Off the Press
JULY 2010
on top of the world Patrick has conquered Mount Everest!
We’ve all been watching with interest as Perth environmental consultant, Patrick Hollingworth, began his bid to become the third West Australian to climb the summit of Mount Everest. His dream came true on Monday May 18 at 1pm local time as the 33 year old reached the summit of the mountain. The climb has taken a toll on Patrick who said that “the two and a half days of descent, on top of the four previous days of ascent and three nights at above 8000m, left me completely and utterly exhausted, and slightly devoid of emotion. The mind has been focused on getting down without accident, and the Lhotse Face in particular required immense concentration to avoid a fall of over 1000m. I have known this kind of exhaustion before on other Himalayan peaks, the kind where after taking ten steps you have to sit down in the snow and search somewhere deep within to find the energy to repeat the process – but not for such an extended period of time”. His current state of health is sound, all things considered. His toes and fingers took a hammering from the cold but he has not sustained any long-term damage. It has taken immense physical strength for Patrick to conquer the mountain, but what appears to be of more importance has been his mental stamina and strength of character. From base camp, Patrick spoke about his fatigue and reflected on his achievement, which was a result of years of hard work yet, he only spent 20 minutes at the summit.
Partly in shock through his feat of mountaineering, fatigued and with bad weather coming on ten minutes after leaving the summit, Patrick knew that even though he had reached this pinnacle, getting home safely was going to be almost as difficult as the initial ascent. The low levels of oxygen and grueling conditions meant Patrick and his team had to rest every 20 metres.
“We’ve done it, we have climbed Mt Everest and we have made it back down alive and everything is fine” Patrick has since reflected on seeing injured and deceased climbers on the mountain, remembering that this was a sober reality check. Horribly, the first dead body was someone he knew. The second belonged to a Russian man who failed to reach the summit and had since been frozen on the side of the mountain. This stark reminder highlighted the danger of the climb and how unforgiving the environment can be. Back on safe ground Patrick contemplates his achievement. “It has at last started sinking in that we climbed Mount Everest! This evening we watched the 60 minutes of footage that I took from a head cam which I turned on at the South Summit at 8700m. It’s awesome, we have great quality footage of us climbing the Hillary Step (and tragically some guy falling down it!) and some great vision looking down
the cornices of the Kanshung Face. It really is spectacular. Watching the footage makes me want to climb Everest again!” What does this climb mean to Patrick? Aside from the physical changes, having lost 15 kilograms, Patrick comments, “I knew that if I managed to climb Mt Everest there might be some media attention and so on. However, I wanted to get some additional benefit that wasn’t purely for my own selfish reasons and hence the Men’s Advisory Network. Because I have had my own experience with depression, I wanted to, well… I hope that I might be able to inspire other people who have suffered and show them that there is some light at the end of the tunnel and that you can achieve things if you put your mind to it”. Scott Print is proud to have supported Patrick Hollingworth and make his dream a reality!
In this edition • Making the Everest Dream a Reality • Quality Recognised at International Awards • Technical Profile: Personalisation • Running for Telethon • Let us help you this Annual Report season • One simple step you can make to make WA a better place
Scott Print brings home Gold and Silver Sappis The Sappi International Printer of the Year awards are well known as being the quality benchmark for the international printing community. Held in four different regions around the world, they represent a truly global spectrum of what international print has to offer. The 2010 Sappi Trading Awards brought fierce competition attracting 1593 entries across 11 categories from China, India, Central America, South America and Australasia. From this Regional competition in the Sappi Trading area, the gold finalists will proceed to the international competition where they compete against other gold winners from around the globe. Judging print is by no means an easy feat, with no two jobs the same. In these awards points were scored for overall impact, degree of difficulty, technical excellence and finishing quality. Utilising these four areas, the judges worked together across all 11 categories to determine the most suitable winners.
have won, taking home two of these nine awards. Our Gold medal was in the General Printing category for the “Gumala Presentation Folder” which was produced for Calder Design. Silver was awarded in Packaging and Labels for the “Navel Battles Coin Shipper” which was produced for the Perth Mint.
From all entries, Australia took 9 awards including two Golds, three Silvers and four Bronze awards.
Dieter Raff, the judge of the General Category in which Scott Print was awarded the Gold Medal summarised his reasons for choosing the Gumala Folder as the overall winner, “The winner
At Scott Print, we are proud to be the only Western Australian printer to
Technical Profile – The impact personalisation is having on direct mail is outstanding and something that has been covered in past Hot off the Press Newsletters. You are able to cut through the clutter, increase response of your piece by 9% and make it stand out with the assistance of Scott Print’s digital personalisation service. There are a few tips that will help your personalisation piece get produced smoothly. • Make sure that you supply your artwork in a print ready PDF which clearly illustrates the areas in which the variable data is to be placed. A simple way of doing this is to put this text in a colour that is not within the rest of the document to clearly differentiate this information.
impresses by its superb colour density, ink lay-down and perfect finishing. Matt and glossy details perfect the visual impression. The overall appeal prevails: A very well printed and extremely well finished product – Congratulations! A true Gold Winner!” This gold winner for General Print will now go on to compete against the gold awards from the other regions in the quest to be deemed the best in the world. We will keep you updated on how this progresses!
Personalisation
• The font which the personalised text is to be written in needs to be a real font, so outlines are not adequate and this needs to be supplied with your artwork. • Make sure that the area that is to have the variable data has a large enough space to suit the longest piece of information.
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• Finally, please supply, at the same time as the artwork, an Excel spreadsheet which has the variable data in separate cells. For further information on how to supply your next personalised piece or advice on how this technique can boost your response rate, please contact your Scott Print Team Member.
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It’s nearly Annual Report Time… We know how stressful this time of year can be, especially if your Chairman hasn’t finished his report, your accountant hasn’t finalised the numbers and the delivery deadline is looming. That’s why we’re stepping up our capacity during this busy season by having all three offset and three digital presses running overtime. Why not make your Annual Report an outstanding piece of marketing collateral? A couple of ideas that can help out are utilising different report formats, reinforcing your environmental conscience or adding an extra finishing technique to really give your report a professional edge!
The Annual Report season gives other opportunities to add marketability to your brand. Why not use the Annual Report time to reinforce your triple bottom line?
• Keep your reports under 500g to save on increased mail costs • Increase readership by trying a different Annual Report style
Shareholders now, more than ever, want companies to not only be economically profitable but also environmentally and socially responsible. We can help – simply put the To lo logo on Process Green is to em ok ‘beyond’ br ce th your collateral show and bu ato e ild tow future ard th c le e a that you haver ban lue sactive ky and genuine concern for the environment and have considered it in the production of your Annual Report. Level 1, 47 Colin Street, West Perth WA 6005 P +61 (08) 9485 1000 F +61 (08) 9485 1060 W www.tapoil.com.au
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Alternatively you can print both a full report and take the first 16 pages with a different cover to send to shareholders who do not require the full information found in your larger document.
• Highlight your triple bottom line awareness by reinforcing your environmental conscience: use Process Green on your report to show you have an active concern for environmental sustainability
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An alternative to this full report style is the abridged report; why not print a shortened version of the report which has a summary of the financial year?
Tips for your Annual Report
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Different report styles can have different effects on your stakeholders. With shareholders now able to decide the format they wish to receive their report in, many are choosing the electronic medium so there has been a resulting decline for the full printed report. Utilise the expertise of designers to make this a standout marketing success – your shareholders are 10% more likely to read the printed version in comparison to an emailed pdf, so why not utilise your Annual Report to its fullest potential?
By looking at utilising a different report style this year you may find that you increase readership as well as confidence in your company and its Annual Report because printed matter is perceived as a more trustworthy source of information in comparison to its electronic counterpart.
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embellishment can do to your reports readability, retention and company reputation. Simply contact your sales representative to discuss how your environmental footprint can diminish simply by switching to a printed report or for other ideas on making this report your company’s most successful piece of marketing collateral.
Scott Print Team joins in fun run for Telethon Four of Scott Print’s employees, including company director, Mike Scott, joined more than 2000 other joggers to raise money for Telethon in the 34th annual Asics Bridges Fun Run. Our team members ran with the crowds from Riverside Drive near Barrack Street, around the bridges, crossing the Narrows Bridge on the Kings Park side, around the South Perth foreshore, over the
Causeway and back to the finish line near where The Wheel of Perth once stood. The Asics fun run has been yet another charity event in which members of the Scott Print team have participated. Staff members have braved the ocean in the Rottnest Channel Swim, shaved their heads for Shave for a Cure and competed in the HBF Run for a Reason event.
Congratulations to John Scott, Ben Brennan, Kela Rose and Mike Scott (pictured above) who competed in the event.
Printing in WA never felt so good Established three decades ago, Scott Print is proud to be both Western Australian owned and operated and a proud contributor to our own economy. Purchasing within WA might seem at times like a hard choice to make but when you take a holistic approach and look at the effect you are having on the local economy, labour rates and community, the choice is obvious. Stay local! Keeping spend in Western Australia has a ripple effect throughout the state. The multiplier effect, in essence, causes each dollar you spend to have an increased effect within our own economy. Paul Nieuwhof, General Manager of the Printing Industry of Australia, highlights the importance of keeping spend within the state. “If we continue to send work offshore, including print, we will become a nation of consumers and diggers tied to the fluctuating fortunes of our resources sector. The cheap price ultimately is not a saving but an investment in the future decline of the Australian economy and relegating young people to a group of consumers with no skills in manufacturing or innovation.” He continues with discussion of the effect that cheaper prices are having on other countries, “There is a growing trend among print management companies and brokers to have work printed in China and we all know the reason why. It is cheaper. Strange as it seems, most Australians would say that our manufacturing is in no way competing on an even playing field
when it comes to imports from China. That unevenness is reflected in the price, and is a result of paying low wages and poor conditions and in some cases a lack of quality.” To give you an idea of how important spending locally benefits the whole state, for every $1m spent within the Western Australian printing industry, 20 new full time jobs are created and the total output is $2.78m. For each dollar you have spent, $2.78 is created. Here’s how – if you make a purchase from Scott Print, jobs are created not only internally, but outside also with the costs to produce your job. The stock, for example, from the paper merchants mean that your job has a flow-on effect in their business. We are passing on your spend and they are generating income and jobs in their business. They in turn
need to purchase the pulp from mills, so more income and jobs are created and the cycle continues. You have made our state a better place, simply by buying from a local, Western Australian owned and operated business.
Scott Print 2010 Awards so far... National Printing Awards Silver: Calendars Silver: Saddle Stapled Booklets Bronze: Posters
SAPPI’s Gold: General Category Silver: Packaging and Labels
Printing that leaves less of an impression on the environment 4 Aberdeen Street, Perth WA 6000
We are Perth’s first environmentally certified printer. Being a Process Green printer is more than just printing on recycled or plantation sourced paper. Every part of our printing process, from the green electricity we use, to our petroleum free inks and recycling of our waste is designed to minimise our impact on the environment. So when you print with us, you can feel good you’re printing in an environmentally sustainable way. For impressively green printing call Scott Print on 9223 7788 or visit www.scott.com.au
Printed using petroleum free inks and green electricity on plantation sourced paper. Both paper manufacturer and printer are certified to the highest environmental standard.