I C E B OYS AU T U M N | WINT E R 201 6
THAT’S WHAT WE ARE… SHOE THINKERS. WE THINK, WE DESIGN, WE CONSTRUCT, WE TEST AND IF THAT IS NOT ENOUGH, WE DO IT AGAIN… UNTIL WE ACHIEVE PERFECTION. MADE FOR YOU, BY US. WE USE GENERATIONS OF ACCUMULATED CRAFTSMANSHIP, COMBINED WITH TODAY’S MODERN TECHNIQUES TO CREATE INDIVIDUAL SHOES WITH AN EXCLUSIVE EXCEED PERSONALITY.
THAT’S WHAT WE ARE… SHOE THINKERS. WELCOME TO THE FAMILY.
AUTUMN | WINTER 2016 COLLECTION
Ice Boys is inspired in a new model of masculinity. Highly idealistic, seeking a lifestyle, as beautiful as useful, and that starts by the professional success. The pursuit of beauty, is across all areas of their lives, and the objects they choose, retains this concern, at the same time that express the singularity of their character. Interest us above all the sensitive experience that surrounds them, on travels that transcend and mold the physical space where they are. Their faces illustrate tundra, rocky mountains and frozen lakes, lurking between urban frames, as romantic paintings in museums. There are awakened volcanoes and lava flows into the ice sea. Vapor and mist is a screen that translates the landscape in chromatic sensations, ranging from crystalline white to dirt mud. There are pungent colorful lights that come from the fire, the immense blue sky and the northern lights. It is a ride through an ancestral landscape in which now cities are raised, and memories of our very own origins, where rupture and continuity happen almost in simultaneous, destroying to create. Exceed Shoe Thinkers collections consist in two lines, Casual and Dress, but this time we aimed to subvert dresscodes, and privilege consumer`s singular and creative spirit. In the cities, cultures, history and time are mixed, and it is in the commitment between classic and contemporary, that we rescue the importance of creating timeless products. We searched for the true nature of footwear, and we established a compromise not only between utilitarian and aesthetics, but also between traditional and urban. It was an exercise that leads us to depuration and essential, in design and materials selection, at the same time that answers to aesthetic and utilitarian questions placed by the most classical and contemporary typologies. We take care to value the nature of the raw material, presenting it in a more pure state, matt or shiny, serving the form and the desired refinement.
In the best traditions of design, we aim the everyday , with your shoes, to be beautiful, useful and thought.
I C E B OYS A|W 2016 CAMPAIGN
DRE S S In the Dress line, classic typologies were always the starting point, but not the desired result. We challenged pre-established typologies, in an exercise of depuration of the classic styles principles, endowing them of characteristics more conscious of contemporaneity, as of the challenges placed by the diverse urban terrains.
CONDOR Style 15259 | Color Brown
CONDOR Style 15259 | Color Blue
CONDOR Style 15256 | Color Burgundy
CONDOR Style 15256 | Color Black
CONDOR
MAGISTER Style 24439 | Color Burgundy
MAGISTER Style 24439 | Color Blue
MAGISTER Style 15257 | Color Cognac
MAGISTER Style 15257 | Color Black
MAGISTER
MUSTANG Style 15204 | Color Burgundy
MUSTANG Style 15204 | Color Brown
MUSTANG Style 15203 | Color Cognac
MUSTANG Style 15203 | Color Black
MUSTANG
PHANTOM Style 24333 | Color Blue
PHANTOM Style 24333 | Color Black
PHANTOM Style 15200 | Color Brown
PHANTOM Style 15200 | Color Forest
PHANTOM
RAIDER Style 15198 | Color Brown
RAIDER Style 15198 | Color Blue
RAIDER Style 15199 | Color Burgundy
RAIDER Style 15199 | Color Black
RAIDER
TAURUS Style 15202 | Color Grey
TAURUS Style 15202 | Color Blue
TAURUS Style 24332 | Color Cognac
TAURUS Style 24332 | Color Black
TAURUS
I C E B OYS A|W 2016 CAMPAIGN
C A S UAL The Casual line tells us about the landscape dramatics and the design resilient to weather conditions. Boots, sneakers and shoes are robust, with prominent soles, and all styles keep the same protector character evident, inviting us to travel, without fear, on rough tracks or cliffs hidden by fog. There is a latent energy, which is manifested when natural elements cross, and fearless, we wish to be there to witness all. We translate these sensations, emphasizing some of its characteristics, graphic and utilitarian.
DRAGON Style 24328 | Color Green
DRAGON Style 24328 | Color Black
DRAGON Style 15193 | Color Burgundy
DRAGON Style 15193 | Color Navy
DRAGON
PREDATOR Style 24322 | Color Forest
PREDATOR Style 24322 | Color Navy
PREDATOR Style 24321 | Color Burgundy
PREDATOR Style 24321 | Color Black
PREDATOR
RAPTOR Style 15195 | Color Grey
RAPTOR Style 15195 | Color Navy
RAPTOR Style 24316 | Color Burgundy
RAPTOR Style 24316 | Color Black
RAPTOR
SCORPION Style 15258 | Color Cosmic Red
SCORPION Style 15258 | Color Imperial Black
SCORPION Style 15258 | Color Smoky Blue
SCORPION Style 15258 | Color Ultra Olive
SCORPION
SPECIAL EDITION
SCORPION Style 24334 | Color Navy
SCORPION Style 24334 | Color Black
SCORPION Style 15258 | Color Brown
SCORPION Style 15258 | Color Forest
SCORPION
TIGER Style 15260 | Color Black
TIGER Style 15260 | Color Stone
TIGER Style 24317 | Color Cognac
TIGER Style 24317 | Color Navy
TIGER
VIPER Style 24331 | Color Burgundy
VIPER Style 24331 | Color Black
VIPER Style 15197 | Color Stone
VIPER Style 15197 | Color Navy
VIPER
I C E B OYS A|W 2016 CAMPAIGN
PRODUCTION AND MANAGEMENT SHAPING BRANDS CREATIVE DIRECTION STYLING & POST PRODUCTION JOANA JORGE _ SHAPING BRANDS PHOTOGRAPHY JOÃO ALMEIDA MODEL PEDRO PASSOS PRODUCT PHOTOGRAPHY RUI COSTA
CATALOGUE DESIGN JOANA JORGE _ SHAPING BRANDS
Av. Dr. Ribeiro de MagalhĂŁes 648-658, Apartado 17, 4614-909 Felgueiras | Portugal Phone 00351 255 318 400 geral@exceedshoes.com
www.exceed s h o es .co m