COLOR

1. Start with clean, dry hair.

2. Colors are most vibrant when hair is pre-lightened.

3. Apply desired color(s) in ¼ - ½ inch sections making sure to completely saturate from roots to ends.

4. Process at room temperature for approx. 35 minutes.

5. No heat.

6. Rinse thoroughly with cool water and high pressure.

7. Do not shampoo.

8. Condition ends if needed.

shades as well as their commitment to quality. This goes beyond what’s in the bottle. It can be difficult to truly understand a vivid color without seeing the product on the hair first – the shades and tonality are never the same as what you see in the picture.” Danger Jones worked really hard to make sure colors across the boxes, the packaging, and the actual product are verbatim. For example, the color previews on the outside of the boxes will accurately reflect what's going to come out of the tube, which is really cool. If it’s almost any of their vivid colors, the color swatch will have a matte texture. Similarly, if it’s neon, the bottle will have a gloss to it because a matte layer would inaccurately reflect what your final colors will settle as on the hair. That’s why you’ll always find the neon shades in a glossy box rather than the matte finish.”

Finally, Lynda told us what she believes is the key to executing vivid color that is as lasting and healthy as it is stunning: “You just gotta chuck it in the fuck it bucket and find out!” @lyndadidit

9. Style as you please!