenty of talent up north.”

The search consisted of Premier scouts travelling on East Coast trains to various destinations along the route, and holding scouting events at stations including Glasgow Central, Harrogate, Peterborough, Doncaster, Newcastle, Edinburgh, York and Leeds.

Throughout the search, Premier’s scouts used the fabulous accommodation provided by Principal Hayley – an inspirational collection of hotels and conference venues across the UK and Europe – The Grand Central Hotel, Glasgow; The Met, Leeds; Kenwood Hall, Sheffield; The George Hotel, Edinburgh; Royal York Hotel, York.

Every Model Magazine

Reference: www.missengland.info/the-finals www.missengland.info/prizelist-2012

Miss England 2012 TWO day event

Monday 25th June 2012 Hair show

Miss Eco 2011

Tuesday 26th June

Miss England 2012 Prizes The winner of Miss England 2012 will receive: • The opportunity to represent the nation in the 62nd Miss World final which takes place in Ordo, Inner Mongolia with the chance to win $100,000 and the coveted Miss World Crown.

• A luxury holiday to Thailand for two in January 2013 www.tourismthailand.org.uk

Fashion show style Grand finals with dinner (Optional) , Leicester

• Haircare for the year as Miss England in association with Great Lengths www.greatlengthshair.co.uk

Tickets for both events will be available from April 16th 2012 on the Miss England website.

• A beautiful and bespoke Miss England Crown and Sash and the title Miss England 2012

Tickets for the finals will be on sale from April 2012 so make sure you come along to the most glamorous event of the year in England!

• A bespoke Miss England winner’s trophy from The Trophy Parlour More prizes to follow.

Transform the commercial Smokey eye into the ultimate in glitz and glamour...

Step1

Apply a cream liner or soft kohl pencil over the entire lower lid. Top Tip: I find Kryolin Cream Liner or MAC smoulder pencil are the best, using a firm brush.

Step2

Soften the edges and blend outwards and upwards slightly using a small tapered brush.

Step3

Ultimate Smokey eyes Beauty Editor and International Make-Up Artist Joanne Timms has a few tips to share with us that will have the crowd thinking you just stepped off the Catwalk. Meeeoowww…..

Now its time to add the “Firework” effect!! Carefully load a flat brush and press the loose pigment onto the cream liner base, Top Tip: I use Kryolin Living Colour, it is designed for HD for professional use so it is highly pigmented and leaves a colour explosion.

Step4

Add a flick of liquid eyeliner like Illamasqua precision ink in Black which will add to the finished effect by giving definition and ultimate glamour. Continue to line the eye underneath with black kohl pencil and go inside the waterline if you want to intensify the depth of the look.

Step5

Use a shimmer of gold or white as a highlighter under the brow and over the upper lid. Apply eyebrow shadow or pencil to define and sculpt the eyebrow.

Step6

Add lashings of mascara or false lashes for the final touch.

Every Model Magazine

Antony Michael, UK Model Folios, www.ukmodelfolios.co.uk

Size ZERO I’m Not Taking The Blame

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Every Model Magazine

n FAY’s colum

There’s a strong belief the modelling industry should accept responsibility for the size zero controversy:

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hilst I agree the misguidance of agents and casting directors encouraging models to lose weight and booking clearly unhealthily thin models has been truly harmful, in addition, I believe

the contributions of the public, fashion as a whole, mental health and the media have been widely overlooked as perpetrators too.

There are a lot of factors, which contribute to anorexiawrongly referred to (of course, in some cases) as size zero. I say wrongly because the size zero, UK equivalent to a UK 4 can differ visibly based on a person’s proportions. For instance, a 5’3, UK 4 model though petite could look perfectly healthy and completely different to a 5’10; size zero model who looks visibly thinner. I know this because I am that 5’3 woman, with a hip-size between a UK size 68, and a top half of UK 4-6. My BMI rating sets me in the completely healthy weight scale and proves though a size zero, I am not an anorexic. I also have a complete adoration for food and allow myself a couple of times a week to eat and drink whatever I like – curry/choc heaven!

That said I’m not one of those annoying people that doesn’t admit to exercising regularly or eating healthily. I am quite the opposite. I like being petite and I am happy to maintain it, which at times is very boring. On the other hand, I have also come to appreciate that some people are just lucky and have ‘that’ fast metabolism.

As for the public, I think a lot of us are hypocrites. We’re the first to criticise models that starve themselves and the effect their waif-like physiques can have in encouraging females to replicate them, and yet we contribute to their disease. Afterall, as soon as they take their eye off the cabbage water and on to the chocolate bar, Mr Paparazzi is there to snap away, followed by the gossip mag to splash Miss X’s face across the cover with the headline, ‘Look at her bulge!’ And there we sit, particularly as women, gaining a slight satisfaction that Her who we are in awe of is actually cursed by a double chin, stretch marks, cellulite and love handles! Using it as a topic of conversation to friends, ‘have you seen the size of her thighs?’ Or to the contrary, ‘hasn’t she done well with her weight?’ We contribute to the vicious cycle of the media feeding us with more women to criticise physically, negatively or positively, inspecting their every inch which in turn encourages them to stop eating. It may be difficult to accept but just take a look at daily

forums. A service I offer to clients is to increase their media profile and regularly I have to reassure them otherwise after reading the awful, unprovoked comments strangers have written about them. I encourage them to have a thick-skin and turn a blind eye but human-nature is to go home and think, ‘I’ll avoid bending over in public again in case I get that bulge or even better, let me just get rid of the bulge altogether!’ With an audience like that to compete with, its no wonder a model’s insecurities are so high that the fear of getting a double chin just isn’t worth its weight in ‘Mars Bar’… Or to the extreme, eating anything and everything, set-up paparazzi snaps of models in ‘Krispy Kreme’ eating calorific doughnuts whilst slurping on a full fat coke only encourage the average woman to feel worse about herself, ‘how comes she can stay so slim and still eat junk food?’

Mental health is also a huge contributing factor to eating

disorders. Even the experts themselves have said that whilst the emphasis on super-thin models can have an effect on how people perceive themselves, the causes of eating disorders are usually more complex and are linked to general feelings of self-worth.

I believe a large percentage of the population is preoccupied with their weight - whether we eat too much, too little or just enough, who doesn’t worry about their diet at some point? And who can blame us after we live in a world that is full of dietary magazines and articles on how to achieve the dream body? I think it’s important to prioritise your physical health and physique, and for models, their looks are their pay cheques so understandably they are focused on looking as toned and healthy as possible. As for me myself, I haven’t yet figured out which figure I prefer or the size I like, I just think if you’re comfortable in your skin and take a pride in your appearance, you are

“

...the causes of eating disorders are usually more complex and are linked to general feelings of self-worth.

beautiful. I do believe the way one perceives oneself will never be truly accurate, or even, the way everyone perceives everyone else will never be in agreement because we all have a different perception of physical perfection. What I can vow to say is I have never encouraged any models to slim down and never will. I would on the other hand encourage anyone to get healthy, whether that be to lose or put on weight, and this is something I have done, and will continue to do. I do blame the fashion industry for allowing icons with power such as the Chanel Creative Director, Karl Lagerfeld to pass judgement so carelessly about the weight of women who many look up to, famously the singer

”

Adele. Despite saying her voice was ‘divine’, he also called her ‘a little too fat’ and aside from making a public apology, the fashion industry showed little sign of further punishment. The question raised is what does Adele’s weight have to do with the reason she is famous? But maybe that is the problem with the 21st century western World; maybe we are all too preoccupied with what is on the outside to appreciate what lies beneath? To actually appreciate the talents we have, as opposed to the flaws? But is the modeling industry to blame for that? I don’t think so.

Fay x Every Model Magazine

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Photos: Getty Images

mbardini Izabella Lo

Know Your Genre Understanding what category you fit into in the modelling industry is sometimes not as easy to recognise as you thought it might have been. Many aspiring and current models don’t know their own genre, which puts them in an extremely difficult position to get booked for modelling jobs. Therefore the sooner you figure out where you should be placed, the easier it will be for you as it is a crucial aspect of becoming a successful model. Many men and women just aren’t aware of just how many genres there are, each one requiring something different.

Catwalk

Ask any fashion-orientated female if they’d like to experience runway modelling and I can guarantee she won’t refuse. Runway modelling is probably what enters your mind when you think of starting a modelling career and the reason being because the top modelling agencies such as Elite in New York, Ford and IMG are the most competitive yet most successful and sought after. Runway has produced Supermodel figures such as Alessandra Ambrosio, Rosie Huntington-Whiteley and Tyra Banks.

This type of modelling is not easy though, you will most likely have to move to a major city such as New York or London to successfully pursue such a career. You will need to be at least 5’ 9” in height, which is something a lot of aspiring models forget or don’t know. Both male and female models must possess clear skin, healthy hair and a unique attractiveness. Most runway models naturally have a very slender physique so don’t feel beaten down if you aren’t cut out for this type of modelling – it just isn’t the right genre for you.

High Fashion

High Fashion modelling for famous fashion designers and houses is 12

Every Model Magazine

showcased at shows or in editorial work. It is the highest pay rate among all modelling genres and requires a sheer amount of dedication and drive. You must be experienced and well known as a model for this type of modelling. As well as working on the job, you will also be taken to many new places that you’ve never been to before, requiring you to have high selfesteem and confidence to approach the immeasurable amount of people that you will meet. Being a top model in this type of career means you devote all your time to essentially your own independent business – which means being organised.

Fashion commercial

This type of modelling can mean you don’t have to be ultra thin, or especially beautiful but generic looks or interesting features are as likely to land you the job. For the majority of the time, commercial models are asked to play particular roles in order to sell products and this works well with a model that the general public can relate to. Skills that help a commercial model include their acting ability, an outgoing personality and exceptional self-presentation skills. Unlike high fashion models,

commercial models vary in height and weight. These models appear in catalogues and for cosmetic company advertisements for example. They could also be asked to work on television commercials, newspaper advertisements and billboards.

Petite

Petite models are usually shorter than 5’7” in height which does not meet the criteria of the fashion or runway model, but there are designers and stores that focus on petite models and clothes. You will find searching for petite modelling agencies or agents with a petite section to their books quite difficult as they are few and far between.

Plus Size

A plus size model is a person who is involved mainly in modelling clothing in sizes 12 and above. Over recent years, this type of modelling has inspired the likes of Jean-Paul Gaultier and John Galliano who both used plus size models in their showings in Paris last year.

Plus size models are becoming a trend now, which is promoting a healthier, natural, more realistic image for women and men. Fashion designers are starting to look more

closely at the earning potential from plus-size clothing, and have used plus-size models for their advertising campaigns and catwalks.

Editorial

Editorial models work predominently for magazines – a very cool and chic profession to be involved in if you can land this type of job.

Huge publications such as Elle, Seventeen, Vogue and Mademoiselle hire models to appear in their magazines either for fashion shoots or to illustrate things that readers and fashion bloggers are currently interested in. Editorial modelling is extremely similar to High Fashion modelling, except that the model works for a particular publication, but it’s a great way to open doors to High Fashion modelling.

Glamour

A Glamour Model must be beautiful and be extremely photogenic. Incomes can be very good for this type of job but as with an agency you must ensure their reputability prior to being taken on by them. You must also think very carefully about this type of modelling if your wish is work within another genre.

Generally speaking, once a glamour model, always a glamour model.

Swimwear

For a job such as Swimwear Modelling, your body needs to be toned, beautiful and flawless. Everything has to be in shape including even your shoulders and neck! You need a decent sized bust and bottom to fill out the swimwear with a flat stomach. Yes, photographers will edit the images but they don’t want to be changing your shape, they want to be enhancing it with flattering lighting and slight airbrushing etc. You have to have a lot of confidence and feel that you should bluntly speaking, show off what you’ve got. You need that endurance and stamina to stand around all day but then look gorgeous at the click of a camera flash. Your hair must go with the look that the director or photographer is trying to create. Be prepared to bare all in front of a large crowd of workers for however long needed.

Lingerie

Modelling lingerie is very similar to Swimwear modelling. It’s one of the hardest assignments a new or experienced model can have.

Standing around wearing hardly anything whilst trying to look glamorous in front of major designers

and photographers can be a very long procedure, so you have to be prepared. You need to have the ability to make a wide variety of bras and knickers look appealing to the consumers. You need a good bust, bottom and a super toned body.

Junior

If you’re a parent, you’ve probably seen all the clothes, accessories, shoes and more that promote themselves with photographs of happy junior boys and girls.

Therefore you will understand the huge demand on this type of modelling. Again, ensure of your agents reputability prior to agreeing to your child undertaking any modelling work.

Body part

Body part modelling jobs are exactly what it says on the tin – modelling particular areas of your body such as hair, hands, feet, legs, neck etc. The bodypart model has to be flawless and exactly what the client needs. For example, if you want your hair to be in that shampoo advert, you can’t have dry hair with split ends. And the same with modelling jewellery on hands or your neckline, there should be no blemishes, scars or uneven skin tone.

Every Model Magazine

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Alize’s Diary Alize Lily Mounter

This is my last ever diary entry for the wonderful EM Magazine. Without the title of Miss Every Model, I would never have gone on to win Miss England so I am very grateful. I just can’t believe how quick it has gone... I suppose time flies when you’re having fun.

O

kay so I better get on with it as I have so much to say, basically to cut a long story short at the Miss World Coronation Ball, after I was announced my 4th place position I was then told this meant I became the new Miss World Europe and Miss United Kingdom. It all felt like a dream at the time and I was a little freaked out because a few days before the final my boyfriend dreamt I won Miss World and then we went to Mauritius. Of course winning Miss World unfortunately didn’t happen but

“

the Mauritius tourist board did invite me to visit their beautiful island.

My planned visit was at the end of January, and I flew business class to Mauritius for eight days and was able to bring a plus one. Believe me I had the best experience that anyone could wish for.

Whilst I was there, a photographer flew out from London to photograph my trip for Hello and OK magazine so keep a look out for the pictures. I did lots of press calls for Mauritian press, was on Mauritian television, and in the newspapers every day. Most of

Yes girls and guys get bidding for the beautiful Miss World dresses made by Karen Karmody. The winner also gets a date with me! Go to; www.missengland.info/ recycle

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Every Model Magazine

Miss Every Model Final the images used for press were of me enjoying myself experiencing the real Mauritius. Most Brits would assume Mauritius is pure white sands and crystal clear water, which it of course it has, it is an absolute paradise. But what I found is a very unique island, with a mix of different cultures and an interesting heritage. I did so many fun activities, some which I have never experienced before. I am such a lover of exciting things and experiencing the unknown. I did everything from horse riding to quad biking through a Domain Valley, I also had a pit stop and swim in a fresh water cascade. This day I tried to cook, yes the emphasis is on I tried, a typical Mauritian curry dish. The chef then finished it off and we ate with the Chairman of the Mauritius tourist board and his lovely family along with the owners of the Domain Valley. It was a memorable day and the curry was the best I have had, it was so authentic and it was a true pleasure to experience a real bit of Mauritius in

the central plateau of the island.

Another memorable day was my visit to the Safari Park. The animals are born in captivity so are used to human contact. Seeing the Big Cats was an absolute must, it has always been a dream of mine to see Lions and Tigers up close. I wasn’t entirely nervous because I am a great cat lover. I have always had pet cats, of course these are slightly different, haha... I fell in love with a large male Cheetah called Buono which means ‘boss’ in the Mauritian native language Creole. He loved the attention, and purred like a house cat because he was loving it so much. He really was special, the Cheetah’s were surprisingly my favourite because of their nature towards humans.

I also must tell you about the day at sea in the beautiful blue indian ocean. When I say blue I mean it just went from such a bright blue, to an indigo blue, to a clear turquoise. I was up at a very 4am in the morning but it was all very much worth it to travel

to the west of the island to swim with dolphins in the wild ocean. Around 7am we were on our own private boat with the Chairman and his family, among other boats all gawping at the many fins we could see in the blue ocean before us. I couldn’t believe my eyes, so as quickly as possible I got my snorkel on and joined the other swimmers. What an experience I will never forget. I have always wanted to swim with dolphins but I really think swimming with them in their natural habitat was priceless.

The trip was nearing an end and we finished it off with a large press call at the Mauritius tourist board offices in the capital of the island ‘Port Louis’. I was asked many questions by journalists about my stay, and how I would describe Mauritius. I think the word I used is unique. I never thought you could do so many unforgettable experiences, with such a friendly atmosphere from the locals, in absolute paradise.

Amazing! And that is just a snippet

of my experiences, I also played golf on one of the best golf courses on the island, went scuba diving, and of course stayed in a most beautiful hotel. I stayed in a beach hut, the staff were impeccable and the food was exquisite. Thank you to the ‘Prince Maurice’ for having me.

Then back to normality and to London, where it was snowing when I returned. I am now getting into my role of judging, and realising what it takes to become a Miss England. It is not as easy as it seems to win a heat. It has been so hard judging so far, the girls are of a very high standard.

So I will leave you with my plans for the future. I’m a very busy girl, but I wouldn’t have it any other way now.

I am going to Mexico in March as part of my winners prize, to promote the Miss England sponsor Bioxidea skincare range. I have been asked to be a guest judge at this years Miss Gibraltar, which is being televised so I am very excited, and of course to see my good friend Michelle who is

Miss World Final

Miss England Final

the current ‘Miss Gib’ as they call it.

Mr England Roland is coming, and we always have such a laugh so it should be a good few days. I am then heading to Dubai, which I am really looking forward to. I have also been asked to guest judge Miss Lyon in France in May, which again should be so great.

I will be running this years race for life again, for cancer research in memory of my grandparents. So hopefully I can raise more than last year and beat my race time. Also there is the brilliant recycled dress campaign for Beauty with a Purpose, which I think is such a good idea.

Yes girls and guys get bidding for the beautiful Miss World dresses made by Karen Karmody. The winner also gets a date with me! Go to; www.missengland.info/recycle There are two very exciting things on the agenda but I am not sure if I can mention those yet, but please keep a look out. I will be doing another project to raise money for Beauty with a Purpose.

So yes the future is all very exciting, and I have been so lucky

to have had this unforgettable experience, so I am very thankful to everyone who has made this happen and for the continued support. It looks like I will also be representing the United Kingdom as Miss UK in Tokyo at the Miss International pageant later this year. So my pageant days are certainly not over, and if this does go ahead then I promise I will work my hardest to put us Brits on the map.

The very best of luck to this years Miss Every Model Magazine, you will be taking over my diary to tell of all of the amazing things you will be getting up to. It is a great prize, that I have loved and it has been a wonderful experience and learning curve. I take pleasure out of writing for the public, and I hope everyone has enjoyed my diary entries. Keep updated with my blog, and hopefully I will be writing for you again in the future.

Lots of love,

Alize

(Miss EM 2011/12)

xxx

Every Model Magazine

15

model search

In the coming months Every Model Magazine is teaming up with high profile model agencies across the UK to search for a number of different modelling genres to become signed models.

The Every Model Magazine team prides itself in finding new talent and continues to offer new opportunities to both aspiring models and agents.

The categories of new faces we are looking for include Plus size, Petite, Fashion, Commercial and Child models.

Criteria for entry Plus size Age 17-26, Size 12 plus Minimum cup size ‘C’ Must be toned Petite Age 17-24, Size 6 to 1O No minimum height Maximum. height 5’6” Fashion Age 16-24, Size 6 to 1O Minimum height 5’1O” Commercial Ager 17-24, Size 6 to 1O Minimum height 5’7”

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Every Model Magazine

Child Age 8 - 12 The different model searches will take place over the next year. To apply for further information please email: info@emmagazine.co.uk

commercial CHILD

FASHION

petite

+size

Every Model Magazine, giving you the chance to make it.

Every Model Magazine

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Photography: Alan Strutt Art Direction: Fay Bacon and Ruth Deane Model: Olivia Landin Feature fashion designer: Karen Karmody MUA: Joanne Timms Hair: Christopher John

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Every Model Magazine

To create Olivia’s looks today Joanne has used a selection of MAC Products.

For Olivias sporty look :

Eyeshadow in ‘Rule’

Powder blush in ‘Peaches’

Mac Lipstick was used in ‘Morange’

For Olivia’s evening looks I used:

Eyeshadow in ‘Forgery’

Powder blush in ‘Dolly mix’

Eye Kohl in ‘Smoulder’ Nude lips were created using Limited Edition ‘Viva Glam Gaga lipglass’

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Every Model Magazine

Bosom buddies Bosombuddiesuk is a Breast Cancer Charity founded by Pauline Giles, who suffered Breast Cancer in 2010.

Pauline is a Cornish lady on a mission!

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in 8 women will have Breast Cancer in their lifetime, in the next 2 years every household will be affected by the disease either directly with a family member, or indirectly by a close friend.

Even though the statistic is so high, there is no provision in the school curriculum in this country.

Statistics have shown that younger women are being affected; this is probably due to the way we live, so there is a need to educate.

Bosombuddiesuk chief objective is to employ 2 ladies who have had Breast Cancer in the last 5 years, in every county of the UK who will go into comprehensive schools and educate the Yr11’s on signs and symptoms of Breast Cancer.

Why Yr11 (16+)? Because this is the last time you can get 90% of the

female population in one place to teach them. This knowledge will stay with them for life and may one day save it.

Early detection (picked up from self examination) involves a small invasive operation it will in most instances mean no need for follow up treatment like chemotherapy or radiotherapy lessening the stress and discomfort for the women concerned and indeed her loved ones.

Pauline is on a mission to get an information tag on EVERY bra sold in this country. Whilst she knows she can’t change the statistic, that is down to lifestyle, it can change the whole way a women perceives the disease and the ultimate outcome.

One thing Pauline is good at is thinking outside the box, in November she was body painted naked! Said Pauline, My surgeon did an amazing reconstruction job and short of me taking my bra off and going into Page 3 of the Sun, I didn’t know how I was going to be able to show other women nationwide that having Breast Cancer there is hope. Her way of showing women that just because you have had a mastectomy you

can still look sexy. There are plans to have these photos published in a glossy magazine, ideally Mens Health, in the near future. Why a men’s mag? Because they are the ones who handle the merchandise so to speak! And they are more likely to ensure their partner goes to the Doctors as soon as a lump is found.

In November 2011 Pauline visited the House of Commons, where MPs from around the country wholeheartedly supported her campaign, and regularly pops in to update them.

So how can you help? You can apply to be one of Pauline’s growing number of Bosom Buddies. for your county. Charity t-shirts are on sale on the website, all the money goes towards the ongoing growth of the charity, including much needed ground breaking equipment. You can ‘like’ Bosombuddiesuk on Facebook, and visit our webpage: www.bosombuddiesuk.org for blogs and updates and to apply.

Pauline has also made a series of mini vids of her journey to help support those who will be affected by breast cancer in the future.

THE FACTS! • It costs the NHS £2,000 for a lumpectomy if the lump is found in its early stages and no follow up treatment such as chemotherapy is required • It costs the NHS £20,000 + if it is detected in its later stage because it would mean a £6,500 mastectomy, chemotherapy, sickness benefit and follow up appointments.

• 1 1,728 people died from Breast Cancer in the UK in 2009!

• Breast Cancer is the most common cancer in the UK • Breast Cancer is the most commonly diagnosed cancer in women under the age of 35

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Modelling: How to look the part Modelling: How to Look the Part Ten top tips l

by Kirsty Nicho

Photos: Getty Images

Success in the modelling world is more than just a diverse portfolio and a great agency; it’s also about looking the part. Research has shown that first impressions are predominantly based on appearance and more importantly people form opinions of others within thirty seconds of meeting them. With this in mind a career in modelling should be treated like any other job, if you were working in an office you wouldn’t turn up in a crop top and skinny jeans. Equally as every day is different when it comes to modelling, it’s not so simple to wear a similar type of outfit each day. Read on for this issue’s top ten tips on how to achieve the best looks within the modelling industry and eventually land that all important booking.

Key Pieces

Every model’s wardrobe should possess some key pieces which are essential for castings and go-sees. These include a good fitted pair of jeans preferably in a dark shade. A pair of simple black closed toe heels ideally three inches or more. Patent is fine although try to stay clear of any heels that have drastic embellishments or too many straps, you want the client to be looking at you and not your shoes. A plain fitted white Tshirt or vest is also a necessity alongside a nude seamless thong and strapless bra. Apparently 70% of women are wearing the wrong sized bra so head over to your favourite department store to get properly measured for free before parting with any pennies.

Invest

Model essentials can be picked up relatively cheaply on the high street and a good model should be able to 26

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make even the thriftiest of clothes look expensive. If you are going to loosen the purse strings then aim to invest in quality pieces that won’t date. This means making wise purchases for items that will hold their value rather than being a slave to the latest fashions.

Tailor your look

When you receive the brief for your casting think about who you are going to see. Tailoring your look for the client will increase your chances of getting the job. Look into the company you are casting for, visit their website and see what kind of look they aim to achieve to influence your choice of outfit for the casting.

Function Over Fashion

Recently I have been casting models and am surprised to see so many girls turn up in the clothes they are casting in. Its minus one degrees outside and walking in

possible. This doesn’t mean rocking up to your casting in hot-pants and a bandeau top. This means realising that you are there for the client to see how they can mould your image to match the image of their brand.

This match will be easily made the more minimally you present yourself. Go back to the key pieces and avoid any clothing that is too individual or detailed. Whilst this type of clothing is great for showing your personal style it is nothing but distracting in a casting.

Don’t forget

In typical British fashion it will always rain when you forget your umbrella. Don’t take the chance of arriving at a casting looking like you just stepped out of the shower.

Keep that umbrella in your bag at all times, wherever your portfolio is your umbrella shouldn’t be far off.

Smile

Looking the part isn’t just about how you look, naturally personality will always prevail. If you have just started out act as if you’re a pro.

Turn up on time or even better, early. Be friendly to everyone as you never know who will be making the decisions and most importantly arrive at the casting with a smile.

Having the right attitude could be what gets you the booking.

heels all day naturally equals a tired and grumpy model. There’s no need to travel to your casting in the little dress and heels you have been asked to wear. Travel in flats and something comfy, get to the casting early and change when you get there. If it’s a swim wear casting wear your bikini underneath your clothes to save time for both you and the client.

Eliminate Fine Lines

Think of the Outfit as a Whole

There are supposedly 12 different body shapes from apple to hour glass. Dressing for your particular shape is vital to ensure that the clothes you are wearing are not only flattering but feel comfortable.

Have a good look in the mirror and establish which parts you most and least admire to dress accordingly.

You want to select clothes that highlight your best attributes.

Looking the part doesn’t just mean the clothes on your back, being a good model entails immaculate grooming. Such grooming is easily achieved through ensuring that you carry a small brush or comb in your handbag to eliminate any chances of a windswept look.

Also make sure that your nails are clean and tidy I recommend a Shellac manicure, they are reasonably priced, last for a least two weeks and the colour doesn’t chip.

This is particularly important if you are going to a swim wear casting.

Beware of strap lines, crinkled ankles from your socks and marks from your jeans. Wearing loose clothing or unbuttoning tight fitted clothing just before a shoot will aid the elimination of any marks from your clothing.

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Apparently 70% of women are wearing the wrong sized bra so head over to your favourite department store...

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Know your body

Blank Canvas

Unless you have been specifically told how to dress for a casting it is best to dress as minimally as Every Model Magazine

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Photographs: Michelle Wilson

l e d o M y r e Ev Winners

This year saw the Miss England heat qualifier Miss Every Model Magazine at The Falcon Hotel in Uppingham. With fourteen finalists walking the runway to compete for a place in the Miss England final resulted in 19 year old Olivia Landin taking the title. First runner up Kirsty Heslewood and second runner up Natasha Cooper also won a place in the semi-final of Miss England.

T

he show was hosted by former Miss Every Model finalist Hanna Kirkpatrick, now a sky TV presenter, choreographed by Laura Coleman, Miss England 2OO8 and saw an elite panel of judges including Fay Bacon, Director of Celebrity Publicity, Andreas Kattou, Terry Barrett and Miss Every Model Magazine, Miss England 2O11, Alize Mounter.

To provide an edgy catwalk look the finalists opened the show styled as rock chicks. Black leather and ruffled hair created a sharp contrast to the following sports wear and traditional evening dress rounds of the contest.

All finalists were interviewed individually by the judges prior to the evening show and again on stage in front of a live audience.

After three years of running this contest, two of which saw Miss Every Model Magazine take the ultimate title of Miss England,

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the panel were keen to maintain their high standard and seek out another future high profile face.

Traditional yet modelesque we feel Olivia can bring something slightly different to the contest this year.

Her endearing charm at the final stages of selection won the judges over. With very little experience in the industry she clearly projected a refreshing attitude devoid of pre conceived ideas. This is what we wanted to see. A fresh faced, healthy young girl with ambition and willingness to learn. We wish Olivia, Kirsty and Natasha the very best of luck in their pursuit of the Miss England title.

Thank you to Laura Coleman, Alize Mounter, Fay Bacon, Terry Barrett, Andreas Kattou, Hanna Kirpatrick, Sam, James and all the staff at The Falcon Hotel, Deanna Kirkham, Lesley at Earthworks Florists and all the finalists sponsors.

Winner Olivia Landin Runner-up ood Kirsty Heslew er-up Second Runn r pe Natasha Coo

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BECOME ACCREDITED EM Magazine EM Code of Conduct Accreditation & Ethics Standards

O

ur organisation believes that the reputability, conscience and level of professionalism within the modelling and entertainment industry is of paramount importance.

As an independent organisation we operate a process to every applicant wishing to be accredited to us.

The process consists of applicants completing a number of non-bias questions designed by subject matter experts within the industry. Upon successful completion and satisfactory answers to the questions and by agreeing to the terms and conditions of the code of conduct applicants are invited to be listed within the Every Model Industry Directory. All agents listed within the directory are required to comply with the following code of conduct, and subsequently are subject to an independent complaints procedure. Once approval has been granted by ‘Every Model’ the agent is permitted to display the EM logo in their corporate literature with the wording ‘Accredited and Approved Agent’.

This Code of Conduct is intended to give guidance alone, on the standard of service that a client should expect from those Service Providers who agree to abide by the Code. The responsibility for the prevention and control of reputability and credibility lies with the Service Provider. The guidelines outlined have been designed to help clients select a competent service provider by highlighting critical areas and detailing the commitment that

clients should expect from prospective service providers. Management of the Every Model Code of Conduct is monitored by an independent steering committee.

The Every Model Code of Conduct & Ethics is committed to ensuring that its business is conducted in all respects according to rigorous ethical, professional and legal standards and deems that those complying with its content agree to: Commitment to fair business practices Commitment to honest business practices Respecting the confidentiality of information entrusted to the company obeying the rule of law 1. The agency / industry professional, organisation, service provider, will act in the best interest of their client(s).

2. Agents are obliged to comply with the Data Protection Act 1998, and to notify clients of the purpose for which Personal Data is processed.

3. Total confidentiality will be maintained in respect of personal contact details of clients, subject only to the following exceptions: a) Disclosures with the express permission of the client(s). b) Disclosures which lead the organisation to believe that serious harm may befall a third party. c) Disclosures that would leave the agent or client liable to civil or criminal court procedure if not disclosed.

4. Child Models: Every child model registered by an agent will be licensed by their local borough council. This is a requirement under law Children and Young Persons Act 1963, The Children’s (Performances) Regulations 1968 and Television Act 1964. Any child models pictures displayed on an internet website are required to be either resized or password controlled.

5. Agents will be subject to the Every Model complaints procedure; Disclaimer Every Model Magazine is at liberty to print details within the main body of the magazine and website, of Agents not accredited by them or those not complying with their code of conduct. This being in order

to provide the industry with a nonbias and wide variety of information and relevant topics. However, only agents complying with the code of conduct shall be accredited by Every Model Magazine and listed within the Industry Directory. Every Model Magazine reserves the right to publish the removal of any agency once accredited by them should it be considered by the steering committee that they have breached the code and / or an independent complaint is considered proved as below.

For further information on the Every Model Initiative, Code of Conduct and Accreditation, please contact the Editor: editor@emmagazine.co.uk

EM Magazine Accreditation

I

ndependent Complaints Procedure Agents agreeing to abide by the Every Model Code of Conduct, and who are subsequently entered onto our database and Industry Directory, are subject to the following complaints procedure: 1. The only person who is entitled to make an official complaint about the standard of work or business of a particular agent is a client, or someone acting in the best interests of a client.

2. All complaints must be made in writing to: The Managing Director at Every Model Magazine, Model Media Ltd, Registered Office or by email to info@ emmagazine.co.uk.

3. The client will be sent an acknowledgement, and further information obtained if necessary. The agent will be sent a copy of the complaint and information, and asked to respond directly to ‘Every Model’.

4. Independent and impartial persons, who are not associated with ‘Every Model’, will be asked to examine the details of the original complaint together with the agent’s response, and will seek clarification where required.

5. The independent and impartial persons may: a) Find the complaint proved b) Find the complaint unproved 6. In the event that the complaint is found proved, the agent will be informed that they will: a) Have their name deleted from the Database and Industry Directory b) Not be entitled to use their accredited and associated status with Every Model. c Under no circumstances will an agent be able to use the accredited status branding such as logos in any material or on websites after the removal of accreditation.

7. In the event that the complaint is found proved, the agent will be informed of the length of time that the sanctions mentioned in paragraph 6 will apply, and any conditions required for their lifting.

8. The client, or person making the complaint, will be notified of the decision.

9. Appeal process. The client is entitled to appeal against the decision. This must be done in writing within 14 days of the decision being made.

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If you would like to be accredited and listed in the Every Model Industry Directory please contact us at: editor@ emmagazine.co.uk

Every Model Magazine

Accredited agent

Industry Directory

Bizzy Kidz

Bonnie & Betty

Chilli Models

Tel: 020 7590 3010 www.alexandria-m.com

Tel: 020 8303 2627 www.bizzykidz.com bookings@bizzykidz.com

Tel: 020 8676 6294 www.bonnieandbetty.com agency@bonnieandbetty.com

Chilli Models: 01952 320230 Chilli Kids: 01952 320280 www.chillimodels.com

Dynamite Models

Girl Management

Hughes Models

KG Model Management

Tel: 0871 703 1111 www.dynamitemodels.com

Tel: 020 7434 1180 www.girlmanagement.com info@girlmanagement.com

Tel: 020 8672 8494

Tel: 020 7434 1180

I-Star Management

Model Union

Modelzed

Tel: 01733 244674 www.i-star.co.uk michelle@i-star.co.uk

Tel: 020 8672 8494 Tel: 020 7978 8878

Tel: 07792 354 009 www.modelzed.co.uk kate@modelzed.co.uk

Beau-Belle Models

enquiries@dynamitemodels.com

Lipstick, Powder & Paint www.lipstickmodelagency.co.uk chenowa1@hotmail.com

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www.hughesmodels12plus.co.uk bookings@hughesmodels.co.uk

www.model-union.com

www.kgmodelmangement.com

enquiries@kgmodelmanagement.com

Nevs Models Girls 020 7352 9496 Men 020 7352 4886 www.nevs.co.uk paul@nevs.co.uk

M and P Models

Mustard Models

Tel: 020 7734 1051 www.mandpmodels.com info@mandpmodels.com

Tel: 0117 903 0327 www.bigmustard.co.uk agency@bigmustard.co.uk

Benefits to agents and professionals listed: • Accredited and approved status.

• Exposure to the modelling and fashion industry • Exposure to casting agents, directors and broadcasting companies.

• Added reassurance to models that the EM independent board will oversee any problems as detailed within the EM independent complaints procedure.

Benefits to models and others represented by agents listed: • Added security in knowing your agent is subject to the EM independent complaints procedure should any situation of concern arise.

• All agents listed within the EM industry directory have agreed to abide by the EM code of conduct.

How to become accredited and listed: Step one – apply for accreditation to the directory in writing to the editor, editor@emmagazine.co.uk Step two– upon acceptance by the EM board you will be invited to be listed in the directory and entitled to use the ‘accredited and approved logo’ on your corporate literature.

For full details of the EM Independent complaints procedure and code of conduct please visit www.emmagazine.co.uk

Oxygen Models Tel: 0207 351 2000 www.oxygenmodels.com info@oxygenmodels.com

Spirit Models Tel: 01952 501145 www.spiritmodels.co.uk info@spiritmodels.co.uk

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