EVO X ULTA BEAUTY TAKE ORLANDO

We have attended numerous salon and beauty shows this year, from ABS and NAHA to Premiere Orlando and Cosmoprof. There’s no energy quite like that of a beauty industry tradeshow! The talent is astounding, the education is invaluable, and the products and tools on offer are the peak of innovation. The thing we love most about these shows, though, is the opportunity to connect in-person with our favorite interviewees, the brightest stars in hair, our brilliant columnists, and of course, our readers.

This year, we have explored the teams – true visionaries – behind some of the pro world’s biggest brands, namely Ulta Beauty. They are an industry powerhouse, creating education and job opportunities for the pros whilst satisfying the consumer with an online store filled with arrays of beauty brands. Seeing possibilities is what they did when they first created All Things Beauty, All in One Place® — a store experience that connected with how beauty lovers actually shopped. And it forever changed the game. Not to mention the incredible caliber of stylists at the various ‘The Salon at Ulta Beauty’ locations, where licensed beauty professionals are committed to bringing client’s visions to life. Hair, skin, makeup, brows, ear piercing — all in one place.

At Premiere Orlando 2023, Ulta Beauty’s education stage sat right at the heart of the event, backdropped by multi-feet tall TV screens showing up-close angles of the educators’ work across the weekend. Each day, they used the power of beauty to bring to life the possibilities that lie within every stylist and hair professional — allowing associates to build a fulfilling career.

Salon professionals, students, and some curious barbers were stopped in their tracks as Ulta Beauty’s Pro Team and Design Team took to the stage to educate on all things styling. There was also a masterclass section just along from the stage, offering attendees the chance to learn hands-on after the presentations.

Nick Stenson, Brand Founder of Nick Stenson Beauty, Brand Ambassador for Matrix and SVP Store & Services Operations for Ulta Beauty, told us a little bit about the Ulta Beauty stage: “The Ulta Beauty stage held some incredible education across the Premiere Orlando weekend. I love coming to events like this because you get inspired, motivated, and are actively looking to see what’s happening in the industry. You’re learning different trends and techniques that you can bring into the salon and share with your clients. It’s really about making the best parts of our industry accessible for the client via the professional’s own journey through continually boosting their skills and getting to know the talent, products, and brands outside of your own salon.”

And that stands true with the Ulta Beauty Pro Team. This dedicated collection of professionals aims to educate and enhance the skillsets of stylists under the Ulta Beauty banner, hoping to enrich the stylists of today and ready them for the beauty industry of tomorrow. Head to page 50-51 to read more about some of Ulta Beauty’s most impressive team members, Sonya Dove, David Lopez, and Sean Goddard.

Nick continued: “Drawing from our extensive industry expertise, the Pro Team works together to bring The Salon at Ulta Beauty’s vision to life in photo shoots and support the company’s team of stylists with education and trend development. They also collaborate on editorial collections used to position the strength and talent of the team’s artistry.”

We’re endlessly proud of our partnership with Ulta Beauty, who helped us bring together the SalonEVO media zone at this year’s biggest events (so far) as well as gracing the front cover of our SalonEVO Cover Photobooth, where we asked the question: are you the next six-figure stylist? With Ulta Beauty, the possibilities are beautiful® and our incredible set-up for both ABS and Premiere Orlando are testament to that. We 100% couldn’t have done it without this talented team – and we can’t wait to show you what