Shop for Design { N EW ARRIVAL }
P ORTFOL IO COL L E C T ION
of EV I E L I AO
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
{ Projects We Love }
Project 01
Jokkmokk Delicatessen { PAC K AG I N G D E S I G N } D E L I R E B R A N D
p.09
Project 02
Lemonade { GRAPHIC DESIGN } MUSIC GROUP
p.35
Project 03
Light It Up { GRAPHIC DESIGN } EVENT
p.53
Project 04
Palm { IDENTITY DESIGN } BRAND REBRAND
p.73
Project 05 page { 6 }
Type Form { T Y P E D E S I G N } T Y P E C L A S S I F I C AT I O N
p.89
AISLE ITEM
Dark Alley { I D E N T I T Y D E S I G N } F I L M F E S T I VA L
01
p. 101
P RO J E C T S W E L OV E
Aisle Number /
Project 06
/
02 04 05
Break N' Fresh Kicks
03
Project 07
{ PAC K AG I N G D E S I G N } T I M E L I N E
06
p. 125
07 08
Project 08
Republic of Tea { PAC K AG I N G D E S I G N } T E A P RO D U C T S
p. 137
page { 7 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 8 }
AISLE ITEM
/
J O K K M O K K D E L I C AT E S S E N
P r o j e c t s We L o v e
037607280
{ OBJECTIVE }
To create a fictional deli line, and a comprehensive identity system that is applicable to the packaging.
Color
Aisle Number / {01}
Item #
02
{ APPROACH }
yet human. The overall color palette is drawn from the inspiration of the
05
northern lands. Also, tribal patterns are used to reflect the Norwegian or-
04
branding scheme focuses on celtic qualities that are clean, simple, elegant
03
Jokkmokk is a Scandinavian delicatessen, featuring authentic products. The
igin and give a warmth to the overall design. The choice of materials un-
07
deliverables include a full line of deli products.
06
derlines the natural and sustainable quality of the packaged products. Final
08
{ INSTRUCTOR }
{ COURSE }
Spring 2011
Christine George
Packaging 2
page { 9 }
{ SEMESTER }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 10 }
AISLE ITEM
/
J O K K M O K K D E L I C AT E S S E N
Categories
Aisle Number / {01}
{ BLUE }
02 03 04 05 06
{ WHITE }
Categories 07 08
{ BROWN }
Categories
page { 11 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 12 }
AISLE ITEM
/
J O K K M O K K D E L I C AT E S S E N
Aisle Number / {01} 02 03 04 05 06 07 08 page { 13 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 14 }
AISLE ITEM
/
J O K K M O K K D E L I C AT E S S E N
Aisle Number / {01} 02 03 04 05 06 07 08 page { 15 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 16 }
AISLE ITEM
/
J O K K M O K K D E L I C AT E S S E N
Aisle Number / {01} 02 03 04 05 06 07 08 page { 17 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 18 }
AISLE ITEM
/
J O K K M O K K D E L I C AT E S S E N
Aisle Number / {01} 02 03 04 05 06 07 08 page { 19 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 20 }
AISLE ITEM
/
J O K K M O K K D E L I C AT E S S E N
Aisle Number / {01} 02 03 04 05 06 07 08 page { 21 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 22 }
AISLE ITEM
/
J O K K M O K K D E L I C AT E S S E N
Aisle Number / {01} 02 03 04 05 06 07 08 page { 23 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 24 }
AISLE ITEM
/
J O K K M O K K D E L I C AT E S S E N
Aisle Number / {01} 02 03 04 05 06 07 08 page { 25 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 26 }
AISLE ITEM
/
J O K K M O K K D E L I C AT E S S E N
Aisle Number / {01} 02 03 04 05 06 07 08 page { 27 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 28 }
AISLE ITEM
/
J O K K M O K K D E L I C AT E S S E N
Aisle Number / {01} 02 03 04 05 06 07 08 page { 29 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 30 }
AISLE ITEM
/
J O K K M O K K D E L I C AT E S S E N
Aisle Number / {01} 02 03 04 05 06 07 08 page { 31 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 32 }
AISLE ITEM
/
LEMONADE
P r o j e c t s We L o v e
047707983
{ OBJECTIVE }
To redesign an album cover and a poster for a selected music group. The final deliverables include a promotional poster and 2 album designs.
Color
Aisle Number / 01
Item #
{02}
{ APPROACH }
album "Lifted" consists of eccentric amalgam of electronic, psychedelic,
05
and vaguely tropical inspirations. In order to reflect the airy, watery drip-
04
music fuses post-punk and Eurodance in souped-up dance revival. The
03
Lemonade is a San Francisco-based alternative dance music group. Its
ping sounds of the songs, both the imagery and typography are designed in 06
accordance to the surreal vibe of the album.
07 08
{ INSTRUCTOR }
Spring 2011
A n d r e w Jo h n s o n
{ COURSE }
Graphic Design 2
page { 33 }
{ SEMESTER }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 34 }
LEMONADE / AISLE ITEM
Aisle Number / 01
{02}
03
04
05
06
07
08
page { 35 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 36 }
LEMONADE / AISLE ITEM
Aisle Number / 01
{02}
03
04
05
06
07
08
page { 37 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 38 }
LEMONADE / AISLE ITEM
Aisle Number / 01
{02}
03
04
05
06
07
08
page { 39 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 40 }
LEMONADE / AISLE ITEM
Aisle Number / 01
{02}
03
04
05
06
07
08
page { 41 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 42 }
LEMONADE / AISLE ITEM
Aisle Number / 01
{02}
03
04
05
06
07
08
page { 43 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 44 }
LEMONADE / AISLE ITEM
Aisle Number / 01
{02}
03
04
05
06
07
08
page { 45 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 46 }
LEMONADE / AISLE ITEM
Aisle Number / 01
{02}
03
04
05
06
07
08
page { 47 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 48 }
LEMONADE / AISLE ITEM
Aisle Number / 01
{02}
03
04
05
06
07
08
page { 49 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 50 }
AISLE ITEM
/
LIGHT IT UP
P r o j e c t s We L o v e
029607352
{ OBJECTIVE }
To create an imaginary exhibition and compose a series of promotional designs for it. The final deliverable include event posters, tickets, a booklet
Color
and a giveaway kit for VIP guest.
Aisle Number / 01
Item #
02
Light It Up is an event focusing on the interactions and education of light, kaleidoscopes and help people understand how light is perceived. Another
05
design concept evolves around the notion of reflection, which can be seen
04
and how it is perceived in the real world. The design draws inspiration from
{03}
{ APPROACH }
through the typographic treatment on the posters. 06 07 08
{ INSTRUCTOR }
{ COURSE }
Spring 2011
A n d r e w Jo h n s o n
Graphic Design 2
page { 51 }
{ SEMESTER }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 52 }
LIGHT IT UP / AISLE ITEM
Aisle Number / 01
02
{03}
04
05
06
07
08
page { 53 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 54 }
LIGHT IT UP / AISLE ITEM
Aisle Number / 01
02
{03}
04
05
06
07
08
page { 55 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 56 }
LIGHT IT UP / AISLE ITEM
Aisle Number / 01
02
{03}
04
05
06
07
08
page { 57 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 58 }
LIGHT IT UP / AISLE ITEM
Aisle Number / 01
02
{03}
04
05
06
07
08
page { 59 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 60 }
LIGHT IT UP / AISLE ITEM
Aisle Number / 01
02
{03}
04
05
06
07
08
page { 61 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 62 }
LIGHT IT UP / AISLE ITEM
Aisle Number / 01
02
{03}
04
05
06
07
08
page { 63 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 64 }
LIGHT IT UP / AISLE ITEM
Aisle Number / 01
02
{03}
04
05
06
07
08
page { 65 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 66 }
LIGHT IT UP / AISLE ITEM
Aisle Number / 01
02
{03}
04
05
06
07
08
page { 67 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
02
01
05
06
09
08
12
13
page { 68 }
15
16
Aisle Number / 01
02
{03}
04
05
06
07
07
08
11 10
page { 69 }
18
17
04 03
LIGHT IT UP / AISLE ITEM
14
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 70 }
AISLE ITEM
/
PA L M
P r o j e c t s We L o v e
072307345
{ OBJECTIVE }
To rebrand a past company, and to give new life to its identity system. The rebranding process will be documented in a book format.
Color
Aisle Number / 01
Item #
02 03
{ APPROACH }
Palm was a leading producer of handheld computing products. Its mission The concept of the new palm retains its old mission and focuses on the idea
05
of tangible power. By connecting people and technology, the extension of
{04}
allowed users to organize and simplify their lives in the palm of their hands.
the brand spreads into the realm of biometrics, including an identity sys-
07
personal information.
06
tem, hand gesture recognition technology, and a secure system that holds
08
{ INSTRUCTOR }
Fall 2010
Hunter Wimmer
{ COURSE }
The Nature of Identity
page { 71 }
{ SEMESTER }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 72 }
PA L M / AISLE ITEM
Aisle Number / 01
02
03
{04}
05
06
07
08
page { 73 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 74 }
PA L M / AISLE ITEM
Aisle Number / 01
02
03
{04}
05
06
07
08
page { 75 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 76 }
PA L M / AISLE ITEM
Aisle Number / 01
02
03
{04}
05
06
07
08
page { 77 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 78 }
PA L M / AISLE ITEM
Aisle Number / 01
02
03
{04}
05
06
07
08
page { 79 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 80 }
PA L M / AISLE ITEM
Aisle Number / 01
02
03
{04}
05
06
07
08
page { 81 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 82 }
PA L M / AISLE ITEM
Aisle Number / 01
02
03
{04}
05
06
07
08
page { 83 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 84 }
PA L M / AISLE ITEM
Aisle Number / 01
02
03
{04}
05
06
07
08
page { 85 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 86 }
AISLE ITEM
/
TYPE FORM
P r o j e c t s We L o v e
039607261
{ OBJECTIVE }
To gain a good typographic aesthetics through typesetting in the form of type explorations. The final deliverable includes a series of type explora-
Color
tions and posters with variations of typesetting.
Aisle Number / 01
Item #
02 03
{ APPROACH }
For each type exploration, I tried to employ contrast in order to create
classifications poster series design. I learned to design a set of posters by
{05}
in hierarchical order. One of the explorations I enjoyed the most was a type
04
visual interest. Each type exploration is set with carefully selected typefaces
implementing various type arrangement on the same grid. Throughout the
07
edge in the application of type usage under different context.
06
process of visual research, editing, and refining, I gained so much knowl-
08
{ INSTRUCTOR }
{ COURSE }
Spring 2009
Renee D'arcy
Ty p e F o r m
page { 87 }
{ SEMESTER }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 88 }
TYPE FORM / AISLE ITEM
Aisle Number / 01
02
03
04
{05}
06
07
08
page { 89 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 90 }
TYPE FORM / AISLE ITEM
Aisle Number / 01
02
03
04
{05}
06
07
08
page { 91 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 92 }
TYPE FORM / AISLE ITEM
Aisle Number / 01
02
03
04
{05}
06
07
08
page { 93 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 94 }
TYPE FORM / AISLE ITEM
Aisle Number / 01
02
03
04
{05}
06
07
08
page { 95 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 96 }
TYPE FORM / AISLE ITEM
Aisle Number / 01
02
03
04
{05}
06
07
08
page { 97 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 98 }
AISLE ITEM
/
DARK ALLEY
P r o j e c t s We L o v e
028747548
{ OBJECTIVE }
To choose an existing film director and create the promotional materials for a hypothetical film festival, featuring the director's selected films.
Color
Aisle Number / 01
Item #
02 03
{ APPROACH }
David Fincher is a director famous for portraying human darkness through
imagery and the typography style are used to create the mysterious, grungy poster, a informational book, and a collection of event giveaway items.
{06}
atmosphere in Fincher's films. The final deliverables include a promotional
05
the notion of unveiling inner darkness when one experience danger. The
04
unexpected and surprising way of of storytelling. Dark Alley revolves around
07 08
{ INSTRUCTOR }
Spring 2011
Hunter Wimmer
{ COURSE }
Integrated Communications
page { 99 }
{ SEMESTER }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 100 }
DARK ALLEY / AISLE ITEM
Aisle Number / 01
02
03
04
05
{06}
07
08
page { 101 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 102 }
DARK ALLEY / AISLE ITEM
Aisle Number / 01
02
03
04
05
{06}
07
08
page { 103 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 104 }
DARK ALLEY / AISLE ITEM
Aisle Number / 01
02
03
04
05
{06}
07
08
page { 105 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 106 }
DARK ALLEY / AISLE ITEM
Aisle Number / 01
02
03
04
05
{06}
07
08
page { 107 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 108 }
DARK ALLEY / AISLE ITEM
Aisle Number / 01
02
03
04
05
{06}
07
08
page { 109 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 110 }
DARK ALLEY / AISLE ITEM
Aisle Number / 01
02
03
04
05
{06}
07
08
page { 111 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 112 }
DARK ALLEY / AISLE ITEM
Aisle Number / 01
02
03
04
05
{06}
07
08
page { 113 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 114 }
DARK ALLEY / AISLE ITEM
Aisle Number / 01
02
03
04
05
{06}
07
08
page { 115 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 116 }
DARK ALLEY / AISLE ITEM
Aisle Number / 01
02
03
04
05
{06}
07
08
page { 117 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 118 }
DARK ALLEY / AISLE ITEM
Aisle Number / 01
02
03
04
05
{06}
07
08
page { 119 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 120 }
DARK ALLEY / AISLE ITEM
Aisle Number / 01
02
03
04
05
{06}
07
08
page { 121 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 122 }
AISLE ITEM
/
BREAK N' FRESH KICKS
P r o j e c t s We L o v e
026197526
{ OBJECTIVE }
To rethink the idea of a timeline, and create a new format and system of measurement for documentation devoid of traditional time notation.
Color
Aisle Number / 01
Item #
02 03
{ APPROACH }
Break N' Fresh Kicks is an end product of a whimsical dance experience.
element, and the whole dance experience is documented on a shoe box. Our
06
interaction evolves into a surprising ending. The final deliverable includes
05
dance class. Each of our movements or actions are depicted with a graphical
04
It is about a fictional story took place between me and another dancer at a
a pair of sneakers and its shoe box. {07} 08
{ INSTRUCTOR }
Spring 2009
Hunter Wimmer
{ COURSE }
Vi s u a l L i t e r a c y
page { 123 }
{ SEMESTER }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 124 }
BREAK N' FRESH KICKS / AISLE ITEM
Aisle Number / 01
02
03
04
05
06
{07}
08
page { 125 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 126 }
BREAK N' FRESH KICKS / AISLE ITEM
Aisle Number / 01
02
03
04
05
06
{07}
08
page { 127 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 128 }
BREAK N' FRESH KICKS / AISLE ITEM
Aisle Number / 01
02
03
04
05
06
{07}
08
page { 129 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 130 }
BREAK N' FRESH KICKS / AISLE ITEM
Aisle Number / 01
02
03
04
05
06
{07}
08
page { 131 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 132 }
BREAK N' FRESH KICKS / AISLE ITEM
Aisle Number / 01
02
03
04
05
06
{07}
08
page { 133 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 134 }
AISLE ITEM
/
REPUBLIC OF TEA
P r o j e c t s We L o v e
023487537
{ OBJECTIVE }
To rebrand an existing tea chain, The Rupublic of Tea. The aim was to retain its marketing emphasis on being an organic and sustainable brand and
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create a systematic tea packaging line that easily categorizes tea variations.
Aisle Number / 01
Item #
02 03
{ APPROACH }
The main rebranding concept aims at creating a color-coded systematic
the new design uses different canisters as a way to classify infused tea, bot-
06
tled tea and tea sampler. In terms of graphic elements, a cohesive design was
05
tea containers. Since the current branding has no systematic differentiation,
04
packaging system and expanding existing product line by exploring various
created to reflect the different varieties of tea. 07 {08}
Spring 2011
{ INSTRUCTOR }
{ COURSE }
Christine George
Packaging 2
page { 135 }
{ SEMESTER }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 136 }
REPUBLIC OF TEA / AISLE ITEM
Aisle Number / 01
02
03
04
05
06
07
{08}
page { 137 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
{ WHITE TEA }
Categories
{ GREEN TEA }
Categories
{ BLACK TEA }
Categories
{ HERBAL TEA }
Categories
page { 138 }
REPUBLIC OF TEA / AISLE ITEM
Aisle Number / 01
02
03
04
05
06
07
{08}
page { 139 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 140 }
AISLE ITEM
/
REPUBLIC OF TEA
{ WHITE TEA }
Tin Canister
{ GREEN TEA }
Tin Canister
Tin Canister
Aisle Number / 01
{ BLACK TEA }
{ HERBAL TEA }
02
Tin Canister 03 04 05 06 07 {08} page { 141 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 142 }
REPUBLIC OF TEA / AISLE ITEM
Aisle Number / 01
02
03
04
05
06
07
{08}
page { 143 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 144 }
REPUBLIC OF TEA / AISLE ITEM
Aisle Number / 01
02
03
04
05
06
07
{08}
page { 145 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 146 }
REPUBLIC OF TEA / AISLE ITEM
Aisle Number / 01
02
03
04
05
06
07
{08}
page { 147 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
page { 148 }
REPUBLIC OF TEA / AISLE ITEM
Aisle Number / 01
02
03
04
05
06
07
{08}
page { 149 }
N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
Academy of Art University { EVIE LIAO }
510-388-5871 evieliao@gmail.com evieliao.com
INSTRUCTOR
Mary Scott
PRINTING
Giant Horse Printing 1 3 3 6 S a n M a t e o Av e nu e South San Francisco, CA 94080
B O O K B I N D E RY
The Key 5 8 5 1 Oce a n Vi e w D r iv e Oakland, CA 94618
page { 150 }
PHOTO GRAPHY
Evie Liao
TITLE OF BOOK
New Arrival
COVER STO CK
Wh ite Coated Pap e r
TEXT STO CK
100# Finch Fine ID text
T Y P E FAC E S
Adobe Jenson Pro
S O F T WA R E
Adobe Creative Suites 5.5
{ Copyright Š 2013 All Rights Reserved } No portion of this publication may be used or reproduced in any manner without written permission of Evie Liao.
P RO J E C T S W E L OV E / AISLE ITEM
Aisle Number /
01
02
03
04
05
06
07
08
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N E W A R R I VA L
PORTFOLIO OF EVIE LIAO
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P RO J E C T S W E L OV E / AISLE ITEM
Aisle Number /
01
02
03
04
05
06
07
08
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