look book holiday 2015
T H E E v y ’s T r e e S T O R Y My name is Amy, and I am a 30-something-year-old 4th grade public school teacher morphed into a stay at home mom to two beautiful babies, Jacob and Evelyn. I am married to the most amazing man in the world, Brandon, who is our Director of Operations, faith speaker, my number one supporter and father extraordinaire! How Evy’s Tree came into my life is completely by accident; definitely what I would consider a God thing. When I decided to stay home with Jacob, money was VERY tight. In October of 2009, I was inspired by many wonderful and creative stay at home moms who could whip up these beautiful items for their families with practically no money. I felt like I couldn’t even take my kids’ hems up if I needed to, and that made me feel very inadequate as a mom for some strange reason. It seemed like everyone I knew could sew. So I borrowed my mom’s sewing machine and attempted to learn. In fact, I did a big post on my family blog regarding my feelings about being crafty right after I brought the machine home. The post is a bit of a joke now as I complained how I wasn’t creative, and yet here I am- creating for a living! Anyway, I started sewing a little for myself and then I took on the task, with help from some do it yourself blogs, of embellishing some hoodies from my closet for a trip to Disney World that my family was taking in December. I made a handful of hoodies and got gobs and gobs of compliments while in Florida. I posted some pictures of the hoodies on my family blog and almost immediately I started receiving emails from people asking if they could purchase one. A couple of weeks later I put up a Paypal link on my blog and sold 15 in 30 minutes. And my business was born…today we no longer make our items by hand, but mass produce luxury pieces from high end fabrics that we have found from all over the world.
Why “Evy’s Tree”? I get asked often how we came up with the name “Evy’s Tree”…we call our daughter Evelyn, “Evy”, and on her first bedroom wall we painted a beautiful white tree with an owl sitting on the branches. When I was sewing my first “Hoot” hoodie, which had an owl face on the chest, Jacob walked up, saw the owl and asked, “Is that Evy’s Tree, Mama?” The name for the hoodies just stuck.
Why Luxury hoodies? I was born and raised in the San Francisco Bay Area. Since we lived so close to the coast, the marine layer/coastal fog would roll in at night and turn a 80 degree day into freezing cold within a few seconds flat. I was taught to always carry a hoodie or light jacket in my backpack or in the trunk of my car. We layer- a lot- around here. As I became a mom, I noticed how hard it was to find hoodies that were cute, acceptable as day wear, but also comfortable and luxurious. To me, its all about the feel and the fit, as well as the cuteness factor. I found it so hard to find a hoodie that met my standards and that I could throw on and run my kids to school in the morning without looking like I just rolled out of bed. This is why we continue to pursue making high end hoodies that make every woman feel amazing... even if she did just roll out of bed, none would be the wiser!
ha ppy h o li d ay s t o yo u a l l !
H O L I DAY 2015
collection
THE sharon PULLOVER IN BL ACK SHADOW - $109.00 Introducing the Holiday glam Sharon; a super versatile pullover in our softest fabric yet, meant to be combined with dark leggings and lots of bling. This hoodie design features a deep crossover front, ribbon drawstrings, large front pocket and is a little longer length than normal so you can wear over leggings. Color blocked in black and grey, we added tonal black Chantilly lace along the raglan sleeves. We also included thumbholes and a generous hood. This is the softest fabric yet, trust us when we say, you will LIVE in this one this holiday season!
THE kristina IN NAVY - $109.00 We brought back a favorite in a color every one has been asking for.... an ultra feminine, 100% cotton, snap up piece in basic navy. We left off a hood, the front has extra material that cascades down the front in a gorgeous classic ruffle and the back has a cinched waistline that gives anyone and everyone the most flattering figure with a cute raw edge finish. Lastly, because we feel every one needs them, we added thumb holes. The best holiday dress up or dress down item you’ll see!
THE vanessa $119.00 Everyone needs warm and cozy with a touch of elegant and grace during the holidays and the Vanessa gives you exactly that. A longer zip up with cropped sleeves, this hoodie is meant to be worn to those holiday evening dinner parties, over a silk blouse and some slacks, or a fancy dress. We trimmed the hoodie with a neutral satin that makes this item pop, and the fabric is oh so festive.
THE joy CREWNECK IN SPARKLE - $129.00 Sparkles, sparkles, sparkles is the name of the game with the Joy. Everyone can use a crewneck sweatshirt with elegant sequins down the front. With touches of grey, blue, and silver, this crewneck is the ideal piece to dress up to evening festivities or be worn to work with some fun heels. The perfect holiday piece!
THE jacqueline IN SUGAR PLUM - $109.00 We couldn’t have holidays without this Jacqueline and this year we brought it back in the season’s hottest sugar plum color. The coziest, yet classiest hoodie for the the holidays. Think Chanel jacket with a hoodie underneath - this hoodie gives the illusion of a suit like jacket but with the comfort of a hoodie. The lace just makes it all the more fun! Great for both work and home, as well as those holiday parties.
THE ava RACER IN CREAM - $109.00 We did it, we brought back an old favorite after much demand. Welcome back to the Ava Racer in cream, one of our hottest sellers. We thought this one would be the most perfect throwback as it’s been almost two years that we released it. It works so well for holidays at home, snuggled around the Christmas tree or dressed up for dinner. A super soft, lightweight grey hoodie with cream chantilly lace in the front, the yoke is curved and the hood is lined with lace. Don’t forget the pockets and the thumbholes! If you don’t have this one, you better run and get it...it’s AMA ZING!
Holiday Comfort
collection
THE brooke TUNIC IN TANGERINE - $109.95 The Brooke Tunic in Tangerine looks amazing over skinny jeans or leggings, and equally as amazing all by itself as dress. Two oversized pockets grace the front, because let’s be honest, every piece of comfort wear should have pockets. The Brooke in tangerine will be a go to piece for chic comfort and style. We added a hood this time, and made it in an oh so cozy orange color that will move into spring seamlessly. It’s ultra soft lightly burnout piece. You will love it!
THE lisa IN GRAPE - $109.00 We brought the Lisa back in a lovely grape color, a perfect transitional piece that will serve you well this Christmas and into the Spring. Amazing right?!? We’re in love! The Lisa Grape is a gorgeous hoodie with a pop of pizazz in the back: a knitted, unlined contrasting panel that makes this entire hoodie say WOW!! Void of zippers or snaps in the front, this style flows beautifully, allowing for a dressed up or dressed down look, and the length is perfect for wrapping yourself up in. And let’s not forget the generous pockets and roomy hood! The fabric of this hoodie has a slight heathered hue and gives a rich, lush look to one of the most gorgeous shades of purple we have had yet. This is a piece you do not want to pass up, its a total showstopper!
THE skinny IN BL ACK, CHARCOAL, & NAVY $79.95 Lets welcome this amazing pant to the Evy’s Tree line up - The Skinny. The Skinny is a cross between skinny jeans and leggings. A pant that makes your toushie look amazing. Something that, like our hoodies, can be worn to work or worn for comfort around the house. We came up with a pointe pant that is just that...a heavy duty poly, rayon, spandex fabric that is not only soft and comfortable but flattering. It comes in three colors to pair with all our hoodies, and we plan on adding complimenting colors every season. These pants would be more of an ankle pant on a taller person and a full length pant on a shorter person {our model is 5’7”}. This is that basic pant that sucks you in but yet isn’t super uncomfortable to wear. We think you will LOVE this one!