Press release

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NEWS ANNOUNCEMENT FOR IMMEDIATE RELEASE TOPIX INTENSIVE HAND CREAM: A CONCENTRATED MOISTURIZING AND REPLENISHING HAND TREATMENT FOR EXTRA DRY AND CHAPPED SKIN

LUXURIOUS ELEGANT HYDRATING NOURISHING

NORTH AMITYVILLE, NY – September 1, 2011 Restore and relieve your dry, rough hands with Topix Intensive Hand Cream. This quickly absorbed hand cream works deep to protect moisture, relieve itchiness, and soothe dry and chapped hands thanks to an exclusive blend of moisturizing ingredients. The cream is formulated with high performance hydrators (glycerin) that fortify skin's natural moisture barrier for enhanced, long-lasting comfort. The glycerin is considered to be one of the most effective non-greasy hydrating ingredients. Additionally, this hypoallergenic, fragrance-free, and non-greasy formulation shields the skin with the pharmaceutical grade ingredient dimethicone.

The cream also contains Vitamin E and provitamin B5 (panthenol) which replenish nutrients that are lost in dry skin cases and features an oil-free, rich emollient system, which provides longerlasting hydration. What is unique about Topix hand cream is the fact that it contains tremendous amount of humectants (ingredients that bind water to the skin) so the skin anchors water and retains moisture. The cream does not

Exclusive combination of humectants, moisture protective silicones and oil-free emollients

just coat the skin with moisture but helps the skin retain moisturize.

Most hand creams and hand lotions are greasy, making them hard to use during the day. Topix formulation leaves hands hydrated but not greasy, so it's perfect for use all day long. Topix does not make a skin protectant claim, but the product would qualify as an OTC skin protectant based on its ingredients and the level of therapeutic components used.

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