BY HAIRDRESSERS FOR HAIRDRESSERS

AS VICE PRESIDENT FOR GLOBAL EDUCATION FOR OLAPLEX, JOHN MORONEY BRINGS THE FINEST IN EDUCATION TO STYLISTS ACROSS OCEANS, FROM NORTH AMERICA TO LATIN AMERICA AND EUROPE. WE CAUGHT UP WITH HIM AT ABS TO FIND OUT WHAT’S IN STORE FOR OLAPLEX THIS YEAR…

This industry powerhouse has been hairstyling and hairdressing since the ‘80s. His first ABS show was in 1991, so he knows a thing or two (probably more than two) about how to make the most of a show!

When John joined us in the media zone this year, we welcomed him into our barber chair interview hotseat, where he gave us all the intel about the power of beauty trade shows and the education they offer.

He told us: “It’s so wonderful to see this whole new generation of hairdressers on the floor but also new media partners like SalonEVO and BarberEVO, who bring an entirely new energy to the industry.” Thanks John! “I really love seeing how much things have changed. It’s such an amazing industry and I guess that’s why I’ve been part of it for so long.”

Speaking to dozens of industry icons over the last year at these events has opened our eyes to the importance of embracing education in a place where so many talented hair artists and business experts come together. Really making the most of networking opportunities with hair’s biggest brands – like Olaplex – is a massive part of the event circuit, too.

John’s role as Vice President for Global Education with Olaplex sees him taking the amazing heritage and success of Ulta Beauty and using it to help the Olaplex team amplify their education offerings and take their brand to the next level. He continued: “I’ve been educating for 30 years now and joining Olaplex really is a huge achievement of mine. I believe it is one of the single most innovative and exciting companies out there AND one of the biggest phenomenon that beauty and haircare have ever seen. Who doesn’t want to be part of that?”

We wanted to know what truly sets Olaplex 100 steps ahead of other brands. With risk of sounding short, we asked John, ‘what makes Olaplex so special?’ He answered: “It plays beautifully with anybody. It doesn’t matter what color line you use, Olaplex is going to make sure that whatever service you do, the hair is in its best possible shape, that it’s the strongest it can be and remains strong enough for ongoing treatments. This ensures safety for the professional behind the chair and really lets them unleash their creativity!” Great answer!

So, what’s new with Olaplex? John gave us the lowdown: “In summer, we released Olaplex No.4D Clean Volume Detox Dry Shampoo, which is our innovative new dry shampoo offering. It’s weightless, residue-free, benzene-free, and absorbs oil.” For context, John was sporting a gorgeous dark two-piece suit when we interviewed him… “If I had a bottle here with me today, I would spray it on my suit and have zero residue!”

Next, this master educator told us about the Olaplex Lashbond Building Serum, which is a lashes product. Here’s more: “Olaplex has added its patented bis amino technology, a new peptide complex technology, along with hyaluronic acid and biotin to create the optimal environment to support and sustain the natural growth cycle and lash retention for the look of longer, thicker, stronger, and healthier lashes.” Science-backed product development is music to a beauty expert’s ears. By ensuring they’re prepping and priming their client’s hair and lashes with expert-approved products means they can work confidently in the knowledge that their client can withstand any process you need to do to create the styles, colors, and cuts that they desire. When it comes to the Olaplex Lashbond Building Serum: “It gives clients the appearance of longer, thicker, stronger lashes in as little as four weeks!”*

Finally, John told us that at the core of Olaplex and their product development is the hairdresser. Every range is made by hairdressers for hairdressers. “They’ve grown from coloring, perming, relaxing, thermal straightening – all those sorts of things are where Olaplex started. They have the historical foundation from which to build products that they know tackle every kind of treatment in the chair and enhance the hairdresser’s work as a result. Without the professional stylist, it’s just another haircare line – but it's not, and that’s the point.” John concluded: “I’m just thrilled to work with Olaplex advocates, the team, and media partners to share the truth about bond building, which is a category we created!”

*Results may vary. As reported by participants at the conclusion of a 12-week consumer perception clinical study of 33 subjects with 2x daily use.