DONNA ROSA
What You Don't Know About Women Entrepreneurs in Developing Countries
MAKING A DIFFERENCE
Interview with Deanna Johnson
The Silent Revolution: Female Entrepreneurs Changing the Game
CEO Fraud: How To Protect Against This Common Business Email Compromise Scam
Cynthia Tsai Ekberg:
A Masterclass in Connection, Collaboration, and Global Leadership
In this latest issue of Exeleon Women Magazine, we celebrate the spirit of visionary women entrepreneurs who are redefining the landscape of business and innovation. These trailblazers are not just creating wealth; they are crafting a legacy of empowerment, resilience, and transformative change.
Women entrepreneurs today are breaking barriers and stereotypes, venturing into uncharted territories with a unique blend of passion, perseverance, and purpose. They are at the forefront of solving real-world problems, driving social impact, and contributing significantly to economic growth. From tech startups to social enterprises, women are leading with a vision that extends beyond profit - a vision that seeks to create a more inclusive, equitable, and sustainable world.
The journey of a woman entrepreneur is often marked by challenges that test her resolve. Access to funding, societal expectations, and balancing personal and professional life are just a few hurdles that women in business frequently encounter. However, it is their ability to turn these challenges into opportunities that sets them apart. By leveraging their strengths, such as empathy, collaboration, and adaptability, women entrepreneurs are not only surviving but thriving in the competitive business landscape.
Here's to the visionary women entrepreneurs who are not just building businesses but are building a better world.
Da r y l Ye ung
DARYL YEUNGEditor-in-Chief
EDITOR-IN-CHIEF
DARYL YEUNG
ART DIRECTOR
NAOMI LAM
MANAGING EDITOR
MATT REIS
CREATIVE DIRECTOR
ADAM WARING
CONTRIBUTING EDITORS
JOHN RIGGS
CONTENT CURATOR
CATHY G.
PROJECT MANAGER
JOSH WILDER
MARKETING MANAGER
MIKE JACKSON
SENIOR BDM
KATHERINE PRICE
BDM
RICHARD DANN
CONTACT US
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Take a moment and let us know about our magazine; whether it be about the design or a possible mistake, we would appreciate any feedback from your end. You can reach out to daryl@exeleonmagazine.com.
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20
DONNA ROSA
What You Don't Know About Women Entrepreneurs in Developing Countries
26 DEANNA JOHNSON Making a Difference
THE SILENT REVOLUTION
32 Female Entrepreneurs Changing the Game
38
Amanda Ludwig on Leading the #AntiHustleMovement
44
CEO FRAUD
How To Protect Against This Common Business Email Compromise Scam
( President, Montana Bioscience Alliance )
For over four decades, Cynthia Tsai Ekberg has been a trailblazer in the world of tech, bioscience, and entrepreneurship. From her early days on Wall Street to her new appointment as the President of the Montana Bioscience Alliance, Cynthia's journey is a testament to resilience, innovation, and a commitment to fostering growth.
Having worked with multiple leaders and spearheaded various companies towards success, Cynthia mentions “Over the course of my fourdecade long career, I've had clear goals in mind and have been fortunate to achieve and even surpass them.”
Cynthia's journey begins on the bustling streets of Wall Street, where she honed her skills as a financial professional. Rising through the ranks at Merrill Lynch and Kidder Peabody, she quickly became a Vice President, delivering exceptional results for her clients.
The early challenges of entrepreneurship taught her the importance of thick skin and resilience, qualities that would later define her future success. “Initially, my focus was on excelling in my role as a financial professional, a vice president in the prestigious brokerage firm where I delivered exceptional results for my clients,” she recalls.
In 1995, Cynthia introduced Healthquest, a global biotechnology and medical technologies advisory firm, showcasing her commitment to innovation and progress. Her significant contributions did not go unnoticed, as the Harvard Business School Alumni Chapter in New York honored her with an Early-Stage Honor Roll Award for Entrepreneurship in 1999.
Cynthia's journey continued with recognition from the Star Foundation in Overland Park, Kansas, presenting her with the 'Leading Woman Entrepreneur of the World' Award. Fifteen years later, she assumed the role of CEO at Tana Systems,
steering a team of fifty engineers in the US and five hundred engineers in India. Today, Cynthia oversees US business development, negotiating multi-million-dollar contracts and cementing her legacy as a transformative leader.
Cynthia views setbacks as life's surprise plot twists, embracing the unexpected turns as opportunities for growth.
She explains, “Just when you think you're on a straight path, life says, 'Here's something different!' They're a bit like taking the scenic route instead of the highway.”
Her resilience and ability to find joy in detours exemplify her leadership philosophy, making her a source of inspiration for entrepreneurs.
Talking about her own journey, Cynthia mentions “As time has progressed, my opportunities evolved, and with it, my approach. I've continually refined my abilities, becoming more effective and adaptive to the changing dynamics of the marketplace.”
However, one aspect that has over the years remained constant for Cynthia is the value of sustaining professional relationships. According to her, the focus on connection and collaboration has been a key
component of her professional career. Thereby reinforcing the idea that while our role and objectives might change, the essence of building and maintaining strong professional networks remains a vital part of long-term success.
The Montana BioScience Alliance is an organization that serves as a hub for the state's biotechnology companies, laboratories, hospitals, clinics and universities.
Most recently, Cynthia Tsai was elected as the President of the organization. She mentions, “I am honored and thrilled to have been elected as the President of the Montana Bioscience Alliance. This opportunity to lead an organization at the forefront of advancing biosciences in Montana is both a privilege and a responsibility that I take very seriously.”
Under her leadership, she aims to foster connections, innovation, and growth in the bioscience sector. Her vision goes beyond personal accomplishments; it is about building a community where the strength of relationships propels the entire industry forward.
Her vision is to elevate Montana's standing as a bioscience hub and advocating for policies that propel the bioscience community forward.
Cynthia's daily routine is a blend of professional engagements and personal connections. Here's her breakdown of the day:
The day begins early at Whisper Ranch, greeted by the soft light of dawn and the eager anticipation of my West Highland White Terriers. Our morning walk is a refreshing start, filled with the tranquility of nature and the joyful energy of my canine companions. Upon returning, I tend to the chickens, ensuring they're well-fed and cared for, a task that grounds me in the simplicity and satisfaction of rural life.
With the animals' content, I transition to my professional world, beginning with a review of the news to stay informed and abreast of current events. This is followed by a thorough look at my plans for the day, aligning my schedule with the day's objectives. My mornings are often punctuated with telephone
calls, each a thread in the tapestry of my professional network.
As the day unfolds, I attend various board meetings, where strategic discussions and decisions shape the future of the organizations I'm involved with. These meetings are a testament to the collaborative efforts required to drive progress and innovation.
Personal and social commitments are also a vital part of my day. Whether it's lunch with friends, an afternoon engagement, or planning for dinner, these moments provide a delightful balance to my busy schedule, allowing me to enjoy the company of those I cherish and unwind.
As the day winds down, I reflect on the accomplishments and experiences of the day, grateful for the blend of personal joy and professional fulfillment that each day brings.
Cynthia's advice to women entrepreneurs is a powerful blend of wisdom and pragmatism. Beyond a polished exterior, she emphasizes the importance of investing in knowledge and skills. For her, expertise and acumen leave a lasting impact, defining true success and influence.
As a pioneer in the bioscience space, Cynthia also anticipates a future where women's contributions in entrepreneurship and science are integral and highly valued. She claims, “This evolution promises more opportunity, leading to groundbreaking discoveries and businesses that mirror the dynamism of our society."
As Cynthia looks ahead, she is particularly excited about Montana's upcoming Trade Mission to India and attending the inaugural Prix Galien in India. These opportunities align with her vision of fostering growth, embracing innovation, and building meaningful global connections.
She passionately mentions, “This mission represents a significant opportunity to forge new relationships, explore collaborative ventures, and expand our horizons in one of the world's most dynamic economies.”
Her participation in this mission acts as a step towards strengthening ties and opening doors for Montana in the International markets.
Moreover, Cynthia is honored to be attending the prestigious event of Prix Galien in India, celebrating innovation in pharmaceutical research. She concludes saying, “Being a part of this inaugural event in India will not only be an enriching experience but also a chance to witness firsthand the cutting-edge advancements in the field.”
One Book Entrepreneurs must read – Walter Isaacson has written several noteworthy works that can offer valuable insights. Two such books are:
"Elon Musk " - This biography provides an indepth look at the life of entrepreneur Elon Musk, detailing his journey with companies like Tesla and SpaceX. Entrepreneurs can draw inspiration from Musk's vision, resilience, and innovative mindset.
"The Code Breaker: Jennifer Doudna, Gene Editing, and the Future of the Human Race" - This book explores the revolutionary world of gene editing and CRISPR technology, led by Nobel laureate Jennifer Doudna. It's a compelling read for entrepreneurs interested in the intersection of science, ethics, and innovation.
One Productivity Tool I App that you use – “My iPhones, I have two mobile phone numbers.
One Quote that Motivates you the most – "Life is not easy for any of us. But what of that? We must have perseverance and above all confidence in ourselves. We must believe that we are gifted for something and that this thing must be attained." – Marie Curie, the first female winner of the Nobel Prize
One Advice for Women Entrepreneurs – For women entrepreneurs, it's vital to invest in your knowledge and skills just as much as you invest in your appearance. While a polished exterior can make a strong first impression, it's your expertise and acumen that will leave a lasting impact. Cultivate a lifestyle that reflects your commitment to learning and personal growth and let your business savvy shine. In the end, it's the richness of your insights and the depth of your understanding that will truly define your success and influence.
One Movie / Show you would recommend – I just saw the Wooten Brothers in concert at the Elm in Bozeman, Montana. Joseph and Stephanie Wooten are great friends. The brothers are known for their incredible musicianship and dynamic performances. This tour showcased their rich musical heritage and mastery across various genres, from jazz and funk to blues and soul.
WE BELIEVE IN THE POWER OF STORYTELLING TO IGNITE CHANGE, AND OUR PAGES ARE FILLED WITH AUTHENTIC NARRATIVES THAT UPLIFT AND MOTIVATE.
DO YOU HAVE A STORY TO TELL THE WORLD? REACH OUT TO US BY CLICKING THIS LINK AND POTENTIALLY FEATURING IN EXELEON WOMEN MAGAZINE.
FEATURE ME
omen's History Month ushers' women across the globe into the limelight and advocates for women's equality. Yet, we're overlooking millions of women as if they were invisible: female entrepreneurs in developing countries . They are unseen and unheard outside the international aid community, but they are a quiet, hardworking, and productive force.
I've come to know their stories and sorrows, struggles and successes. I'm a business coach for entrepreneurs in emerging economies, and before I discovered this calling, I never knew it was a thing. I'd spent the bulk of my career in the corporate world, wanting to give back to society but not knowing how. Over time I realized that I'd accumulated a measure of business experience, and I could either die with it in my head or share it with those who would most benefit from it.
Eventually, I found my way into international development, supporting microenterprises in low-income countries. I saw a key success factor being overlooked: while
small business owners were provided technical support and sometimes financing, they were not being taught day-to-day business management or planning. So I stepped in to fill the gap.
I love this work because it takes so little to make a massive difference in people's businesses--and lives. And I love entrepreneurs because they are like sponges, eager to absorb everything they possibly can, and grateful for the help. They are exceedingly strong and resilient, and they don't realize it. They are my heroes.
When you think of entrepreneurship in poor countries you might envision a woman selling crafts or vegetables in a local market. Of course there's that—a lot of it. However, entrepreneurs fall along a continuum, from low-income solopreneurs to small established businesses to hightech innovators seeking global venture capital. All are found in the developing world, but here I focus on those I work with, microenterprises with 1-10 employees.
While we in the West tend to glorify entrepreneurship (especially startups) it's just the opposite in many poor countries. Steady wage-paying full-time jobs are rare and prestigious. Since there are few jobs available even for the educated, the only way to make a living is to figure out how to sell something. Such business owners are called “entrepreneurs of necessity.”
I work with both male and female entrepreneurs, and many of the problems they face traverse gender. If you think entrepreneurship is hard, try doing it in a developing country. They deal with innumerable
annoying obstacles that shouldn't be issues, like lack of (or intermittent) electricity or clean running water. If they are fortunate enough to have access, it's expensive. Every day they cope with poor infrastructure, extremely limited resources, little or no access to capital, unpaved roads, expensive distribution, old equipment that constantly needs repair, and unreliable suppliers and labor. It's lonely at the bottom.
Underlying all this is the most insidious problem of all: they most simply don't know how to manage a business, however small. How could they? There
are no Small Business Administrations that give free assistance and advice. Unstable, under-resourced governments burden businesses with regulations and red tape and thwart businessenabling environments. Aid agencies, NGOs, and social businesses do provide financial/resource aid and technical training, but there's just not enough to go around.
Some time ago the international donor community figured out that when they enable women, they enable entire communities. Turns out that there's a
multiplier effect for resources spent supporting them. When women acquire skills and develop incomes, they use a greater portion of that money for their families and communities than men do. That means better education and health for children, as well as poverty reduction. With that kind of ROI, aid has focused on supporting women in many ways, including business.
With the resulting attention on women, I've had the opportunity to work with both individual female business owners and women's groups. I enjoy both. I marvel at how women seem to come together naturally to support each other, especially in difficult circumstances.
I vividly remember a group I worked with in rural Kenya, where the women took it upon themselves to improve their community after a boy was found dead in an open sewer pit. They began reporting open sewers to the health department, and with that success, initiated all sorts of activities. Projects included sanitation improvement, protecting the local river, advocating for children's' rights, promoting local droughtresistant crops, assistance for young parents on family, maternal and child issues, gender sensitization, trainings in adjacent communities, and helping women generate sustainable incomes.
I was equally impressed by their
business smarts: they acquired some grant funds, and instead of simply dividing the money among the members they chose to create a small enterprise to generate ongoing income for all.
There has been significant progress for working women and women's rights over the past 50 years. World Bank data indicates that in most countries, women can now sign contracts, open bank accounts, and register businesses, although access to credit is still a problem.
Still, women face obstacles that men do not. Some are cultural and others are simply discriminatory, but either way, women are systematically excluded from economic opportunities, and it prevents them from developing their businesses.
The uneven playing field starts in the playground: girls have less access to education than boys. When they marry their needs can be subordinated. If a woman does manage to create a small business, she adds that on top of her responsibilities for child-rearing and running the home.
It can be difficult for businesswomen to access much-needed credit in the developing world, which is interesting since women are far
less likely than men to default on loans. A by the report Women Entrepreneurs Finance Initiative (We-Fi) states that “Seventy percent of formal women owned SMEs in developing countries are either shut out of financial institutions or can't get the capital they need.” That makes women's businesses smaller, less profitable, and slower growing than their male counterparts. Understandably, they tend to be more concerned with business survival rather than growth.
Legally women are routinely discriminated against in family, land rights, and labor laws. These regulations can be worse for women entrepreneurs than the business laws: they determine whether women can make independent economic decisions, enter contracts, or own, manage, or inherit assets and property. Loans, for example, usually require collateral. Because men can own land and other assets and women often can't, they are immediately excluded from opportunities to borrow.
Other factors play a role, too. Women frequently lack the business networks, contacts, and access to markets to build successful businesses. They open businesses without management skills, education, training, or experience.
Despite the uphill battle, I have high hopes for women
entrepreneurs in developing nations. They are both determined and undeterred. If we arm them with skills, encouragement, and funding they have a fighting chance. They deserve not just support, but admiration.
It's important to note that developing-country entrepreneurs need the right form of assistance for their businesses to thrive. I find they do best when they learn key concepts in the context of their own businesses rather than large scale, one-off generalized training; it's difficult for them to go home and apply what they learn after a workshop. That's why I prefer one-one or small group coaching, which enables me to learn the ins and outs of each business and provide the handholding and encouragement they need to develop self-confidence and achieve profitability.
If you are part of a business with a social mission, CSR program or ESG mandate consider lending some brain trust, financing, or mentorship to developing-country women entrepreneurs. Your know-how can make a big difference with even a small investment.
ABOUT THE AUTHOR
Donna Rosa is Founder and Chief Entrepreneurship Officer of EFour Enterprises LLC. EFour stands for Empowering Entrepreneurs in Emerging Economies, providing remote
business coaching tailored to the special needs of entrepreneurs in developing countries.
Donna spent most of her career in the food industry. She eventually transitioned into international development, working with microenterprises and small businesses to reduce poverty in Africa, the Caribbean, Eastern Europe, Central America, the Middle East, and Russia.
In addition to her work with entrepreneurs, Donna is heavily involved in improving global food security. She founded and manages the Food Science for Relief and Development (FSRD) program under the International Division of the Institute of Food Technologists (IFT). In 2023, Donna was the recipient of IFT's
Humanitarian Award for Service to the Science of Food in honor of Elizabeth Fleming Stier. She has also written a book chapter on careers in this emerging field.
Donna currently mentors' women entrepreneurs in Africa under the FAO-IAFN Women SMEs Accelerator Program and serves on several nonprofit boards related to international development.
For more information on Donna and her work visit www.efourenterprises.com and www.donnamrosa.com, or connect with her at Donna Rosa | LinkedIn
Deanna Johnson's journey from attorney and Chief Compliance Officer to CEO of Foundation Title & Escrow Services, LLC, embodies her dedication to making a meaningful difference in the legal and title industry.
What according to you makes one impactful? How do you integrate the same thought into your legal practice?
To me, being impactful means making a meaningful and lasting difference in the lives of others or the community. Connecting with others both professionally and personally helps me be impactful by fostering collaboration, sharing knowledge, and building relationships. Through meaningful interactions, I can understand the needs and perspectives of individuals, tailoring my responses and assistance accordingly. In legal practice, this translates to advocating for justice, upholding the rule of law, and
effectively representing clients' interests.
To integrate this thought into my legal practice and my professional career, I prioritize understanding my clients' and employees' needs and concerns thoroughly, providing them with knowledgeable and strategic advice. Additionally, I strive to contribute positively to the legal profession and title community by participating in pro bono work and servicing a variety of boards and committees within the industry.
Can you share the story of your journey with Foundation Title & Escrow Services, LLC, from your initial role as an attorney and Chief Compliance Officer to becoming the CEO in 2022?
Certainly! My journey with Foundation Title & Escrow Services, LLC began when I joined the company as an attorney and later as Chief Compliance
Officer. In this role, I was responsible for ensuring that the company complied with all relevant laws and regulations governing the title and escrow industry as well as complying with ALTA Best Practices. I worked closely with the executive team and oversaw routine audits.
As I immersed myself in the operations of the company, I became increasingly passionate about its mission and the opportunities for growth and innovation within the industry. I consistently demonstrated leadership, strategic thinking, and a strong commitment to excellence in customer service.
Over time, my contributions were recognized by the executive team, and I was given the opportunity to take on additional responsibilities and leadership roles within the company. Through hard work, dedication, and a focus on driving results, I was able to demonstrate my capabilities as a leader and contribute to the company's success.
In 2022, I was honored to be appointed as the CEO of Foundation Title & Escrow Services, LLC. In this role, I am committed to building on the strong foundation established by my predecessors and leading the company to new heights of success. I am excited about the opportunities and challenges that lie ahead, and I am confident that with the support of our talented team,
we will continue to thrive and achieve our goals.
As a female CEO in the title industry, your journey serves as a powerful narrative. How do you perceive the role of diversity and inclusion in the corporate landscape, and what impact do you hope to make as a female leader?
As a female CEO in the title industry, I recognize the importance of diversity and inclusion in the corporate landscape. Diversity brings different perspectives, experiences, and ideas to the table, which can lead to more innovative solutions, better decision-making, and ultimately, improved business performance. Inclusion ensures that all individuals feel valued, respected, and empowered to contribute their best work, regardless of their background or identity.
I perceive my role as a female leader as an opportunity to champion diversity and inclusion within my organization and the broader industry. I strive to create a culture where everyone feels welcome and supported, where meritocracy thrives, and where barriers to advancement are removed. I am committed to fostering an environment where individuals from diverse backgrounds can thrive and reach their full potential.
Additionally, I hope to serve as a role model and mentor for other
women aspiring to leadership positions in the title industry and beyond. By sharing my own experiences, offering support and guidance, and advocating for gender equality and diversity in leadership, I aim to inspire and empower the next generation of female leaders.
Ultimately, I believe that embracing diversity and inclusion is not only the right thing to do ethically, but it also makes good business sense. By harnessing the power of diverse perspectives and talents, we can drive innovation, foster creativity, and achieve sustainable growth and success for our organization and the communities we serve.
In your role as CEO, how do you define success for Foundation Title & Escrow Services, and what goals or milestones are you working towards for the company's continued growth?
As CEO of Foundation Title & Escrow Services, I define success as achieving excellence in customer service, maintaining a strong reputation in the industry for reliability and integrity, and consistently exceeding financial targets. Some of the goals and milestones I am working towards for the company's continued growth include expanding our market presence into new regions, increasing our market share within existing markets, enhancing technological capabilities to
streamline processes and improve efficiency, and investing in professional development to ensure our team remains at the forefront of industry trends and best practices.
Finally, what is your vision going forward for Foundation Title & Escrow Services? What are you most excited about?
My vision for Foundation Title & Escrow Services going forward is to continue and grow our position as a trusted leader in the title and escrow industry while continuing to innovate and adapt to meet the evolving needs of our clients and the market. I am committed to fostering a culture of excellence, integrity, and innovation within our organization, where our team members are empowered to excel, our clients receive exceptional service, and our communities benefit from our contributions.
I am most excited about the opportunities for growth and innovation that lie ahead. I see tremendous potential for leveraging technology to streamline processes, enhance efficiency, and improve the customer experience.
I am also excited about the prospect of expanding our market presence into new regions and exploring new service offerings to better serve our clients' needs.
Furthermore, I am enthusiastic about the chance to continue investing in our team's professional development and fostering a diverse and inclusive workplace where everyone has the opportunity to thrive and succeed. By staying true to our core values and embracing
change and innovation, I am confident that Foundation Title & Escrow Services will continue to thrive and make a positive impact in the industry and the communities we serve.
Amid the cacophony of the business world's hustle and bustle, a silent revolution brews – one led by female entrepreneurs who are not just participating in the game but are fundamentally altering its dynamics. This transformation goes beyond mere numbers; it's about the qualitative shift in outlook, approach, and impact that women are bringing to the entrepreneurial landscape.
At the heart of this revolution lie women who are not just breaking into tech but are reshaping its frontiers.
Artificial Intelligence and Machine Learning : In the innovative sphere of AI voice cloning, female entrepreneurs are leading by example. For instance, Sarah, a fictitious but representative entrepreneur, has developed cutting-edge AI voice cloning software, augmented by AI video technology, tailored for educational content.
This software allows educators globally to create personalized lesson plans spoken in their voice, scaling individualized learning opportunities without compromising the personal touch. Sarah's initiative is revolutionizing how educational content is delivered and experienced, showcasing the transformative power of women in tech. Another example is Fei-Fei Li, co-director of Stanford University's Human-Centered AI Institute, who is leading critical advancements in AI, emphasizing ethical implications and humane applications.
Cybersecurity : Trailblazers such as Katie Moussouris, Founder of Luta Security, specializing in vulnerability
coordination and bug bounty programs, are not only securing the digital realm but also ensuring inclusivity and diversity within it.
Video Editing and Production : A real-life example from the realm of digital video production is Nancy Abraham, co-head of HBO's Documentary and Family Programming. Throughout her illustrious career, Nancy has been pivotal in producing and releasing critically acclaimed documentaries that use tech innovations in video production and editing to their maximum potential. Her transformative work exemplifies a harmonious blend of storytelling and technical brilliance, demonstrating the essential role female leaders play in the ever-evolving landscape of video content.
The funding terrain, once tough terrain for female-led ventures, is witnessing a paradigm shift, thanks to both the emergence of womencentric venture funds and the increasing acknowledgment of the value driven by women entrepreneurs.
Ÿ BBG Ventures : An earlystage fund focused on consumer internet and mobile startups with at least one female founder.
Ÿ Female Founders Fund (F3) : Investing in femaleled technology companies, F3 is reshaping how investor's view gender diversity in startups.
Female entrepreneurs are at the forefront of intertwining profitability with purpose, emphasizing sustainable practices and social impact as core business strategies.
Ÿ Eco-Friendly Fashion : Stella McCartney has been a pioneer in sustainable luxury fashion, championing eco-friendly practices long before they became a trend.
Ÿ Social Impact Ventures : Jessica O. Matthews, the founder of Uncharted Power, which harnesses kinetic energy for clean, consistent power access in underserved communities worldwide.
At the core of the silent
revolution sweeping through the entrepreneurial landscape, lies a deep-seated commitment to cultivating collaborative, rather than purely competitive, ecosystems. This paradigm shift is about creating and nurturing spaces where women can thrive together — breaking away from the traditional cutthroat business cultures that have often marginalized or ignored female achievement and potential. These collaborative environments are fertile grounds for innovation, empowerment, and sustainable growth, embodying the very essence of what this revolution is about inclusivity, mutual support, and shared success.
In pursuit of these ideals, dynamic forums and networking groups have emerged, designed to connect, support, and elevate female entrepreneurs. These platforms provide invaluable opportunities for learning, mentorship, and collaboration, fostering a sense of community and belonging among women navigating the complexities of entrepreneurship. They are not
just spaces for transactional interactions but are built on the principles of empathy, advocacy, and genuine support.
SheEO : Standing out as a beacon of collective empowerment, SheEO represents a global community steadfast in supporting, financing, and celebrating female entrepreneurs. It operates on a revolutionary “radical generosity” model, where contributors, referred to as “Activators”, pool their resources to fund and support women-led ventures. Beyond financial assistance, SheEO offers mentorship, networking connections, and strategic advice, creating a robust ecosystem where female entrepreneurs can flourish.
Lean In Circles : Inspired by Sheryl Sandberg's Lean In movement, Lean In Circles are intimate groups that meet regularly to foster encouragement and support among women at various stages of their professional and entrepreneurial journeys. These circles operate on the principles of confidentiality and trust, providing a safe space for sharing experiences, challenges, and triumphs. The unique structure of Lean In Circles emphasizes peer mentorship and accountability, ensuring members not only
receive support but also give back by uplifting others within the group.
These forums and groups are more than just meetings or social networks; they are transformative communities that inspire women to dream bigger, persevere through challenges, and succeed together. By prioritizing collaboration over competition, these platforms are emblematic of a broader shift towards a more inclusive, supportive, and sustainable approach to entrepreneurship. They exemplify how collective action and shared vision can lead to meaningful change, not just for individual women but for the business ecosystem as a whole.
This revolution brings forth leaders who embody empathy, resilience, and a vision that extends beyond the bottom line, setting new precedents for what effective leadership looks like.
Ÿ Emotional Intelligence : More than ever, female leaders are leveraging emotional intelligence as a powerful tool for navigating the complexities of business and leadership.
Ÿ Inclusive Decision Making : Inclusion is not just a
buzzword but a strategic approach that female entrepreneurs are embedding into their leadership models, recognizing the value of diverse perspectives and experiences.
The narrative of the silent revolution is continuously being written by women who dare to dream, innovate, and challenge the status quo. Their journeys signify a departure from traditional pathways to success in entrepreneurship, embracing a holistic, inclusive, and sustainable approach to business. This revolution is not merely a trend but a sustainable movement towards a more equitable and progressive business world, signaling a promising future where the game is no longer the same because of the indelible mark left by female entrepreneurs.
In sum, the silent revolution is a testament to the power of female entrepreneurship not just in reshaping industries but in crafting a more inclusive, empathetic, and sustainable future for all. Through their innovative ventures, ethical leadership, and collaborative networks, these women are not just changing the game; they are setting the stage for a new era in business.
For Amanda Ludwig, her advocacy for the #antihustlemovement is not just a trend; it's a testament to her personal journey and a pivotal aspect of her leadership philosophy.
As a transformational leader, Amanda intertwines her exceptional business acumen with a profound understanding of the human element in the corporate world.
Her approach goes beyond traditional metrics of success, focusing on cultivating a culture that values rest, critical thinking, and personal well-being alongside professional achievement.
In this exclusive interview, Amanda Ludwig discusses her journey from a self-driven entrepreneur to a visionary leader advocating for the #antihustlemovement. She delves into the importance of understanding the "why" behind the "how" in leadership, the need for unconventional thinking, and the significance of identifying the root causes of restlessness.
What according to you makes one transformational? How do you integrate the same thought into your leadership?
A truly exceptional leader not only boosts a company's financial performance but also shapes its culture. These two components are vital for long-term growth and prosperity in
any organization.
As a leader, I prioritize two key elements that achieve both objectives:
Unlocking the power of unconventional thinking.
Critical thinking skills are in short supply in today's workforce, regardless of age, gender, or education level. My aim as a leader is to help teams see things that may not be obvious at first glance. I encourage them to ask questions, voice theories, and contribute their insights to solve problems.
Any leader can provide standard operating procedures (SOPs) to their team. However, a truly transformational leader goes beyond that and explains the reasons behind the tasks they assign. By doing so, I empower my team to excel in their roles, boosting job satisfaction and confidence.
Implementing these two approaches may require extra time when onboarding new employees. Yet, I have consistently witnessed the benefits over the years. Empowering employees in these ways cultivates selfsufficiency, confidence, and independent decision-making abilities, ultimately leading to
significant time savings in the long run.
Talk to us about your growing up years. What is your earliest memory as a leader / entrepreneur that you can remember?
From a young age, I displayed a natural knack for managing money, staying organized, and taking charge of my time. According to my mother, I kept track of my allowance money in a ledger when I was 4! (I think I was likely closer to 6!)
By middle school, my entrepreneurial spirit was evident. I chose homeschooling because I believed I could save time by teaching myself rather than relying on a teacher. At the beginning of each school year, my textbooks would arrive, and I would sit down with a calculator, divide the number of pages in the text by the number of days I wanted to study (usually 3-4 months), set my daily goals, then get to work. My mom mentioned that if she saw me playing outside, she was confident that my work was done for the day!
By my senior year of high school, my passion for business led me to work at a prestigious finance company during the day and complete my studies at night.
But it wasn't just innate traits that shaped my entrepreneurial journey. My father, a lifelong entrepreneur, passed down a
mindset of endless possibilities. He instilled in his children that everything is long figureoutable before Marie Forleo wrote about it! His example instilled in me the confidence that I could “figure out” how to succeed at just about anything!
How are you helping entrepreneurs and executives improve their overall business performance without sacrificing their personal lives?
In 2021, my life took an unexpected turn. I was forced to step away from my thriving career, sell my client list, and face a challenging illness headon. Burnt out from the demanding pace of working nonstop, I realized I needed a different approach to not only fight this illness, but also to prioritize my overall well-being when I returned to my career.
Throughout my journey, I had the privilege of working with top doctors, therapists, mentors, and coaches. Drawing from my experience as a business advisor and fractional CFO for over a decade, I've developed a unique methodology that blends professional success and personal well-being.
Let me share the core idea behind my methodology through this funny story. I once confided in my sister about a tough situation with a client, expressing my wish to escape to a tranquil tropical island and have a zero-responsibility job at a snow shack. I'll never forget
her life-changing response. She reminded me that my ambition and drive would inevitably lead me to not just manage the snow shack, but “You'd open your own snow shack, and soon, you'd start a snow shack franchise, and you'd be on all the islands. It's just who you are .” And she was right!
I firmly believe that our inability to unwind and embrace rest is often a symptom of a deeper issue. That's why my work focuses on:
Ÿ Identifying the root cause of our restlessness.
Ÿ Objectively viewing whether pressures that are causing stress are from external factors or internal insecurities.
Ÿ Implementing effective strategies to maintain focus and productivity during peak business seasons, while also allowing for periods of rest and recovery that fuel mental clarity and creativity.
You have been vocal about the #antihustlemovement. Talk to us about this movement and the importance of attaining work-life balance.
When I am speaking on this topic, I often have the audience envision their career goals. I can always feel the energy in the room while people are envisioning the status or the income they aspire to.
Then I ask them to envision themselves when they reach that goal. Who will they be? Will they be happy or stressed? Do they look tired or energized? Are they surrounded by friends and family?
Sadly, every time I reach that point in the exercise, the mood in the room plummets.
So much of what we learn in our youth revolves around an “achievement leads to reward” structure. Especially in America, we are taught that hard work and dedication always pays off. To hustle and to grind is to win. But what is missing in that tale is that without substantial teaching on the benefits of rest and a focus on health, the hustle isn't sustainable. And then comes the guilt and shame we put on ourselves for becoming too burnt out to remain successful. So, we hide it and push even harder, often leading to serious health consequences.
Having nearly lost my life to success, I'm on a mission to ensure others don't take the same path that I did. Coining the term #antihustlemovement, I am here to give hope that sustainable success is achievable without giving up everything !
What would be your advice for emerging women entrepreneurs when it comes to establishing market presence?
I am seeing a huge shift in the
market over the last 5-7 years, and what it boils down to is that people are truly seeking out authenticity. Between social media and user-friendly platforms that allow us all to create our own websites overnight, the market is overwhelmed with choices of service-providers. And, since COVID, the increased level of consumers/companies willing to have work done remotely has increased significantly, so the competition is now worldwide.
So, my best advice to emerging women entrepreneurs is to be 100% authentically and unapologetically you. There is only one you, and if your brand shows the world who you are, you will attract the people who have been looking for you!
Looking ahead, what is your vision for your brand? What are you most excited about?
Sharing my experiences and
methodology from the stage, through podcasts and workshops, and in 2024, in a book, is extremely powerful and fulfilling work. But the vision doesn't stop there. I want to be in the room when corporations are having the conversation about converting to a 4-day work week for the well-being of their employees.
I want to educate and inspire the leaders that decide our labor laws. And most importantly, I want to see the #antihustlemovement become part of mainstream culture, which means that in my lifetime, I'll see a decrease in stressrelated illnesses, less people suffering from depression and anxiety, improved family structures and wealth generated by executives and entrepreneurs who have the energy and vision to fulfill their purpose.
CEO fraud — a type of business email compromise (BEC) scam — affects over 400 businesses per day, and has triggered losses of $3 billion in the past three years alone. It involves hackers impersonating a high-ranking executive like the CEO, and sending emails to employees, partners, or vendors, with the aim of defrauding the business. Unfortunately, CEO fraud and BECs are on the rise — increasing by 55% in the first half of 2023 alone — and costing businesses $51 billion in total between 2013-2022. CEO fraud is also becoming technologically advanced with artificial intelligence (AI) used to make impersonations more realistic and effective. By taking steps to educate employees on tech scam awareness and security best practices, you can better protect your business from CEO fraud.
In CEO fraud, the impersonates a high-ranking executive, and sends emails to subordinate employees, prompting them to transfer money to the scammer's account — often claiming an invoice needs paying or a deal closing. There's usually a sense of urgency involved to pressure the target to take immediate action (for instance, “we're going to lose this client if we don't pay this late invoice now”). Email spoofing is a common technique hackers use to do this — the sender's email address may appear legit at first glance, but a closer look reveals it's not the same as the executive's real corporate email address. In some cases, hackers use an email account compromise technique to access a user's real email account. Login credentials can be stolen via purchasing passwords on the darkweb or directing users to fake login pages.
Scammers are also starting to use AI like video and audio deepfakes to make their impersonations of executives realistic during video business meetings. Using deepfake video and audio — aka face and voice swapping — the scammer instructs employees to transfer funds — usually to cryptocurrency wallets that are then quickly dispersed, making them harder to recover. To create the deepfake, the scammer typically collects voice samples of the executive found in publicly-available interviews, speeches, and corporate videos; this data is then fed into a computer algorithm that builds an accurate deepfake audio profile. Text-to-speech software can then be used to generate scripts for the AI voice to follow. The growing sophistication of cybercriminals highlights the importance of taking steps to protect against tech scams. In addition to a significant financial hit, tech scams can also harm company morale and brand image.
With the problem of deepfake CEO fraud only set to grow, it's important to raise awareness about this cyberthreat throughout your organization, particularly with executives and employees who make wire transfers. Suspicious requests or instructions should always be
verified with the executive before they're acted upon — ideally, by using a recognized phone number. If a request seems urgent, odd, or outside the standard processes, staff needn't automatically comply with it just because it comes from an executive.
Training your employees in the SLAM method is also an effective way to protect your business from CEO fraud — it's an acronym standing for sender/links/attachments/messa ge. The first stage — “sender” — involves encouraging employees to always confirm the reply-to email address prior to sending sensitive data. Although some scammers successfully hack executive email accounts, others simply use email addresses posing as legitimate accounts. So, for example, if a legitimate business email address is “allensmith@whitemarketing.co m”, employees should be mindful of small discrepancies like “allensmith@whytemarketing.co m — the use of “whyte” instead of “white” may be easy to miss when you're in a hurry, but it's a sure sign of a CEO fraud email.
As for the “links” stage, this involves encouraging employees to only click links within emails they know are legit. Hovering over links before clicking them can help you
verify if a site leads where you expect it to. CEO fraud emails typically contain hyperlinks featuring relevant information, but the link actually takes you to a different site, or even downloads malicious software onto your computer.
“Attachments” are also often used to inject malware into a company computer, which then steals sensitive information. So, employees should also know never to mindlessly open attachments. Always confirm with the sender (by phone or inperson) whether they meant to send the attachment before opening. Lasty, employees should pay attention to the message — or the “content” — within the suspicious email. Odd wording, misspellings, grammatical mistakes, and generic greetings are potential red flags. Employees should also look out for empty subject lines — cybercriminals may leave subject lines empty to generate curiosity or a sense of urgency in the recipient. By exploiting these psychological triggers, scammers increase the likelihood of the email being opened and engaged with, meaning the phishing attack has a better chance of succeeding.
CEO fraud is an increasingly common tech scam with the power to devastate businesses. By taking steps to educate employees on security best practices, you can better protect your business against it.
