GROUPON MERCHANDISING GUIDELINE 1.0
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Merchandising Guideline 1.0
LAST UPDATED JULY 10, 2014
GROUPON MERCHANDISING GUIDELINE 1.0
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Table of Contents 3
Color Palette
EMAIL ASSETS
SOCIAL ASSETS
Styles
44-47
3T/Occasions Header Email Banner
86-87
Facebook Display Ad
CTA Button
48-51
3T/Occasions Body Email Banner
88-91
Facebook Cover Photo
52-55
3T/Occasions Mobile Email Banner
WEB ASSETS
56-59
G1 Email Banner
ASSET TEMPLATES &
10-13
Merchicon Header
60-63
G1 Mobile Email Banner
NAMING CONVENTIONS
14-17
Merchicon Header Banner
64-67
Getaways Email Banner
93
Asset Templates & Mockups
18-22
Subnav Banner
68-71
Getaways Mobile Email Banner
94
File Naming Conventions
23-26
Gift Shop Banner
72-75
Goods Email Banner
27-30
Pencil Banner
95
Final Checklist
31-34
Merchicon Widget
35-38
Deal Page Banner
77-80
Regular Mobile Banner
39-42
Left Rail Banner
81-84
Retina Mobile Banner
4-7 8
MOBILE ASSETS
GROUPON MERCHANDISING GUIDELINE 1.0
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Color Palette
#82B548
#4BC1DE
#333333
#BA0C2F
#0076A8
PMS: 369 C CMYK: 59 / 0 / 100 / 7 RGB: 130 / 181 / 72
PMS: 2985 C CMYK: 80 / 0 / 15 / 0 RGB: 75 / 193 / 222
PMS: BLACK CMYK: 0 / 0 / 0 / 100 RGB: 51 / 51 / 51
PMS: 200 C CMYK: 3 / 100 / 70 / 12 RGB: 186/ 12 / 47
PMS: 7690 C CMYK: 95 / 41 / 10 / 0 RGB: 0/118/168
#E35205
#F2A900
#C5299B
#514689
PMS:166 C CMYK: 0 / 76 / 100 / 0 RGB: 227 / 82 / 5
PMS:130 C CMYK: 0 / 32 / 100 / 0 RGB: 242 / 169 / 0
PMS:240 C CMYK: 20 / 89 / 0 / 0 RGB: 197 / 41 / 155
PMS:7671 C CMYK: 83 / 81 / 0 / 4 RGB: 81 / 70 / 137
GROUPON MERCHANDISING GUIDELINE 1.0 | STYLES
Styles
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GROUPON MERCHANDISING GUIDELINE 1.0 | STYLES
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Groupon Photography Style PHOTOGRAPHY STYLE • Clean image with a lot of negative space that allows enough room for copy • Candid look on the model if applicable • Purposeful crop of the subject • Vibrant colors in natural lighting
DONT’S
ALWAYS TELL A STORY
CHOOSE CANDID PHOTOS
HAVE A SUBJECT
Don’t choose a photography
Avoid conventional / cliche
Don’t choose photography
that feels stale and boring.
stock imagery.
that is too abstract.
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Groupon Illustration Style ILLUSTRATION STYLE • Each element must be clipped out of the photograph and given the same thin white stroke (2px for regular assets and 4px for retina assets) and drop shadow • Elements should be set on solid color backgrounds from Groupon’s color palette • Never apply the stroke inside of the smart object; instead apply the stroke and drop shadow to
STROKE
the smart object layer in the working Photoshop
• 2px #FFFFFF for regular assets
document
• 4px #FFFFFF for retina assets
2px stroke for regular assets
DROP SHADOW 50% #000000 - Multiply 148° angle distance: 2 spread: 0 size: 10 4px stroke for retina assets
GROUPON MERCHANDISING GUIDELINE 1.0 | STYLES
Groupon Iconic Style ICONIC STYLE • Clean, flat, simple imagery • Imagery with rounded corners and not a lot of detail work best • Original vector creation or manipulated from stock to be original • Visit The Noun Project for inpiration or downloads thenounproject.com • Lay out the vector elements in a way that complements the copy and maintains legibility • No outlines and no gradients • No cartoony looking artwork • Avoid using people unless for a specific purpose ICONIC STYLE ON COLOR BACKGROUND • Elements should be set on a solid color background from Groupon’s color palette • Vector objects and type should be #FFFFFF • If white vector elements bleed off the edge of the asset, create a 1px (2px for retina assets) stroke around the border of the asset with the same color as the background ICONIC STYLE ON WHITE BACKGROUND • White background • Vector objects should be colored utilizing colors from Groupon’s color palette • One color per individual vector object • All copy should be solid gray #333333 • Must have a 1px (2px for retina assets) #D8D8D8 stroke around the border of the asset
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GROUPON MERCHANDISING GUIDELINE 1.0 | STYLES
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CTA Button (Regular & Retina) BUTTON
REGULAR BUTTON
• Our gray CTA button is to be used for all banners requiring a button • Buttons should only be used for CTAs of 3 words
30px height
15px
15px
or fewer
White #FFFFFF Gray #F0EEEF
9px
• If CTA is longer than 3 words, it should be text (All TYPE
Caps, Semibold, with Groupon Ligatures Arrow)
BOX
#666666
• Button works universally with various background colors and photography
GRADIENT
9px
Border 1px stroke (#D8D8D8)
All Caps / Centered Open Sans Semibold 13pt
REGULAR SIZE Height is consistently 30px Width is dependent on the length of the text but must have 15px padding on both sides. RETINA SIZE Height is consistently 60px
RETINA BUTTON
must have 30px padding on both sides.
60px height
30px
context of page layout
30px
White #FFFFFF Gray #F0EEEF
18px
LOCATION Centered, left justified or right justified depending on
GRADIENT
18px
Width is dependent on the length of the text but
TYPE #666666 All Caps / Centered Open Sans Semibold 26pt
BOX Border 2px stroke (#D8D8D8)
GROUPON MERCHANDISING GUIDELINE 1.0 | WEB ASSETS
Web Assets
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GROUPON MERCHANDISING GUIDELINE 1.0 | WEB ASSETS
1680x450 - Merchicon Header PLACEMENT Merchicon Page SIZE Width is consistently 1680px Height is consistently 450px DELIVERABLES • Save for web as a .jpg • Deliver file without text • Deliver full image (no cut-out for deal) CREATIVE REQUIREMENTS Use Photographic, Illustration or Iconic Style *Special Note: For Photographic style please include a 1px white border on the left and right side of the asset. This keeps the border of the photograph from being replicated when the web page extends. For Illustration and Vector Style, the solid color background will be extended. TEMPLATE FILE ON BOX 1680x450_merchiconheader_template.psd MOCKUP FILE ON BOX 1680x450_merchiconheader_mockup.psd 1680x450_merchiconheader_goods_mockup.psd
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1680x450 - Merchicon Header PHOTOGRAPHY STYLE CHARACTER COUNT • Headline: 40 characters max w/ spaces • No CTA or Button STROKE Add 1px white stroke on the left and right of the asset because the image extends
TEMPLATE
DELIVERABLE FILE
• Make sure copy is legible
• No Copy (dev puts in)
on the background • Account for the space covered by the deal tile
TYPE #FFFFFF Title Case Open Sans Light 24pt
• No cut-out for deal tile
GROUPON MERCHANDISING GUIDELINE 1.0 | WEB ASSETS
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1680x450 - Merchicon Header ILLUSTRATION STYLE CHARACTER COUNT • Headline: 40 characters max w/ spaces • No CTA or Button RESTRICTIONS No elements should be “cropped” by the left or right sides because the image extends with the background color. There should be at least 1 px of clear space on the left and right side. HEX CODE Provide hex code for the background color
TEMPLATE
DELIVERABLE FILE
• Make sure copy is legible
• No Copy (dev puts in)
on the background
with deliverable file
• Account for the space covered by the deal tile
TYPE #FFFFFF Title Case Open Sans Light 24pt
• No cut-out for deal tile
GROUPON MERCHANDISING GUIDELINE 1.0 | WEB ASSETS
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1680x450 - Merchicon Header ICONIC STYLE CHARACTER COUNT • Headline: 40 characters max w/ spaces • No CTA or Button RESTRICTIONS No elements should be “cropped” by the left or right sides because the image extends with the background color. There should be at least 1px of clear space on the left and right side. HEX CODE Provide hex code for the background color with deliverable file
STROKE
TEMPLATE
DELIVERABLE FILE
If white vector elements bleed off
• Make sure copy is legible
• No Copy (dev puts in)
the edge of the asset, create a 1px stroke around the asset with the same color as the background
TYPE #FFFFFF Title Case Open Sans Light 24pt
on the background • Account for the space covered by the deal tile
• No cut-out for deal tile
GROUPON MERCHANDISING GUIDELINE 1.0 | WEB ASSETS
940x100 - Merchicon Header Banner PLACEMENT Merchicon Page SIZE Width is consistently 940px Height is consistently 100px DELIVERABLES • Save for web as a .jpg • Deliver file with text CREATIVE REQUIREMENTS Use Photographic, Illustration or Iconic Style TEMPLATE FILE ON BOX 940x100_merchiconheader_photographic_template.psd 940x100_merchiconheader_illustration_template.psd 940x100_merchiconheader_iconic_template.psd MOCKUP FILE ON BOX 940x100_merchiconheader_mockup.psd
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940x100 - Merchicon Header Banner PHOTOGRAPHIC STYLE CHARACTER COUNT • Headline: 35 characters max w/ spaces • No CTA or Button TYPE PLACEMENT
TYPE
• Centered vertically with 20px padding left
#FFFFFF
• OR centered vertically and horizontally
Title Case Open Sans Light 24-36pt (variable depending on copy length)
20px
OVERLAY May need to add black to white multiply gradient layer (no darker than 30% opacity) behind the text only to help with legibility
GROUPON MERCHANDISING GUIDELINE 1.0 | WEB ASSETS
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940x100 - Merchicon Header Banner ILLUSTRATION STYLE CHARACTER COUNT • Headline: 35 characters max w/ spaces • No CTA or Button TYPE PLACEMENT
TYPE
• Centered vertically with 20px padding left
#FFFFFF
• OR centered vertically and horizontally
Title Case Open Sans Light 24-36pt (variable depending on copy length)
GROUPON MERCHANDISING GUIDELINE 1.0 | WEB ASSETS
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940x100 - Merchicon Header Banner ICONIC STYLE CHARACTER COUNT • Headline: 35 characters max w/ spaces • No CTA or Button TYPE PLACEMENT
TYPE
• Centered vertically with 20px padding left
#FFFFFF
• OR centered vertically and horizontally
Title Case Open Sans Light 24-36pt (variable depending on copy length)
STROKE If white vector elements bleed off the edge of the asset, create a 1px stroke around the asset with the same color as the background
GROUPON MERCHANDISING GUIDELINE 1.0 | WEB ASSETS
440x420 (Retina) - Subnav Banner PLACEMENT Subnav SIZE ON WEB Width is consistently 220px Height is consistently 210px DELIVERABLE SIZE (RETINA) Width is consistently 440px Height is consistently 420px DELIVERABLES • Save for web as a .jpg • Deliver file with text • File size should be 440 x 420 pixels (RETINA) CREATIVE REQUIREMENTS Use Photographic, Illustration or Iconic Style TEMPLATE FILE ON BOX 440x420_subnav_photographic1_template.psd 440x420_subnav_photographic2_template.psd 440x420_subnav_illustration_template.psd 440x420_subnav_iconic_template.psd MOCKUP FILE ON BOX 440x420_subnav_mockup.psd 440x420_subnav_getaways_mockup.psd 440x420_subnav_goods_mockup.psd
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440x420 - Subnav Banner PHOTOGRAPHIC STYLE 1 CHARACTER COUNT
40px
• 1-Line Headline: 15 characters max w/ spaces
HEADLINE TYPE
• OR 2-Line Headline: 26 characters max w/ spaces
#FFFFFF
• 1-Line CTA: 20 characters max w/ spaces
Title Case
• OR 2-Line CTA: 40 characters max w/ spaces
Open Sans Light
• No Button
52pt / 56pt
*Special Note: a 2-Line Headline and 2-Line CTA may not be paired together TYPE PLACEMENT • Centered horizontally and vertically • OR 40px padding centered, top • OR 40px padding centered, bottom • Distance between Headline and CTA is 30px 30px
CTA TYPE #FFFFFF All Caps Open Sans Semibold 26pt
OVERLAY #000000 multiply layer set to 30% opacity
CTA ARROW #FFFFFF Groupon-Ligatures (arrowrightlarge) 18pt Baseline set to 1
GROUPON MERCHANDISING GUIDELINE 1.0 | WEB ASSETS
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440x420 - Subnav Banner PHOTOGRAPHIC STYLE 2 CHARACTER COUNT • 1-Line Headline: 18 characters max w/ spaces • 1-Line CTA: 20 characters max w/ spaces • No Button TYPE PLACEMENT • In CTA box • Use template for exact placement CTA BOX SIZE Height is consistently 106px Width is consistently 440px CTA BOX LOCATION Bottom only IMAGERY Full-bleed photography
HEADLINE TYPE
ARROW
#FFFFFF
#FFFFFF
Title Case
Groupon-Ligatures
Open Sans Light
(arrowrightlarge)
38pt CTA TYPE
BOX
#FFFFFF
#000000
All Caps
70% opacity
Open Sans Semibold 22pt
28pt
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440x420 - Subnav Banner ILLUSTRATION STYLE CHARACTER COUNT • 1-Line Headline: 15 characters max w/ spaces
40px HEADLINE TYPE
• OR 2-Line Headline: 26 characters max w/ spaces
#FFFFFF
• 1-Line CTA: 20 characters max w/ spaces
Title Case
• OR 2-Line CTA: 40 characters max w/ spaces
Open Sans Light
• No Button
52pt / 56pt
*Special Note: a 2-Line Headline and 2-Line CTA may not be paired together TYPE PLACEMENT • Centered horizontally and vertically • OR 40px padding centered, top • OR 40px padding centered, bottom • Distance between Headline and CTA is 30px RETINA STROKE #FFFFFF 4px
30px
CTA TYPE #FFFFFF All Caps Open Sans Semibold 26pt CTA ARROW #FFFFFF Groupon-Ligatures (arrowrightlarge) 18pt Baseline set to 1
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440x420 - Subnav Banner ICONIC STYLE CHARACTER COUNT • 1-Line Headline: 15 characters max w/ spaces • OR 2-Line Headline: 26 characters max w/ spaces • Button: 3 words max • Always use a button TYPE PLACEMENT • Centered horizontally and vertically
HEADLINE TYPE #FFFFFF or #333333 35px
Open Sans Light
• OR 40px padding centered, top • OR 40px padding centered, bottom • Distance between Headline and Button is 35px
40px
SOLID COLOR BACKGROUND • Use Groupon’s color palettes • Vector elements must be #FFFFFF WHITE BACKGROUND • Vector elements must be solid color (each vector element must have its own color) • Use 2px #D8D8D8 stroke border around entire asset • Copy must be solid gray #333333
STROKE #D8D8D8 2px
RETINA BUTTON • Use Groupon’s neutral gray #C4BF86 CTA button • Height is consistently 60px, width is dependent on the length of the text but must have 30px padding on both sides *See Retina Button on page 8
Title Case 52pt / 56pt
GROUPON MERCHANDISING GUIDELINE 1.0 | WEB ASSETS
940x165 - Gift Shop Banner PLACEMENT Gift Shop Landing Page SIZE Width is consistently 940px Height is consistently 165px DELIVERABLES • Save for web as a .jpg • Deliver file with text CREATIVE REQUIREMENTS Use Photographic, Illustration or Iconic Style TEMPLATE FILE ON BOX 940x165_giftshopbanner_photographic_template.psd 940x165_giftshopbanner_illustration_template.psd 940x165_giftshopbanner_iconic_template.psd MOCKUP FILE ON BOX 940x165_giftshopbanner_mockup.psd
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940x165 - Gift Shop Banner PHOTOGRAPHIC STYLE CHARACTER COUNT
TYPE PLACEMENT
HEADLINE TYPE
• Headline: 35 characters max w/ spaces
• Centered vertically with 20px padding left
#FFFFFF
• Subhead: 45 characters max w/ spaces
• OR centered vertically and horizontally
Title Case
• CTA: 25 characters max w/ spaces
Open Sans Light
• OR Button: 3 words max
24-36pt (variable depending on copy length)
20px
*Special Note: a Subhead and CTA may not be paired together.
CTA TYPE
CTA ARROW
OVERLAY
#FFFFFF
#FFFFFF
May need to add black to white multiply gradient layer (no darker
All Caps
Groupon-Ligatures
than 30% opacity) behind the text only to help with legibility
Open Sans Semibold
(arrowrightlarge)
18pt
14pt Baseline set to 1
GROUPON MERCHANDISING GUIDELINE 1.0 | WEB ASSETS
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940x165 - Gift Shop Banner ILLUSTRATION STYLE CHARACTER COUNT
TYPE PLACEMENT
HEADLINE TYPE
• Headline: 35 characters max w/ spaces
• Centered vertically with 20px padding left
#FFFFFF
• Subhead: 45 characters max w/ spaces
• OR centered vertically and horizontally
Title Case
• CTA: 25 characters max w/ spaces
Open Sans Light
• OR Button: 3 words max
24-36pt (variable depending on copy length)
20px
*Special Note: a Subhead and CTA may not be paired together.
CTA TYPE
CTA ARROW
#FFFFFF
#FFFFFF
All Caps
Groupon-Ligatures
Open Sans Semibold
(arrowrightlarge)
18pt
14pt Baseline set to 1
GROUPON MERCHANDISING GUIDELINE 1.0 | WEB ASSETS
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940x165 - Gift Shop Banner ICONIC STYLE CHARACTER COUNT
TYPE PLACEMENT
HEADLINE TYPE
• Headline: 35 characters max w/ spaces
• Centered vertically with 20px padding left
#FFFFFF
• Subhead: 45 characters max w/ spaces
• OR centered vertically and horizontally
Title Case
• CTA: 25 characters max w/ spaces
Open Sans Light
• OR Button: 3 words max
24-36pt (variable depending on copy length)
20px
*Special Note: a Subhead and CTA may not be paired together.
CTA TYPE
CTA ARROW
#FFFFFF
#FFFFFF
All Caps
Groupon-Ligatures
Open Sans Semibold
(arrowrightlarge)
18pt
14pt Baseline set to 1
GROUPON MERCHANDISING GUIDELINE 1.0 | WEB ASSETS
940x60 - Pencil Banner PLACEMENT Goods Landing Page SIZE Width is consistently 940px Height is consistently 60px DELIVERABLES • Save for web as a .jpg • Deliver file with text CREATIVE REQUIREMENTS • Use Typographic, Illustration or Iconic Style • Photographic Style does not work with these dimentions TEMPLATE FILE ON BOX 940x60_goods_pencilbanner_text_template.psd 940x60_goods_pencilbanner_illustration_template.psd 940x60_goods_pencilbanner_iconic_template.psd MOCKUP FILE ON BOX 940x60_goods_pencilbanner_mockup.psd
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940x60 - Pencil Banner TEXT ONLY STYLE CHARACTER COUNT
CTA TYPE
• Headline: 70 characters max w/ spaces
#FFFFFF or Color
• CTA: 10-12 characters max w/ spaces
All Caps Open Sans Semibold
COPY RESTRICTIONS
3pts smaller than headline
• Headline and short CTA only CTA ARROW
• No Button
#FFFFFF or Color TYPE PLACEMENT
Groupon-Ligatures
• Centered vertically with 20px padding left • OR centered vertically and horizontally
(arrowrightlarge) HEADLINE TYPE
7pts smaller than CTA type
#FFFFFF
Baseline set to 1
BACKGROUND COLORS
Sentence Case
Use a solid color background from Groupon’s
Open Sans Light
CTA COLOR
color palette
20-26pt
Can be another color besides #FFFFFF to draw attention
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940x60 - Pencil Banner ILLUSTRATION STYLE CHARACTER COUNT
CTA TYPE
• Headline: 45 characters max w/ spaces
#FFFFFF or Color
• CTA: 10-12 characters max w/ spaces
All Caps Open Sans Semibold
COPY RESTRICTIONS
3pts smaller than headline
• Headline and short CTA only CTA ARROW
• No Button
#FFFFFF or Color TYPE PLACEMENT
Groupon-Ligatures
• Centered vertically with 20px padding left
(arrowrightlarge)
• OR centered vertically and horizontally
7pts smaller than CTA type Baseline set to 1
HEADLINE TYPE #FFFFFF Sentence Case Open Sans Light 20-26pt
GROUPON MERCHANDISING GUIDELINE 1.0 | WEB ASSETS
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940x60 - Pencil Banner ICONIC STYLE CHARACTER COUNT • Headline: 45 characters max w/ spaces CTA TYPE
• CTA: 10-12 characters max w/ spaces
#FFFFFF or Color COPY RESTRICTIONS
All Caps
• Headline and short CTA only
Open Sans Semibold
• No Button
3pts smaller than headline
TYPE PLACEMENT
HEADLINE TYPE
CTA ARROW
• Centered vertically with 20px padding left
#FFFFFF
#FFFFFF or Color
• OR centered vertically and horizontally
Sentence Case
Groupon-Ligatures
Open Sans Light
(arrowrightlarge)
20-26pt
7pts smaller than CTA type Baseline set to 1
STROKE If white vector elements bleed off the edge of the asset, create a 1px stroke around the asset with the same color as the background
GROUPON MERCHANDISING GUIDELINE 1.0 | WEB ASSETS
460x315 - Merchicon Widget PLACEMENT Groupon Homepage Goods Homepage SIZE Width is consistently 460px Height is consistently 315px DELIVERABLES • Save for web as a .jpg • Deliver file with text CREATIVE REQUIREMENTS Use Photographic, Illustration or Iconic Style TEMPLATE FILE ON BOX 460x315_merchiconheader_photographic_template.psd 460x315_merchiconheader_illustration_template.psd 460x315_merchiconheader_iconic_template.psd MOCKUP FILE ON BOX 460x315_merchiconheader_mockup.psd
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460x315 - Merchicon Widget PHOTOGRAPHIC STYLE CHARACTER COUNT • Headline: 35 characters max w/ spaces • No CTA or Button TYPE PLACEMENT • 20px padding top and left • OR 20px padding bottom and left
TYPE
• OR 20px padding centered, top
#FFFFFF
• OR 20px padding centered, bottom
Title Case Open Sans Light
OVERLAY
30-50pt (variable depending
May need to add black to white multiply gradient layer (no darker than 30% opacity) behind the text only to help with legibility
20px
on copy length)
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460x315 - Merchicon Widget ILLUSTRATION STYLE CHARACTER COUNT • Headline: 35 characters max w/ spaces
TYPE
• No CTA or Button
#FFFFFF Title Case
TYPE PLACEMENT
Open Sans Light
• 20px padding top and left
30-50pt (variable depending
• OR 20px padding bottom and left
on copy length)
• OR 20px padding centered, top • OR 20px padding centered, bottom
20px
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460x315 - Merchicon Widget ICONIC STYLE CHARACTER COUNT • Headline: 35 characters max w/ spaces • No CTA or Button
TYPE #FFFFFF
TYPE PLACEMENT
Title Case
• 20px padding top and left
Open Sans Light
• OR 20px padding bottom and left
30-50pt (variable depending
• OR 20px padding centered, top
on copy length
• OR 20px padding centered, bottom
STROKE If white vector elements bleed off the edge of the asset, create a 1px stroke around the asset with the same color as the background 20px
GROUPON MERCHANDISING GUIDELINE 1.0 | WEB ASSETS
600 x330 (Retina) - Deal Page Banner PLACEMENT Deal Page SIZE ON WEB Width is consistently 300px Height is consistently 165px DELIVERABLE SIZE (RETINA) Width is consistently 600px Height is consistently 330px DELIVERABLES • Save for web as a .jpg • Deliver file with text • File size should be 600 x 330 pixels (RETINA) CREATIVE REQUIREMENTS Use Photographic, Illustration or Iconic Style TEMPLATE FILE ON BOX 600x330_dealpage_photographic_template.psd 600x330_dealpage_illustration_template.psd 600x330_dealpage_iconic_template.psd MOCKUP FILE ON BOX 600x330_dealpage_mockup.psd
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600 x330 - Deal Page Banner PHOTOGRAPHIC STYLE CHARACTER COUNT
HEADLINE TYPE
• 1-Line Headline: 15 characters max w/ spaces
#FFFFFF
• OR 2-Line Headline: 30 characters max w/ spaces
Title Case
• CTA: 20 characters max w/ spaces
Open Sans Light
• No Button
52pt / 56pt
TYPE PLACEMENT • Centered horizontally and vertically • OR 40px padding top and left • OR 40px padding bottom and left • OR 40px padding centered, top • OR 40px padding centered, bottom
30px
• Distance between Headline and CTA is 30px OVERLAY #000000 multiply layer set to 30% opacity CTA TYPE #FFFFFF All Caps Open Sans Semibold 26pt CTA ARROW #FFFFFF Groupon-Ligatures (arrowrightlarge) 18pt 40px
Baseline set to 1
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600 x330 - Deal Page Banner ILLUSTRATION STYLE CHARACTER COUNT
HEADLINE TYPE
• 1-Line Headline: 15 characters max w/ spaces
#FFFFFF
• OR 2-Line Headline: 30 characters max w/ spaces
Title Case
• CTA: 20 characters max w/ spaces
Open Sans Light
• No Button
52pt / 56pt
TYPE PLACEMENT • Centered horizontally and vertically • OR 40px padding top and left • OR 40px padding bottom and left • OR 40px padding centered, top • OR 40px padding centered, bottom • Distance between Headline and CTA is 30px
30px
RETINA STROKE #FFFFFF 4px CTA TYPE 40px
#FFFFFF All Caps Open Sans Semibold 26pt CTA ARROW #FFFFFF Groupon-Ligatures (arrowrightlarge) 18pt Baseline set to 1
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600 x330 - Deal Page Banner ICONIC STYLE CHARACTER COUNT
STROKE
HEADLINE TYPE
• 1-Line Headline: 15 characters max w/ spaces
If white vector elements bleed off the
#FFFFFF
• OR 2-Line Headline: 30 characters max w/ spaces
edge of the asset, create a 2px stroke
Title Case
• CTA: 20 characters max w/ spaces
around the asset with the same color
Open Sans Light
• No Button
as the background
52pt / 56pt
TYPE PLACEMENT • Centered horizontally and vertically • OR 40px padding top and left • OR 40px padding bottom and left • OR 40px padding centered, top • OR 40px padding centered, bottom
30px
• Distance between Headline and CTA is 30px
CTA TYPE 40px
#FFFFFF All Caps Open Sans Semibold 26pt CTA ARROW #FFFFFF Groupon-Ligatures (arrowrightlarge) 18pt Baseline set to 1
GROUPON MERCHANDISING GUIDELINE 1.0 | WEB ASSETS
440x420 (Retina) - Left Rail Banner PLACEMENT Goods Deal Page SIZE ON WEB Width is consistently 220px Height is consistently 210px DELIVERABLE SIZE (RETINA) Width is consistently 440px Height is consistently 420px DELIVERABLES • Save for web as a .jpg • Deliver file with text • File size should be 440 x 420 pixels (RETINA) CREATIVE REQUIREMENTS Use Photographic, Illustration or Iconic Style TEMPLATE FILE ON BOX 440x420_leftrail_photographic_template.psd 440x420_leftrail_illustration_template.psd 440x420_leftrail_iconic_template.psd MOCKUP FILE ON BOX 440x420_leftrail_mockup.psd
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440x420 - Left Rail Banner PHOTOGRAPHIC STYLE CHARACTER COUNT • 1-Line Headline: 15 characters max w/ spaces
HEADLINE TYPE
• OR 2-Line Headline: 30 characters max w/ spaces
#FFFFFF
• 1-Line CTA: 20 characters max w/ spaces
30px
• OR 2-Line CTA: 40 characters max w/ spaces
Title Case Open Sans Light
• No Button
52pt / 56pt
*Special Note: a 2-Line Headline and 2-Line CTA may not be paired together TYPE PLACEMENT • Centered horizontally and vertically • OR 40px padding top and left • OR 40px padding bottom and left • OR 40px padding centered, top
40px
• OR 40px padding centered, bottom • Distance between Headline and CTA is 30px
CTA TYPE #FFFFFF All Caps Open Sans Semibold OVERLAY #000000 multiply layer set to 30% opacity
26pt CTA ARROW #FFFFFF Groupon-Ligatures (arrowrightlarge) 18pt Baseline set to 1
GROUPON MERCHANDISING GUIDELINE 1.0 | WEB ASSETS
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440x420 - Left Rail Banner ILLUSTRATION STYLE CHARACTER COUNT • 1-Line Headline: 15 characters max w/ spaces
HEADLINE TYPE
• OR 2-Line Headline: 30 characters max w/ spaces • 1-Line CTA: 20 characters max w/ spaces • OR 2-Line CTA: 40 characters max w/ spaces
#FFFFFF 30px
Title Case Open Sans Light
• No Button
52pt / 56pt
*Special Note: a 2-Line Headline and 2-Line CTA may not be paired together TYPE PLACEMENT • Centered horizontally and vertically • OR 40px padding top and left • OR 40px padding bottom and left • OR 40px padding centered, top
40px
• OR 40px padding centered, bottom • Distance between Headline and CTA is 30px RETINA STROKE #FFFFFF 4px
CTA TYPE #FFFFFF All Caps Open Sans Semibold 26pt CTA ARROW #FFFFFF Groupon-Ligatures (arrowrightlarge) 18pt Baseline set to 1
GROUPON MERCHANDISING GUIDELINE 1.0 | WEB ASSETS
42
440x420 - Left Rail Banner ICONIC STYLE CHARACTER COUNT • 1-Line Headline: 15 characters max w/ spaces • OR 2-Line Headline: 30 characters max w/ spaces • 1-Line CTA: 20 characters max w/ spaces • OR 2-Line CTA: 40 characters max w/ spaces • No Button
30px
HEADLINE TYPE #FFFFFF Title Case Open Sans Light
*Special Note: a 2-Line Headline and 2-Line CTA
52pt / 56pt
may not be paired together TYPE PLACEMENT • Centered horizontally and vertically • OR 40px padding top and left • OR 40px padding bottom and left
40px
• OR 40px padding centered, top • OR 40px padding centered, bottom • Distance between Headline and CTA is 30px
CTA TYPE #FFFFFF All Caps STROKE If white vector elements bleed off the edge of the asset, create a 2px stroke around the asset with the same color as the background
Open Sans Semibold 26pt CTA ARROW #FFFFFF Groupon-Ligatures (arrowrightlarge) 18pt Baseline set to 1
GROUPON MERCHANDISING GUIDELINE 1.0 | EMAIL ASSETS
Email Assets
43
GROUPON MERCHANDISING GUIDELINE 1.0 | EMAIL ASSETS
44
600x100 - 3T/Occasions Header Email Banner PLACEMENT • Occasions Email • 3T Email • Groupon Live Email SIZE Width is consistently 600px Height is consistently 100px DELIVERABLES • Save for web as a .jpg • Deliver file with text • Provide the HEX color with final banner deliverable for the background color. Pick a color that complements the colors in the banner. CREATIVE REQUIREMENTS Use Photographic, Illustration or Iconic Style TEMPLATE FILES ON BOX 600x100_3t-occasions_email_photographic_template.psd 600x100_3t-occasions_email_illustration_template.psd 600x100_3t-occasions_email_iconic_template.psd MOCKUP FILES ON BOX 600x100_3t_email_mockup.psd 600x100_occasions_email_mockup.psd 600x100_occasions_holiday_email_mockup.psd
Background Color
GROUPON MERCHANDISING GUIDELINE 1.0 | EMAIL ASSETS
45
600x100 - 3T/Occasions Header Email Banner PHOTOGRAPHIC STYLE CHARACTER COUNT FOR HEADER BANNER
HEADLINE TYPE
• Headline: 30 characters max w/ spaces
#FFFFFF
• Subhead: 45 characters max w/ spaces
Title Case
• No Button
Open Sans Light 24-30pt (variable depending on
Special Note: Email banners can have
copy length)
a headline only or headline and subhead TYPE PLACEMENT • Centered horizontally and vertically • OR 20px padding from the left • OR 20px padding top and left • Distance between Headline and Subhead is 15px OPTIONAL SUBHEAD TYPE #FFFFFF Title Case Open Sans Light 15-20pt (variable depending on copy length)
20px
GROUPON MERCHANDISING GUIDELINE 1.0 | EMAIL ASSETS
46
600x100 - 3T/Occasions Header Email Banner ILLUSTRATION STYLE CHARACTER COUNT
HEADLINE TYPE
• Headline: 30 characters max w/ spaces
#FFFFFF
• Subhead: 45 characters max w/ spaces
Title Case
• No Button
Open Sans Light 24-30pt (variable depending on
*Special Note: 3T and Occasions email banners can
copy length)
have a headline only or headline and subhead TYPE PLACEMENT • Centered horizontally and vertically • OR 20px padding from the left • OR 20px padding top and left • Headline can be broken into two lines • Distance between Headline and Subhead is 15px SUBHEAD TYPE #FFFFFF Title Case Open Sans Light 15-20pt (variable depending on copy length)
20px
GROUPON MERCHANDISING GUIDELINE 1.0 | EMAIL ASSETS
47
600x100 - 3T/Occasions Header Email Banner ICONIC STYLE CHARACTER COUNT
HEADLINE TYPE
• Headline: 30 characters max w/ spaces
#FFFFFF or #333333
• Subhead: 45 characters max w/ spaces
Title Case
• No Button
Open Sans Light 24-30pt (variable depending on
*Special Note: 3T and Occasions email banners can
copy length)
have a headline only or headline and subhead TYPE PLACEMENT • Centered horizontally and vertically • OR 20px padding from the left • OR 20px padding top and left • Headline can be broken into two lines • Distance between Headline and Subhead is 15px SUBHEAD TYPE
STROKE
#FFFFFF or #333333
If white vector elements bleed off the
Title Case
edge of the asset, create a 1px stroke
Open Sans Light
around the asset with the same color
15-20pt (variable depending
as the background
on copy length)
20px
GROUPON MERCHANDISING GUIDELINE 1.0 | EMAIL ASSETS
48
600x100 - 3T/Occasions Body Email Banner PLACEMENT • Occasions Email • 3T Email
Background Color
SIZE Width is consistently 600px Height is consistently 100px DELIVERABLES • Save for web as a .jpg • Deliver file with text and button or CTA CREATIVE REQUIREMENTS Use Photographic, Illustration or Iconic Style TEMPLATE FILES ON BOX 600x100_3t-occasions_email_photographic_template.psd (Body Banner Layer) 600x100_3t-occasions_email_illustration_template.psd (Body Banner Layer) 600x100_3t-occasions_email_iconic_template.psd (Body Banner Layer) MOCKUP FILES ON BOX 600x100_occasions_email_2banners_mockup.psd
Body Banner
GROUPON MERCHANDISING GUIDELINE 1.0 | EMAIL ASSETS
49
600x100 - 3T/Occasions Body Email Banner PHOTOGRAPHIC STYLE CHARACTER COUNT FOR BODY BANNER
HEADLINE TYPE
OPTIONAL SUBHEAD TYPE
• Headline: 30 characters max w/ spaces
#FFFFFF
#FFFFFF
• Optional Subhead: 45 characters max
Title Case
Title Case
Open Sans Light
Open Sans Light
• CTA: 45 characters max w/ spaces
w/ spaces
24-30pt (variable depending on
15-20pt (variable depending
• Button: 3 words max
copy length)
on copy length)
*Special Note: Email banners can have a headline only or headline and subhead. TYPE PLACEMENT • Centered horizontally and vertically • OR 20px padding from the left • OR 20px padding top and left • Distance between Headline and Subhead/
20px
CTA is 15px CTA • Use Groupon’s regular grey CTA button for 3 words or less • For more than 3 word CTA use text • Use CTA or button, not both *See Regular Button on page 8
CTA TYPE #FFFFFF All Caps Open Sans Semibold 16pt CTA ARROW #FFFFFF Groupon-Ligatures (arrowrightlarge) 12pt Baseline set to 1
GROUPON MERCHANDISING GUIDELINE 1.0 | EMAIL ASSETS
50
600x100 - 3T/Occasions Body Email Banner ILLUSTRATION STYLE CHARACTER COUNT FOR BODY BANNER
HEADLINE TYPE
OPTIONAL SUBHEAD TYPE
• Headline: 30 characters max w/ spaces
#FFFFFF
#FFFFFF
• Optional Subhead: 45 characters max
Title Case
Title Case
Open Sans Light
Open Sans Light
• CTA: 45 characters max w/ spaces
w/ spaces
24-30pt (variable depending on
15-20pt (variable depending
• Button: 3 words max
copy length)
on copy length)
*Special Note: Email banners can have a headline only or headline and subhead. TYPE PLACEMENT • Centered horizontally and vertically • OR 20px padding from the left • OR 20px padding top and left • Distance between Headline and Subhead/
20px
CTA is 15px CTA • Use Groupon’s regular grey CTA button for 3 words or less • For more than 3 word CTA use text • Use CTA or button, not both *See Regular Button on page 8
CTA TYPE #FFFFFF All Caps Open Sans Semibold 16pt CTA ARROW #FFFFFF Groupon-Ligatures (arrowrightlarge) 12pt Baseline set to 1
GROUPON MERCHANDISING GUIDELINE 1.0 | EMAIL ASSETS
51
600x100 - 3T/Occasions Body Email Banner ICONIC STYLE CHARACTER COUNT FOR BODY BANNER
HEADLINE TYPE
OPTIONAL SUBHEAD TYPE
• Headline: 30 characters max w/ spaces
#FFFFFF or #333333
#FFFFFF or #333333
• Optional Subhead: 45 characters max
Title Case
Title Case
Open Sans Light
Open Sans Light
• CTA: 45 characters max w/ spaces
w/ spaces
24-30pt (variable depending on
15-20pt (variable depending
• Button: 3 words max
copy length)
on copy length)
*Special Note: Email banners can have a headline only or headline and subhead. TYPE PLACEMENT • Centered horizontally and vertically • OR 20px padding from the left • OR 20px padding top and left • Distance between Headline and Subhead/
20px
CTA is 15px CTA • Use Groupon’s regular grey CTA button for 3 words or less • For more than 3 word CTA use text • Use CTA or button, not both *See Regular Button on page 8
CTA TYPE #FFFFFF or #333333 All Caps Open Sans Semibold 16pt CTA ARROW #FFFFFF or #333333 Groupon-Ligatures (arrowrightlarge) 12pt Baseline set to 1
GROUPON MERCHANDISING GUIDELINE 1.0 | EMAIL ASSETS
52
460x120 - 3T/Occasions Mobile Email Banner PLACEMENT • Occasions Mobile Email • 3T Mobile Email • Groupon Live Mobile Email SIZE Width is consistently 460px Height is consistently 120px DELIVERABLES • Save for web as a .jpg • Deliver file with text • Provide the HEX color with final banner deliverable for the background color. Pick a color that complements the colors in the banner. CREATIVE REQUIREMENTS Use Photographic, Illustration or Iconic Style TEMPLATE FILES ON BOX 460x120_emailmobile_photographic_template.psd 460x120_emailmobile_illustration_template.psd 460x120_emailmobile_iconic_template.psd MOCKUP FILES ON BOX 460x120_occasions_emailmobile_mockup.psd
Background Color
GROUPON MERCHANDISING GUIDELINE 1.0 | EMAIL ASSETS
53
460x120 - 3T/Occasions Mobile Email Banner PHOTOGRAPHIC STYLE CHARACTER COUNT
HEADLINE TYPE
• Headline: 30 characters max w/ spaces
#FFFFFF
• CTA: 30 characters max w/ spaces
Title Case
• CTA is optional and must be text
Open Sans Light
• Never use a button
24-40pt (variable depending on copy length)
TYPE PLACEMENT • Centered horizontally and vertically • OR 20px padding top and left • OR 20px padding bottom and left • OR 20px padding centered, top • OR 20px padding centered, bottom • Distance between Headline and CTA is 20px CTA TYPE #FFFFFF All Caps Open Sans Semibold 16-20pt (variable depending on copy length) CTA ARROW #FFFFFF or #333333 Groupon-Ligatures (arrowrightlarge) 7pts smaller than CTA type Baseline set to 1
GROUPON MERCHANDISING GUIDELINE 1.0 | EMAIL ASSETS
54
460x120 - 3T/Occasions Mobile Email Banner ILLUSTRATION STYLE CHARACTER COUNT
HEADLINE TYPE
• Headline: 30 characters max w/ spaces
#FFFFFF
• CTA: 30 characters max w/ spaces
Title Case
• CTA is optional and must be text
Open Sans Light
• Never use a button
24-40pt (variable depending on copy length)
TYPE PLACEMENT • Centered horizontally and vertically • OR 20px padding top and left • OR 20px padding bottom and left • OR 20px padding centered, top • OR 20px padding centered, bottom • Distance between Headline and CTA is 20px CTA TYPE #FFFFFF All Caps Open Sans Semibold 16-20pt (variable depending on copy length) CTA ARROW #FFFFFF or #333333 Groupon-Ligatures (arrowrightlarge) 7pts smaller than CTA type Baseline set to 1
GROUPON MERCHANDISING GUIDELINE 1.0 | EMAIL ASSETS
55
460x120 - 3T/Occasions Mobile Email Banner ICONIC STYLE CHARACTER COUNT
HEADLINE TYPE
• Headline: 30 characters max w/ spaces
#FFFFFF
• CTA: 30 characters max w/ spaces
Title Case
• CTA is optional and must be text
Open Sans Light
• Never use a button
24-32pt (variable depending on copy length)
TYPE PLACEMENT • Centered horizontally and vertically • OR 20px padding top and left • OR 20px padding bottom and left • OR 20px padding centered, top • OR 20px padding centered, bottom • Distance between Headline and CTA is 20px STROKE
CTA TYPE
If white vector elements
#FFFFFF
bleed off the edge of
All Caps
the asset, create a 1px
Open Sans Semibold
stroke around the asset
16-20pt (variable depending
with the same color as
on copy length)
the background CTA ARROW #FFFFFF or #333333 Groupon-Ligatures (arrowrightlarge) 7pts smaller than CTA type Baseline set to 1
GROUPON MERCHANDISING GUIDELINE 1.0 | EMAIL ASSETS
600x100 - G1Email Banner PLACEMENT G1 Email SIZE Width is consistently 600px Height can be 100px Height can be 150px DELIVERABLES • Save for web as a .jpg • Deliver file with text CREATIVE REQUIREMENTS Use Photographic, Illustration or Iconic Style TEMPLATE FILE ON BOX 600x100_g1_email_photographic_template.psd 600x100_g1_email_illustration_template.psd 600x100_g1_email_iconic_template.psd MOCKUP FILE ON BOX 600x100_g1_email_mockup.psd
56
GROUPON MERCHANDISING GUIDELINE 1.0 | EMAIL ASSETS
57
600x100 - G1 Email Banner PHOTOGRAPHIC STYLE CHARACTER COUNT
HEADLINE TYPE
• Headline: 30 characters max w/ spaces
#FFFFFF
• CTA: 45 characters max w/ spaces
Title Case
• Button: 3 words max
Open Sans Light 24-30pt (variable depending on
TYPE PLACEMENT
copy length)
• Centered horizontally and vertically • OR 20px padding from the left • OR 20px padding top and left • Distance between Headline and CTA is 15px CTA • Use Groupon’s regular gray CTA button for 3 words or less
CTA TYPE
• Height is consistently 30px, width is dependent on
#FFFFFF
the length of the text but must have 15px padding
All Caps
on both sides
Open Sans Semibold
• For more than 3 word CTA use text
16pt
• Use CTA or button, not both
CTA ARROW
*See Regular Button on page 8
#FFFFFF Groupon-Ligatures (arrowrightlarge) 12pt Baseline set to 1 20px
GROUPON MERCHANDISING GUIDELINE 1.0 | EMAIL ASSETS
58
600x100 - G1 Email Banner ILLUSTRATION STYLE CHARACTER COUNT
HEADLINE TYPE
• Headline: 30 characters max w/ spaces
#FFFFFF
• CTA: 45 characters max w/ spaces
Title Case
• Button: 3 words max
Open Sans Light 24-30pt (variable depending on
TYPE PLACEMENT
copy length)
• Centered horizontally and vertically • OR 20px padding from the left • OR 20px padding top and left • Distance between Headline and CTA is 15px CTA • Use Groupon’s regular gray CTA button for 3 words or less
CTA TYPE
• Height is consistently 30px, width is dependent on
#FFFFFF
the length of the text but must have 15px padding
All Caps
on both sides
Open Sans Semibold
• For more than 3 word CTA use text
16pt
• Use CTA or button, not both
CTA ARROW
*See Regular Button on page 8
#FFFFFF Groupon-Ligatures (arrowrightlarge) 12pt Baseline set to 1 20px
GROUPON MERCHANDISING GUIDELINE 1.0 | EMAIL ASSETS
59
600x100 - G1 Email Banner ICONIC STYLE CHARACTER COUNT
HEADLINE TYPE
STROKE
• Headline: 30 characters max w/ spaces
#FFFFFF
If white vector elements bleed off the
• CTA: 45 characters max w/ spaces
Title Case
edge of the asset, create a 1px stroke
• Button: 3 words max
Open Sans Light
around the asset with the same color
24-30pt (variable depending on
as the background
TYPE PLACEMENT
copy length)
• Centered horizontally and vertically • OR 20px padding from the left • OR 20px padding top and left • Distance between Headline and CTA is 15px CTA • Use Groupon’s regular gray CTA button for 3 words or less
CTA TYPE
• Height is consistently 30px, width is dependent on
#FFFFFF
the length of the text but must have 15px padding
All Caps
on both sides
Open Sans Semibold
• For more than 3 word CTA use text
16pt
• Use CTA or button, not both
CTA ARROW
*See Regular Button on page 8
#FFFFFF Groupon-Ligatures (arrowrightlarge) 12pt Baseline set to 1 20px
GROUPON MERCHANDISING GUIDELINE 1.0 | EMAIL ASSETS
460x120 - G1 Mobile Email Banner PLACEMENT G1 Mobile Email SIZE Width is consistently 460px Height is consistently 120px DELIVERABLES • Save for web as a .jpg • Deliver file with text CREATIVE REQUIREMENTS Use Photographic, Illustration or Iconic Style TEMPLATE FILES ON BOX 460x120_emailmobile_photographic_template.psd 460x120_emailmobile_illustration_template.psd 460x120_emailmobile_iconic_template.psd MOCKUP FILES ON BOX 460x120_g1_emailmobile_mockup.psd
60
GROUPON MERCHANDISING GUIDELINE 1.0 | EMAIL ASSETS
61
460x120 - G1 Mobile Email Banner PHOTOGRAPHIC STYLE CHARACTER COUNT
HEADLINE TYPE
• Headline: 30 characters max w/ spaces
#FFFFFF
• CTA: 30 characters max w/ spaces
Title Case
• CTA is optional and must be text
Open Sans Light
• Never use a button
24-40pt (variable depending on copy length)
TYPE PLACEMENT • Centered horizontally and vertically • OR 20px padding top and left • OR 20px padding bottom and left • OR 20px padding centered, top • OR 20px padding centered, bottom • Distance between Headline and CTA is 20px CTA TYPE #FFFFFF All Caps Open Sans Semibold 16-20pt (variable depending on copy length) CTA ARROW #FFFFFF or #333333 Groupon-Ligatures (arrowrightlarge) 7pts smaller than CTA type Baseline set to 1
GROUPON MERCHANDISING GUIDELINE 1.0 | EMAIL ASSETS
62
460x120 - G1 Mobile Email Banner ILLUSTRATION STYLE CHARACTER COUNT
HEADLINE TYPE
• Headline: 30 characters max w/ spaces
#FFFFFF
• CTA: 30 characters max w/ spaces
Title Case
• CTA is optional and must be text
Open Sans Light
• Never use a button
24-40pt (variable depending on copy length)
TYPE PLACEMENT • Centered horizontally and vertically • OR 20px padding top and left • OR 20px padding bottom and left • OR 20px padding centered, top • OR 20px padding centered, bottom • Distance between Headline and CTA is 20px CTA TYPE #FFFFFF All Caps Open Sans Semibold 16-20pt (variable depending on copy length) CTA ARROW #FFFFFF or #333333 Groupon-Ligatures (arrowrightlarge) 7pts smaller than CTA type Baseline set to 1
GROUPON MERCHANDISING GUIDELINE 1.0 | EMAIL ASSETS
63
460x120 - G1 Mobile Email Banner ICONIC STYLE CHARACTER COUNT
HEADLINE TYPE
• Headline: 30 characters max w/ spaces
#FFFFFF
• CTA: 30 characters max w/ spaces
Title Case
• CTA is optional and must be text
Open Sans Light
• Never use a button
24-32pt (variable depending on copy length)
TYPE PLACEMENT • Centered horizontally and vertically • OR 20px padding top and left • OR 20px padding bottom and left • OR 20px padding centered, top • OR 20px padding centered, bottom • Distance between Headline and CTA is 20px CTA TYPE
STROKE
#FFFFFF
If white vector elements
All Caps
bleed off the edge of
Open Sans Semibold
the asset, create a 1px
16-20pt (variable depending
stroke around the asset
on copy length)
with the same color as the background
CTA ARROW #FFFFFF or #333333 Groupon-Ligatures (arrowrightlarge) 7pts smaller than CTA type Baseline set to 1
GROUPON MERCHANDISING GUIDELINE 1.0 | EMAIL ASSETS
600x100 - Getaways Email Banner PLACEMENT Getaways Email SIZE Width is consistently 600px Height is consistently 100px DELIVERABLES • Save for web as a .jpg • Deliver file with text • Deliver file with button (if applicable) CREATIVE REQUIREMENTS Use Photographic, Illustration or Iconic Style *Special Note: Depending on the banner, the requester may ask for a button TEMPLATE FILE ON BOX 600x100_getaways_email_photographic_template.psd 600x100_getaways_email_illustration_template.psd 600x100_getaways_email_iconic_template.psd MOCKUP FILE ON BOX 600x100_getaways_email_mockup.psd
64
GROUPON MERCHANDISING GUIDELINE 1.0 | EMAIL ASSETS
65
600x100 - Getaways Email Banner PHOTOGRAPHIC STYLE CHARACTER COUNT
HEADLINE TYPE
• Headline: 30 characters max w/ spaces
#FFFFFF
• Subhead: 45 characters max w/ spaces
Title Case
• Button: 3 words max
Open Sans Light 24-30pt (variable depending on
TYPE PLACEMENT
copy length)
• Centered horizontally and vertically • OR 20px padding from the left • OR 20px padding top and left • Distance between Headline and Subhead is 15px BANNER WITHOUT BUTTON • Confirm with requester that they do not need a button SUBHEAD TYPE
• Only use Headline and Subhead
#FFFFFF BANNER WITH BUTTON
Title Case or Sentence Case
• Confirm with requester that they need a button
Open Sans Light
• Use Groupon’s neutral gray CTA button
15-20pt (variable depending
• Height is consistently 30px, width is dependent on
on copy length)
the length of the text but must have 15px padding on both sides. *See Regular Button on page 8
20px
GROUPON MERCHANDISING GUIDELINE 1.0 | EMAIL ASSETS
66
600x100 - Getaways Email Banner ILLUSTRATION STYLE CHARACTER COUNT
HEADLINE TYPE
• Headline: 30 characters max w/ spaces
#FFFFFF
• Subhead: 45 characters max w/ spaces
Title Case
• Button: 3 words max
Open Sans Light 24-30pt (variable depending on
TYPE PLACEMENT
copy length)
• Centered horizontally and vertically • OR 20px padding from the left • OR 20px padding top and left • Distance between Headline and Subhead is 15px BANNER WITHOUT BUTTON • Confirm with requester that they do not need a button SUBHEAD TYPE
• Only use Headline and Subhead
#FFFFFF BANNER WITH BUTTON
Title Case or Sentence Case
• Confirm with requester that they need a button
Open Sans Light
• Use Groupon’s neutral gray CTA button
15-20pt (variable depending
• Height is consistently 30px, width is dependent on
on copy length)
the length of the text but must have 15px padding on both sides. *See Regular Button on page 8 20px
GROUPON MERCHANDISING GUIDELINE 1.0 | EMAIL ASSETS
67
600x100 - Getaways Email Banner ICONIC STYLE CHARACTER COUNT
HEADLINE TYPE
• Headline: 30 characters max w/ spaces
#FFFFFF
• Subhead: 45 characters max w/ spaces
Title Case
• Button: 3 words max
Open Sans Light 24-30pt (variable depending on
TYPE PLACEMENT
copy length)
• Centered horizontally and vertically • OR 20px padding from the left • OR 20px padding top and left • Distance between Headline and Subhead is 15px BANNER WITHOUT BUTTON • Confirm with requester that they do not need a button • Only use Headline and Subhead
STROKE
SUBHEAD TYPE
If white vector elements bleed off the
#FFFFFF
BANNER WITH BUTTON
edge of the asset, create a 1px stroke
Title Case or Sentence Case
• Confirm with requester that they need a button
around the asset with the same color
Open Sans Light
• Use Groupon’s neutral gray CTA button
as the background
15-20pt (variable depending
• Height is consistently 30px, width is dependent on
on copy length)
the length of the text but must have 15px padding on both sides. *See Regular Button on page 8 20px
GROUPON MERCHANDISING GUIDELINE 1.0 | EMAIL ASSETS
460x120 - Getaways Mobile Email Banner PLACEMENT Getaways Mobile Email SIZE Width is consistently 460px Height is consistently 120px DELIVERABLES • Save for web as a .jpg • Deliver file with text CREATIVE REQUIREMENTS Use Photographic, Illustration or Iconic Style TEMPLATE FILES ON BOX 460x120_emailmobile_photographic_template.psd 460x120_emailmobile_illustration_template.psd 460x120_emailmobile_iconic_template.psd MOCKUP FILES ON BOX 460x120_getaways_emailmobile_mockup.psd
68
GROUPON MERCHANDISING GUIDELINE 1.0 | EMAIL ASSETS
69
460x120 - Getaways Mobile Email Banner PHOTOGRAPHIC STYLE CHARACTER COUNT
HEADLINE TYPE
• Headline: 30 characters max w/ spaces
#FFFFFF
• CTA: 30 characters max w/ spaces
Title Case
• CTA is optional and must be text
Open Sans Light
• Never use a button
24-40pt (variable depending on copy length)
TYPE PLACEMENT • Centered horizontally and vertically • OR 20px padding top and left • OR 20px padding bottom and left • OR 20px padding centered, top • OR 20px padding centered, bottom • Distance between Headline and CTA is 20px CTA TYPE #FFFFFF All Caps Open Sans Semibold 16-20pt (variable depending on copy length) CTA ARROW #FFFFFF or #333333 Groupon-Ligatures (arrowrightlarge) 7pts smaller than CTA type Baseline set to 1
GROUPON MERCHANDISING GUIDELINE 1.0 | EMAIL ASSETS
70
460x120 - Getaways Mobile Email Banner ILLUSTRATION STYLE CHARACTER COUNT
HEADLINE TYPE
• Headline: 30 characters max w/ spaces
#FFFFFF
• CTA: 30 characters max w/ spaces
Title Case
• CTA is optional and must be text
Open Sans Light
• Never use a button
24-40pt (variable depending on copy length)
TYPE PLACEMENT • Centered horizontally and vertically • OR 20px padding top and left • OR 20px padding bottom and left • OR 20px padding centered, top • OR 20px padding centered, bottom • Distance between Headline and CTA is 20px CTA TYPE #FFFFFF All Caps Open Sans Semibold 16-20pt (variable depending on copy length) CTA ARROW #FFFFFF or #333333 Groupon-Ligatures (arrowrightlarge) 7pts smaller than CTA type Baseline set to 1
GROUPON MERCHANDISING GUIDELINE 1.0 | EMAIL ASSETS
71
460x120 - Getaways Mobile Email Banner ICONIC STYLE CHARACTER COUNT
HEADLINE TYPE
• Headline: 30 characters max w/ spaces
#FFFFFF
• CTA: 30 characters max w/ spaces
Title Case
• CTA is optional and must be text
Open Sans Light
• Never use a button
24-32pt (variable depending on copy length)
TYPE PLACEMENT • Centered horizontally and vertically • OR 20px padding top and left • OR 20px padding bottom and left • OR 20px padding centered, top • OR 20px padding centered, bottom • Distance between Headline and CTA is 20px CTA TYPE
STROKE
#FFFFFF
If white vector elements
All Caps
bleed off the edge of
Open Sans Semibold
the asset, create a 1px
16-20pt (variable depending
stroke around the asset
on copy length)
with the same color as the background
CTA ARROW #FFFFFF or #333333 Groupon-Ligatures (arrowrightlarge) 7pts smaller than CTA type Baseline set to 1
GROUPON MERCHANDISING GUIDELINE 1.0 | EMAIL ASSETS
600x100 - Goods Email Banner PLACEMENT Getaways Email SIZE Width is consistently 600px Height is consistently 100px DELIVERABLES • Save for web as a .jpg • Deliver file with text • Deliver file with button (if applicable) CREATIVE REQUIREMENTS Use Photographic, Illustration or Iconic Style *Special Note: Depending on the banner, the requester may ask for a button TEMPLATE FILE ON BOX 600x100_goods_email_photographic_template.psd 600x100_goods_email_illustration_template.psd 600x100_goods_email_iconic_template.psd MOCKUP FILE ON BOX 600x100_goods_email_mockup.psd
72
GROUPON MERCHANDISING GUIDELINE 1.0 | EMAIL ASSETS
73
600x100 - Goods Email Banner PHOTOGRAPHIC STYLE CHARACTER COUNT
HEADLINE TYPE
• Headline: 30 characters max w/ spaces
#FFFFFF
• CTA: 45 characters max w/ spaces
Title Case
• Button: 3 words max
Open Sans Light 24-30pt (variable depending on
TYPE PLACEMENT
copy length)
• Centered horizontally and vertically • OR 20px padding from the left • OR 20px padding top and left • Distance between Headline and CTA is 15px CTA • Use Groupon’s regular gray CTA button for 3 words or less
CTA TYPE
• Height is consistently 30px, width is dependent on
#FFFFFF
the length of the text but must have 15px padding
All Caps
on both sides
Open Sans Semibold
• For more than 3 word CTA use text
16pt
• Use CTA or button, not both
CTA ARROW
*See Regular Button on page 8
#FFFFFF Groupon-Ligatures (arrowrightlarge) 12pt Baseline set to 1 20px
GROUPON MERCHANDISING GUIDELINE 1.0 | EMAIL ASSETS
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600x100 - Goods Email Banner ILLUSTRATION STYLE CHARACTER COUNT
HEADLINE TYPE
• Headline: 30 characters max w/ spaces
#FFFFFF
• CTA: 45 characters max w/ spaces
Title Case
• Button: 3 words max
Open Sans Light 24-30pt (variable depending on
TYPE PLACEMENT
copy length)
• Centered horizontally and vertically • OR 20px padding from the left • OR 20px padding top and left • Distance between Headline and CTA is 15px CTA • Use Groupon’s regular gray CTA button for 3 words or less
CTA TYPE
• Height is consistently 30px, width is dependent on
#FFFFFF
the length of the text but must have 15px padding
All Caps
on both sides
Open Sans Semibold
• For more than 3 word CTA use text
16pt
• Use CTA or button, not both
CTA ARROW
*See Regular Button on page 8
#FFFFFF Groupon-Ligatures (arrowrightlarge) 12pt Baseline set to 1 20px
GROUPON MERCHANDISING GUIDELINE 1.0 | EMAIL ASSETS
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600x100 - Goods Email Banner ICONIC STYLE CHARACTER COUNT
HEADLINE TYPE
STROKE
• Headline: 30 characters max w/ spaces
#FFFFFF
If white vector elements bleed off the
• CTA: 45 characters max w/ spaces
Title Case
edge of the asset, create a 1px stroke
• Button: 3 words max
Open Sans Light
around the asset with the same color
24-30pt (variable depending on
as the background
TYPE PLACEMENT
copy length)
• Centered horizontally and vertically • OR 20px padding from the left • OR 20px padding top and left • Distance between Headline and CTA is 15px CTA • Use Groupon’s regular grey CTA button for 3 words or less
CTA TYPE
• Height is consistently 30px, width is dependent on
#FFFFFF
the length of the text but must have 15px padding
All Caps
on both sides
Open Sans Semibold
• For more than 3 word CTA use text
16pt
• Use CTA or button, not both
CTA ARROW
*See Regular Button on page 8
#FFFFFF Groupon-Ligatures (arrowrightlarge) 12pt Baseline set to 1 20px
GROUPON MERCHANDISING GUIDELINE 1.0 | MOBILE ASSETS
Mobile Assets
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GROUPON MERCHANDISING GUIDELINE 1.0 | MOBILE ASSETS
740x316 - Regular Mobile Banner PLACEMENT Mobile Banner REGULAR SIZE Width is consistently 740px Height is consistently 316px DELIVERABLES Save for web as a .png CREATIVE REQUIREMENTS • Use Photographic, Illustration or Iconic Style • All copy and important creative elements must not stray outside of blue bounding box • Turn bounding box layer off when saving TEMPLATE FILE ON BOX 740x316_mobile_photographic_template.psd 740x316_mobile_illustration_template.psd 740x316_mobile_iconic_template.psd MOCKUP FILE ON BOX 740x316_mobile_mockup.psd
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GROUPON MERCHANDISING GUIDELINE 1.0 | MOBILE ASSETS
78
740x316 - Regular Mobile Banner PHOTOGRAPHIC STYLE CHARACTER COUNT
HEADLINE TYPE
• Headline: 30 characters max w/ spaces
#FFFFFF
• CTA: 40 characters max w/ spaces
Title Case
• CTA is optional and must be text
Open Sans Light
• Never use a button
24-40pt (variable depending on copy length)
TYPE PLACEMENT • Centered horizontally and vertically within blue bounding box • OR 20px padding from the left within blue bounding box • OR 20px padding from the right within blue bounding box • Distance between Headline and CTA is 20px FILE SIZE (REGULAR) Width is consistently 740px
BLUE BOUNDING BOX
CTA TYPE
Height is consistently 316px
• All copy and important creative elements
#FFFFFF
must not stray outside of blue bounding box
All Caps
• Turn bounding box layer off when saving
Open Sans Semibold 16-20pt (variable depending on copy length)
CTA ARROW #FFFFFF Groupon-Ligatures (arrowrightlarge) 24pt *Arrow must always be placed here, do not move
GROUPON MERCHANDISING GUIDELINE 1.0 | MOBILE ASSETS
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740x316 - Regular Mobile Banner ILLUSTRATION STYLE CHARACTER COUNT
HEADLINE TYPE
• Headline: 30 characters max w/ spaces
#FFFFFF
• CTA: 40 characters max w/ spaces
Title Case
• CTA is optional and must be text
Open Sans Light
• Never use a button
24-40pt (variable depending on copy length)
TYPE PLACEMENT • Centered horizontally and vertically within blue bounding box • OR 20px padding from the left within blue bounding box • OR 20px padding from the right within blue bounding box • Distance between Headline and CTA is 20px FILE SIZE (REGULAR) Width is consistently 740px
BLUE BOUNDING BOX
CTA TYPE
Height is consistently 316px
• All copy and important creative elements
#FFFFFF
must not stray outside of blue bounding box
All Caps
• Turn bounding box layer off when saving
Open Sans Semibold 16-20pt (variable depending on copy length)
CTA ARROW #FFFFFF Groupon-Ligatures (arrowrightlarge) 24pt *Arrow must always be placed here, do not move
GROUPON MERCHANDISING GUIDELINE 1.0 | MOBILE ASSETS
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740x316 - Regular Mobile Banner ICONIC STYLE CHARACTER COUNT
HEADLINE TYPE
• Headline: 30 characters max w/ spaces
#FFFFFF
• CTA: 40 characters max w/ spaces
Title Case
• CTA is optional and must be text
Open Sans Light
• Never use a button
24-40pt (variable depending on copy length)
TYPE PLACEMENT • Centered horizontally and vertically within blue bounding box • OR 20px padding from the left within blue bounding box • OR 20px padding from the right within blue bounding box • Distance between Headline and CTA is 20px FILE SIZE (REGULAR) Width is consistently 740px
BLUE BOUNDING BOX
CTA TYPE
Height is consistently 316px
• All copy and important creative elements
#FFFFFF
STROKE
All Caps
If white vector elements
Open Sans Semibold
bleed off the edge of
16-20pt (variable depending
the asset, create a 1px
on copy length)
stroke around the asset
must not stray outside of blue bounding box • Turn bounding box layer off when saving
with the same color as the background CTA ARROW #FFFFFF Groupon-Ligatures (arrowrightlarge) 24pt *Arrow must always be placed here, do not move
GROUPON MERCHANDISING GUIDELINE 1.0 | MOBILE ASSETS
1171x500 - Retina Mobile Banner PLACEMENT Mobile Banner RETINA SIZE Width is consistently 1171px Height is consistently 500px DELIVERABLES Save for web as a .png CREATIVE REQUIREMENTS • Use Photographic, Illustration or Iconic Style • All copy and important creative elements must not stray outside of blue bounding box • Turn bounding box layer off when saving TEMPLATE FILE ON BOX 1171x500_mobile_photographic_template.psd 1171x500_mobile_illustration_template.psd 1171x500_mobile_iconic_template.psd MOCKUP FILE ON BOX 740x316_mobile_mockup.psd
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GROUPON MERCHANDISING GUIDELINE 1.0 | MOBILE ASSETS
82
1171x500 - Retina Mobile Banner PHOTOGRAPHIC STYLE CHARACTER COUNT
HEADLINE TYPE
• Headline: 30 characters max w/ spaces
#FFFFFF
• CTA: 40 characters max w/ spaces
Title Case
• CTA is optional and must be text
Open Sans Light
• Never use a button
48-80pt (variable depending on copy length)
TYPE PLACEMENT • Centered horizontally and vertically within blue bounding box • OR 40px padding from the left within blue bounding box • OR 40px padding from the right within blue bounding box • Distance between Headline and CTA is 40px FILE SIZE (RETINA) Width is consistently 1171px
BLUE BOUNDING BOX
Height is consistently 500px
• All copy and important creative elements
CTA TYPE #FFFFFF
must not stray outside of blue bounding box
All Caps
• Turn bounding box layer off when saving
Open Sans Semibold 32-40pt (variable depending on copy length)
CTA ARROW #FFFFFF Groupon-Ligatures (arrowrightlarge) 48pt *Arrow must always be placed here, do not move
GROUPON MERCHANDISING GUIDELINE 1.0 | MOBILE ASSETS
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1171x500 - Retina Mobile Banner ILLUSTRATION STYLE CHARACTER COUNT
HEADLINE TYPE
• Headline: 30 characters max w/ spaces
#FFFFFF
• CTA: 40 characters max w/ spaces
Title Case
• CTA is optional and must be text
Open Sans Light
• Never use a button
48-80pt (variable depending on copy length)
TYPE PLACEMENT • Centered horizontally and vertically within blue bounding box • OR 40px padding from the left within blue bounding box • OR 40px padding from the right within blue bounding box • Distance between Headline and CTA is 40px FILE SIZE (RETINA) Width is consistently 1171px
BLUE BOUNDING BOX
Height is consistently 500px
• All copy and important creative elements
CTA TYPE #FFFFFF
must not stray outside of blue bounding box RETINA STROKE
All Caps
• Turn bounding box layer off when saving
Open Sans Semibold
#FFFFFF
32-40pt (variable
4px
depending on copy length)
CTA ARROW #FFFFFF Groupon-Ligatures (arrowrightlarge) 48pt *Arrow must always be placed here, do not move
GROUPON MERCHANDISING GUIDELINE 1.0 | MOBILE ASSETS
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1171x500 - Retina Mobile Banner ICONIC STYLE CHARACTER COUNT
HEADLINE TYPE
• Headline: 30 characters max w/ spaces
#FFFFFF
• CTA: 40 characters max w/ spaces
Title Case
• CTA is optional and must be text
Open Sans Light
• Never use a button
48-80pt (variable depending on copy length)
TYPE PLACEMENT • Centered horizontally and vertically within blue bounding box • OR 40px padding from the left within blue bounding box • OR 40px padding from the right within blue bounding box • Distance between Headline and CTA is 40px FILE SIZE (RETINA) Width is consistently 1171px
BLUE BOUNDING BOX
Height is consistently 500px
• All copy and important creative elements
CTA TYPE
must not stray outside of blue bounding box • Turn bounding box layer off when saving
#FFFFFF
STROKE
All Caps
If white vector elements
Open Sans Semibold
bleed off the edge of
32-40pt (variable
the asset, create a 2px
depending on copy length)
stroke around the asset with the same color as the background
CTA ARROW #FFFFFF Groupon-Ligatures (arrowrightlarge) 48pt *Arrow must always be placed here, do not move
GROUPON MERCHANDISING GUIDELINE 1.0 | SOCIAL ASSETS
Social Assets
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GROUPON MERCHANDISING GUIDELINE 1.0 | SOCIAL ASSETS
600x316 - Facebook Display Ad PLACEMENT Facebook Newsfeed (Web and Mobile) SIZE Width is consistently 600px Height is consistently 316px DELIVERABLES • Save for web as a .jpg • Deliver file with text and Groupon logo CREATIVE REQUIREMENTS Only use Photographic Style for these assets as they perform the best. TEMPLATE FILE ON BOX 600x316_displayad_photographic_template.psd MOCKUP FILE ON BOX 600x316_displayad_iphone_mockup.psd 600x316_displayad_web_mockup.psd
86
GROUPON MERCHANDISING GUIDELINE 1.0 | SOCIAL ASSETS
87
600x316 - Facebook Display Ad PHOTOGRAPHIC STYLE CHARACTER COUNT
LOGO
• Only 20% of the ad can be text
Groupon Wordmark
• Must include Groupon logo wordmark
#FFFFFF
• Not all Display Ads need a CTA, some cases will only need the Groupon logo TYPE PLACEMENT • No less than 20px padding on any side • Place type in an area that is complimentary to the layout of the photo • Groupon logo must always be positioned above the CTA OVERLAY May need to add #000000 multiply gradient layer (no darker than 30% opacity) to help with copy legibility
OVERLAY #000000 multiply layer 18% opacity in this example CTA TYPE
20px
#FFFFFF All Caps Open Sans Regular 15pt CTA ARROW #FFFFFF Groupon-Ligatures (arrowrightlarge) 10pt Baseline set to 1
GROUPON MERCHANDISING GUIDELINE 1.0 | SOCIAL ASSETS
851x 315 - Facebook Cover Photo PLACEMENT Groupon Facebook Page (Web and Mobile) SIZE Width is consistently 851px Height is consistently 315px DELIVERABLES • Save for web as a .jpg • Deliver file with text CREATIVE REQUIREMENTS Use Photographic, Illustration or Iconic Style MOCKUP FILE ON BOX 851x315_facebookcoverphoto_mockup.psd
88
GROUPON MERCHANDISING GUIDELINE 1.0 | SOCIAL ASSETS
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851x 315 - Facebook Cover Photo PHOTOGRAPHIC STYLE CHARACTER COUNT • Headline: 30 characters max w/ spaces • No CTA • Never use a button TYPE PLACEMENT • Use mockup file to make sure text is visible in the mobile version of the cover photo OVERLAY May need to add #000000 multiply gradient layer (no darker than 30% opacity) to help
DELIVERABLE FILE
with copy legibility
HEADLINE TYPE #FFFFFF Title Case Open Sans Light 32-46pt (variable depending on copy length)
MOCKUP FILE
GROUPON MERCHANDISING GUIDELINE 1.0 | SOCIAL ASSETS
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851x 315 - Facebook Cover Photo ILLUSTRATION STYLE CHARACTER COUNT • Headline: 30 characters max w/ spaces • No CTA • Never use a button TYPE PLACEMENT • Use mockup file to make sure text is visible in the mobile version of the cover photo
DELIVERABLE FILE
HEADLINE TYPE #FFFFFF Title Case Open Sans Light 32-46pt (variable depending on copy length)
MOCKUP FILE
GROUPON MERCHANDISING GUIDELINE 1.0 | SOCIAL ASSETS
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851x 315 - Facebook Cover Photo ICONIC STYLE CHARACTER COUNT • Headline: 30 characters max w/ spaces • No CTA • Never use a button TYPE PLACEMENT • Use mockup file to make sure text is visible in the mobile version of the cover photo
DELIVERABLE FILE
HEADLINE TYPE #FFFFFF Title Case Open Sans Light 32-46pt (variable depending on copy length)
MOCKUP FILE
STROKE If white vector elements bleed off the edge of the asset, create a 1px stroke around the asset with the same color as the background
GROUPON MERCHANDISING GUIDELINE 1.0 | ASSET TEMPLATES & NAMING CONVENTIONS
Asset Templates & Naming Conventions
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GROUPON MERCHANDISING GUIDELINE 1.0 | ASSET TEMPLATES & NAMING CONVENTIONS
Templates & Mockups TEMPLATE AND MOCKUP FILE LOCATION BOX.COM > ALL FILES > MERCHANDISING GUIDELINES & TEMPLATES *A lways remember to mockup all assets in the appropriate mockup files before delivering final files to make sure they work in the space where they will live.
WORKING FILES LOCATION BOX.COM > ALL FILES > MERCHICON ASSET LIBRARY DELIVERABLES / WORKING FILES Feel free to go through the Merchicon Asset Library to see what has been done and to find inspiration.
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GROUPON MERCHANDISING GUIDELINE 1.0 | FILE NAMING CONVENTIONS
94
File Naming Conventions FILE NAMING FOR MERCHANDISING ASSETS pixelsize_nameofasset_campaign_initals.jpg
FOR REFERENCE HERE IS THE LIST OF THE SIZES AND NAMES FOR ALL OF THE ASSETS SO WE ALL USE THE EXACT SAME NAMING:
FILE NAMING EXAMPLE
WEB:
For a subnav asset created for the Home & Garden campaign created by Elizabeth Wheeler the file name should look like this: 440x420_subnav_homeandgarden_ew.jpg
1680x450_merchiconheader 940x100_merchiconheader 940x165_giftshopheader 940x60_goodspencilbanner 460x315_merchiconwidget 600x330_dealpage 440x420_leftrail 440x420_subnav EMAIL: 600x100_email 460x120_emailmobile MOBILE: 740x316_mobile 1171x500_mobile SOCIAL: 600x316_displayad 851x315_facebook
GROUPON MERCHANDISING GUIDELINE 1.0
Final Checklist MAKE SURE TO DO THIS BEFORE DELIVERING FINAL FILES
Make sure all type is set to “strong” Make sure all margins are correct
• 20px for regular assets
• 40px for retina assets M ake sure to place the asset in its corresponding mockup file to make sure it works in the space where it will live. Save all files for web
• JPG files must be 100% quality, optimized
• Save PNG files as PNG-24 with transparency Save all files with correct naming conventions
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