Dr. Amol Soin
Revolutionizing Pain Management
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BBornandraisedinDayton,Ohio,Dr AmolSoin'sjourneyintothemedical ieldbeganaftercompletinghigh schoolinBeavercreek.Heembarked onachallengingbutrewardingpathat theUniversityofAkron,wherehewas partofacombined6-yearBS/MD medicalschoolprogram.
Hisearlyyearsweremarkedbya strongworkethicandakeeninterest inresearch,leadinghimtopublishthe book"CuringAmerica:ALookInside America'sFailingHealthCareSystem” whenhewas19.Thisworkhighlighted theplightofthe40millionAmericans (1997)withouthealthinsurance, despitethecountry'svasteconomic resources.
Dr.Soin'smedicaltrainingcontinuedat RushUniversityinChicago,wherehe specializedinanesthesiologyand furtherhonedhisresearchskills, particularlyinpainmanagement.His residencywasfollowedbyafellowship attheClevelandClinic,oneofthe UnitedStates'mostprestigiouspain managementdepartments.Here,Dr. Soinmasteredadvancedpain managementtechniquesand contributedtothe ieldthrough researchandpublications
Overtheyears,Dr.Soinhasdeveloped numeroustechnologies–drugsaswell asmedicaldevices.Mostrecently,in 2022,hesoldSoinTherapeuticstoa publiclytradedcompanyonNASDAQ for$30million.“Itwassupercool becausewhenweclosedthedealthey announceditontimessquareinNYC ontheNASDAQbuilding,”herecalls.
SOIN NEUROSCIENCE AND SOIN BIOSCIENCE
Withavisiontoaddresstheopioid crisisinMontgomeryCounty Dr.Soin foundedtwocompanies:Soin NeuroscienceandSoinBioScience, biotechstartupsdedicatedto developingnon-opioidsolutionsfor painmanagement.
Witnessingthestaggeringstatisticsof addictionandoverdosedeaths,Dr Soinrealizedtheurgentneedfor alternativepainmanagement solutions."Istarteditafterrealizing peoplearedyingofopioidoverdoses becausewedon'thavegreat alternativestotreatpainwithout addiction,"here lects.Hismissionwas clear:todevelopbetter,non-addictive waystotreatpain.
Thecompany'snotableachievements includethedevelopmentofanovel typeofspinalcordstimulator(Soin Neuroscience)andagelpatch(Soin BioScience),bothinnovative approachestopainrelief.Thespinal cordstimulatorusescustomized electricalsignalstoblockpainsignals inthespinalcord,whilethegelpatch offersaconvenientandeffective methodfordeliveringpainmedication.
Dr.Soin'sworkhasnotonly contributedtotheadvancementof painmanagementbutalsoprovided hopeforcountlessindividuals sufferingfromchronicpain.
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A PERSONAL EXPERIENCE
Dr.Soin'scommitmenttohismission isfurtherillustratedbyhispersonal clinicalexperiences.Onesuch experienceinvolvesTyrone,aformer collegeathletefromSouthwestOhio. Tyronesufferedfromaseverenerve disorderthatresultedin excruciatinglegpain,tothepoint wherehecouldn'teventouchhisleg. Afterenduringthispainfor20years, TyroneturnedtoDr.Soinforhelp.
UnderDr.Soin'scare,Tyrone receivedtreatmentwithSoin Neuroscience'snoveland experimentalspinalcordstimulator, whichdeliversacomplexwaveform toblockpainsignals.Theresults werenothingshortofmiraculous. "Wedeliveredourproprietary complexwaveformandhispain droppedto0,"Dr.Soinrecounts.The momentTyronecouldtouchhisleg forthe irsttimeinyearswas profoundlymoving,withhiswife breakingdownintearsoverthe phone.Thisstory,amongothers, underscorestheprofoundimpact thatDr.Soin'sworkcanhaveorhas hadonindividuals'lives.Thisshort youtubelinkshowsTyrone'sand othersstoryofpaindroppingto0 withthisnewdevice:
Talkingabouthiswork,innovations, andaccomplishments,he passionatelymentions“Thekeyisto alwaysputthepatient'sexperience irst.Ifyouspendallyourtimeand effortsfocusingonthat,thenyouare boundtodowell.”
SPINAL CORD STIMULATOR: A CUSTOMIZED APPROACH TO PAIN RELIEF
InventedbyDrAmolSoinandDr EricSchepis,SoinNeuroscience's newspinalcordstimulatorisa marvelinthe ieldofpain management.Itoperatesthrougha surgicallyinsertedleadplaced directlyonthespinalcord, equippedwithmultipleelectrodes thattransmitelectricalsignalsto blockpainsignals.Thisprocess, knownasneuromodulation,alters the iringofpainsignals,offering patientssigni icantrelief.
Whattrulydistinguishesthisdevice isitsapproachtosignaling. Traditionalspinalcordstimulators emitbasicsignals,akintoblipsor beeps.Incontrast,Soin Neurosciencehaspioneeredtheuse ofcomplexelectricalsignals,akinto deliveringharmonioussymphonies tothenerves.Thisinnovative approachwasinspiredbythe realizationthatcertainsounds, muchlikemusicalcompositions, aremorepleasingthanothers.By convertingspinalcordstimulation signalsintoaformofnoise,the teamatSoinNeurosciencehasbeen abletoidentifyanddeliversignals thatarenotonlyeffectivebutalso moreagreeabletothepatient
Oneofthemostgroundbreaking aspectsofthistechnologyistheuse ofafrequencyofenergythatechoes througheveryatomintheuniverse, knownasthe"primordialsoundof theuniverse."Thisfrequency, believedtobesigni icantinthe creationevent hasshown remarkableresultsinmakingpain virtuallydisappearwhenappliedto thespinalcord.
Dr.Soinhassharedinsightsinto thistechnologythroughaconcise two-minutevideoonYouTube, whichprovidesahelpfuloverview ofhowthespinalcordstimulator worksandtheprinciplesbehindits success:YouTubeVideo:Spinal CordStimulator
Byharnessingcomplexelectrical signalsandcraftingcustomized tunedsignalsspeci icanduniqueto eachpatient,SoinNeuroscienceis notonlyadvancingthe ieldofpain managementbutalsoofferinghope tocountlessindividualssuffering fromchronicpain.
GEL PATCH: A DISCREET AND VERSATILE PAIN SOLUTION
Inadditiontothespinalcord stimulator,SoinBioSciencehas developedthe"gelpatch,"aunique painreliefsolutionthatapplieslike agelanddriesclearandfunctions likeapainpatch.Unliketraditional topicalmedications,thegelpatchis water-resistantandcan continuouslydelivermedicationfor 6-8hours.Itsinnovative formulationallowsfortargeted application,makingitidealfor treatingavarietyofpains,including jointpain,arthritis,andbackpain.
TheseproductsdemonstrateSoin BioScience'scommitmentto developingnon-opioidpainrelief optionsthatarebotheffectiveand patientfriendly Byfocusingon personalizedtreatmentand innovativedeliverymethods,the companyismakingsigni icant stridesinimprovingthequalityof lifeforthosesufferingfromchronic pain.
NAVIGATING THE CHALLENGES OF THE BIOTECH INDUSTRY
Dr.AmolSoinisacutelyawareof thehurdlesfacedbythebiotech industry particularlyintherealm ofpainmanagementandmedical innovation.Heoutlinesseveralkey challengesthatimpactthe developmentandadoptionofnew medicaltechnologies.
• Price Controls: Heexpresses concernaboutpotentialprice controlsonpharmaceuticals, whichcouldlimitthe inancial upsidefornewinnovations. "Thismayhavedownward pressureoninnovation,"he explains,emphasizingthehigh costsofdevelopmentandthe riskofnotbeingabletorecoup thoseexpenses.
• Regulatory Hurdles: TheFDA approvalprocessisanother signi icantbarrier characterizedbyitsexpense andtime-consumingnature.Dr. Soinhighlightsthenecessityof rigorousstudiesforpatient safetybutacknowledgesthe challengestheypresentfor gettingproductstomarket
• Complexity of Clinical Trials: Pain,beingasubjective symptom,addsanotherlayerof complexitytoclinicaltrials.Dr. Soinnotestherelianceon patient-reportedoutcomes, whichcanbemorechallenging toquantifyandvalidate comparedtoobjective measures.
• David vs. Goliath: The dominanceoflarge multinationalcorporationsin thebiotechindustrypresentsa dauntingchallengeforstartups likeSoinNeuroscienceandSoin BioSceince.The
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transformationalleaderarticulatesthethreat ofbeingovershadowedorcrushedbythese giants,especiallyiftheirproductsposea disruptivethreat.
• Insurance Companies: Finally,hepointsout thereluctanceofinsurancecompaniesto covernew,potentiallysuperiortreatments duetocostconsiderations.Hecriticizesthe preferenceforcoveringcheaper,narcotic painkillersdespitetheiraddictivenatureand lackofef icacyinaddressingtherootcauseof pain.
Throughhisinsights,Dr Soinshedslightonthe multifacetedchallengesthatinnovatorsinthe biotechindustryface,emphasizingtheneedfora supportiveecosystemthatfostersinnovationand patient-centricsolutions.
LEAVING A LASTING LEGACY
Dr.Soin'scommitmenttoinnovationandpatient careextendsbeyondhisclinicalpractice.Hehas servedinvariousleadershiproles,includingas PresidentoftheAmericanSocietyof InterventionalPainPhysicians,TheOhioSocietyof InterventionalPainPhysiciansandtheState MedicalBoardofOhio.Hiscontributionstothe ieldhavebeenrecognizedthroughmultiple awards,includingbeingnamedoneofAmerica's TopDoctorsinPainManagementandreceivingthe Patient'sChoiceAward(OhioPainClinic)
Today,Dr Soincontinuestoleadthewayinpain managementasthemedicaldirectoroftheOhio PainClinic.Hisworknotonlyaddressesthe immediateneedsofpatientsbutalsocontributes tothebroadereffortstocombatopioidaddiction andimprovehealthcareaccessibilityintheUnited States.
Talkingabouthisvisiongoingforward,Dr Soin concludessaying“Iamexcitedtocontinue bringing-innewinnovativetechnologiestothe market.”
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EXELEON SHORTS
One Book Entrepreneurs must read –SurvivetoThrive:JourneyofDr.RajeshSoin byVinitK.Bansal.
One Quote that Motivates you the most –“Keepagreentreeinyourheartandperhaps asongbirdwillcome.”Chineseproverb
One Advice for Emerging Doctors –Tryto maintainyourautonomy.Inthedaysof corporatehealthcare,privateequitybuying upmedicalpractices,andphysiciansworking
forlargeentities,itisimportanttostay focusedonyourpatientasyour“bosses”will focuson inancialsandpro its.Youneedto alwaysputthepatientexperience irst
One Movie / Podcast / Show you recommend –Moneyball.Ilovetheconcept ofdataanalyticsandhowthatcanmaximize yourorganizationalteam.
One Tool / App that you Use the most –ChatGPT.
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