w a y t o s u c ce s s
A N INTRODUCTION TO
EWAY J S C
Our mission & visions Economic background
CONTENT
Profile 2018
Our solutions Our methodology Our core values Our culture
Publisher
Advertiser
Marketing Technology
Customer
BIG DATA w a y t o s u c ce s s
OUR MISSION Make it easy to develop business and commerce
OUR VISION We empower our customers (Advertisers, Merchants and Traffic owners) by building marketing platform and distribution platform based on big data technology, and we share the value among our ecosystem stakeholders. Support SMEs to grow their business and cross- border business. Build to last (more than 80 years)
w a y t o s u c ce s s
ECONOMIC BACKGROUND
The booming of ecommerce The increasing trend of applying Big Data into digital marketing Consumers’ traditional shopping habit shifts to online Merchants encounter many difficulties going online due to little experience of digital marketing and e-trading. Publishers seek ways to maximize profit from their traffic
waytosuccess
At Eway, we research and develop Marketing technology and Big Data to provide digital marketing solutions for Merchants and tools for publishers.
SALE
PRODUCT
CPM
CPC
CPI
CPL
BIG DATA The pathway to purchase
CPO
CPS
CUSTOMER
OUR SOLUTIONS
SALE
PRODUCT
CPM
CPC
CPI
CPL
BIG DATA
CPO
CPS
CUSTOMER
The pathway to purchase
w a y t o s u c ce s s
BIG DATA The core of our marketing technology
Demographic
Interest
BIG DATA CAPABILITIES By 2017, we have: 66,000,000 Vietnam profiles 80% internet user 100% identified profile
Connection
Consumptio n Behavior
w a y t o s u c ce s s
SALE
DYNAMIC TARGETING PLATFORM FOR PUBLISHERS (DYTA)
SALE
Different users will see different advertisements. SALE BLACK FRIDAY
Razor Gaming
Similar to Google Adsense, but more friendly for small and medium publishers.
EFFECTIVE TOOLS FOR ANY PUBLISHER TO OPTIMIZE TRAFFIC
INBOX TOOL
USER ID TOOL
MARKET PLACE TOOL
User friendly chat-bot on Facebook Page, sending message to mass users.
Acquire user IDs on
Basing on user IDs on Facebook, sort users into group with similar consuming behavior.
Facebook fanpage.
AND MORE...
w ay t o suc c ess
P R E M I U M
C P A
A D
N E T W O R K
COST PER INSTALL (CPI) The solution for mobile marketing
HOW WE PROMOTE YOUR APP? HOW BANNERS ARE DISPLAYED
HOW YOUR APPS ARE PROMOTED AT LOCAL APPSTORE
ADFLEX.ASIA
3
1 FULLSCREEN BANNER
SLIDE - STICKY BANNER
GIFTBOX BANNER
POP-UP BANNER
EWAY CLOUD MESSAGE
RICH MEDIA MESSAGE
2,700 QUALITY INSTALLS/OFFER/DAY
Rank among the best applications
Banner Ads (homepage)
2 Recommendation download
Top 1 CPI Ad-Network in South East Asian Fee charged on every install w a y t o s u c ce s s
Mass promote and distribute products online Publishers earn commission whenever the sale is completed (*)
COMMISSION
SALES Advertise & Distribute
Our platform is now SMEs oriented Crossed-border trading across Asia and globally
(*) The customer receive the item, pay for it and does not return it for money back
Optimize the marketing budget
Affiliate marketing platform
COMMISSION
P R E M I U M
C P A
A D
N E T W O R K
COST PER ORDER(CPO)
Branding solution for functional food, cosmetic and medical products
LOW RISK
LOW COST
HIGH BRAND AWARENESS
HIGH REVENUE
Charging fee on confirmed orders
Require no marketer to maintain
Is pushed by our marketing expert team
Re-marketing after sale
waytosuccess
PREMIUM
Cosnetic, medical and functional companies
CPA
AD
300 - 800 orders/day
NETWORK
Adflex CPO
Big Data
Orders confirmed > 50% Expanding to Thailand, Indonesia and Philippines
Complete
waytosuccess
The oder is comfirmed by telephone
Customer place order
COST PER LEAD (CPL & automation CPL)
FOR THE NEXT 5 YEARS Apply Big Data for Recruitment segment
R&D Big Data applications for financial services
R&D Social scoring on Big Data
R&D Credit scoring base on Big Data
WEARE GOINGTO
Launch more cooperation platforms with marketing agencies
R&D AI technology to support Big Data applications
w a y t o s u c ce s s
OUR METHODOLOGIES
1
2
3
4
PEOPLE CENTRIC CULTURE
THINK BIG, START SMALL, GROW FAST
KEEP LEAN AS LONG AS POSSIBLE
FOCUS ON PRODUCT AND SOLUTION, NOT SALE
CPS CPO
OUR CORE VALUES
OUR CULTURE
HAPPINESS
PURE
GROWTH HACK
ENTHUSIASTIC
MASS -TECH
RESPECT
CPL CPI
SEFT -PERFECTION 100% COMMIITMENT
w a y t o s u c ce s s