Serena Mastin: Finding the Pulse in Marketing | Exeleon Magazine | Pulse Marketing

Serena Mastin Empowerment

The Beating Heart of

True

leadershaveadiscerniblevision.Theywantto buildastrongculturewhereeveryoneknows thatacompany'ssuccessorsetbacksdependon fourpillars:sharedvalues,workingtogether, stayingfocused,andtrustingeachother These remarkableleadersholdcorevaluesthatare inimitableandeclectic,closelytiedtouplifting andguidingotherswithconidenceandpurpose.

SerenaMastinisonesuchempowering individualwhoeffortlesslyimprintsherpurpose intotheheartofwhattrulymatters.Herjourney ledhertobecomeavisionaryentrepreneur,an accomplishedauthor,andaninspiringspeaker.

Despitespendingtwodecadesinthecorporate world,Serena'stransitiontofoundingherown venture,PulseMarketing,in2013relectsher uniquequalities,suchashealing,grace,deep care,andresilienceinovercomingobstacles, buildingtrust,spreadingjoy,inspiringothers, andignitingthespiritto empower thosearound her.

Transparencycomesnaturallytoherasshe knowshowtonurturegenuinehuman connections.“Myempathyallowsmetodeeply understandandsharethefeelingsand experiencesofothers,”sherelects.Herdriveto createanenvironmentgroundedintrustand safetyisevident.

Anothercornerstoneofherleadership philosophyisself-awareness.Sheknowsthat

recognizingherstrengthsandareasof improvementisintegraltobecomingamore effectiveleader.“Iamattunedtotheemotional statesofmyteammembers,whichempowersme toprovidesupport,developdeeperconnections, andmakedecisionsthatpositivelyaffectboth individualsandtheorganization.”

STEPPING INTO THE LIGHT

Serena'searlyyearsweren'teasyforher She faceddifferentexperiencesthatconnectedherto feelingsofdespair,pain,chaos,anddiscomfort. Whenshethinksofherpast onefeelinglingers distinctly:herdesireforsafety Thislonging stemmedfromheryearslivingintheshadowsof witnessprotectionandtheuncertaintyof numerousfosterhomes.

Thesemomentsthenbecamethebackdroptoa periodofteenageaddictionandhomelessness, testingherresilienceandempathythatshehad yettodiscoverwithinherself.Andthiswasthe beginningofuncoveringherinnerstabilityand self-conidence.

Astimelewby,Serenafoundascatteringof light,littleireliesofhope.Shegraduallylearned totakecontrolofherlifeandshiftedherfocus towardsgainingindependence.Itwasduringher earlyteenswhereshespentherdaysadmiring remarkablewomenwhothenbecameasourceof inspirationandmotivationforher “AlthoughI didn'thaveonespeciicrolemodel,Ihadaclear visionofthepersonIwantedtobecome—a successfulbusinesswomanknownforher unwaveringresilienceandempathy,”shesays.

The only hope in making the world a better place is by transforming ourselves first.

Myjourney has been marked by profound challenges...yet within this tapestry of trials, I found a deeper sense of purpose.

intentions—turningangerinto commitment,fearintocourage, jealousyintoappreciation, exhaustionintoresilience,scarcity intoabundance,andnegativityinto gratitude.

“Ihavenoroominmyheartfor negativeemotions.Ichoosetoill myheartwithlove,abundance, peace,andgratitude.Theonlyhope inmakingtheworldabetterplace isbytransformingourselvesirst,” sheremarks.

THE “PULSE” OF HER BUSINESS

Serena'sjourneyinto entrepreneurshipstartedfroma humbleplaceoflimitlesssupport andencouragement—throughher mother.Shewassomeonewho recognizedthepotentialand possibilitiesinherdaughter

Althoughinitially,Serenacouldn't indtheconidencetostarther entrepreneurialjourney,her mother'swordsremainedcloseto herheart—"Ifnotforyourself, thendoitforme."Inthatmoment, sherealizedthatherwordsheld undeniablepower,nudgingherto pursuegrowthandacceptance.

KINDLING HOPE

Later,throughherhardworkand perseverance,sheenduredthe edgesofdiscomfortandclimbed thecorporateladder,embracing leadershiprolesfornearlytwo decades.In2013,shetookthebold leaptoestablishPulseMarketing, ridingthroughtheundercurrentsof entrepreneurship.

Meanwhile,inherpersonallife,she facedthecomplexitiesofadificult marriage,whichsadlyendedwith thelossofherhusbandtosuicidein 2020.Thegriefwasimmeasurable, yetsheslowlylearnedtohealand indadeepersenseofpurpose.

“I'vechanneledmyexperiencesinto writingamemoir acathartic relectionofmylife'sjourney and havecommittedmyself

wholeheartedlytoempowering otherstoindtheirvoice,”she mentions.Serenabelievesthatselflimitingbeliefscanbeshattered andreplacedwithlimitlessselfcompassion,launchingyourself towardsresilienceandgrowth.

Moreover,shepointsoutthat emotionalresiliencebeginsby transformingnegativeemotions intopositiveandpowerful

conventionalmarketingagenciesby providingtheadaptabilityand scalabilitythatsmallandmediumsizedbusinessesrequire,makingit anoptimalchoicefortheirunique needs,”sheexplains.

ThroughPulseMarketing,Serena andherteamoffercarefullycrafted, straightforwardsolutionsand servicesdesignedtoassistclientsof allsizes,includingDIY(Doit Yourself),DWF(DoitWithYou), andDFY(DoitForYou).

OneofthemistheMarketing Roadmap (DIY - Do It Yourself): Thisserviceisforthoseclientswho wantanaffordablemarketing strategythattheycaneasilyhandle themselves,likesolopreneursand smallbusinesses.

Thesecondisthemonthlyretainer (DWY - Done with You) This serviceoffersawiderangeof accesstoateamofgraphic designers,contentwriters,andweb anddigitalexpertswithout breakingthebank,perfectforsmall andmid-sizedbusinesses.

apart,butalsocapturesthe companyvaluesintopractice.

AccordingtoSerena,themost meaningfuladvertisingcampaigns takeyouonanemotionaljourney, allowingyoutoconnectwithyour audience.Thisiswhatmakesa successfulbrand.Infact,she believesitisnecessaryto understandhowyourproductsand servicesmeetacustomer's emotionalneeds.

“Yourcustomersdon'twantasales pitch;theyvalueauthenticityinthe informationtheyreceive,honestyin theproductsoffered,and transparencyincommunication. That'swhatdrivesloyalcustomers,” sheadds.

LEADERSHIP PHILOSOPHY

ThisledSerenatosuccessfully launchherbusiness,Pulse Marketing,withafractional marketingmodel.Shefeltthiswas therightbusinessopportunityto explore,giventheevolvingneedsof herclientsandthedynamicnature ofthebusiness.

“Thefractionalapproachoffers companiesaccesstoacomplete teamofgraphicdesigners,content writers,andwebanddigitalexperts withoutbearingthefullcost.Our methodstandsoutfrom

Lastly,thereareone-timeprojects (DFY—Done for You). These are foranyoneneedingabigproject doneatonce,likeabranding packageoracustomwebsite,so theycanfocusonotherthingswhile theteamtakescareofthelittle details.

SUSTAINING CUSTOMER LOYALTY

Serenaexplainsthatgood storytellingisthebackboneof marketingstrategiesasitisthese storiesthatwinandturnthe seeminglyunimaginableintoa reality Thesestoriesnotonly highlightwhatsetsacompany

Serena'sblendofopen-mindedness andstrong-willeddeterminationis powerful.Sheembracesfeedback andcommunicationrootedin L.U.V.—Listening,Understanding, andValidating.Hermissionis crystalclear:tocreate opportunitiesformentorship, coaching,andempoweringher teamwhilebuildingastrongsense ofbelongingness.

Asaleader,shealsorecognizesthat establishinghealthyboundariesis fundamentaltothewell-beingof herteam.Forthis,shecreateda simpleacronymthatshowsher commitmenttomaintainingthis value:B.R.A.V.E.Thisstandsfor Boundaries,Reliability, Accountability,Vulnerability and EqualInvestment Thesearenot justwordsforherbutaroadmap,a setofguidelinesshapingaculture ofempowermentwithintheteam.

UnderSerena'sleadership, boundariesareshared,reliabilityisa promise,accountabilityisowned, vulnerabilityisastrength,andequal investmentisthecurrencythat pushesthemforward.

Shebelievesinreshapingnarratives andrealizestheincrediblepowerto changenotonlyherstorylinebutalso thosearoundher.Throughher actions,sheinspirespeopleto improveandempowerthemselves, thuscreatingaworkplacewhere everyonethrives,andcollective successiscelebrated.

THE TRUE FRUIT OF THE CLIMB

Serenahaswitnessedextraordinary successinrecentyears,butshe alwayskeepsherNorthStarinsight —hercommitmenttohuman connection.Sheisdedicatedto creatingexperiencesthatextend beyondjustnumbersona spreadsheet.Herfocusasabusiness iswell-roundedandimpactful:to empowerbothherteammembers andclientstoreachtheirhighest potential.

Forher,theessenceofsuccessisnot solelyfoundintheinalstepatthe summit;rather itresidesinthe personalgrowththatunfoldswith eachstepupward.

Asshetreadsthemountainof entrepreneurship,sheinvitesothers tojoinherintheclimb,where strengthistested,resilienceisbuilt, andspiritisreined.Herjourneyis oneofinspirationandempowerment fortherewardisnotjusttheview fromthepeak,butthetransformation thattakesplacewithinasyourise.

Exeleon Shts

One Book Entrepreneurs must read –Emotional Intelligence2.0by

JeanGreavesandTravis Bradberry

One Tool / App that you would Recommend –Sanity&SelfDailyPractice

One Quote that Motivates you the most –The mostierceandpowerfulwomenintheworldhave livedinthetrenches,enduredgreatpain,made mistakes,failedmanytimes,havebeenbrokenyet brave,andtheirfailureneverstopsthem.Instead,it fuelsthem.Theyriseup,forgive,lovedeeply,and continuetopourtheirheartsintoeverythingthey do.

One Advice for Women Entrepreneurs –“You don'thavetosetyourselfoniretokeepothers warm. ”

Ihopethesewordsdeeplyresonatewithyou.Much likemanyofyou,I'vefrequentlysacriicedmyown needs,believingthatmyvaluewassolelydeinedby whatIcouldprovide,notsimplybywhoIam.

However,I'vecometoacrucialunderstanding:our trueworthisconstantandindependentofhow othersperceiveorrecognizeus.Thisknowledge shouldstrengthenyourresolve,afirmingthatyour identityandvalueareprofoundandunassailable. Letthisrealizationinspireyoutoleadwith conidenceinyourinvaluableuniqueness.

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