PREMIERE BEAUTY SHOW 2023

IF YOU’RE DEALING WITH PREMIERE SHOW GROUP FOMO, FEAR NOT! WE’VE GOT ALL THE INTEL YOU NEED. KEEP READING FOR SOME INSIGHT TO THE BEST EVENT AROUND, WITH WORDS FROM SOME OF THE BRIGHTEST TALENTS IN THE HAIR AND BEAUTY INDUSTRY.

Premiere Orlando is the place to explore everything that’s happening in the beauty industry – from the hottest hair color trends and cutting techniques to high fashion nail art and edgy barber designs.

According to Trade Show News Network, Premiere Orlando is the largest beauty show in the United States. With inspiring education from the best beauty experts and top exhibiting companies, Premiere Orlando is a venue with multiple resources for discovering all of the latest techniques, trends, and products. SalonEVO took a flight across the Atlantic to visit some of our fabulous readers, columnists, cover stars, future features, and industry celebs. Here’s what a few of our interviewees had to say about the biggest event in the bizz...

The legendary Sam Villa , Co-Founder & Chief Creative Officer for the Sam Villa brand, said that he always looks forward to Premiere Show Group events. “Their passion and commitment to inspiring stylists through education is admirable. As one of our most respected educational organizations, we’re proud to support and partner with them to help elevate our industry through learning.”

Nick Stenson, Brand Founder of Nick Stenson Beauty, Brand Ambassador for Matrix, and SVP Store & Services Operations for Ulta Beauty, said: “I love coming to events like this because you get inspired and motivated by actively seeing what’s happening in the industry. You’re learning different trends and techniques that you can bring into the salon and share with your clients. It’s about making the best parts of our industry accessible for the client via the professional’s own skills development and getting to know the talent, products, and brands outside of your own salon.”

Olivia Thompson, BaBylissPRO USA Ambassador and Joico Global Brand Storyteller told us why she loves going to Premiere shows: “Every once in a while, I lose motivation, and it’s difficult to re-build when you aren't surrounded by creatives. I ask you, PLEASE, go to a Premiere hair show to bond with the community and get invigorated about your passion! This is the best life ever! If you’re feeling down in the dumps, community is the way to go, and education is the way to stay motivated.”

Alifia Young is founder of Gilded Coils and K18 Pro Educator. She told us: “Coming to a show this big is your opportunity to watch educators, speak to pros you respect, and connect with your favorite brands. So come in, work with other pros, see some amazing stylists and education so that you can stretch and grow as a professional!”

Haley Estep, award-winning colorist, Elite Educator for Keratin Complex and owner of The Beauty Lounge by Haley, told us what she loves about Premiere: “It’s so much fun to see people in the professional hair, beauty, and cosmetology world; it’s high energy and there’s so so much to learn. It’s a real string to your bow as a professional – and a great way to start building relationships with your favorite brands.”

Next, we touched base with Sherette Fabi-Parker, New York-based blonding specialist and Brand Specialist and Educator for Truss Professional. She gave us a look into the Premiere life... “The energy for Premiere Orlando this year was just off the charts. I think it’s so important to come along to these events and stay updated with product releases, tool innovations, new education, and so many cool shows and collections. Everyone is hyped up and invested in leveling up their skills. It really is THE place to be every year.”

Finally, the lovely Shallynn Johnston, Beauty Education Manager for Dyson North America, dropped by the SalonEVO booth to tell us what value she lifts from these events, and why Premiere is 100 steps ahead of the rest. “This show is INSANE. So much fun and the perfect opportunity to meet cool people that have probably inspired you, and you’ve seen their work on the internet. If you ever have the opportunity to come along to any Premiere event, definitely sign up for it because you will not regret it!”