Role Profile:
Job Title: Senior Marketing & Communications Executive Business Unit: Sales& Marketing Department Reporting Manager: SalesDirector Location: Dublin
Organisation Profile: We are a dynamic and leading software organisation established in 1997. We support Life and Pensions and Wealth Management companies launch new products faster, administer pre and post retirement product ranges more efficiently and respond with greater flexibility to the marketplace. We are seeking a Senior Marketing and Communications Executive to generate awarenessof our solutions in target markets across Europe and to generate leads using online and offline marketing techniques.
Hiring Profile: Qualifications & Experience Essential: • Creative and innovative marketer with proven track record and experience gained within the Technology and preferable the Life and Pension sector or at a minimum Financial Services. • Clear understanding of the sales life cycle of software solutions (B2B) • Must possessrelevant marketing and/or businessqualification such as Chartered Institute of Marketing or Honours Degree in Marketing • Excellent Strategic and Tactical marketing skills • Proactive, detailed orientated and the ability to self-manage • High level of drive, energy and enthusiasm Desirable: • European Marketing experience • Exposure to direct or indirect sales
Marketing and Communication Executive April 2011
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Key Responsibilities/Accountabilities • Develop, plan and execute marketing plan in conjunction with the sales team • Develop brand awarenessand generate leads and enquiries using market intelligence collated from press releases • Update internal CRMsystem on a weekly basis • Plan and manage marketing events including the organisation of and effective corporate relaunch. • Regularly update the company website with press releases,promotions and product information using a content management system • Create and update sales collateral including presentations, casestudies and brochures • Strong written English is essential, as the role encompassesthe need to regularly produce benefit-driven marketing copy and press releases • Build and maintain relationship with PRagency
Competencies • • • • • •
Communication Skills Interpersonal Skills Integrity and trust Strategic Ability Team Work Creativity and Innovation
Marketing and Communication Executive April 2011
2