Founder - Henné Organics
Laura Xiao
Redefining Organic Beauty with Scandinavian Elegance
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Laura
XiaoisavisionaryentrepreneurandtheFounderofHenne Organics,aluxuryorganiclipcarebrandthatseamlesslyblends thepurityofnaturalingredientswiththeeleganceof Scandinaviandesign.
AsthefounderofHenneOrganics,LauraXiaohascarveda uniquenicheforherselfinthecompetitivebeautyindustry, championingsustainability,ethicalpractices,andnatural ingredients.
Fittingly, Laura Xiao features on the Cover of Exeleon Magazine's Most Innovative Women to Follow in Beauty and Cosmetics.
EARLY LIFE AND ATHLETIC BEGINNINGS
LauraXiao'sstorybeginsinChinabeforemovingtotheUnited Statesatayoungage.
Growingup,Laurawasdeeplyin luencedbyherfather,who instilledinheralovefortabletennis.Sheexcelledinthesport, playingprofessionallyandrepresentingtheUSonthenational cadetandjuniorteams.Herexperiencesasanathletetaught hervaluablelessonsindiscipline,accountability,andthe importanceofembracingbothvictoriesandlosseswithgrace.
Despitehersuccessintabletennis,Lauraknewthatthesport
wasnotherultimatecareerpath.The limitedopportunitiesfor professionaltabletennisplayersin theUnitedStates,coupledwithher desireforabroaderimpact,ledher toexplorenewavenues.
THE START OF HENNÉ ORGANICS
TheinceptionofHenneOrganicsisa storythatintertwineslove,passion, andaprofoundappreciationfor natureanddesign.Itallbeganinthe summerof2005,whenachance encounteratasportscompetitionin FloridaledLauratomeeta'charming Swede'whowouldlaterbecomea signi icantpartofherlife.This unexpectedmeetingquickly blossomedintoadeepconnection, andafewyearslater,Laurafound herselfrelocatingtoSweden.
AdaptingtotheharshSwedish winterswasachallenge,butthe breathtakingspringsandsummers captivatedher Thebeautiful landscapesandtheeaseofaccessto naturetransformedherfromacity dwellerintoanavidnature enthusiast.Herlongstanding admirationformodernSwedishand Scandinaviandesignfoundanew companioninhergrowingpassion fornaturalandorganicbeauty—a movementthatSwedenhad embracedearlyon.
Itwasin2014,whenLauraandher husbandmovedtotheNevada desert,UnitedStates,thattheyboth encounteredacommonproblem: verydryandcrackedlipsduetothe aridclimate.Despitetryingvarious lipbalms,noneseemedtowork effectively andtheiraestheticappeal leftmuchtobedesired.
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Thispredicament,coupledwithLaura's growingrestlessnessandlackofinspirationin hercurrentwork,ignitedaspark.Theideaof launchingherownlineoforganicproducts hadbeenalingeringthoughtsinceherearly 20s,butshehadalwaysfelttheneedtowait formoreexperienceand inancialstability
In2015,Laura'spassionforSwedishdesign andorganicbeautycoalescedintoatangible idea,andeventually abusinessventure.The conceptwasclear:tocreatealineoforganic beautyproductsthatnotonlyperformed exceptionallybutalsoexudedtheeleganceof Scandinaviandesign.Lauraenvisioned productsthatshewouldproudlydisplayon herbathroomcounterorcarryasachic accessoryinherluxuryhandbags—products thatde iedthestereotypeof"eco"products beingvisuallyunappealing.
RecallingthechallengesofstartingHenne Organics,Lauramentions“Theoverallprocess wasabitdif icultsinceeverythingwasnewto me.I'dnevercreatedaphysicalproduct before,soIhadtolearnhowtosourcethe packaging,ingredients,gettrainedandlearn howtoproperlyformulate,getcerti ied organicbyUSDA,etc.”
Thebrand'sinauguralproduct,theLuxuryLip Balm,wasadirectresponsetoLaura's personalneedforaneffectiveand aestheticallypleasinglipcaresolution.
HenneOrganicswasbornoutofthisvisionof "trueecoluxurybeauty"Thebrandisa testamenttothebeliefthatorganicand naturalbeautyproductscanbebothhighly effectiveandaestheticallypleasing.It'sabout
Beautiful Products That Truly Work
embracingthebestofbothworldswithout compromise.
ForLaura,thisventureismorethanjustabusiness;it's afamilyendeavorthatholdsaspecialplaceinher heart.Sheinviteseveryonetojoinherincelebratingthe beautyandeleganceofHenneproducts.Together,they canrede inethestandardsoforganicbeautyandprove thatitcanbeasluxuriousandstylishasitiseffective.
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Crafting Luxury
AttheheartofHenneOrganicsliesafusionoforganicluxuryand Scandinaviandesign,are lectionofLauraXiao'sdeep-seated passions.Thebrandembodiesaharmoniousblendofthepurest organicandnaturalingredients,manyofwhicharesourcedfromthe Nordicregions,withthesleek,minimalistaestheticofSwedish design.ThisuniquecombinationsetsHenneOrganicsapart offering atouchofeleganceandsimplicityintheworldofbeauty
HenneOrganicsismorethanjustabeautybrand;itisatributeto Laura'sSwedishconnectionsandacelebrationofwomen.Thename 'Henne,'meaning'Her'inSwedish,underscoresthebrand's dedicationtoempoweringandpamperingwomeneveryday.It'sa reminderthatluxuryisn'tjustreservedforspecialoccasions;it's somethingthatcanbewovenintothefabricofeverydaylife.
Overtime,Henne'sphilosophyandvisionhavenaturallyevolved,but thebrandhasremainedtruetoitscoreethos.Inaworldwherefast fashionand leetingbeautytrendsdominate,HenneOrganicsstands outforitscommitmenttoquality,sustainability,andtimeless elegance.
Laurabelievesthatcreatingatrulyremarkableproductrequires carefulthought,time,andattentiontodetail.Thisdedicationto excellenceensuresthateachproductisnotonlyluxuriousbutalso meaningfulandnecessary.HenneOrganicsisnotaboutquantitybut aboutthequalityandsigni icanceofwhatitbringstothetable.
AsHenneOrganicscontinuestogrow itdoessowithaclearvision andunwaveringcommitmenttoitsprinciples.Thebrand'sjourneyis atestamenttothepowerofstayingtruetoone'svalueswhile embracingchangeandgrowth.It'sacelebrationoforganicluxury, Scandinaviandesign,andtheeverydaymomentsofpamperingthat everywomandeserves.
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Women in Beauty Cosmetics &
As Henné Organics continues to grow, Laura remains at the forefront of innovation in the beauty and cosmetics space. Her story is a reminder that with passion, perseverance, and a commitment to sustainability, it's possible to create a brand that not only succeeds in the market but also makes a positive impact on the world.
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Expanding the Brand
UnderLaura'sleadership,HenneOrganicshas expandeditsproductrangetoincludelips,face, andhandproducts.Eachproductis meticulouslycraftedtoensureitmeetsthe brand'shighstandardsofpurityandef icacy. Laura'sdedicationtosustainabilityisevidentin everyaspectofthebusiness,fromsourcing ingredientstopackagingandshipping.
Shementions,“WhenyouhaveaHenneproduct inyourhand,you'retrulyholdingalaborof love.Fromformulationtobrandingto productiontopacking,everyHenneproductis createdwiththeutmostcareandattention,and allofitisdonein-housebyoursmallbutmighty Henneteaminthequaintandnature- illedcity ofWilmington,NorthCarolina.”
ForLaura,sustainabilityisnotjustabuzzword; it'sawayoflife.Shebelievesthatbeautybrands havearesponsibilitytominimizetheir environmentalimpactandcontributepositively tosociety.Thisphilosophyisre lectedinHenne Organics'commitmenttousingrecyclable packaging,supportingfairtradepractices,and donatingaportionofitspro itstocharitable causes.
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A Visionary Leader Driving Change
Laura Xiao's success with Henné Organics is an indication of her entrepreneurial skills and her vision for a more sustainable and ethical beauty industry. She is an advocate for transparency in beauty products, believing that consumers have the right to know what they are applying to their skin.
Laura Xiao's leadership extends beyond her business. She actively supports environmental and social causes, using her platform to raise awareness and drive change. Her e orts have not gone unnoticed, as she has been recognized as a trailblazer in the green beauty space.
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