Evolve NZ Fish Hook Charms

Uniquely New Zealand

In M達ori culture the Hei Matau (fish hook) is Taonga (a cultural treasure). Each fish hook is created with a meaning of special significance and is worn with great pride.

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Strength LK002

Mãori legend tells of a great leader Mãui who bravely fished up New Zealand’s North Island (Te Ika a Mãui - ‘The Fish of Mãui’) using his grandmother’s jaw bone as a fish hook. To honour this well known Mãori story, this fish hook represents inner strength and determination, empowering its wearer.

Success & Prosperity LK003

This stylised fish hook brings prosperity, good luck and fortune to the wearer. Fish were traditionally so plentiful and important to the M達ori that the simple ownership of a fish hook meant prosperity. This special charm also bestows great power and authority on its wearer.

Koru (Growth) LK006

The Koru represents the new, unfurling silver fern frond and is widely recognised as a symbol of new life, growth, strength and peace. This charm has special significance to those who are embarking on new ventures, celebrating new chapters in their lives or honouring personal growth.

Protection and Safety LK007

This fish hook charm offers a guiding light of protection for those who we wish to see kept safe. Often worn by travellers, or those embarking on a new part of their life’s journey, this powerful symbol is also said to provide good luck and safety when travelling.