way to success
AN INTRODUCTION TO
E WAY J SC
Our mission & visions Economic background Our solutions
CONTENT
Profile 2018
Our methodology Our core values Our culture Our aims for the near future
OUR MISSION Make it easy to develop business and commerce
OUR VISIONS We empower our customers (Advertisers, Merchants and TrafďŹ c owners) by building marketing platform and distribution platform based on Big Data technology, and we share the value among our ecosystem stakeholders. Support SMEs to grow their business and cross-border business. Build to last (more than 80 years)
TECHNOLOGY TREND The booming of e-commerce The increasing trend of applying Big Data into digital marketing, ďŹ nancials and recruitment sector.
ECONOMIC BACKGROUND Consuming habit shifts to online. Merchants encounter many difficulties going online due to little experience of big data, digital marketing and e-trading. Publishers seek ways to maximize profit from their traffic.
MARKETING TECHNOLOGY At Eway, we research and develop Marketing technology and Big Data to provide digital marketing solutions for Merchants and distributing tools for Publishers.
THE PATHWAY TO PURCHASE
SALE
CPM
CPC
CPI
CPL
CPO
CPS PlayZo ne GAMIN G
PC
CUSTOMER
PRODUCT
BIG DATA
BIG DATA The core of our marketing technology
OUR BIG DATA
Demographic
Interest
CAPABILITIES By 2017, we have: 66,000,000 Vietnam profiles 80% internet user 100% identified profile
Connection
Consumption Behavior
SALE
DYNAMIC TARGETING PLATFORM FOR PUBLISHERS (DYTA)
SALE
Different users will see different advertisements. SALE BLACK FRIDAY
Razor Gaming
PlayZo ne GAMIN G
PC
Similar to Google Adsense, but more friendly for small and medium publishers.
EFFECTIVE TOOLS FOR
ANY PUBLISHER TO
OPTIMIZE TRAFFIC
MARKET PLACE TOOL Basing on user IDs on Facebook, sort users
USER ID TOOL Acquire user IDs on Facebook fanpage.
INBOX TOOL User friendly chat-bot on Facebook Page, sending message to mass users.
AND MORE...
P R E M I U M
C P A
A D
N E T W O R K
COST PER INSTALL (CPI) The solution for mobile marketing
ADFLEX.ASIA
ADFLEX
COST PER INSTALLS FULLSCREEN BANNER
Top 1 Ad-Network in SEA Fee charged on every install
SLIDE - STICKY BANNER
1.5-5% CONVERSION RATE
GIFT BOX BANNER
POP-UP BANNER
EWAY CLOUD MESSAGE
RICH MEDIA MESSAGE
2,700 QUALITY INSTALLS /OFFER/DAY
COST PER SALE (CPS) The distribution platform for SMEs
5000
2M
Orders/day
Impressions/day
10.000+ Publishers
1.5 M Clicks/day
Mass promote and distribute products online
COMMISSION
Advertise & Distribute
SALES
Publishers earn commission whenever the sale is completed (*) Our platform is now SMEs oriented (*) The customer receive the item, pay for it and does not return it for money back
Optimize the marketing budget
Affiliate marketing platform
COMMISSION
P R E M I U M
C P A
A D
N E T W O R K
COST PER ORDER (CPO) Branding solution for functional food, cosmetic and medical products
LOW RISK
LOW COST
HIGH BRAND AWARENESS
HIGH REVENUE
Charging fee on conďŹ rmed order
Require no marketer to maintain
Is pushed by our marketing expert team
Re-marketing after sale
300 - 800 orders/day P R E M I U M
Cosnetic, medical and functional companies
C P A
A D
N E T W O R K
Adflex CPO
Big Data
Orders conďŹ rmed > 50% Extending to Thailand, Indonesia and Philippines
Complete
The oder is comďŹ rmed by telephone
Customer place order
COST PER
LEAD
Automation lead collecting by AI
Real Estate Inc
MANUAL CPL PROCESS
Determine the essential customers
BIG DATA Customers who is considering buying a house
CONSULTING Customers who is interested in the estate location
CUSTOMER CARE Buyers
AUTOMATION CPL BY AI LEAD
ADVERTISERS
(is customer who has: + Brand awareness + Interest in the product)
Customers that reacted with Ads
START Smart Analysis
EWAY BIG DATA
Campaign requirements
Cluster 1
Personalized marketing channel and content
Cluster 2
Personalized marketing channel and content
Cluster 3
Personalized marketing channel and content
Cluster X
Personalized marketing channel and content
DAILY PROCESSING (*) Cluster: A group of customers with some similar demographic characteristics such as age, gender, education level, occupation, marital status... that correspond to the campaign requirements.
FOR
THE NEXT 5 YEARS We are going to...
Apply Big Data for Recruitment segment
R&D Big Data applications for ďŹ nancial services
R&D Social scoring on Big Data
R&D Credit scoring base on Big Data
WE ARE
GOING TO
Launch more cooperation platforms with marketing agencies
R&D AI technology to support Big Data applications
OUR
METHODOLOGIES
1
2
3
4
PEOPLE CENTRIC CULTURE
THINK BIG, START SMALL, GROW FAST
KEEP LEAN AS LONG AS POSSIBLE
FOCUS ON PRODUCT AND SOLUTION, NOT SALE
CPS
OUR
CORE VALUES HAPPINESS GROWTH HACK MASS - TECH
OUR
CORE VALUES PURE ENTHUSIASTIC RESPECT SEFT - PERFECTION 100% COMMIITMENT
CPO CPL CPI