Distinctive Marketing Measures Our brand expressed.
Introduction This book is a collection of marketing measures used by real estate’s most successful Advisors to represent and dard we have developed to market our brand, our properties and ourselves with competence, exclusivity and passion. Use this book as a resource to develop strategies that maximize Engel & Völkers’ full capabilities.
1
The E&V brand card
11 The presentation box
2
The Engel & VĂślkers story
12 Paperless presentations
3
Our shop concept
13 The E&V Home Journal
4
Brokerage brochures
14 Our exclusive property exposĂŠ
5
Agent brochures
15
6
The collaborative approach
16 GG Magazine
7
Professional stationery
17 Private Residences USA
8
E&V signage
18 Shop TV
9
Presentation pages
19 Online exposure
10 Presentation covers
20 Cooperative advertising
Contents
21 Corporate rates
32 E&V Print Shop
22 International media exhange
33 E&V Image Bank
23 Corporate communications
34 E&V Merchandising Shop
24 EVUSA.com
35 E&V Studio
25 The shop website
36
26 The agent website 27 The E&V Mobile App 28 Mobile strategy 29 QR codes 30 Social media strategy 31 E-Lead Routing System
37 E&V postcards and mailers 38 Newsletter campaigns 39 GO!ConnectTM 40 Global reach
1 Create opportunities.
The E&V brand card – making the
An introduction begins not with a business card but with a promise to deliver higher quality service and a commitment to exceed expectations. This unique card creates the opportunity to describe our brand‘s core values. It quickly establish-
es your competence to produce excepand gives you the chance to express your passion for what you do best. This card makes a strong impression that will keep you on the minds of potential clients.
2 Be original.
The Engel & Völkers story – the origin of extraordinary service. The Engel & Völkers story is like no other--from a specialized boutique agentional brand representing premium prop-
meet the additional needs of our most valued clients and bringing the prestige ing commercial real estate and luxury
elite representative providing an exceptional level of service in your local market. It’s a story about our guided expan-
most desired real estate markets. Every agent who represents the Engel & Völkone that our clients want to hear.
3 Be in the best locations.
Our shop concept – beyond a real
It’s the unique design and purpose of our distinctive white shops that are at the very heart of the Engel & Völkers global brand strategy. Throughout the cated in the neighborhoods and streets
erty exposés and to invite potential sellers and buyers to meet our team. Professional conference spaces provide a safe and comfortable environment for client consultations. For world travel-
They are designed to encourage side-
the same expectation of high-end service and exceptional real estate.
4 Communicate leadership.
Brokerage brochures – announcing that the best is even better. We’ve created a well-crafted brokerage brochure that distinguishes you and your services from competitors in the marketplace and leverages the value of the Engel & Völkers brand. It’s designed to passion and true international network. Brochures are created with Engel &
Völkers’ unique and elegant design style with pre-written content that can be customized or replaced to explain the ben-
company brochure to communicate your position in the local market.
5 Distinguish yourself.
Agent brochures – sharing your story. We’ve taken the idea of an agent bio a step further with our professionally writ-
resent the Engel & Völkers brand. We’ll work with you to develop the right tone
as a market leader will tell the story of who you are and how you came to rep-
This piece also lives electronically and is a valuable addition to your online marketing.
6 Succeed together.
The collaborative approach – merging talent and resources. The U.S. real estate industry is always evolving which means the way we compete for business is always changing. In the past several decades the industry has shifted from broker-centric marketing to agent-centric marketing. less effective because consumers are demanding more. It’s no longer just about the broker or the agent. Understanding that sets us apart from our competitors.
Engel & Völkers is the only global real estate company that uses an extraordinary collaborative logo that positions the expertise of its agents with the brand’s expansive reach and proven resources. This collaborative logo represents a merger of your talent and the brand. the best agents in the industry to represent Engel & Völkers. It is an unprecedented approach to real estate in the U.S. and anywhere else in the world where properties are sold.
7 Reach out and truly connect.
Professional stationery – standing the test of time. Technology gives us the ability to con-
most valued clients. Professional busi-
personal connections that make the difference between leaders and followers. That’s why we continue to invest in designing the perfect stationery of the best materials for you to properly introduce yourself and keep in touch with your
Völkers’ distinguished style. For the exically for those important hand-written notes that truly make a statement.
8 Establish your leadership.
E&V signage – declare a higher standard. Our signs are trusted around the world real estate opportunities. The yard sign is
sign riders provide the opportunity to at-
our yard and open house signs link your listings with the prestige of the Engel & VĂślkers brand for homeowners in your market. Signs are produced by proven corporate partners to meet the highest quality standards and can be ordered and
qualities s – The three Our core value ion of vis e on ve hie we live by to ac success.
ct of the sure – The impa Market expo mains re ty er op pr a e amount of tim t. on the marke d to weeks on the
Buyers compare
the vision shared by There is a single essionals who repre thousands of prof dwide. It is to worl ers Völk & l sent Enge rndisce of s ation link together the aspir in nd the world, be it ing individuals arou context—with total a private or business
market
80
passion.
n, we have estabTo achieve this visio es values. These valu lished a set of core high level of serour help to maintain the e and reinforce vice quality worldwid
60 30 20 0 Listing
3
2
1
4
8
7
6
5
(Weeks)
the y pricates illustr ciall below espe The graph and, market.Prep aration real in the - estateselletit. price and terms from inter ely impo unt of extremthe is sents amortant mark at a realistic iming talizing on this t repre your property ona the ing, are crucial in capi The charimpo rtance of placingebuy once ers hom est among potential stics show that inrecognition as a “new property is listed. Stati without the added in nt are highest with and reintroducing terest and exciteme listing”, interest falls sted price typically adju an at e the hom es the as com est inter of the same attention the higher level does not receive the to communicate best opportunity ately ultim to and erty value of the prop
Ashley Karger Advisor
rs
– Engel & Völke
Engel & Völkers team Ashley joined the of privileged member in 2010. She is a on of Realtors, the the National Associati Realtors of on ciati Asso Massachusetts on Association of and the Greater Bost ree s a Master’s Deg Realtors. She hold inistration achieved in Business Adm Salve Regifrom ip larsh on a full scho g a former accountin na University. As t of the world’s mos professional at one
to cultivate a visthat has allowed her of lness for the pulse develop a true artfu eting and negotiareal estate sales, mark ts, this clien e estat real tion. For Ashley’s aled strengths serv translates into unriv uand sellers of excl ing them as buyers
ralleled technical Ashley provides unpa clients navigate the expertise to help her contracts.
r for a home is to Finding the best buye st number of potenexpose it to the large et often dictates the tial buyers. The mark a home will receive amount of attention e price. Pricing abov based on its listed
or for both the Miss A former competit truUSA title, Ashley America and Miss y, it means to be savv t wha s ly embodie t to men testa A aware. goal-oriented and e, Ashley is only llenc exce of uit her purs a history to become the 7th woman in holder, achieved by Triple Crown title d pete com and title having held her state rica, Miss USA and for each Miss Ame Miss Teen USA. of get the attention and unique past market value will be- storied It isngAshl at orey’s rs. Prici buye ntial pote r fewe buymore ct attra will low market value
e
– Attracting th
ers.
Pricing
pared Asking price com to Market Value
10% Market Value
-15%
10% 30% 60% 75% 90%
t price range, the . If you miss the righ e. Pricing is everything ers will find your hom buy er few are s chance
provides around the Faithfully, Ashley on, unsurpassed clock communicati of e, and a selection market knowledg resources that and tools international esreal the y step of will enhance ever ey understands the tate experience. Ashl her essional attention personal and prof ey prides herself Ashl ire. clients requ and ice d-class serv on providing worl
– Our lifestyle GG Magazine nce of ures the esse at fe magazine e. who we ar ®
to ons we published of many publicati med of the luxury keep our clients infor ed and the preshar we d worl lifestyle we represented. mier properties that life, travel and adguages, GG, explores destinations and cent venture in far off We’ve interviewed ers of culture and art. n, itecture and desig innovators in arch of our readers on top artists. We’ve kept e trends and must-hav the latest fashion ise. gifts and merchand celinformation that While featuring re, we also use GG ebrates life and cultu d by Engel & Völk properties represente to our exclusive list ers. GG is delivered sold tele, shed clien of our most distingui ghout Europe and on newsstands throu t our global shop is available throughou
September October November
IES • REAL ESTATE LIFESTYLE • PERSONALIT
PUBLISHED BY ENGEL
’12
& VÖLKERS
ADAM LINDEMANN
Collector, writer & Gallerist An Interview with the Multitalented Provocateur
DANIEL CHADWICK
A Country Trip to the Home of Sculptor Lynn Chadwick’s Son
CANDIDA HÖFER
How her Amazing Eye can Transform Public Spaces
AI WEIWEI AND HERZOG & DE MEURON The Trio’s New Collaboration Gallery for London’s Serpentine
Art Attack
GET READY FOR THE...
USA $ 6.99
15%
ential buyers Percentage of pot property who will look at
the Boston area.
GLOBAL GUIDE
ramid The pricing py right buyers.
-10%
y d for each and ever meaning of our bran sor. Engel & Völkers advi eting capabilities and Our training, mark our ork ensure that international netw ntly meet your real advisors can compete will develop a cusThey s. need e estat and provide the spetomized strategy uthat will work excl cialized services they will do it all sively for you. And with total passion.
THE HOTTEST NAMES,
THE HIGHEST PRICES,
THE MOST IMPORTA
NT EVENTS
13.08.12 10:28
ers over 140,000 read network, reaching with each issue. of be the centerpiece GG continues to ts and the anchor for our marketing effor
9 Present a higher standard.
Presentation pages – adapt, create and impress every time. Because we value personal and highly believe that no two presentations should needs of a client using a variety of pages that allow you to perfect your presentation. Easily create pieces based on high-
drafted copy. The quality of the overall design delivers your marketing and pricthe higher level of service that is consistent with Engel & VĂślkers.
10 Promote value.
Presentation covers – set yourself apart. ity matters every time. Set yourself apart by delivering your presentation pages in our distinctive and elegant presentation
superior quality and ensures that your commitment to a higher standard is effectively communicated. Our cover deorganization and quick assembly on active appointment days.
11 Leave a lasting impression.
The presentation box – deliver a presentation of value. case the value of the information communicated in your presentation pages by -
ly designed vessel that adds dimension and weight to the encased materials. The box adds a distinct touch and sense of permanence to encourage clients to keep you at the top of their list.
12 Be innovative.
Paperless presentations – tech savvy designs for tablets. In addition to the superior presentation materials that showcase your talents as part of Engel & Völkers’ world-class for tablets to highlight your technology
expertise and leading edge standards. We’ve developed content with our elegant and distinct branding and leveraged the tablet’s vibrant graphics capabilities for you to deliver stunning presentations for your most tech-savvy clients.
13 Engage your clients.
The E&V Home Journal – a home selling exercise like no other. A seller’s personal connection to a home provides insight that will elevate your ability to represent it on the market. The Home Journal is an extraordinary tool used to capture a homeowner’s favorite features and fond memories of their
through writing. What is revealed can be ads and web listings. Participating in the exercise will also allow the seller to experience your service on a deeper level.
14 Position your listings.
Our exclusive property exposé – commanding attention with detail and imagery. Showcase premier listings locally and around the world with our exclusive property exposés that combine visuallystriking photography and a compelling narrative to connect homes with the right buyers. Each exposé is digitally produced on high-quality paper to best express the value of the property on
each page. Exposés can be created and ordered online and are archived for convenient access and reprinting. Exposés are also available through GO!Connect tal distribution.
15 Be selective.
our reserved brand of service for high net-worth clients. For more than 30 years Engel & VÜlkers has been a select provider of high-end luxury real estate service worldwide. We’ve taken the highest category of sertinguished properties and clientele and you the opportunity to submit highly valued properties to be shared with cli-
are also personal contacts of Christian
access is what makes this a true and valuable offering to the most select market in real estate.
16 Represent more.
GG Magazine – your world of art, architecture, travel and design. The Engel & VÜlkers brand is brought to life with every issue of its award-winGG Magazine zine features the latest news and trends in the world of luxury living and of -
chance to include your most prestigious properties among its catalog of high-end homes. pertise by utilizing customized cover wraps. Predesigned GG cover wrap tem-
plates are available with collaborative branding that enable you to convey your your listings. expertise and global reach by making GG part of your market leadership activities. Use it in all of your presentation and client relationship building efforts. Reach a greater audience by sharing GG Magazine electronically. Each issue is created digitally for you to include in your online marketing campaigns pro-
engagement.
17 Publish your best.
Private Residences USA – America. Private Residences USA showcases America’s premier properties and offers both national and international exposure for your listings. unique property catalog receives special
attention for its U.S focus giving you the ability to promote your listings coast-tocoast and worldwide. This publication is also delivered directly to our exclusive consultants.
18 Your listings televised.
Shop TV – broadcasting through our international property channel. Taking every opportunity to leverage our international reach among Engel &
nent sales information such as location
listings are broadcast on the Shop TV network to our locations throughout the nation and around the world. Flat screen monitors prominently display select list-
who have already shown interest just by Advisors also keep up to date on international properties.
19 Offer maximum exposure.
Online exposure – presence on the most visited search sites.
for your listings begins online. We offer unique listing exposure opportunities through our strategic alliances and our provider of online listing data. Through our relationships with the Top 10 most -
ceive preferential placement when possible and include our distinct branding while many companies “syndicate” part of a larger strategy in which leads generated from these websites are captured and managed through our E-Lead GO!Connect platform.
-
20 Go further.
Cooperative advertising – opportunities to reach more. Though statistics report that a greater number of property searches begin onpublications to reach your target market. Our cooperative advertising makes it easy to include your listing in ads in the most highly respected and widely read publications in the world. It also allows dized rates. The publications we choose connect our brand positioning with titles
that have similar recognition to high-end quality. By including your listings with others in the Engel & VĂślkers network tising the breadth of our offerings under position in the local market. Here are some media partnerships that will effectively position you for attracting future listing:
International Herald Tribune
Vanity Fair
The New York Times
GQ
The Wall Street Journal
Details
The Los Angeles Times
The New Yorker
The Miami Herald
Architectural Digest
Conde Nast Traveler
Robb Report Exceptional Properties
* Media selections will vary.
Robb Report – Exceptional Properties Robb Report Exceptional Properties is an authoritaand active consumers, offering valuable insight on design and style trends, locations, values and amenities. Covering architectural trends, interior design ban living, country homes, ranch properties, vineyard Properties provides a broad and diverse look at the luxury home market and captures the interest and attention of the world’s most coveted consumers. Robb Report Exceptional Properties provides distribution 60,000+ copies to the most exclusive and coveted real estate consumers in the world. Published 6x per year. Median Age
46
Married/Partnered
91%
College
85%
Post-Graduate
32%
Average HHl
$1.2M*
Average Net Worth
$2,015,000*
Average Total Asset Value
$6.5M*
Average Value of Real Estate Owned
$1,246,000
Rates:
lkers USA
Engel & Vö
ti rate Adver 2012 Corpo
Full Page
$2,465
Half Page
$1,530
am sing Progr
21 Save on rates.
Corporate rates – cost effective advertising in top publications. Through our corporate rates program we’ve negotiated on your behalf to advertise directly with premier publications at preferred rates. This offering
makes advertising independently of our cooperative option easier and cost effective.
Engel & Völkers Portfolio of Homes
Hobe Sound, Florida: Hobe Sound Polo Club, 1,757 acres equestrian paradise and lifestyle. Unique opportunity. $47,250,000 Ken Meierling +1.561.602.4333
Malibu, CA: Architectural estate & auto museum surpass most discriminating expectation. $40,000,000 estate only, $50,000,000 with auto museum Nicole Van Parys +1.805.795.1880
Miami Beach, Florida: Palm Island 1.5 acres, 2 lots, 200 feet on the bay. Build one or two dream homes. $11,000,000 Irving A. Padron +1.305.458.8565
Westlake Village, California: The epitome of southern California living: a slice of estate heaven. $9,500,000 Nicole Van Parys +1.805.795.1880
Miami Beach, Florida: 6,461square foot luxurious bay front estate on prestigious guard gated Palm Island with 100 feet on the bay. $7,900,000 Lourdes Alatriste +1.305.926.5322
La Habra Heights, California: European-style estate. This 9000 square foot resort sits on 3 acres and features a million dollar pool. $7,500,000 David Alex Wright +1.888.285.5843
Sunny Isles Beach, Florida: Amenities abound. Oceanfront. One home per floor. 7,600 square feet of living indoor and out. $6,550,000 Giancarlo Cuffia +1.954.593.8352
Miami Beach, Florida: Magnificent unobstructed ocean views from Bath Club 3,982 square foot apartment, offering 5-star amenities.$4,290,000 Lourdes Alatriste +1.305.926.5322
Sunny Isles Beach, Florida: The Porsche Design Tower. Units from 3,800-9,500 sq ft. Duplex layouts avail. Auto elevators. Starting from $3,900,000 Giancarlo Cuffia +1.954.593.8352
Moorpark, California: An extremely special 20 acre estate. Spacious, yet intimate. Elegant, yet inviting. $3,495,000 Curt Kastan +1.805.320.0130
Lake Placid, NY: Adirondack Great Camp architecture, majestically on 68 acres, bold southern views of the High Peaks. $2,950,000 Colleen Holmes +1.518.524.4759
North Palm Beach, Florida: 8,800 square feet of luxury, dock 130 foot yacht, spectacular water views. $10,995,000 Sheri Reback +1.561.685.9215
EVUSA.com
© 2012 Engel & Völkers U.S. Holdings, Inc. All rights reserved. Engel & Völkers is an Equal Opportunity Employer and supports the Fair Housing Act. Each brokerage independently owned and operated. All information deemed reliable, but not guaranteed.
22 Access global markets.
International media exchange – advertise worldwide. Our international media exchange gives you the chance to include your properties in advertisements placed in media markets throughout the world. We manage a process between Engel & Völkers shops in the entire network that systematically combines listings so yours can
Argentina Australia Austria Bahrain Belgium Chile Croatia Czech Republic France Germany Greece Hong Kong
reach media outlets worldwide. To reinadvertisements can include those from Below are countries where Engel & Völkers shops are located:
Hungary Ireland Italy Jordan Liechtenstein Luxembourg Macau Montenegro Netherlands Oman Peru Portugal
Qatar Russia South Africa Spain Sweden Switzerland Thailand Turkey United Arab Emirates United Kingdom United States Uruguay
23 Public relations.
Corporate communications – enhance awareness, trust and credibility. Our dedicated corporate communications team works to increase visibility of the Engel & VÜlkers brand nationally and internationally. Editorial placements online outlets and industry sources including the New York Times, The Wall Street Journal, The International Herald Tribune, The Financial Times, RIS Media and Inman News brings both awareness and credibility to your services and
brand. Tools and release templates are available for local PR efforts including exceptional listings and; new agent and brokerage announcements. Our U.S. public relations strategy focuses on positioning Engel & VĂślkers as an industry leader and market experts. Throughout our organization worldwide we use notable sales and success stories among our Advisors and brokerages.
24 Online perfection
EVUSA.com – perfecting the online experience. EVUSA.com is the centerpiece of our integrated online marketing strategy that
available in real-time through our Mar-
-
offers an abundance of local informa-
An eye-catching marquee grabs the atcling through high-resolution imagery of premier homes and brand and lifesearch functionality helps users identify the perfect home with ease. Digital property exposĂŠs present rich photography and relevant sales information in a comprehensive format. EVUSA.com leads the industry in the use of instant messaging allowing visitors to engage with our Advisors. Compiled trends and data are continuously
Behind the intuitive and visually attractive layout of EVUSA.com are robust tools to increase lead generation. Engagement with our website triggers activity in our E-Lead Routing System potential buyers and sellers throughout our network via GO!Connect. EVUSA.com is integrated with Engelmany. The interaction between our lomaximize exposure for you and your listings.
25 Brokerage leadership.
The shop website – an integrated approach to maximize internet exposure. The Engel & Volkers shop website is part of our integrated subdomain strategy that positions the brokerage as the source of local expertise and as market leaders. The detailed regional information complements the global brand with rich local cuses listing exposure on the community and effectively pulls interested investors
area information. Utilizing the same innovative design and functionality as the website establishes your credibility and increases your lead generation capabilities. The site will also impress top performing agents in your market to take notice of the Engel & VĂślkers brand.
26 Agent leadership.
The agent website – to you. The Engel & Völkers Advisor website is an effective collaborative branding tool that positions the agent as the local expert and market leader with the intervisor website is a fully functioning site
and depth of information as the Engel & Völkers shop site. Agent’s will quickly expand their network of local contacts while new contacts familiar with the Engel & Völkers brand will immediately identify the agent as a the local expert to turn to for their real estate needs.
27 Expand your mobile presence.
The E&V Mobile App – a powerful mobile search tool. ® Designed for the iPhone® iPad® and other mobile and tablet devic-
MLS listings from the Engel & Völkers network anytime and anywhere. The application provides access to all IDX properties in the best U.S. locations. the application and will be searchable by
* MLS intergration is required.
The properties that appear include infor-
a contact feature allows them to be connected to an Engel & Völkers real estate Advisor by phone or email.
28 Capture more mobile leads.
Mobile strategy – to be everywhere home buyers search. Over 40% of real estate related searches on Google are coming from mobile
most popular real estate search sites are receiving the majority of their inquiries from their mobile applications. As an in-
apps and optimize our marketing tools for mobile access to ensure our clients’ properties maximum exposure in this
listings are available to home buyers on the most downloaded real estate mobile ALTOR. All of our printed marketing materials can be mobilized with our custom Engel & VĂślkers branded QR codes that lead
paigns we use to reach potential buyers.
29 Instant discovery.
QR codes – mobile tagging for quick response. Our wide use of Engel & VÜlkers branded QR codes give mobile phone and tablet users the ability to know more about a property at the best possible time -- the moment they discover it.
We can place our QR codes on our mar-
Advisor information and to other areas where we can convert interest into leads.
30 Socialize your brand.
Social media strategy – increase your fans and followers. Engel & VÜlkers applies a managed social media process to achieve successful engagements and awareness with minimal effort on your part. Our Facebook
that works and succeeds in broadening awareness of your expert services and our brand values by engaging with so-
cial media users. We place an emphasis on building relationships by producing positive and above all valuable. We want to help you position yourself and Engel & VĂślkers as a source of not just real estate expertise but as guides to better living.
31 Never miss an opportunity.
E-Lead Routing System – rapid response to every lead. Survey results have proven that today’s homebuyers expect immediate answers quickly distinguishes you as a market leader. That’s why every lead from all
our E-Lead Routing System that notiimmediately. This real-time advantage
allows you to build your network and increase sales faster while maintaining the highest levels of customer service. cations--by text or email. All leads are automatically entered into GO!Connect so you can easily build and manage your relationships.
32 Deliver your best.
E&V Print Shop – high quality materials produced fast and
All the print material required as an cards and stationary to marketing affordably through E&V Print Shop. The intuitive online management tool allows you to select templates with prewritten
text and imagery. The same design tools will allow you to produce customized print materials. The E&V Print Shop ensures that all of your printed collateral meets all of the Engel & VĂślkers brand standards.
33 Compelling imagery.
E&V Image Bank – striking images for creative designs.
perfectly expressing the essence of the able for you to successfully execute your marketing campaigns. Organized in a professionally photographed images are readily available and easily accessible
for your print and electronic marketing materials. They allow you to be as creative or consistent as you want while visually conveying the exceptional quality of your services. We add to the collection regularly to keep your marketing fresh and engaging on an ongoing basis.
34 Shop Engel & Völkers.
E&V Merchandising Shop – stylish gifts, memorabilia and event favors. The E&V Merchandising Shop provides numerous ways for you to deepen relationships with your key clients while demonstrating your position as a market leader. Be creative and innovative in the way you reach out to your clients with -
more. All items are stylishly designed to display the Engel & Völkers logo with subtlety and sophistication. Each of our merchandising products are selected for their exceptional quality and value to meet Engel & Völkers higher standards which you then extend with each gift.
35 Rely on our talent.
E&V Studio – creative support for customized ads. E&V Studio provides professional design support to create ads for key listas web graphics and print marketing materials. Working with E&V Studio saves time and effort on advertising production
that’s both creative and consistent with the Engel & VÜlkers style and standards. The goal of this service is to be a cost effective solution that maximizes the impact of your advertising efforts.
Bob Braun
PRICE REDUCTION and STATUS CHANGE MLS# Status Change
Engel & Völkers Santa Monica Phone: +1 310-123-4567 Cell: +1 310-123-4567 Email: bob.braun@evusa.com
232431 Withdrawn to
DOM
Active 48
Price Prev Price
$795 $875
$ Difference % Difference
-80 -9.14%
ADDRESS 2504 PARKWOOD PL, OCEAN SPRINGS, MS 39564 Welcome to "My Market Tracker", an exclusive ENGEL & VÖLKERS USA report that informs you of residential real estate sales activity and regional trends. It complements "My Property LOCATION
Bob Braun Engel & Völkers Santa Monica Direct: +1 310-123-4567 Cell: +1 310-123-4567
County: Jackson County -to-date Area: Ocean Springs statistics. TheParkwood graphs depict four different aspects of the real estate market for th Subdivision: Estates Elem School: Middle School: High School: School District: Ocean Springs
DETAILS Property Type: Bedrooms: Baths: Year Built: Lot: Parking: Utilities: April 2012
Zip Code - 71301
Residential 3 Full: 1
Style: Lot Size:
APRIL 2012
Tax:
New Listings Carport
% Change
22
April 2011 Features: Appliances:Year-To-Date 2012 Floor: Fireplace: Year-To-Date 2011 Cooling:
17
29.41%
INTERIOR
92 68
$
Homes Sold
35.29%
Heating:
Avg. Price
8
$151,901
15
$108,920
54
$130,715
50
$118,652
EXTERIOR Features: Construction: Roof: Water/Sewer:
REMARKS, SHOWING and DIRECTIONS FAMILY NEIGHBORHOOD IN GREAT LOCATION WITHIN 1 BLOCK OF PECAN PARK ELEM. WOOD FLOORS, CERAMIC TILE, CARPET IN BEDROOMS. COVERED CARPORT, LARGE YARD. PETS CONSIDERED. Listing courtesy of RE/MAX Real Estate Partners
Engel & Völkers Santa Monica 567 © 2012, Mississippi Gulf Coast Multiple Listing Service, Inc. Buyer and/or Buyer's Agent should verify data and evaluate source. This information is furnished by the Mississippi Gulf Coast Multiple Listing Service, Inc. This data is copyrighted and may not be transmitted, retransmitted, copied, framed, repurposed, or altered in any way for any other site, individual ultiple Listing Service, Inc. All properties are subject to prior sale, change or withdrawal. Neither the MLS nor the Listing Broker will be held responsible for any typographical errors, misinformation and misprints and shall be held totally harmless.
% Change 39.46%
10.17%
Median Price
Days on Market
$111,250
146
$109,000
98
$86,154
137
$93,000
113
36 Share your data.
real-time research to keep potential clients aware. There are several ways to nurture leads and to be ever present so that when the mind. Our approach is to provide information of value on a regular basis and as vehicles to reinforce your knowledge and local expertise as an Engel & VĂślkers Advisor. GO!Connect gives you ful-
Offers real-time and historical data Presents information visually through charts and graphs Market Tracker Focuses on a neighborhood or designated area Reports latest market activity including new listings and recent sales Keeps clients up-to-date on relevant changes
reports and alerts providing your clients with insights and real estate data on a schedule you determine. All reports are branded with the agent’s of contact for all further inquiries.
Alerts your buyers of new properties on the market Based on client’s search criteria bedroom/bathroom count and other features
37 Target your market.
E&V postcards and mailers – raise awareness and generate leads. The popularity of e-mail and digital marketing has reenergized direct-mail strategies as an effective way to get the attention of new clients. We have pre-
also provide your own images to stand out even more. Select from a variety of
ability to create your own branded cards and mailers to stay in touch or reach new clients. The cards are Engel & VĂślkers
building your credibility and positioning you as the market leader who should be kept top-of-mind.
38 Be the source.
Newsletter campaigns – keeping in touch with helpful news and content. Our newsletter program helps you de-
to maintain awareness of your service and expertise. Through E&V Print Shop -
presence and maintain your visibility with periodic print and e-newsletters. The Engel & VĂślkers newsletter template is designed to match our overall marketing campaigns.
39 Manage with ease.
access everything Engel & Völkers. As the core business management tool productivity platform shared by Engel & Völkers Advisors throughout our internawe’ve given to the U.S. portal and gives you all the tools required to connect with This proprietary system is a single log in solution to manage all of your daily and ongoing client relationship tasks. Review and refresh your personal database. Update and manage your calendar of apand keep track of your ongoing marketing campaigns. GO!Connect gives you access to our provided by our preferred partners. It is also your connection to the entire Engel & Völkers family as the entryway to
in this book are provided to you through promise of superior quality.
gives you the ability to increase the impact of your marketing efforts. Create targeted lists from your database and automate the distribution of ongoing marketing campaigns. Then respond to every lead quickly and professionally with the GO!Connect. GO!Connect can be accessed by mobile phone and synchronizes with our Microsoft® Outlook® Exchange server to ensure tasks are always up to date. throughout the U.S. are connected to GO!Connect which provides integrated MLS data to create our real-time research analysis and reports and gives you
GO!Connect is an essential offering and an invaluable program to help market leaders maintain and increase their leadership.
40 Joining a global brand.
Global reach – gain real access to international buyers. According to the National Association of homes in the U.S. were sold to inter-
conditions and the rise of new booming economies in other countries have widened the audience for potential buyers within your local market. To win new ability to draw buyers from abroad. The key to Engel & Völkers international growth strategy has always been to open and operate in markets where we know our clients want to be--the most desirable locations in the world. We’ve also established our shop concept as a sucing our consistent brand design globally so that we are easily recognizable and trusted by our international real estate has never been more of an advantage in joining the Engel & Völkers brand.
There are frequent opportunities to build relationships with other Advisors from our 400+ locations in 36 countries South America. We utilize our network to provide opportunities to advertise listings in international publications and to display exposés on main streets around the world. Our Engel & Völkers U.S. Advisors have received invitations and have attended home shows abroad. They have attended training in workshops on foreign real estate markets and have also shared their own knowledge regarding the U.S. market. Similar training and tools are easily accessible to convey your unparalleled international capabilities as part of your listing presentations. clients will be better positioned to benestate market where a potential buyer could be in your local market or from a neighborhood half a world away.
EVUSA.com
©2012 Engel & Völkers U.S. Holdings, Inc. All rights reserved. Engel & Völkers is an Equal Opportunity Employer and supports the Fair Housing Act. Each brokerage is independently owned and operated. Engel & Völkers, E&V and the Engel & Völkers logo are trademarks owned by Engel & Völkers Marken GmbH & Co. KG. GG and GG Global Guide are marks of Grund Genug Verlag und Werbe GmbH.