Trend Forecasting- Prints and Graphic AW2020

TRAVEL- EURASIA On VOYAFE HONG KONG

Yuanrui XIa

Prints & Graphic Forecast A/W 2021

Hypnotic Appeal

When people come to Hong Kong for the first time, they will definitely appreciate the strong unique style of the city. Repeated elements and bright colors make them feel like they have come to a new world. This feeling is fascinating, hypnotic, and attractive.

There are a lot of recurring geometric patterns on the building of Hong Kong, which could make people easily associate with squares and plaids. Unlike traditional plaids, Hong Kong’s are hypnotic, with bright or even neon colors, The inspiration of the trend are all derived from the streetscape of Hong Kong. During the daytime, the different colors of the building are match each other. At night, the buildings are shadowed by the darkness become a black background, and the neon lights become the focus of people’s vision.

The colorful neon at night, the skyscrapers with bright lights, the corridors that extend in all directions, and the colorful residential buildings.

The bright neon at night the skyscrapers lit with vivid lights the covered bridges that extend in all directions and the colorful residential buildings

“Hong Kong is a city that pulsates with energy�

Go bold on pattern, and bright with color. A mix of traditional check, graphic neon signs and highlighted stripes will create a well-travelled aesthetic. The unexpected is expected.

Avant-Garde and tradition will be intertwined. Traditional check details are mixed with bright colors and a silhouette of winter coat s to gives an eclectic finish.

Fabric board

Experiment

1.Chanel 2.Louis Vuitton 3. Ravereview 4.Chanel 5. Ravereview 6.Akris 7.Y Project 8. Alexander MaQueen

By wearing hypnotic, repetitive patterns on the body, Woman can easily become the focus of the crowd in winter. However, repeated elements can make the clothes look too complicated. In the new trend, through the difference in the sizes of the pattern and the contrast of the different colors, the clothing becomes hierarchical even in the case of overlapping layers.

The silhouette of the winter outfits are the Pea coat, Wrap coat (“Principles of a Practical and Functional Minimalist Wardrobe Save. Spend. Splurge.�, 2016). It is worth mentioning that the new trend uses a belt or waist design to emphasize the waist and highlight the female body curve. This design brings elegance and newness to the 2021 winter women’s clothing range

Political Reference

Social & Economical Reference

Hong Kong – one of two special administrative regions of China Hong Kong used to be a Crown colony under the United Kingdom (“Hong Kong — The World Factbook”, 2019) Therefore, the policies’s are relatively free in Hong Kong, compared with mainland China. Therefore, Hong Kong’s art industry development are very advanced

TAX FREE A famed shoppers’ paradise Hong Kong offers a unique shopping experience. From trendy boutiques to traditional Chinese product stores, from luxurious shopping malls to the bustling street markets. There is no sales tax, no capital gains tax, and most importantly of all almost no VAT. (“Understanding Hong Kong Tax and How It Works”, 2018) That is why shopping in Hong Kong is such a hit for most of the 90s’ and 00s’, and while the boom times of budget prices have waned, it is still a free port.

The attractive prices and the shopping paradise is the main reason to drive young generations to travel to Hong Kong.

The contrast of the culture and open mindedness is a result of the relevant free social policies and historical background.

Transportation Network Hong Kong boasts an excellent transportation network. It bears the reputation as having one of the best transportation systems in the world.(“Top Reasons to Visit Hong Kong”, 2019) It is also very convenient when it comes to getting around within Hong Kong.

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The Chinese purchasing power for luxury products has been noticed around the world, so brands need to think how to better approach potential Chinese consumers and make it easier for them to shop, with measures including price adjustments.

(Ren, 2019)

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Special Geographical Position In addition, Hong Kong’s location makes it the main gateway to China as well as much of East Asia because of the lower price flight. (“Top Reasons to Visit Hong Kong”, 2019) Therefore, its international business background is excellent.

Cultural Reference A sophisticated fusion of the east and the west Hong Kong is under the influences of Cantonese, Mandarin, British cultural and there are also substantial communities from Hakka, Fujian and Shanghai. All the cultures are unique themselves while harmoniously mixinf together at the same time.

Empower Up A new generation of voices is being embraced, as younger consumers expect brands to take a stand both socially and ethically. Womenswear takes on an optimistic, upbeat mood, focused on team spirit and a global appeal.

The Big Potential Market With more than 4,000 stores from Paris’s Avenue Montaigne to Hong Kong‘s Harbour City, LVMH has been boosted by a rising Chinese middle class that is traveling more than ever. It’s also gaining from a push into e-commerce and new products to entice young consumers - like luxury sneakers and iPhone cases styled like Louis Vuitton trunks (“LVMH sets upbeat tone for luxury brands”, 2018) As a matter of fact, in order to keep attracting Chinese customers, luxury brands should understand the customers’ behavior and aesthetics. It is hard to appeal young generation by only using the traditional elements from China, such as Qipao. In general, the trend in 2021 will help the overall brands step up efforts to develop Chinese market.

Social & Economical Reference

Hypnotic Art style After spending the past four decades in a psychiatric hospital, her name has been written out of art history, Yayoi Kusama has became an art-world phenomenon in the age of the selfie. The art work of Kusama Yayoi fulfils the new aesthetic of youngsters.

REFERENCE Hong Kong — The World Factbook. (2019). Retrieved from https://www.cia.gov/library/publications/ the-world-factbook/geos/hk.html Understanding Hong Kong Tax and How It Works. (2018). Retrieved from https://www.tripsavvy.com/ hong-kong-tax-how-it-works-1535490 Top Reasons to Visit Hong Kong. (2019). Retrieved from https://www.chinahighlights.com/hong-kong/ top-reasons-to-visit.htm Ren, X. (2018). Big-name luxury brands lower prices as tariffs drop. Retrieved from https://www.chinadailyhk.com/articles/237/170/138/1532061348955.html LVMH sets upbeat tone for luxury brands. (2018). Retrieved from https://www.chinadailyhk.com/articles/49/16/191/1523352992803.html Hong Kong Nightlife — Energizing, Spectacular, Classy. (2019). Retrieved from https://www.chinahighlights.com/hong-kong/nightlife.htm Greater Bay Area | South China Morning Post. (2019). Retrieved from https://www.scmp.com/topics/ greater-bay-area