Executive Real Estate | Listing Package

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What sets us apart...

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Executive Real Estate

Premier Real Estate Group Executive Glastonbury | 17 School Street, Glastonbury, CT 06033 Phone: (860) 633-8800 | Fax: (860) 659-5777 Executive Westport | 772 Post Road East, Westport, CT 06880 Phone: (203) 557-9363 | Fax: (203) 557-9365 Executive Old Saybrook | 40 Elm Street, Old Saybrook, CT 06457 Phone: (860) 661-5970 | Fax: (860) 391-8465

Members of: Chamber of Commerce | BBB A+ | CTMLS (Multiple Listings System) | National Board of REALTORS® | Greater Fairfield Board of REALTORS® | Greater Hartford Association of REALTORS® | Greenwich Association of REALTORS® | Mid-State Association of REALTORS® | Tri-County Alliance of REALTORS® | Mass Board of Realtors | Glenn Beck’s Official CT Brokerage | Leverage Global Partners

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What We Do

Overview Our strength approach pairs an extensive reach throughout Connecticut and beyond, with our in-house, cutting edge marketing team to effectively implement mass marketing, target marketing, and prospecting. We offer industries top photography and videography experts to make sure your property stands out. First impressions lead to lasting ones.

Strategy & Focus • Written and Visual Content Creation (description, photos, cinematic trailers, 3D interactive virtual tours, • floor-plan).

Mass Marketing, Target Marketing, and Prospecting (promotional campaigns across various social media • platforms using custom design solutions).

• Custom e-mail blast campaigns to select brokers and clients.

Optional open houses and event marketing strategies providing potential clients the opportunity to experience • properties like never before.

• Activate traditional marketing methods to effectively inform buyers and sellers in the local market.

We focus on engaging local, national and worldwide high-wealth buyers and investors.

Marketing Channels • • • •

Executive Real Estate clients and brokers database.

Executive Real Estate websites and social media channels.

Connecticut Real Estate portals, popular Connecticut Real Estate portals, websites, social media sites, and blogs.

Online advertising and syndication - banner ad campaigns and listing details automatically distributed to related Online luxury media channels.

• Your listing will be distributed to millions of Internet home shoppers through our syndication feeds with other home search websites, and can be accessed through over 50 of the top Real Estate websites in the nation.

• Luxury and International advertising - global media features: New York Times, Wall Street Journal, Robb Report, PropGoLux, through our affiliation with Leverage Global Partners.

• Leverage Global Partners is the Global Real Estate network with an independent spirit. Leverage uses a high-impact international strategy to effectively reach buyers and investors, particularly in growing economies like China and Dubai.

Our Difference • Executive Real Estate is an independent Real Estate company focused on implementing aggressive, trend-setting marketing along with traditional methods, providing our clients with a clear advantage from other agencies.

• Our team is determined to implement the highest level of service and sales passion. Here at Executive Real Estate, we empower our agents with the tools and network necessary to deliver the Executive Promise.

• We host exclusive Galas and art events inside our listed properties to offer a unique experience to a large book of localized buyers and sellers. We capture photo and video content to assist in promoting via social media platforms.

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Global Partners

5,713 AGENTS | 16 COUNTRIES | 295 OFFICES | 163 MARKETS

Experience the global Real Estate network with an independent spirit.

North America (133)

Europe (7)

Asia & Pacific (5) Caribbean (3)

Africa & Middle East (1)

South America (1)

Through our exclusive affiliation with Leverage Global Partners, we promote your property to an international audience with buying power. The Leverage Luxury Package places your property on several national and international outlets that have a combined monthly audience of more than 6 million visitors and more than 26 million page views.

Leverage Global Partners also empowers an international network of prestigious independent real estate companies through shared intelligence, agile marketing strategies, and entrepreneurial connectivity. Each member has been carefully selected as demonstrating innovative leadership and peerless integrity in the field of real estate.

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Leverage Executive Real Estate is honored to be a part of Leverage Global Partners which connects Agents and Brokers worldwide, building an exclusive international network of sellers and buyers searching for luxury homes.

Our Featured Homes on Leverage also appear in the Wall Street Journal, New York Times, New York Times International and PropGOLuxury.

Not all properties will be represented through Leverage Global Partners.

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Internet Marketing

Striking Web Presence Your property will have a striking web presence through it’s own website and custom domain to feature professional high resolution photos of the home as well as a lead capture platform to track viewers.

Online Marketing We utilize current retargeting algorithms and software and market to specific demographics such as people searching for homes with similar criteria to that of your home.

Targeted Emails Our vast email database complied from years of Real Estate networking helps us reach more potential buyers, sellers and active agents. Our in house graphic and web team creates a tailor made, graphical email for every listing and blast it to our exclusive clientele. This method drives additional traffic to the listing page and increases exposure to your home.

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International Syndication

Realtor.com International MLS The world's largest source of international properties with 72 Countries and over 80 Languages. Realtor.com International Has Changed the Way Global Buyers Search for Real Estate.

International buyers can now view all for-sale and rental listings as well as listings from over 45 countries, all in their preferred language.

With over 1 million unique international visitors to the site each month, this free service means true global exposure for U.S. listings.

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Listing Optimization

Client Listing report Enhanced Listings/Premiere Agent status capitalize upon and eliminate the competition’s generic listings on Realtor.com, Zillow & Trulia.

Features are: Fully-enhanced listings with up to 36 high resolution photos Maximum visibility on search results Integrated agent branding & contact information Company brand with links to website & company listings Custom property descriptions & headlines Prominent call-to-action & Special message box Display Virtual Tour link Add full-motion videos Open House info/alerts School, Town & Neighborhood info Cross-promotion of our other listings Coming Soon option; post the house Online before listed w/MLS Monthly listing statistics reports

Featured Agent Branding

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Our Website

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With our modern and user friendly website, visitors can create portfolios and custom tailor their searches as well as create an email drip campaign which immediately informs our subscribers by email of any new properties which fit their home search criteria.

We also feature options to search all 3 of Connecticut’s Multiple Listing Systems we’re affiliated; no area of Connecticut is overlooked when our visitors search for homes.

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Luxury Living

Publications “Each Golf and Yacht edition of Luxury Living is distributed to private clubs across the United States and Canada. Resort editions are available in destination resorts and luxury hotels. Publications are displayed in high-traffic areas including guest rooms, locker rooms, club houses and are available to all members and guests.� ~Luxury Living Media Kit

Finely Crafted Marketing for Distinguished Business

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James Edition

Exceptional Properties for Discerning Consumers

JamesEdition is the premier online marketplace where active, High-net-worth buyers worldwide, are able to search and browse luxury real estate discreetly. The most exclusive properties in the most desirable locations worldwide, portrayed in a quality environment.

JamesEdition has 700,000+ visits monthly and 9 million+ page views monthly; An impressive network of influential users, partners, dealers and agents.

Not all properties will appear on James Edition due to a minimum listing price requirement set forth by James Edition.

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Power Marketing

Listing Power Tools It’s time to take your home to the next level. With the Just Listed Power Pack we transform your home marketing by eliminating many barriers between your home and potential buyers. The Just Listed Power Pack is the simple and reliable marketing plan you’ve been waiting for. Each piece of high quality marketing material works to get your listing sold through targeted geofarming. This professionally designed direct mail marketing is proven to deliver maximum response rates.

Postcards | Thank You Cards | Business Cards | Door Hangers | Small Flyers | Large Flyers | Sign Riders

Amy Rio

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Syndication

Our Internet marketing ensures your house will be seen by home buyers.

Websites shown may change due to IDX/RETS agreements or upgrades to the portals.

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Associations

Proud Members of Multiple CT Boards

National Board of REALTORS® Greater Fairfield Board of REALTORS® Greater Hartford Association of REALTORS® Greenwich Association of REALTORS® Mid-State Association of REALTORS® Tri-County Alliance of REALTORS® CTMLS | CTReal.com GFMLS | Consolidated MLS GRWMLS | GAR

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CT Listing Services

Total Overlapping Coverage

STATEWIDE MLS Glastonbury Office

FAIRFIELD MLS

Old Saybrook Office

Westport Office

GREENWICH MLS

Executive Real Estate is affiliated of 3 Multiple Listing Services in Connecticut: CTMLS (Connecticut Statewide MLS), GFMLS (Greater Fairfield MLS) and GRWMLS (Greenwich MLS). CTMLS encompasses all of Connecticut as well as Westchester & Putnam Counties, and Rhode Island. We’re enrolled in the CTMLS feature called the Data Co-Op which shares MLS listing data with out of state Multiple Listing Systems. We are also members of (Massachusetts, New York, Florida & Rhode Island Multiple Listing Systems).

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Helping Our Community

GiveBackHomes We’re Real Estate professionals who work together for social good. Giveback Homes is a community of Real Estate professionals who are committed to creating social change by helping build homes for deserving families around the globe. We work together to organize fundraising events, mobilize teams of volunteer homebuilders, and we inspire others to take action for social good. Members contribute a portion of their commissions to share their giveback experience with their home-buyers and sellers. Some members donate a portion of their commission after each transaction, while others opt to make a lump sum donation at the end of every year.

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How Do Buyers Find Homes?

EXHIBIT 3–1*

FIRST STEP TAKEN IN THE HOME BUYING PROCESS, First-TIME AND REPEAT BUYERS (Percentage Distribution) First-time Buyers

Repeat Buyers

Looked online for properties for sale

All Buyers 42%

33%

48%

Contacted a real estate agent

14

13

15

Looked online for information about the home buying process

13

23

6

Contacted a bank or mortgage lender

7

11

5

Drove-by homes/neighborhoods

7

3

9

Talked with a friend or relative about home buying process

5

10

2

Visited open houses

3

3

2

Looked up information about different neighborhoods or areas (schools, local lifestyle/nightlife, parks, public transportation

2

1

3

Contacted builder/visited builder models

2

1

2

Attended a home buying seminar

*

*

*

Contacted a home seller directly

*

*

1

Looked in newspapers, magazines, or home buying guides

*

*

1

Read books or guides about the home buying process

*

*

*

Other

6

3

8

* Less than 1 percent

EXHIBIT 3–9 *

WHERE BUYER FOUND THE HOME THEY PURCHASED, 2001–2015 (Percentage Distribution) 2001

Internet

8%

2003

2011

2012

2013

2014

2015

11%

2004 15%

2005 24%

2006 24%

2007 29%

2008 32%

2009 36%

37%

40%

42%

43%

43%

44%

38

35

Real estate agent

48

41

38

36

36

34

34

36

Yard sign/open house sign

15

16

16

15

15

14

15

12

2010

34

33

33

33

11

11

10

9

9

9

Friend, relative or neighbor

8

7

7

7

8

8

7

6

6

6

6

6

6

6

Home builder or their agent

3

7

7

7

8

8

7

5

4

5

5

5

5

6

Directly from sellers/Knew the sellers

4

4

5

3

3

3

2

2

2

2

2

2

3

2

Print newspaper advertisement

7

7

5

5

5

3

3

2

2

2

1

1

1

1

Home book or magazine

2

1

2

1

1

1

1

*

*

*

*

*

*

*

Other

5

6

4

*

*

*

*

*

*

*

*

1

*

*

* Less than 1 percent

*All Data Sourced from National Association of REALTORS ®

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How Do Buyers Find Homes?

EXHIBIT 3–5 *

FREQUENCY OF USE OF DIFFERENT INFORMATION SOURCES (2015) (Percentage Distribution)

Real estate agent

14%

Online video site

12%

Home builder Print newspaper advertisement Home book or magazine Billboard

53%

34% 17%

8%

72%

12%

4%

80%

16%

80%

3% 10% 2%

87% 95%

4%

Television

1% 3%

97%

Relocation company

1% 2%

96%

0%

EXHIBIT 3–18*

50%

33%

18%

Open house

46%

17%

37%

Yard sign

43%

16%

41%

Mobile or tablet search engine

20%

40%

FREQUENTLY

VALUE OF WEBSITE FEATURES

(Percentage Distribution Among Buyers Who Used the Internet)

12%

19%

68%

Mobile or tablet website or application

12%

12%

77%

Online website

60%

80%

OCCASIONALLY

100%

RARELY OR NOT AT ALL

Photos

87%

11%

1%

Detailed information about properties for sale

84%

15%

1%

Interactive maps

45%

Real estate agent contact information

42%

Virtual tours

42%

Neighborhood information

Information about upcoming open houses

24%

Videos 8%

0%

*All Data Sourced from National Association of REALTORS ®

41%

VERY USEFUL

37%

33%

24%

20%

9%

9%

13%

9%

20%

26%

39%

28%

40%

14%

22%

20%

SOMEWHAT USEFUL

12%

16%

34%

22%

12%

10%

42%

33%

11%

14%

35%

37%

Pending sales/contract status

11%

32%

40%

Detailed information about recently sold properties

Real estate news or articles

33%

60% NOT USEFUL

80%

100%

DID NOT USE/NOT AVAILABLE

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Listing Your Home

Activity

Activity vs Timing

0

1

2

3

4

5

6

7

Weeks on Market

This chart illustrates the level of excitement and interest in a new listing over time. It also demonstrates the importance of pricing correctly. When a property is first listed, it generates a very high level of interest from prospective buyers, which reduces dramatically over time. It is important to be priced correctly from the beginning, during the peak of this curve.

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Teamwork

Making the Property Marketable Together, we will sell your home.

Price Condition Show-ability & Staging Terms

Agreeing on a price for your home is an important factor in the home selling process. If the price is too high then the house won’t sell, and if the price is too low, both the Realtor and the seller lose money in the end.

The condition of the home is a factor in setting a price, so we suggest fixing any elements, within reason, that might negatively affect the selling price and/or overall enthusiasm for purchasing the home.

Before the photographer arrives, it's best to stage your home prior to photographing. Unappealing photos and a cluttered home can turn away potential buyers.

Setting reasonable terms in the closing contract can help ensure a swift and smooth closing.

Key Areas of Target Marketing Advertising & Promotion Targeting Presentation Signage

As your agent I will market your home through diligent website syndication to all the major portal platforms through IDX/RETS feed agreements. Along with the homeowner, we will strategically plan the various avenues of advertising and agree upon an effective promotion of your home.

We will target specified key demographics who we consider will best fit within the price range of your home, and aggressively market to this aggregate.

After evaluating the genre and appeal of your home, we will best establish how to showcase your home to the targeted public forum.

We will also strategically discuss whether the homeowner prefers to use any types of signs and/or rider displays upon their property lawn.

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Why Use a Realtor?

The Benefits of Using a Professional You’ll experience a wide variety of benefits when you hire a real estate professional. Successfully selling a property is a complicated exercise, and REALTORS® have the experience, resources and contacts to complete your sale quickly and smoothly.

Pricing A REALTOR® will selling price of your accurately reflects its conditions and will opportunities.

help you determine the property at a level that value in current market not cost you missed

Marketing A REALTOR® will have many useful suggestions on ways to improve the marketability of your property, including cosmetic repairs and other items that will create a favorable impression among buyers.

Your property will enjoy a wider exposure among buyers when you use a REALTOR®. In addition to using flyers and organizing open house days, a REALTOR®'s extensive contact list of former clients, newly qualified buyers and other industry professionals can significantly reduce the time your property is on the market.

A REALTOR® will also allow you to tap into a highly productive and extensive industry network, such as a Multiple Listing Service or other industry marketing system.

Advertising your property efficiently is another area where a REALTOR® can play an important role. A REALTOR®’s experience in deciding on the most appropriate type and frequency of

advertising for your property can be invaluable.

For example, placing too many ads can create the impression that there may be something wrong with the property or that the seller is desperate.

Security Security is a major consideration when showing your home. By using a REALTOR®, you can rest assured that all showings will be pre-screened and supervised.

Negotiating When negotiating a purchase, most buyers prefer to deal with a middleperson who is objective, unemotional and professional. Buyers will often feel more comfortable with a REALTOR® than with the owner when they want to raise issues that need resolving before making an offer.

Monitoring, Renegotiating, Closing or Settling A REALTOR® will guide you through the minefield of potential problems associated with the appraisal, inspection and financing process, including the often complicated escrow instructions. In addition, your agent can meet and instruct any specialists or tradespeople who may be required for repairs

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The Price

Setting the Price

Seller’s Desired Price

When setting a price for your property, the listing level must strike a balance between the seller’s need to achieve the best-possible return and the buyer’s need to get good value. With many years of experience, a professional Real Estate Agent can help you set a price that will accomplish both objectives.

Establishing Market Value The market value of your property is determined in exactly the same way as any other commodity – what a buyer is willing to pay for it in today’s market. Despite the price you paid originally, or the value of any improvements you may have made, the value is determined by market forces.

Look at the Competition Buyer’s Desired Price

Buyers look at about a dozen properties on average before making an offer on a property. As a result, they have a good overview of the market and will compare your property against the competition. If it’s not in line with similar properties that are available, buyers won’t consider it good value for money.

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Pricing the Home

The Pitfalls of Overpricing

Overpricing your house in the belief that you can reduce the price back later is a strategy that can backfire badly.

For example, by the time you reduce your price, you may miss out on a surge of interest in properties like yours. Also, if prices are lowered, buyers may wonder if there’s something wrong with the property that kept other buyers away. So to keep from selling your property at below market value and from wasting valuable time, don’t fall into the overpricing trap.

Original Asking Price

(over market value)

Market Value Selling Price

(under market value)

Months On The Market

Asking Price

This graph illustrates the importance of pricing correctly. The centerline represents market value. As you move above this market value, you attract much smaller percentage of prospective buyers, greatly reducing your chances of a sale. Conversely, as you move below market value, you attract a much larger percentage of potential buyers.

+15%

+10%

Market Value

-10%

-15%

Percentage of Buyers 10%

30%

60%

75%

80%

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Commission

Where a Commission Goes

Listing Agent Listing Broker

Selling Agent

Selling Broker

After a successful sale of your property, the real estate commission is shared among all who assisted in this important transaction.

Generally, the commission is divided four ways: to the listing broker, the listing agent, the selling broker and the selling agent. In recognition of the important roles each played in the sale of your property, each is compensated by a percentage of the commission.

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Showcasing Your Home

Steps to a Positive Showing You only get one opportunity to make a good impression, so you want to make it count. By following these guidelines, you’ll enhance the attractiveness of your property and reduce the time it takes to generate serious offers.

First Impressions

Less is More

How your property appears from the outside is important. To make a good first impression on a buyer, a clean driveway, a freshly mown lawn or a trimmed hedge will work wonders. Do a critical inspection of the exterior of your property, paying special attention to the condition of your windows, shutters, screens and gutters. One of the first things a buyer will notice is the need for painting. If your property looks like it needs painting, many buyers will form an unfavorable impression. Elsewhere, little things count. Make sure the front door is spotless, including the doorknob, and that the windows gleam.

Clutter makes a poor impression. In closets, cabinets, kitchen countertops and other storage areas like basements, remove anything not needed for daily housekeeping. To make each room in your property look larger, get rid of or donate unnecessary furniture. Walk through your property and think: “Less is more.”

Cleanliness Counts Once inside your property, one of the key factors that influences its appeal to a buyer is cleanliness.

Most important is front hallway, the kitchen and the bathrooms. Do a room-by-room cleaning, and don’t forget any out-of-sight areas because that’s often where a discriminating buyer will look first. The state of the carpets can also be a determining factor. At the very least, have your carpets cleaned, and if they are worn, it’s wise to replace them, or remove them if there is hardwood underneath.

Little Things Count It’s easy to improve the appearance of any room.

You may want to replace worn rugs or small pillows, put new towels in the bathroom or brighten up a room with a vase of flowers.

Pull Together Get all the members of your household to pull together when it comes to getting – and keeping – your property ready to view. By getting everyone into the habit of spending a few minutes tidying up every morning for an afternoon showing, you improve your chances considerably.

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Showcasing Your Home

Preparing Your Home It’s a fact: acquiring the highest market value and elevating your home above others in the same category often comes down to first impressions. Here are some inexpensive tips to maximize your home’s appeal.

Well-placed furniture can open up a room and make rooms seem larger than they are. Opening drapes and blinds and turning on all the lights make a room seem bright and cheery. The scent of your home can leave a lasting effect on a potential buyer, so baking bread, cookies or a pie will leave a warm inviting fragrance.

Interior

For Showings

Remove excessive wall hangings, furniture & knickknacks (place in storage) Repair all plumbing leaks, including faucets & drain traps Clean and organize cabinets & closets Clean or paint walls & ceilings Clean all light fixtures Shampoo carpets

Play quiet background music Keep pets secured outdoors Open drapes in daytime Turn on all the lights Infuse home with a comforting scent like apple spice or vanilla Light the fireplace if seasonally appropriate Vacate the property while it is being shown

Exterior

Staging Tips

Weed & apply fresh mulch to garden beds Apply fresh paint to wooden fences Keep the grass freshly cut Remove all yard clutter Paint the front door Ensure gutters & downspouts are firmly attached Tighten & clean all door handles Clean windows inside and out Wash or paint homes exterior Remove snow from walkways, decks/porches & the driveway (also to ensure no one slips & falls)

If You Can’t Clean, Hire a Cleaner.

Clean Windows for Buyers & for Photographer!

Clean Floors, Woodwork, Kitchen Appliances, Walls, Doors, and (Put Simply) Everything!

Vacuum!

Clean Porches, Decks, and Patios Too! Make Things Shine!

Welcome Your Lookers!

Great, Trimmed Lawn!

Great Trimmed Trees and Shrubs!

Pretty Flowers! Flower Pots!

No Garbage Cans!

No Snow Shovels! No Hoses!

Nice Sidewalks and Walkways!

Attractive Front Door!

Clean Windows!

Polish Door Knobs!

Clean Gutters!

Make Driveway Crack & Weed Free (Reseal Driveway if it Needs it)

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The Big Move

Moving Checklist Moving from your home can sometimes be a hectic transition.

There are so many aspects that often something is overlooked or forgotten altogether. To assist you during this changeover, we devised this handy checklist to help prevent any surprises from turning up. Don’t forget to notify these places of your recent move:

Utilities Electric Telephone Water Gas Cable/Internet

Professional Services Broker Accountant Doctor Dentist Lawyer

Government Internal revenue Service Post Office Schools State Licensing Library Veterans Administration

Insurance Accidental Auto Health Home Life Renters

Business Accounts Banks Cellular Phone Department Stores Finance Companies/Credit Cards

Subscriptions Magazines Newspapers Netflix

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Our Promise

Executive Fiduciary Obligations Loyalty

We shall act at all times solely in the best interests of our client, placing their interests above our own.

Obedience

We shall efficiently and promptly obey all lawful instructions from our client.

Disclosure

We shall disclose all relevant known facts to our client.

Confidentiality

We shall safeguard our client’s lawful confidences and secrets unless conflicting with disclosure obligations.

Reasonable Care & Diligence

We shall use our utmost skills and expertise in our client’s contracted Real Estate affairs.

Accounting

We shall account for all of our client’s entrusted money and/or property.

As your Realtor, we feel you should know firsthand that we are contractually obligated to these specific professional standards. You should rest easy knowing that your best interests are guaranteed by law and we shall abide by this code of ethics.

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