FEBRUARY 2024
ISSUE – 03
EXELEON SPOTLIGHT 05 STEPS TO STOP LETTING YOUR BUSINESS RUN YOU IN – FOCUS JOANNA SHAW: INTEGRATING AUTHENTICITY
Elizabeth Yang CEO & Founder Yang Law O ces
Emp o wering
Navigating through Law and Leadership
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CONTENTS
12 ELIZABETH YANG
CONTENTS
22 GALIT VENTURA ROZEN
CONTENTS
36 FRANNY TACY
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COVER STORY
Navigating through Law and Leadership
Elizabeth Yang CEO & Founder Yang Law O ces
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ith a compelling blend of technical prowess, entrepreneurial spirit, and an unwavering commitment to client advocacy, Elizabeth Yang has positioned herself as a standout personality in the ield of law and beyond.
As the CEO and Founder of Yang Law Of ices, Elizabeth has seamlessly blended her diverse background and legal acumen to create a legal practice that goes beyond conventional boundaries.
Yang Law Of ices is a full-service law irm based in Southern California offering services in intellectual property law (patent, copyright, trademark, licensing, litigation), business law (entity formation, contract, business dispute), family law (divorce, child support, child custody, paternity, pre-nuptials, post-nuptials, mediation), and estate planning (wills and trusts). EMPOWERMENT IN LEADERSHIP
An empowering woman in every right, Elizabeth ittingly features on the Cover of Exeleon's Most Empowering Women to Follow in 2024. According to her, empowerment is a fusion of intelligence, proactivity, resilience, consistency, creativity, openmindedness, and responsibility.
This philosophy forms the cornerstone
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of her leadership style at Yang Law Of ices.
Under her leadership, she has fostered an environment wherein each team member's ideas are welcomed without any judgement. She mentions, “We hold weekly meetings encouraging open discussions, valuing everyone's input, and aligning our core values of responsibility, teamwork, and integrity.” This approach enables a collaborative atmosphere that thrives on diverse perspectives. ADAPTING THROUGH CHANGE
Elizabeth's early years, marked by frequent school changes, cultivated adaptability, and resilience. These qualities became integral to her leadership style.
Right from her childhood years, she exhibited leadership by assisting others in navigating transitions, sparking her passion for guiding and supporting others.
She recalls, “Moving schools, making new friends regularly, taught me to embrace change and diverse perspectives.”
THE GENESIS OF YANG LAW OFFICES Embarking on a trajectory initially rooted in engineering, Elizabeth pivoted towards law with a desire to
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“
We base our firm on the belief that our customers’ needs are of the utmost importance.
“
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understand the legal system rather than becoming an attorney.
Her entry into the legal space was catalyzed by her technical background, guiding clients through the intricacies of intellectual property law. She explains, “After law school, I ventured into intellectual property law, leveraging my technical background to guide clients through patenting processes.”
The turning point, however, was a personal one—her own protracted divorce, an experience that laid the foundation for expanding Yang Law Of ices into Family Law.
During her 4-year long divorce battle, Elizabeth learned all about the California family law, including child custody and child support issues, alimony, asset division, and even domestic violence restraining order issues.
Having personally experienced the emotional complexities of divorce and navigated past the legal intricacies of the system, she holds deep empathy and understanding for clients facing similar challenges.
“My personal experience with a prolonged divorce expanded our legal services into Family Law, drawing from irsthand understanding to support clients through similar situations.”
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DIVERSITY AND COMMITMENT The fabric of Yang Law Of ices is woven with threads of diversity and commitment.
The irm distinguishes itself by offering multilingual services and a commitment encapsulated by the motto: "We handle your case as if it were our own."
The team, including a certi ied Family Law specialist, brings a diverse array of expertise to ensure comprehensive legal support. According to Elizabeth, the irm prioritizes listening to its clients and strives to resolve cases without litigation whenever feasible, thereby prioritizing their best interests.
Moreover, Yang Law comprises a dedicated team of professionals, committed to offering personalized guidance for each unique client situation. She adds, “We understand the complexities of legal matters and ensure our experts have both knowledge and empathy to address your needs.” CULTIVATING SUCCESS
Elizabeth Yang's numerous achievements garnered over the years speak volumes about her legal excellence. From being recognized as a "Rising Star" by Thomson Reuters Super Lawyers to receiving the "Top 100 Civil Lawyers" and "Top 40
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VISION AHEAD Looking ahead, Elizabeth envisions sustained excellence in Family Law, Business Law, and Intellectual Property services for Yang Law O ces. The firm aims to expand while maintaining personalized a ention to each client.
Lawyers Under 40" awards from the National Trial Lawyers Association, her journey is marked by continuous recognition of her prowess. Moreover, Elizabeth's bestselling books further demonstrates her dedication to empowering and educating others.
As a successful entrepreneur and attorney, Elizabeth shares valuable advice for aspiring lawyers interested in building their own individual law irms. She emphasizes the importance of exploring various legal ields before specializing, understanding entrepreneurial risks, and acquiring
She concludes saying, “As we grow, we're dedicated to implementing refined processes to streamline cases and ensure clients receive the utmost care and a ention from our team.” To speak with one of Yang Law O ces' a orneys today, contact the team at (877) 4926452 or email us at info@YangLawO ces.com.
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business knowledge through courses or organizations.
Elizabeth's story is not just one of legal prowess but also a testament to resilience, adaptability, and a commitment to empowering others on their legal journeys. As Yang Law Of ices continues to evolve under her guidance, Elizabeth Yang's impact on the legal landscape is set to endure.
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EXELEON SPOTLIGHT
5 Steps to Stop Letting Your Business Run You!
By Galit Ventura-Rozen
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emember that irst moment you made the decision to work for yourself, to be your own boss? You had these ideas of grandeur, I can go on a vacation when I want, make my own hours, and no one will tell me what I can or cannot do.
First, if this does not sound like your business why is that? As an entrepreneur, you could be running your business around your life not the other way around.
Ask yourself if you are happy with the boundaries you have set for your clients, the hours you work, and freedom you have, to do what you want?
One of the irst activities I work with my business mentoring clients is to completely understand what they would like their lifestyle to be as an entrepreneur. W W W. E X E L E O N M AG A Z I N E . C O M
If they are currently in business, we modify their business to match what they want. If they are starting their own business, we build the business around their lifestyle. This includes vacation, time with family, hours/days they work, and so much more. If you are running your business around your life, great. If you are not happy and this does not feel to you how a business should be run, here are the 5 Steps to Stop Letting your Business Run You.
Ÿ Boundaries - With technology today, it can be either your best friend or your worst enemy. Anyone can get a hold of you at any time in multiple ways. Just because you receive a text from a client at 10pm at night, this does not require you to respond. If you do respond, you have now set an expectation that you will respond to your clients at any hour.
Ÿ When you irst start working with a client make your boundaries clear regarding the days you work and the hours you work. When your boundaries are clear up front, in writing and verbally, there is no surprise when you don't respond at a time that is not in your agreement with the client. If the client reaches out at all hours of the morning or night, choose not to respond until the set hours you had previously stated.
Ÿ Think about it, can you really help a client out at 10p.m. at night or is this more about their need to send that message? Ÿ Prioritizing – Have you heard the expression “squirrel' or “shiny new object syndrome” these expressions are related to constantly allowing yourself to be distracted with the most
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Ÿ immediate new thing that comes up in your business from either a client or yourself. As an entrepreneur, you want to prioritize your day. Have that list of items you want to complete each day in front of you and focus on that list until the items are checked off and completed.
Ÿ Distractions will occur and ires will need to be put out at times, but it is your responsibility to know when something that comes up can truly wait or is urgent. How many times have you looked back on your day and felt like you completed nothing? Your priority list will help you feel accomplished at the end of your day.
Ÿ Delegating – To be a successful entrepreneur you want to recognize where your time is spent in the most valuable way. The time that builds your business which translates into pro it. It is common for business owners to think they can do everything themselves. This is just not possible, and you will not be spending your time wisely. I suggest you look at your business and make a list of all the moving pieces that translate into building a team.
Ÿ In today's world of technology, it is not required to hire full-time team members. You can delegate out to part-time, piece meal team members on an as needed basis. Plus, wouldn't it be more fun to work on the things you love all day in place of spending most of your time doing things you do not enjoy and not producing income? 24
Ÿ Self-Care – When you work for someone you know what days off you have and can plan family time, exercise, and your time. When you own your business, it bene its you to set these up in your calendar just as you would set an appointment with an important client. If you knew an important client was coming in town you would make sure that time was set aside for him or her. You want to do the same with your time.
Ÿ Look at your month in advance and carve out time for the things that are important to you. When a client asks if you can meet during one of those times, the easy thing to do would be to cancel. What if instead you let the client know you had an appointment with another client during that time. It is not necessary to tell the client you are meeting your friend for coffee or going to the gym. It is common that you will have other client appointments, right?
Ÿ If vacation is important to you, block off vacation time in your calendar months in advance and know it is set in stone. If you don't put aside time for you, then it will not happen. Remember, self-care will help your business be more successful because you will not experience burn out.
Ÿ Mentor – Education and learning is one of my favorite things. Why? Because I am very aware that I do not know everything. If there is a place in your business that you are lacking expertise or guidance, it is out there for you.
Ÿ Reach out to a group in town or connect online with likeminded businesspeople, is there someone you look up to in the business that you can learn from? Classes you can take to increase the expertise you can offer your clients? What about hiring a business mentor? Accountability, support, expertise, and guidance are all things that will increase your business pro its and take you to the next level. Make sure to always incorporate some type of support and/or education to continue to progress in your business.
As someone that has had her set of businesses running successfully for over 27 years and has 3 kids, I can share with you that these steps have absolutely made a difference in my life, my mental and physical health, and thereby the success of my businesses.
Start by incorporating one of these steps and be consistent and you will already be able to see a huge difference. ABOUT THE ENTREPRENEUR:
Galit Ventura-Rozen is a globally recognized public speaker, commercial real estate broker, author, and entrepreneur with over 25 years of experience. She is the Co-founder of Everyday Woman, a company that makes sure women entrepreneurs are visible and known. She also owns Commercial Professionals, she has sold over $700 million in Las Vegas commercial property. Galit is also a mindset, communication, leadership, and business expert who speaks at events worldwide.
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Katrina Sriranpong Human Rights Advocate and Change-Maker espite which walk of life you come from, everyone has the power to make a difference – this is the philosophy Katrina Sriranpong has followed from her career as a legal entrepreneur to her full-time pursuit of philanthropy and activism.
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Katrina Sriranpong is a social advocate who has made her lifelong mission to make a positive change in the world. Formerly the only Thai-speaking lawyer in her home of Vancouver, British Columbia, she spent a signi icant portion of her career assisting immigrants and refugees navigate complex Canadian law and policy. As a lawyer, she has represented human rights activists from Syria and Ukraine in claiming refugee protection in Canada as well as other refugee claimants from India, Pakistan, Turkey, Mexico, El Salvador, Honduras, Somalia, Botswana and Albania. She also provided free legal advice to low-income migrant workers at risk of labour exploitation and victims of human traf icking. Sriranpong has a deep interest in assisting vulnerable populations as well as advocating for the rights of children in con lict-affected regions and W W W. E X E L E O N M AG A Z I N E . C O M
supports programs aimed at rehabilitation, education and developmental aid for children.
Today, in consideration of the on-going con lict between Israel and Gaza, we will discuss the topic of human rights and explore activisms in the current generation.
What are your thoughts regarding the current con lict between Israel and Gaza?
Katrina Sriranpong: I am extremely saddened by the October 7, 2023, attack on innocent Israeli civilians, including children. I am also equally saddened for the retributive bombings over one of the most densely populated cities in the world, Gaza, with over 2 million innocent Palestinian civilians, half of whom are children. It's crucial to give context to have a complete understanding of the situation. Israel has been committing very serious human rights violations against Palestinians for decades, which has been documented by international rights groups such as Amnesty International and Human Rights Watch. For the last 75
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years, Palestinians have lived under oppression and brutality. 75 years ago, more than 750,000 Palestinians became refugees, almost overnight. This mass displacement of people from their ancestral land in order to create Israel is known as the Nakba (meaning catastrophe in Arabic). Approximately 15,000 Palestinians, including women and children, were killed by the Zionist military forces in the massacres.
After the Six-Day War in 1967, Israel illegally occupied East Jerusalem and the West Bank. Since then, Palestinians have been targeted by Israeli authorities who use discriminatory laws to steal Palestinian land by forced evictions and demolish their homes so the land can be given to Jewish Israelis. They have to live in constant fear of losing their home. Their life is illed with human rights abuses and daily discrimination.
More recently, Gaza was referred to as the world's largest “open-air prison.” Since 2007, Israel has deprived more than two million residents of Gaza an opportunity to a better life. Israel's closure policy blocks most Gaza residents from travelling to the West Bank, prevents travelling abroad via Israel, restricts their rights to work and an education and prevents residents from pursuing opportunities within Palestine. Israel continues to control Gaza's territorial waters, airspace, and the movement of people and goods, except where Gaza borders with Egypt.
When Palestinians tried to organize a peaceful protest (the “Great March of Return” from 2018 to 2019), over 200 unarmed 28
protestors were killed with snipers (including 40 children) and over 8000 were injured by bullets and over 150 had to have their limbs amputated.
Palestinians are arrested, detained, and tortured without charge for an inde inite period of time, which is allowed under Israeli military law. The minimum age of criminal responsibility is only 12 years old. According to Human Rights Watch, detention can be renewed inde initely based on secret information, which the detainee is not even allowed to see. Many children are detained, tortured, and kept from seeing their families simply for throwing rocks at Israeli soldiers. Israel is the only country in the world that systematically prosecutes children in military courts, which lack fundamental fair trial rights and protection.
Of course, I want to emphasize that the actions by the Hamas on October 7, 2023, were horri ic and inexcusable. However, demonstrating support for the innocent civilians of Gaza and support for Palestinian liberation should not be seen as supporting Hamas or antisemitic. It is not simply about religion, but the violation of human rights. Harvard's former executive director of Harvard Hillel, the University's Jewish Center, Mr. Bernie Steinberg, stated “for the safety of Jews and Palestinians, stop weaponizing antisemitism.” As a leader in the Jewish community, he argues there is currently a cynical weaponizing of antisemitism by powerful forces who desire to intimidate and silence legitimate criticism of Israel and American policy on Israel. This takes place in the form of bullying pro-Palestine organizers and
anyone that does not show deference. Steinberg makes his position clear by stating that “it is not antisemitic to demand justice for all Palestinians living in their ancestral lands.” He goes on to explain that if Israel's case requires categorizing its critics as antisemitic, then it has already admitted defeat. This does not imply that antisemitism does not exist, it simply means that it cannot be used to silence dissent of Israeli policies. Fabricating fair criticism of Israeli policies as antisemitic also undermines the ight against genuine antsemitism in the world. Unfortunately, Israel has criticized Amnesty International as “biased” and a spokesperson for the Israeli Ministry of Foreign Affairs has stated publicly that “Amnesty International is an antisemitic organization” simply because they claimed war crimes had been committed by “all parties.” Amnesty International has also labelled Israel's treatment of Palestinians as apartheid and a cruel system of domination and a crime against humanity. The United Nations has even been labelled as antisemitic simply because they demand a cease ire to prevent further civilian casualties.
It's important to understand that the laws in Israel are designed to discriminate and dispossess Palestinians of their land and repress any dissent. This is an apartheid as con irmed by every major international human rights organisation including the United Nations. It violates international law and breaches human rights. Palestinians want a two-state solution. Netanyahu said, “Israel is not a state of all its citizens [but rather] the nation-state of the
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Jewish people and only them.” Regarding the current war on Hamas, the queen of Jordan stated that you can kill the combatants, but not the cause. There must be an end to oppression and apartheid. Where there is oppression, there will always be resistance.
How are human rights being affected during the war?
Katrina Sriranpong: During an armed con lict, the respect for human rights becomes even more essential. Children still have the right to attend school during war and people still have the right to healthcare, food and clean water. The states involved still have a duty to respect and protect the rights of all individuals. Certain human rights are so important that they can never be suspended or changed, even during an armed con lict. For example, the right to life, prohibition against torture, prohibition against slavery, requirements of a fair trial, freedom of thought, conscience and religion or your belief, prohibitions against taking hostages, and medical care as well as access to food, shelter, and safe water are essential human rights.
Therefore, even in times of war, states are bound by human rights duties. However, in times of war, other laws will begin to apply to regulate all parties: international humanitarian law. International humanitarian law are a set of rules to protect civilians or people who are no longer taking part in the ighting or hostilities. It's also important to emphasize that international humanitarian law are non-reciprocal, meaning that the violation of these rules by one party does not justify the opposing side 30
breaking their own obligations under international humanitarian law.
International humanitarian law outlines for the protection of civilians, children, hospitals, and schools. It also requires parties to respect the principle of proportionality, where the harm caused to civilians because of a military attack should not be excessive in relation to the direct military advantage expected. In other words, disproportionate attacks is considered a war crime. Further, international humanitarian law requires the parties to abide by the principle of distinction, where they must ensure targets are military and not civilian. Attacks on civilians such as doctors, humanitarian aid workers, journalists and children as well as civilian objects are considered war crimes.
Israel instructed 1.1 million people who lived in the North of Gaza to evacuate during intense bombings while cutting off electricity, food, water, fuel and humanitarian assistance. They violated international humanitarian law. These evacuation orders against whole cities or regions are not considered effective. Israel disregarded the obligation to distinguish between military objectives and civilian objects as well as the prohibition on indiscriminate attacks. These “evacuations” are a form of collective punishment and violates international humanitarian law, which may amount to war crimes.
close proximity to populated civilian regions. White phosphorus creates a dense smoke screen and causes excruciating burns putting civilians at risk of serious and longterm injuries. The use of white phosphorus by Israel in such a densely populated area magni ies the risk of civilian casualties and injuries and violates international humanitarian law.
Also, evacuating civilians from a region with the intent to clearing the area and preventing residents to return home after the con lict is considered a war crime and crimes against humanity. In other words, if the people of Gaza choose to leave their home during the war, they must be allowed to return. Understandably, many civilians in Gaza are worried they may not be able to return home as they were forcefully displaced in the Nakba of 1947 to 1949. I think the world needs to keep a close eye on this situation to ensure it does not happen again.
Human Rights Watch has also documented the use of white phosphorus by Israel in Gaza, which is not allowed to be used at or in E X E L E O N M AG A Z I N E
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UNICEF of icial, Mr. James Elder, reported the hidden danger of “safe zones” in Gaza". For safe zones to be safe, they must, by law, provide water, food, shelter, and medical supplies. Also, UN's child relief agency stressed that for safe zones to provide protection, people have to be able to safety get to them. Unfortunately, throughout the war on Gaza, the Israeli military has repeatedly instructed Palestinians to evacuate to these “safe zones,” and then later bomb those areas as well as the evacuation routes. As a result, UNICEF believes that only a cease ire can save the children as there is no safe place in Gaza.
Recently, Amnesty International's investigation has revealed that there were no military objectives on some sites that were bombed, which raises concerns that some strikes were direct attacks on civilians or on civilian objects. Further, Amnesty International argues that indiscriminate attacks or direct attacks on civilians or civilian objects must be investigated as war crimes. In addition, starvation is being used as a weapon of war against Gaza civilians. Hospitals have also been targeted, preventing thousands from getting life-saving medical care. The Washington Post found there was no evidence behind Israel's assertion that Hamas used Al-Shifa hospital as a command center. A New York Times investigation con irmed that Israel bombed safe zones where it told civilians to evacuate. Forensic Architecture, a research agency based at the University of London investigating human rights violations around the world, revealed that hospitals in Gaza were being systematically targeted by Israel. 32
Over a thousand children in Gaza have had their limbs amputated without anesthesia due to the lack of medical care. Gaza has been turned into a slaughter house in this military mismatch. To date (December 2023), over 20,000 Palestinians have been killed, with approximately 8,800 of them being children and 6,300 of them being women. However, there is more than 7,000 missing and believed to be under the rubble.
Mr. Craig Mokhiber, former Director of the NY Of ice of the UN High Commissioner for Human Rights wrote that the situation in Gaza is a “text-book case of genocide.” He argued the “European, ethnonationalist, settler colonial project in Palestine has entered its inal phase” toward the expedited destruction of the last indigenous Palestinian life in Palestine. He found it horri ic that the United States, the United Kingdom, and much of Europe was complicit to this assault. These countries are not only refusing to meet their obligations for the Geneva Conventions, but they are actually providing inancial support, intelligence, and political cover for Israel's atrocities while Israel is committing war crimes.
Israel has publicly stated their intent to kill innocent civilians, which has been well documented. Meirav Ben-Ari, an Israeli politician, said, “The children of Gaza have brought this upon themselves,” and Daniel Hagari, Israel Defence Forces Admiral and IDF spokesperson, said, “The emphasis is on damage and not accuracy.” As the former UN High Commissioner for Human Rights stated, usually the most dif icult part about proving genocide is intent because there has
to be an intent to destroy in whole, or in part, a particular group. But, in this case, the Israeli government's intent has been publicly and explicitly stated by the prime minister, by the president, by senior politicians, and by their military leaders. It's on public record and therefore very easy to prove.
I believe that Palestine is a daily test for the conscience of the world. Genocide is not self-defence and genocide can only persist through silence. By sharing information, you spark conversation and encourage people to awaken their moral conscience, compelling them to speak up and advocate for humanity.
How do you think the voice of the younger generation is affecting our society in consideration of the current situation?
Katrina Sriranpong: Well, when we discuss the voice of the younger generation, it's important to understand the impact of the digital age, which has signi icantly affected the spread of information and the ability to mobilize a cause. The digital age has changed social activism forever.
I de ine myself as a millennial as I was the irst generation to grow up with the internet. We're considered the irst global generation and heavily rely on the internet, mobile devices and social media. Digital technology has had a dramatic impact on political engagement. Ordinary people can be a catalyst for social change and participate in the political process well beyond voting. They can mobilize others to get involved by sharing information, raise funds for a
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speci ic movement, and organize protests. However, the digital environment comes with consequences that we must all be aware of such as “fake news,” misinformation, disinformation, and hate speech, which is common in the digital public sphere. For instance, Israeli social media space has been a breeding ground for anti-Palestinian movement referring to Palestinians as “animals” or “dogs” without the historical context. The IDF is posting their own killings, showing bodies, to gain support for their lack of progress in the war. Whereas the same videos may be used to document war crimes.
The war in Gaza has been a signi icant point for the media ecosystem. Social media allows us to see the brutality and genocide of innocent civilians in Gaza, many of them children, directly from the source. Families in Gaza are sharing personal stories of pain and suffering as well as journalists on the ground covering the atrocities, and being targeted by Israel for doing so, as reported by Amnesty International in December 2023.
The younger generation has learned to question and be critical of sources of information. The complicity of so many Western news outlets are being realized as they have been repeatedly exposed for failing to question Israeli propaganda before spreading the disinformation. There is an abundance of disinformation published to defend the indefensible. Although Israel is a democratic country, there has always been a severe limit to free speech of pro-Palestinian views. Israel has also imposed communication blackouts in Gaza,
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which prevents people from sharing and documenting human rights violations such as disproportionate force by the military. Imposing internet shutdowns and restrictions are a human rights issue.
Currently, over 80 percent of democratic voters in the U.S. want a cease ire and the younger generation feel that politicians are not listening to their concerns. The younger generation is also cognizant of the fact that weaponizing antisemitism has become part of a political game to silence dissent. Younger Canadians are more inclined to view Israel's offensive in Gaza as excessive and disproportional. Social media in luencers have provided our generation with a new un iltered lens on the Gaza war. They become the media with the power of their phone to in luence millions. They help to shape the narratives and signi icantly changed our understanding and perception on wars and con licts. Social media platforms provide a new perspective of real-time, un iltered content that is immediate, uncensored, and often very raw. These platforms such as Instagram, Snapchat and TikTok allow viewers worldwide to witness con licts through a different viewpoint that traditional media does not cover. This change has revolutionized grassroots-level narrative and activisms.
For instance, Jewish Voices for Peace has had a strong presence on social media and has increased the amount of followers exponentially in the last several years. They are the largest progressive Jewish antiZionist organization in the world. They focus on grassroots
movements to support the Palestinian struggle for freedom. Zionism suggest that Jews require a supremacist nation state to secure the safety of all Jews. However, Jewish Voices for Peace argue that Jews belong everywhere in the world and should be safe. They advocate that real safety does not grow from guns, checkpoints, walls or a military state. They believe true safety for Jews is built by forging real solidarity with all those ighting for a more liberated world.
In 1997, Nelson Mandela said, “We know too well that our freedom is incomplete without the freedom of the Palestinians.” He was a change maker. However, I would de ine a change maker as anyone who is willing to implement and advocate for change regardless of the consequences it may entail. These may include bloggers, scholaractivists, and social media in luencers who are able to shape the narrative of Israel's war on Gaza and expose the truth of the systemic oppression, domination, dispossession over ive decades of occupation, the 16-year blockade on Gaza, the apartheid regime, human rights abuses, and war crimes. The crimes committed by Palestinian armed groups on October 7, 2023 cannot justify Israel's collective punishment of indiscriminate or disproportionate bombing of innocent civilians in Gaza, half of them being children. There is no justi ication for war crimes.
www.katrinasriranpong.com
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A Trailblazer in Hemp Farming
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ometimes it's dif icult to get off the 'corporate wheel' when it is accompanied by an attractive paycheck and upward mobility. The path to success is a straight one and many of us are caught in that corporate low. And in the midst of building our career or succeeding, we often leave things behind that were near to us; things that we were passionate about. Only a handful of people go back to pursue the thing they loved after joining the corporate world. For them, most of the time, it just takes a little push or a nudge to go back to their hidden potential.
The same nudge came into the life of Franny Tacy when she was in the pharmaceutical industry. Spending over a decade in the industry, Franny realized that maybe she was in the wrong 'pharm.'
With Farming and Agriculture both in her blood, Franny knew exactly what she had to do. She bought land, built her farm, and set-up a business around it. And now after nine years into her business, Franny has made the hemp industry notice her progress and has become the only woman in North Carolina to do so in the last 75 years.
Franny is currently regarded as a leading authority on hemp, participates in the North Carolina State University Hemp Studies, has a TEDx Hemp Speech, and is a nonpro it founding member of the Women in Hemp.
Known as an inspiring farmer who has evolved into a catalyst for the United States hemp scene, Franny has built Franny's Farmacy into a vertically integrated brand that is involved in growing and processing hemp as well as manufacturing, distributing, and franchising. Franny's 36
Farmacy currently has eight CBD dispensaries spread across four states, all with the goal of providing easy and safe access to high-quality products from seed to shelf, with an emphasis on hemp and health. GOING BACK TO THE ROOTS
Earning the nickname of 'nature mama', the childhood of Franny developed on a farm riding horses, planting gardens, feeding animals, running through the ields, without any supervision. Even when her parents separated, and Franny was moved to the city, she would spend weekends and summers on the farm with her dad.
Her love for farming grew even stronger, which led her to obtain a bachelor's degree in forestry from the Northern Arizona University in Flagstaff. Franny sustained her love for farming even after completing school and went to live on a farm with her friends and some animals. After some jobs with the Forest Service, earning advanced degrees in education, and teaching for six years, she moved to Asheville, NC, and spent over a decade-long career in pharmaceuticals, leaving all her agricultural roots behind.
However, after creating a prosperous yet unsatisfactory career in pharmaceuticals, Franny heard a calling back from her roots. Franny's agricultural background, as well as her professional career in sales and marketing, had prepared her for the miracle that was about to unfold in her life. Hence, came the year 2012 when the heart of all Franny's future businesses began with the purchase of a farm. It was a three-year process on her path of turning 'Pharma to Farm' before she quit her
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corporate career to focus on building a new business.
After planting hemp plants for food and iber in 2017, Franny unknowingly became the irst female hemp farmer in North Carolina in more than 75 years.
Franny switched her production focus from cannabis to hemp varieties and established her irst Franny's Farmacy Dispensary in downtown Asheville in 2018. The Franny's Farmacy concept has implemented innovative organic farming, a network of ethical partner producers, and traceable seed-to-shelf hemp and CBD products to improve the health and wellbeing of its CBD dispensary consumers. THE ORDEALS OF CANNABIS
While Franny's dream of creating a nationally recognized brand in cannabis was a dream come true, it was also full of challenges. Franny's has led the way by setting industry standards for 'seed to sale' with much resistance from short-term capitalists without a purpose beyond pro its. She asserts, “I have grown my business and brand just as I have my farm with strong roots and foundation so that no matter what storm, legalities or competition, we will continue to grow.”
The biggest challenge for Franny has been the legal system and the operation of such a business in an illegal and unregulated market. This hurdle took no time to teach Franny that things in this industry do not progress fast or without any help.
As such, being the irst one in a completely new industry, not to mention, illegal at the time, Franny had to igure it all out on her own. She, however, turned this hardship into her motivation and brought Franny's Farmacy into the world of franchising to help, educate, and empower others. Self-learning from all these experiences, Franny advices the same and asks young and aspiring leaders to charge and ind mentors, advisors, partners, and collaborators that align with their mission and values
She asserts, “At my time if there had been anyone to be a better advisor and collaborator, it would have been a great bene it. Fortunately for anyone entering the cannabis industry now, these advisors exist so I advise everyone to ind your aligned partners.” 38
SHARING THE KNOWLEDGE For Franny, it is clear that education is a fundamental value for Franny's Farmacy. She also admits that knowledge gives us the power to make the best choices for ourselves and our loved ones. Hence, to educate and empower people, she has taken the assistance of digital media to disseminate the understanding of her offerings.
Franny's Farmacy has a YouTube channel, social media channels, and provides regular updates of information on its website dedicated to all things hemp. Through these channels, she helps the world to know more about CBD and hemp from farming to product testimonials, dosing, how it works in our bodies, and more. E X E L E O N M AG A Z I N E
In terms of establishing complete transparency, Franny makes sure that her Farmacy is a 'seed to shelf, hemp and health' brand that prides itself on offering traceable products to the farm and crop they originated from. The brand has also engaged a state-ofthe-art Blockchain technology and is fully transparent with the vertically integrated supply chain. The fact that Franny has a master's in Education, a Ph.D. coursework with the Smithsonian Institute for 'Teaching with the Brain in Mind', and a Farm Camp business as well, learning becomes inspiring. W W W. E X E L E O N M AG A Z I N E . C O M
FUTURE EXPANSION Going forward, Franny will continue to offer the best of products directly from her farm and empower people to understand all about CBD and hemp. For her short-term goal, she has set her eyes on opening the next 10 dispensaries/ territories across multiple states alongside launching two new product lines by the end of 2021. And for the long-term goal, Franny seeks to establish more product lines and expand more not only in the US but also internationally.
On the personal side of things, the in luential leader is embedded in all things hemp and has Franny's brand expansions in hemp for iber and hemp for food.
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Joanna Shaw -Integrating Authenticity “We are often taught to dream big dreams,” mentions Joanna.
Her willingness to dream big led her to meet a collective of big dreamers. Together, they formed Unicorns & Unicorns, a one of a kind Creative Production Studio that uses magic to ensure best results for its clients.
Moreover, they back their unique market positioning with a diverse hiring practice, sustainable action, and a desire to integrate authenticity into their leadership.
In an Exclusive Interview, Joanna Shaw, one of the Co-Founders of Unicorns & Unicorns, talks through her journey and beliefs.
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What according to you makes one a transformational leader? How do you integrate the same thought into your leadership? What makes one a transformation leader is being your authentic self. You have to wake up every day being okay with all the strengths, quirks and nuances that make you, you. Be willing to wake up and be okay with who you are.
Integrating authenticity at my Production Studio Unicorns & Unicorns leaves room for elevation and growth in leadership. I recently promoted my assistant because she was ef icient, thorough, and ready to solve problems. I was able to witness her grow/transform into a leader by being unapologetically herself.
Talk to us about your growing up years. What is your earliest memory as a leader that you can remember? Growing up I got to witness the prototype of leadership through my mother, who is a Pediatrician. She was one of those people who always got it done! Work was always a part of living for her. She took care of kids, and she is a mother. It's what she does. She was educated and worked in a hospital in the Bronx in the 70's. A time when women really weren't doctors. It was always her passion to work hard. So, I had a great leader at home. I remember a time I spent 3 months hiking in Kenya, Africa as a part of The National Outdoor Leadership School (NOLS). NOLS was a school that taught you all sorts of cool outdoor skills like kayaking, irst aid and hiking of all sorts.
Before we went out in the jungle the group leaders said “Okay, we're going to split you guys up in three groups, you all must vote on the leader of your group”
The role of the leader was to get the team safely
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to the top of the mountain. I'm proud to say I, as the voted leader in my group, successfully led my team to the top of the mountain. What prompted your interest and subsequently your foray into the media and production space?
At an early age, I discovered the art of storytelling. I knew I wanted to tell stories, but I didn't know how. I had a very strong theater background, so I grew up wanting to be an actress. Later on, through my early thespian career was when I learned this wasn't quite the life I wanted, at least not as bad as others.
Something that always stuck with me was, and still is, my mission to save the world. I'm extremely passionate about serving whether I'm spreading awareness of human traf icking, poverty or cleaning up this world through recycling.
Throughout the years, that shifted as I began working with my Producer friends. That particular relationship lent me the opportunity to produce music videos for Hip-Hop Artists like Jay-Z and Christina Aguilera. It was during this time while in New York, I stepped full- ledged in the media and production space.
I left New York to work on a creative project in Los Angeles. Once the project was complete, I ended up spending a little more time in Los Angeles than I anticipated. I was able to ind a job at an agency where I met the other Founders of Unicorns & Unicorns, Sun Komen, and Adrianne McCurrach.
It was behind those four walls we began discussing the idea of creating our own production company. We put a plan in place and here we are! Talk to us about Unicorns & Unicorns and what led to its inception.
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We're often taught to dream big dreams. You dream and you also want to get out in this world and execute them.
Often times we go out into the world and get opportunities to meet other people who've executed their big dreams. When you do, it gives you a moment to evaluate your dreams and seamlessly connect with others and dream together. That's ultimately how Unicorns & Unicorns was birthed.
Founders Sun, Adrianne and I actually met at our former job, a creative studio. The three of us were often on the same page when it came to expanding our creativity. Through our collaboration we knew we didn't want to be invited to the dinner table, we wanted to build the table, make the dinner, and invite others by giving them the opportunity to join us during our feast.
Being the Executive Producer, what role do you play in the day-to-day proceedings of the company? As an Executive Producer it is my job to incorporate resources, in all aspects of advertising, digital content, editing and such to elevate our inal project.
For example, Adrianne handles branded content and Sun manages our digital components from populating website content to ful illment of our creative products. If we take on a project, it is my job as an Executive Producer to manage our resources by incorporating each other in each other's worlds as often as we can.
What is the approach followed by the platform when it comes to providing optimal client satisfaction? By allowing the Unicorns & Unicorns team to be our best creative selves. We take pride in
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understanding the vision and making it come to life.
Looking back at your journey, what would you have done differently if you were to start out again? I'm never not working, but I also absolutely love what I do! Looking back at what often seems surreal sometimes, I would be more present. I lived from producing videos with Hype Williams, Nintendo, Ford and an iconic Superbowl Ad for Wix, which I am absolutely
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Adrianne McCurrach
Sun Komen
grateful for and remember them all. However, I would take a little more time to soak everything in. What would be your advice for aspiring and emerging women leaders or entrepreneurs? Remain true to yourself. If you're true to yourself and you want to lead, you must af irm that.
What has been the biggest roadblock during your journey? What has been your biggest learning?
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Co-Founders, Unicorns & Unicorns Being lazy has been the biggest roadblock to my journey. Most people may not want to admit that's the reality, but if you're tenacious - the reality is, you're going to get there. We have to be honest and proactive with ourselves when recognizing that.
Finally, what does the future look like for you, both personally and professionally? Continue doing great work and have a blast doing it. Both personally and professionally.
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Dayna Altman
Author & Mental Health Entrepreneur
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Healing and Empowering People Through Acceptance ***
S
ince the dawn of time, staying true to life and sharing stories has been part of humanity. We have always told stories to pass on knowledge and lessons to future generations. We are constantly learning, making new discoveries through storytelling.
However, the most signi icant advantage that humans have garnered with storytelling is our ability to embrace our and others' stories, giving us strength and the will to carry on in dif icult times. These stories show us that we are not alone in this world, and it is support from others during harsh times that motivate us to move forward and lourish in living the life everyone deserves.
Dayna Altman, a mental health entrepreneur, author, and public health professional, couldn't be a better example to showcase the power storytelling has in healing people. Overcoming and learning from the challenges that started in her college years, Dayna embarked on a journey to help others by creating her organizations specializing in mental health advocacy. Exeleon exhibits the empowering story of this bold entrepreneur.
THE PROACTIVE MINDSET
Dayna can distinctly remember how she has always been a leader, even from a young age. Growing up, she loved musical theatre and every other aspect related to dancing, acting, or singing. Even so, she created her own show during her second-grade year. “I coordinated a rehearsal schedule with my friends' parents. I did the costumes and set design as well as the advertising,” shares Dayna. W W W. E X E L E O N M AG A Z I N E . C O M
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And when the show was over, all Dayna could think of was when she would be able to do something like that again. This was the active mindset with which Dayna grew up, and 20 years later, she still feels the same. She says, “Every time I get to lead an initiative and work on a project that I love, I am so grateful and can't wait to do it again!” However, before she could take this proactive mind into the open world, Dayna saw herself struggling with mental health issues, taking a signi icant toll on her life.
ACCEPTING THE IMPERFECTIONS Dayna began struggling with her mental health at the start of her college years. It was there when she decided to jot down her experiences in hopes of publishing a book about living with mental illness someday.
What worked for Dayna was the acceptance of her struggles and her will to embrace the imperfections the fate had thrown at her. Those early years when she couldn't accept it, Dayna was in the perception that something was wrong with her, and she needed to be happy all the time. “I think something that held me back from getting help earlier on was not really 'knowing' about mental health or seeing other people openly speak about their struggles,” shares Dayna. “Had I seen someone living openly and simultaneously talking about their mental health struggle, I think things would have unfolded differently.” And this is what Dayna has been doing by now. She has led an authentic life by staying true to her 48
life's imperfections. Her work is inspired by her struggles and being the person who embraced it. “I like to both lead and live authentically, which means living with mental illness.” This strength to live up to herself empowered Dayna to help others with her book Bake it Till You Make it: Breaking Bread, Building Resilience. It is a cookbook with recipes, stories, and resource pages that encourages people to realize their inherent power in their own stories. It combines the mental health stories and recipes of over forty different contributors.
The book humanizes mental health and mitigates people's discomfort when talking about it by using recipes and food. Tied together with resource pages and a diverse number of perspectives, the book is written in such a way that anyone can pick it up and feel the greater sense of living with imperfections. CONTINUING THE PROACTIVE MINDSET
Dayna picks up after her childhood habit of longing after productive work even after so many years. To her, it is essential to lead by example, especially with vulnerability and authenticity. In Dayna's dictionary, a transformational leader is someone who has a passion for what they are doing and believes in their message, so many others want to become a part of it. And as a leader in the mental health space, Dayna does not pretend to appear 'perfect' or 'completely recovered' and takes on the
leadership role in an authentic manner. “I show up like me and do my best as well as speak to what I am passionate about and what I know. I have found that vulnerability and authenticity are contagious,” shares Dayna. She continues, “Leading with vulnerability has not only allowed me to help inspire others, but it has also allowed me to create meaningful relationships with people who wanted to be 'seen and heard'.” Dayna describes being humane as the solution to understanding the current gap in the mental health industry. In her opinion, the more the subject is humanized, and people are reminded that they are not alone, the more acceptance will be followed, and there will be more ways to help struggling people. Whether it is in a big way through a community event, book, or workshop, Dayna wants people to be invited to be vulnerable and want to be supported.
That's also the reason why Dayna inspires emerging and aspiring women leaders to get rid of any reasons to hide their struggles. She advices, “Struggling with your mental health is not shameful; in fact, it probably makes you an even more in-tune and empathetic leader. You do not have to struggle alone, nor do you have to lead alone.” A WILL TO DO BETTER
Dayna's journey has been long and circuitous, and she has overcome a lot of roadblocks to reach where she is today. Her journey has also been painful, but these moments brought her the most clarity in what she wants to achieve today. However, the most challenging road E X E L E O N M AG A Z I N E
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for her has been the judgment and pressure she put on herself.
Dayna says, “I put so much pressure on myself to continue to churn out products and inspiration and be a beacon of light for everyone at all times. When I am learning in reality, the best thing I can do is be honest and be myself, even if it is messy and not necessarily pretty.” And for the
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next phase of her life, she wants to continue to learn that and practice what she preaches. She wants to grow by what she is inspired by and not think about the extra pressure of feeling good enough. And to do that, Dayna imagines a future where there will be a continuation and broadening of all things Bake it Till You Make it. She
will mix everything from new books, workshops, and multimedia elements to live by her mission. On the personal side of things, Dayna hopes to continue to live authentically and continue to be close to those she loves, both metaphorically and literally.
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NEWS ROOM
Fyle Announces Integration with American Express®
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yle, an expense management platform that works with customers' existing credit cards, today announced a new integration with American Express to offer U.S. Business and Corporate Card Members the ability to issue on-demand virtual Cards via the Fyle platform, with built-in controls, and enhanced security. To achieve this integration, Fyle is participating in the American Express Sync™ Commercial Partner Program.
“We are teaming up with American Express to give our customers access to the control, enhanced security, and cash low management that come with using an American Express virtual Card, alongside the ability to automate receipt tracking, credit card reconciliation, and expense 52
accounting with Fyle,” said Yashwanth Madhusudan, CoFounder & CEO of Fyle. “The integration helps us provide an elevated user experience and more value to our customers.”
With the integration, Customers with an American Express Business or Corporate Card can issue unlimited virtual Cards linked to their existing physical cards using Fyle. The bene its of issuing virtual Cards are: · Establish speci ic controls for each on-demand virtual Card, including spending limits and expiration dates. Ÿ Pay suppliers using virtual Cards and take advantage of their American Express billing cycle to manage cash low for their business until their Card payment is due.
Ÿ Receive real-time transaction data and noti ications via text messages to maximize visibility. Ÿ Automate receipt collection and make reconciliation faster with Fyle's expense management platform. Ÿ Pay with enhanced security by enabling employees, freelancers, and subcontractors to make payments on their behalf without sharing their physical Card details
Business advisor Joe Woodard, CEO of Woodard commented: “Fyle's integration with American Express cards is different from anything else I have seen in the space. I'm excited to deploy it here at Woodard to increase both security and spending controls.”
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NEWS ROOM
Velvet VR Announces Investment Opportunity in Groundbreaking Virtual Reality Technology
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elvet VR announces the of icial launch of its brandnew investment round aimed at revolutionizing the adult entertainment industry with its state-of-the-art virtual reality (VR) technology.
Velvet VR has so far achieved a signi icant milestone in creating a livestreaming, immersive and interactive VR experience that offer advancements such as simulated real-time interaction, increased resolution, and fully immersive 360 LIVE VR streaming, where users can enter a room with a performer and move around, interacting in a completely safe environment.
With the technology already 60% to %70 developed, Velvet VR isn't starting from scratch. The company proudly holds ive approved patents for its exclusive technology, with more on the way. This technology is the only one of its kind, patented for real-time, live streaming in a fully immersive VR environment. Velvet VR's studio in Henderson, W W W. E X E L E O N M AG A Z I N E . C O M
Nevada, will be equipped with the largest availability of iber optic trunks in the state and will serves as the backbone for streaming highresolution VR and AR content, setting new benchmarks in the quality of virtual interaction.
"The adult entertainment landscape is on the brink of a monumental shift, propelled by immersive, virtual technologies that open vast opportunities for pioneers in the space,” said a Velvet VR company rep. “Velvet VR stands alone with its patented technology for real-time, live streaming in full VR. Today, while live streaming represents a lucrative market, we're the only ones bridging the gap to the VR/AR mixed reality universe—a market poised for widespread adoption with the introduction of devices like the Apple Vision Pro."
The investment round aims to raise $8 million at a $40 million postmoney valuation. The funds will be allocated to building the irst live cam studio utilizing patented
technology, further developing the product for artists and users, and creating a robust marketing campaign to expand the customer base. With an executive team of industry veterans at the helm, Velvet VR is poised to achieve $6.5 million in revenue within the next 12 months, increase its user base to 500,000, and secure white label licensing deals with three key players.
Velvet VR's proprietary 3D/360/spatial live cam content and socialized fantasy gamebuilding content offer a unique platform for monetization through advertising, subscriptions, VIP passes, asset purchasing, and gaming revenue. This technology caters to a broad audience across multiple devices, including premium headsets, mobile phones, and the web, ensuring an unparalleled virtual experience.
For more information, visit www.VelvetVR.com and mg@avrdigital.com.
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Report: The Entrepreneurial Romance Dilemma
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n a recent study conducted by Clarify Capital, insights into the complex relationship between entrepreneurship and romance have been revealed. The survey, which included 800 Americans and 200 business owners, sheds light on the challenges and dynamics of dating in the entrepreneurial world.
Key indings from the report indicate that one in four business owners with successful enterprises report a poor romantic life. The primary cause of relationship failures among this group is the lack of quality time spent with their partners. Additionally, business owners are 64% more likely to prioritize their business success over their romantic relationships.
The inancial impact of divorce on businesses is also signi icant, with 57% of business owners reporting negative consequences on their enterprises. On average, business owners experienced a monthly revenue decline of approximately $4,000 during their divorce proceedings.
The survey also explored the qualities that business owners value in a romantic partner. For female business owners, honesty (37%), respect (27%), and kindness (25%) are top qualities. Male business owners prioritize honesty (45%), intelligence (30%), 54
and a sense of humor (22%).
Furthermore, the study highlights the importance of understanding the unique relationship dynamics when dating an entrepreneur. These include balancing personal and professional life, comfort with time constraints, and dealing with high levels of responsibility and stress.
intersection of love, business, and inances, offering a glimpse into the lives of entrepreneurs as they navigate the complexities of romance and success. For more details, you can visit the full report.
This comprehensive study provides valuable insights into the E X E L E O N M AG A Z I N E
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