Exertis Future Mobile Magazine

MOBILE SALES

ANDROID PARANOID?

Are reports of decline in sales just exaggerated?

Are Android Smartphones easy access to hackers?

SUMMER issue 4.

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The smart choice for your business New Microsoft Lumia 650 with Windows 10

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ARE MOBILE SALES DECLINING?

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ANDROID PARANOID?

APPS AND WEARABLES IN THE ENTERPRISE

16 MICROSOFT’S BIG BANG MOMENT UNLEASHES BUSINESS FREEDOM

25 APPS AND WEARABLES IN THE ENTERPRISE

CONTENTS 05 EXERTIS COMMENT Simon Woodman introduces the latest edition of Future Mobile

06 NEWS IN BRIEF

A look at Microsoft Continuum

We round up the latest news and product releases from the World of technology

How apps and wearables are being utilised in an enterprise environment

27 A TWO-HORSE RACE IN MOBILE OS?

08 MARKET STATS UPDATE

Can anyone break the dominance of Android and iOS?

We take a look at the latest mobile trends that are set to unfold in 2016 and beyond

29 BE SMART AND LOOK BEYOND PHONE SALES

10 MOBILE SALES; ARE REPORTS OF THEIR DECLINE JUST EXAGGERATED?

How you can add accessories to boost mobile sales

Joe Officer, head of commercial mobile at Exertis, talks about the opportunities in the B2B market

14 ANDROID PARANOID? Is there an unfair and unfounded perception of Android security?

18 HOT PICKS A range of best-selling products designed to make you more margin

23 HOW TO MAXIMISE MARGINS FOR CUSTOMERS ON THEIR HOLIDAYS Handy hints and tips to maximise your sales of devices and accessories to end customers

30 TOP 10 ATTACH See our top 10 recommended range of attach products here from Exertis

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Publisher Exertis Editor Nerissa Tong Design Amber-sky Glasscock Website store.exertis.co.uk

Altham Sales: 01282 776 776

WELCOME FROM EXERTIS Welcome to our summer edition of Future Mobile.

Of course it’s a time when many people are away on holiday so make sure your customers know about the essential gadgets that make travelling easier. You can find some highlighted in this issue.

Whilst analysts predict a slowdown in the smartphone market, we believe there is still plenty of potential business for our customers. Indeed we have two articles in this issue, one addresses where we see opportunities in the B2B area and the other focuses on the importance of the accessories market where resellers can attach a wide variety of products ranging from batteries to insurance.

We take a look at the mobile OS and see if there is any chance of anyone catching up with the big two in the market. We stay with Android when we examine whether the perception that Android phones are less secure than others is a reality or a misconception.

Address: Shorten Brook Way, Altham Business Park, Altham, Accrington, Lancashire BB5 5YJ To place an order please call 01282 776 776 between 9am – 5:30pm Monday to Friday of apps are being created for the enterprise market and how wearables can also play a role in a business environment.

Basingstoke

Don’t forget to take a look at our news section and our regular feature on mobile stats.

Address: Ashwood, Chineham Business Park, Chineham, Basingstoke, Hampshire RG24 8EH

Lastly, congratulations to the Linx team at Exertis on winning the 2016 Microsoft OEM device partner of the year award. The company was honoured among a global field of top Microsoft partners for demonstrating excellence in innovation and implementation of customer solutions based on Microsoft technology. We have some great products for both the consumer and business markets.

Thank you for your continued support.

Sales: 01256 707 070

To place an order please call 01256 707 070 between 9am – 6pm Monday to Friday Stoke Sales: 01782 648 300 Address: Innovation House, Bellringer Road, Trentham Lakes Office Village, Trentham, Stoke on Trent ST4 8GH

If you thought apps and wearables were more for the consumer space, we take a look at what type

Simon Woodman Director Mobile Division

To place an order please call 01782 648 300 between 9am – 6pm Monday to Friday

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The number of smartphones sold in the first three months of the year grew by 3.9% to almost 350Mn, according to figures from Gartner.

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with a 23.2% share of the market, though sales remained flat at 81Mn. IPhone sales declined for the first time in history, though Apple remained the second largest vendor with a 14.8% share, down from 17.9 % in Q1 2015.

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However, three Chinese vendors account for 17.2% combined market share with Huawei seeing their shipments grow by 10 Mn increasing their market share to 8.3% from 4.3%, Oppo doubling their market share to 4.6% and Xiaomi coming in with 4.3%. With such changing smartphone market dynamics, Chinese brands are emerging as the new top global brands.

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“In a slowing smartphone market where large vendors are experiencing growth saturation, emerging brands are disrupting existing brands’ long-standing business models to increase their share,” said Gartner research director Anshul Gupta. “The number of manufacturers operating in this market is highlighted with a 44.8% market share from “Others”.

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Home Entertainment Heating & Cooling Lighting Sony are offering a unique partner program to help resellers grow a Mobile Services Networks Mobile sustainable, profitable business selling Xperia devices. The program provides access to their award-winning product portfolio, as well as a wide range of high-value benefits, available only to registered Partners:

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• Access to the Sony Box Portal, providing full product information and marketing collateral to enable you to promote Xperia devices.

• Access to training content to ensure that you can keep all your sales teams updated with the latest developments from Sony.

• Visibility of future plans to enable partners to plan ahead of new product launches.

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Professional Services Likewise IDC has released new estimates that smartphone shipments Print Public Sector will grow just(VAD) 3% year-over-year (YoY) in 2016 to hit almost 1.5Bn Security Revenue / Finance devices. Compared to the 10.5% growth in 2015, this is a significant slowing of the market due to the saturation in developed markets which haven’t been sufficiently compensated by growth in emerging markets.

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With the exception of Android phones predicted to increase its share by 6% in 2016, IDC expects shipments of smartphones that run all other operating systems to decline YoY.

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Two of America’s largest retail chains, Starbucks and Dunkin’ Donuts, have introduced programs that let their customers order ahead, pay on their mobile device and then beat the queue in-store.

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Mobile order-ahead apps are on the rise among quick-service restaurants (QSRs). BI Intelligence expects sales on these platforms to reach $38Bn by 2020, representing a five-year compound annual growth rate (CAGR) of 57%.

You can apply for the Sony Xperia Partner Program and access the resources, tools and support you need to gain a competitive edge at: http://info.exertis.co.uk/sony-partner-program/

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According to a report from BI Intelligence, mobile payments are gaining traction but the process is still a little slow to take off. It seems those consumers already engaged are using it for low cost purchases, typically £20 or less and retaining their credit card for higher ticket items. An Auriemma Consulting Group study in the US indicated that more than 25% of all eligible users have tried Apple Pay, Android Pay and/or Samsung Pay. The trend is likely to continue as integrated loyalty and rewards programs entice more users and more retailers install NFC-enabled terminals.

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HUAWEI MEDIAPAD M2 SOUNDS LIKE A Tablet Supply Chain Gaming Growth Games GREATProfessional DEAL FOR RESELLERS Services Peripherals Print (VAD) Ewan Davies, Exertis head of mobile sales said “The Huawei tablet Tablet Technology Growth Gaming range combines great features with competitive pricing making it Professional Services a real opportunity for our customers Print Public Sectorselling into the consumer and (VAD) B2B markets.

The design and build quality are exceptional, adding to their appeal, and we expect these products to be in high demand by Technology our customers”.

Television Growth Home Entertainment Heating & Cooling Professional Services Public Sector Retail Combining cutting-edge design with the ultimate in entertainment (VAD) B.I.G Red © Exertis experience, the slim 7.35mm metallic bodyBook of the flagship Huawei MediaPad M2 10 houses quad speakers with advanced Harman/ Television UC Devices Home Entertainment Heating &ThisCooling Lighting Kardon audio technology. provides a rich, clear and immersive acoustic experience togetherServices with a high resolution display with Retail PublicRetail Sector amazing detail and lifelike colours. Available in moonlight silver, it has a 10.1” display featuring a full HD IPS screen and 1920 x 1200 resolution, 3GB of RAM, a 2.0Ghz 64 bit Octa-Core CPU, Android 5.1 (Lollipop) software and 6,660 mAh of battery life. In addition, it has two cameras: a 13MP rear camera with auto focus and F2.0 aperture, and a 5MP front camera with an 88-degree ultra-wide angle lens.

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The M series also comes with the 8” option M2 8, perfect for browsing or enjoying HD movies but small enough to carry around in your pocket.

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Exertis can also offer resellers the Huawei MediaPad T series with a choice of display sizes and specifications to suit any requirement and budget.

Please speak to your account manager today.

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We already have some no phone zones on trains but could that be extended to restaurants. “Private yet public” calls have become so irritating that the majority of Brits want to see them banned, with eight out of ten saying they would welcome a ‘no phone zone’ in restaurants according to research from OpenTable. The Beefeater restaurant chain experimented with such a zone on Mother’s Day and some independents have tried to do the same, at least for talking but surfing and taking pictures is a double edge sword (OpenTable also found that 41% of people would post images of their food to social media). Unsurprisingly, 90% of Brits find it rude when others use their phones during a meal, yet a third ask for a Wi-Fi code before even ordering a meal.

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According to Enders Analysis, advertising could account for about 50% of data usage for people reading articles on their smartphones.

Programs such as Adblock Plus, AdFender and Popup Blocker Pro have long claimed to protect consumers from intrusive web ads that slow down browsers and hoover up personal data. Around 200Mn people globally are estimated to use such apps according to a news item from the BBC. And this tendency seems to be growing according to Smashing Magazine whose on-line survey indicated that ad-blocker usage had grown from 12% in 2012 to 55% today (as of March 2016).

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For businesses that depend on web advertising, ad blockers could cost an estimated $21.8Bn (£15Bn) in lost revenue a year, threatening publishers ability to provide content free at the point of use. Many publishers and ad-dependent websites adopt all kinds of techniques from introducing “light” paywalls to limiting access to the site to fully blocking ad-blocker users from accessing the content altogether.

Mobile operator Three is the first to start pushing for network-level ad blocking and is running trials in June to test it. Guardian News and Media’s chief revenue officer Tim Gentry saying the move is “undermining” publisher revenues.

“Three’s decision to push ahead with network-level ad blocking risks undermining the ad-funded digital economy by forcing publishers who invest heavily in original content to either pay Three for carriage or face having their business model seriously disrupted,” he said.

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SMART TECH HAS GROWN 260% YOY PREDICTED TO BE £312M BY 2017

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Sony Xperia Partner Program Helping you to grow a

Delivering VALUE to our partners A unique partner program to help you grow a sustainable, profitable business selling Xperia devices. The program provides access to an award-winning product portfolio, as well as a wide range of high-value benefits, available only to our registered Partners.

The benefits of joining for all partners include: • Access to the Sony Box Portal, providing full product information and marketing collateral to enable you to • Access to training content to ensure that you can keep all your sales teams updated with the latest developments from Sony.

• Visibility of future plans to enable partners to plan ahead of new product launches.

Register here: http://info.exertis.co.uk/sony-partner-program/

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REPORTS OF THEIR DECLINE ARE EXAGGERATED? The general news in the mobile and national media is all about a slowing market where opportunities for growth may appear limited. We talk to Joe Officer, head of commercial mobile at Exertis about the scope for growth in the business market.

Yes, there is a bit of a blip in the market for handsets, especially in the consumer segment, however, all markets are cyclical and the long-term outlook for mobile sales in the business segment is recognised by analysts as something to be extremely positive about. However, to fully understand the opportunity there are a couple of related things that resellers, whether traditional mobile or IT, need to consider to be able to take full advantage.

WHEN’S A PHONE NOT A PHONE? Phones are still a demand driven sale, especially in the consumer market where the tech savvy and early adopter customers crave the latest flagship models. However, within a mature mobile market it’s important to understand the distinction between a phone and a mobile device, and the added benefits this delivers in the B2B market.

Gone are the days of the phone as a simple communications device maybe with some additional functionality like email, browsing, and limited productivity applications, it needs to be viewed as an integral part of a mobility strategy for business, and an essential element in the business process. The sale then is not just about product but a solution – a business mobility solution where reseller partners can become involved in consultancy, product supply across the technology spectrum and services.

The reason to shift thinking is simple – the phone is now as powerful as many PCs and hence can play a convergent role in mobilising a business. There is a relentless march in business to raise productivity, free itself from historic physical constraints - buildings, desks and the like and become more flexible, agile and adaptable to customer needs. The only way to achieve this is through a ground-up, endto-end mobility strategy with the device as the key enabler. It is happening, but slowly. Our vendors, like Samsung, Microsoft and LG recognise this and are driving the change, and I expect more to follow their line of thinking.

Microsoft is on the front foot here, perhaps not surprising given they are the dominant business IT environment, with their platform agnostic apps and services, and the recent developments with Continuum for Phones. Lumia devices connect to screens, keyboards and devices wherever and whenever the user happens upon them and provide a fully scaled and proper working PC experience whilst still functioning as a phone, here the question of whether the phone

Altham: 01282 776 776 | Stoke: 01782 648 300 | Basingstoke: 01256 707 070 | store.exertis.co.uk

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is a phone or PC goes away - it’s both. Samsung too have an ecosystem mind set with Galaxy mobility at its heart, one that places great value on device interoperability, security and support services for business – Android technology and apps are now embedded in products such as printers and interactive displays and are able to interact and collaborate with mobile devices, and there is a host of secure mobile productivity apps as part of their business services offering.

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ChannelPeople Growth Office Gaming Clearance Heating & Cooling Home Entertainment Cloud Cloud Components Computing Heating & Cooling Lighting Servers Given historically in business a mobile phone has been just that, tied to airtime contracts, with limited security and very limited productivity capabilities it’s no surprise IT has been reluctant to take the next step. For many iPhones became the phone of choice given they came nowhere near the network aside from an email exchange.

It is now a much changed world – devices are no longer umbilically linked to airtime contracts so partners don’t have to get involved there. Security is now less of an issue with many vendors having high grade security technology embedded to ensure the mobile device is not the weak link in a mobile strategy and device performance is not compromised either. Good examples are Samsung’s “baked in not added on” KNOX which protects the Galaxy device workspace whilst providing the freedom to maintain personal apps and data outside the ‘fort’, and LG’s GATE technology providing government grade, layered security for the platform, application and device. And in terms of capabilities the numerous applications available across platforms and devices, both standard business ones, Microsoft Office and Outlook, OneNote, OneDrive, and others like Dropbox, plus legacy ones, whether server, hybrid or cloud based, mean the phone is now positioned at the heart of the business and network, not out on the perimeter. With the technology landscape now so capable and ready to free business, perhaps the strongest brake on advance is the business itself not being operationally ready to take that step. I think this is a great opportunity for partners to lead that change with a technology led conversation.

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Strategy Analytics: business smartphone shipments grew > 7% CAGR over the last four quarters. The market is set to almost double by 2020.

IDC “CYOD will gain more traction with enterprises around the world as they start to leverage mobility more strategically, where the need for security and management is higher.”

Strategy Analytics: corporate-liable device growth will be at near double-digit levels over the next five years and faster than BYOD. Microsoft: 75% of phones are currently sourced independently of IT solutions Strategy Analytics: global business smartphone shipments to top 600 million by 2020 nearly double 2015’s shipments.

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Professional Services DVDs and Consumables Computing Consumer Exertis Digital Consumer Public Retail Sector (VAD) Entertainment As the demand for increased mobile productivity sky rockets there is a question mark over device, productivity and suitability. BYOD is, maybe was, a big debate and whilst it provided flexibility, productive capability is limited and IT teams have a high overhead in terms of admin and high blood pressure from security concerns. With the advent of advanced security, like KNOX, apps that work across platforms, plus productivity tools like Samsung’s SideSync that allows the phone screen and files to be shared with and controlled from a PC, and Continuum for Phones that gives full Windows 10 functionality anywhere, on any form factor and on any size display, then IT teams can wrest back control and deliver a proper, managed and manageable mobile solution. My view is we can expect to see a swing to ‘choose your own device’ and the corporate-liable device market grow over the next few years.

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The B2B opportunity is set to grow and now is the time to take the case to customers and talk about integrated mobile solutions. At Exertis we’ll be looking to guide developments in the future and keep customers up to date with vendor strategies in this growth area.

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ANDROID PARANOID? Headlines about a billion or more Android devices being vulnerable to the “the worst bug ever discovered� Stagefright hack, and a thousand plus UK users being subject to a malicious attack every day, do nothing to dispel the notion that Android phones are less secure than those on other platforms. However security scares like this have not allayed the phenomenal popularity of the Android platform, but the repercussions of such headlines can be potentially serious, especially in the business market. Smaller enterprises especially may not have the resources and support to fully look into security and hence plump for the easiest and not necessarily the best option when it comes to mobile device selection. But is Android an insecure choice?

A quick look behind the headlines reveals some interesting pointers, about both the technologies involved and smartphone user behaviour, and point to some fundamental things that users and businesses can do to ensure their personal and corporate data is protected. Given how essential a phone now is, their life is secured. So what drives the headlines? One thing is news, obviously, and the Stagefright hack and others generate headlines which generate news which generate traffic in our digital world. Peer behind the headlines though and the reality is somewhat different.

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Get a copy of Google’s Android Security Year in Review 2015 and some standout things become clear.

Firstly, there is an enormous amount of intelligence, investment and activity in continually improving platform security, and the open design architecture of Android may be a strength when it comes to understanding potential threats – Google, for instance, scans 400 million devices a day gathering intelligence and has an active Android Security Rewards programme. Secondly, vulnerability does not equate to exploitation. For all the news around, for example Stagefright, no exploitation had been detected worldwide, from data collected by Google Verify Apps and SafetyNet. Thirdly on average, 0.5% of devices have Potential Harmful Applications and users are ten times as likely to have one if the app is downloaded outside of Google Play. So the majority of issues appear to be caused by behaviour outside of the Google secured environment. This infers user behaviour is a key to opening up a device to a potential vulnerability and exploitation.

This picture emerges even more when you look at basic user smartphone behaviour and attitudes towards security. Studies over the years have shown a majority of users (up to 64%) do not even lock their screen, so are immediately open to attack, and the number of secure users dwindles dramatically when strength of passwords, use of additional security tools and applications are considered. One of the insights from Google showed that for Nexus devices with a fingerprint sensor, lock screen use went up 64% and was evident on 91% of phones, another example of insecurity being rooted in behaviour, this time complacency, rather than technology.

Change behaviour then and Android’s security perception diminishes, if not vanishes. Customers, especially consumers, need to be shown that the following simple steps will considerably enhance the security of their device, so make sure you give this best practise advise for your customers:

• Lock the front door - use a lock code, either PIN, pattern, password or facial recognition.

• Use two-step verification.

• Activate a tracker and enable remote wipe • Only download apps from Google Play, never via SMS • Keep apps and firmware updated and beware apps that require access to personal details. Lock apps that contain personal data.

• Never reply to texts from unknown sources requesting personal information.

• Beware of insecure Wi-Fi, and never shop or bank on a public network.

• Physically make it hard to steal a phone – keep it out of sight and reach.

• Use a third-party security app, like McAfee or Bullguard to watch your back (incidentally Bullguard partners get a lifelong share of a customer’s revenue).

And for the business community? In reality there is very little to fear.

Initiatives like Google Play for Work where businesses securely deploy and manage enterprise-grade apps, across all of their users help keep the platform secure. Plus, many manufacturers now have hardened security built into phones. Samsung’s KNOX keeps personal apps and data separate from work ones, the work part remaining under the control of the business, and LG’s GATE (Guarded Access To Enterprise) provides government-grade security.

For the future, Android N (aired at the last Google I/O) adds new levels of security: File-level encryption, media server hardening and seamless updates, and large financial institutions are currently testing Trust API, an initiative that looks to make passwords obsolete. Using phone sensors to continually collect personal biometric data – voice, facial recognition, even how you move, type and swipe, and the particular times and locations you might use an app – it derives a ‘trust score. Low trust means low or no access.

Is there an unfair and unfounded perception around Android security?

Perhaps it’s appropriate the last word goes to the trusted experts at Android Central - “It's an old wives' tale that Android isn't secure.

It's only not secure if you don't bother to make it secure.” In other words, leaving the house unlocked with the lights on and windows open is a sure fire way to attract an unwelcome visitor.

Talk to your Exertis Account Manager about McAfee and Bullguard products for Android and to access Exertis’ mobile security experts or find more information about them on page 29. *Sources – Android Security Review 2015, April 2016; The Guardian; Consumer Reports; Android Central.

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MICROSOFT’S BIG BANG MOMENT UNLEASHES BUSINESS FREEDOM Hot-desking, mobile working, activity based working, remote working, agile working - all terms used to describe changes happening in the modern workplace, where being shackled to one desk, in one building is fast becoming the exception rather than the norm. The growth in the use and development of mobile and digital technology - smartphones being central to us 24/7 and the adoption of Windows 10 devices – has had significant implications for the world of work. Specifically, a growing demand for workplace flexibility. A strong statement and we’ve been here before many will say, but, given Windows’ dominance in the workplace, this time there are a couple of fundamental, yet significant differences.

tablets, 2in1s, laptops, desktops, Surface Hubs with huge screens, and giant servers. With common technology and code shared across PCs, Xbox and phones to connect accessories (keyboards, mice, Xbox controllers). Continuum for Phones harnesses today’s phone power to drive two screens – its own and a connected one, and it is here the universal nature of apps built for Windows 10, comes to life. An app built for Windows 10 will scale automatically on any device or screen.

Continuum allows the phone to behave like a PC and a smartphone simultaneously and separately.

With Windows 10 adoption increasing rapidly throughout 2016-17* now is the right time to understand what Continuum for Phones can do to set organisations of all sizes free.

Windows 10 and, specifically, Continuum for Phones, are the catalysts to set the chain reaction going. Windows 10 is universal and runs on a vast array of form factors including smartphones,

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CASE STUDY

“The vision of the phone in your pocket with your data & your apps being able to light up any mouse, keyboard and screen wherever you go giving you the full power of a PC experience” Joe Belfiore - Windows Team

CONTINUUM FOR PHONES • A built in Windows 10 feature.

• Connect any Continuum Lumia phone, via the Microsoft Display Dock, to any keyboard, mouse (or use the phone as a Touchpad) and screen for a scaled up phone powered PC experience.

• Work, view content and play games, on the pre-installed phone Windows apps all scaling instantly and seamlessly to the big screen.

• Call, message and update social media on the phone separately.

• Remote Desktop enables access to traditional Windows apps, remote PC, server or cloud apps running on a remote computer and utilises that PC's full power.

As of March ’16 the Microsoft Build Developer event highlighted some new features that will enable greater real-time, productive, mobile working: • Azure Remote Apps gives access to specific cloud apps via Azure and with app icons pinned to the Lumia start screen.

• Project Continuum for Phones to Windows 10 allows projection wirelessly to any Windows 10 PC to use the local device as a personal dumb terminal in a window independent of the device’s Desktop and OS. • Control games on the phone with an Xbox controller for those times to relax.

• Laptop dock for Continuum for Phones needs no dock and uses a specific laptop for Continuum as a screen and keyboard, the phone connecting via USB. This means the phone can be used 100% of the time as a productivity tool.

For business users that are Windows based, which is pretty much the vast majority, the technology, tools, IT systems and infrastructure are now all in place to set businesses free and rocket productivity skywards, the only thing holding it back is the business itself.

There are several offers and incentives for business customers to better understand and introduce Lumia and Continuum for Phones.

Speak to your Exertis Account Manager for details. *Gartner research director Ranjit Atwal commentary on Gartner global survey of 3,000 IT and business professionals.

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MOBILE

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TOP BEST SELLERS 1

SAMSUNG GALAXY S7 EDGE

Best For Style - The beauty of what Samsung have engineered is to give you the slimmest feel in your hand without compromising the big screen size. The elegantly curved front and back fit in your palm just right. It's as beautiful to look at as it is to use.

RRP £649

MICROSOFT LUMIA 950 Best For Business - Experience Windows 10 and the very latest familiar and easy to use experiences across all your devices.

Connect your phone to a Microsoft Display Dock for a PC-like experience on an external monitor.

RRP £329

HUAWEI M2 10” PREMIUM

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With ultra-powerful surround sound from four speakers and advanced harman/kardon audio technology, the MediaPad M2 10.0 provides a richer, clearer and more immersive acoustic experience.

Best For Price - The quad-core processor the E4506 delivers more than enough processing power for all your applications. For great pictures, the smartphone is equipped with a VGA front camera and a 5 MP back camera that also features autofocus, flash and digital zoom.

RRP £329

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LG K4 Stand out against convention and follow your intuition. Explore the world around you and capture selfies of every bold move you make! The LG K4 is original, just like you. Adventure on!

RRP £89

LG STYLUS 2 Best All-Rounder - Write or draw on the large 5.7" screen for creations that are bright, vivid and on point. Tune into your favourite radio stations no matter where you go with built-in DAB+ broadcast digital radio.

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The first of its kind with a full metal unibody, slide out battery and eye catching modular design.

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Essential accessories.

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With alternative positioning angles, the Formfit is ideal for typing, gaming and media viewing whilst on the go.

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Rigorously designed and tested to shield your tablet from the outside World with reinforced back, edge and corner protection.

For more information visit: www.linxtablets.com Or contact: your Exertis account manager

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Microsoft Lumia 950 and 950XL with Continuum.

The phone that works like your PC.

The power, security and productivity of Windows 10 is here. And with a Microsoft Lumia, it’s anywhere.

Beyond the desktop. Beyond the office. Beyond expectations. It’s your business. Mobile.

Key benefits • Stay productive on the go • Capitalie on existing Microsoft investments • Line-of-business apps made easy

• Protect against modern security threats • Manage your mobile devices • Microsoft Lumia. Microsoft inside and out.

Call today to find out more!

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HOW TO HELP YOUR CUSTOMERS MAKE THE MOST OF THEIR TRAVELS. Here’s our guide to helping your customers make the most of their holidays with a rundown of some of the accessories that no traveller should be without.

PORTABLE BATTERY CHARGER

LifeProof FRE Power Case iPhone 6/6S: Equipped with a 2,600mAh battery, it delivers 2x battery life with faster charging. Waterproof, dirt proof and drop proof, its custom design provides access to buttons, controls and features, including Touch ID. Holdit Magnet Folio 2 Cases in 1: Leave the wallet at home. This is a phone case with a built-in horizontal slim flip pocket. Two card slots and a pocket for bills. With a magnet closure at the side, it’s available in black and navy.

Charge your devices on the go so they never run out of juice.

The MIXIT Power Pack 4000, from Belkin, lets you keep your customers devices charged, no matter where they are. This versatile charging device has two USB ports that can charge tablets, e-readers, and other USB-enabled devices even when they don't have access to a power outlet or a computer. Simply charge the battery pack and connect it to a device using the USB cable. The battery pack is rated for 4,000 mAh and remains charged for days. Available in black, blue, green and red.

CAR CHARGER Charging from the back seat.

Road Rockstar: 4-Port passenger car charger from Belkin - Charging is no longer limited to the front seat with the Road Rockstar.

Designed with a 6ft cable, and 4 USB ports, users can seamlessly charge 4 devices simultaneously while on the go. Two front seat USB ports charge smartphones at optimum speeds with shared 2.4A, while the extendable hub allows backseat passengers to charge 2 tablets simultaneously at 2.4A per port, perfect for watching movies on long road trips.

PHONE CASES AND SCREEN PROTECTION Waterproof, dirt proof, fool proof: perfect for every holiday.

Tech 21 Evo Xplorer case is waterproof up to 3m/ 9.9ft for up to an hour, provides 2m/ 6.6ft drop protection with a SecureClip locking system that keeps your case shut tight. Evo Xplorer also comes with built-in screen protection, sealed buttons that give access to all ports and functions including Touch ID, a unique mechanical dial that allows you to control the ring/ silent button and a wrist strap for added security. What’s more, you get near perfect audio quality even when the phone is fully protected.

MICRO SD CARD Keep holiday memories forever.

Samsung EVO microSD Card (SD Adapter) - This Ultra High Speed memory card is UHS-1 enabled, capturing photos and video 2x faster than your typical microSD. Transfer 360 photos per minute, with a transfer speed of up to 48MB per second. Save up to 37,270 photos, 1,110 minutes of video, and 14,990 songs based on 64GB capacity.

IN CAR TABLET HOLDER Great for long car journeys with kids in the back.

Targus In-Car Mount for iPad & 7-10" tablets: Create an in car entertainment system for your back-seat passengers and mount your iPad or tablet to the car head rest for a comfortable, hands-free viewing angle. When not in use the slim, compact design means the tablet holder fits neatly into a backseat pocket.

LAPTOP BACKPACK Targus Urban Explorer Laptop Backpack features a padded laptop sleeve and room for a tablet, phone, accessories and personal belongings. The water repellent material ensures your belongings are protected against the weather. Its unique AIR X FLOW back padding boosts airflow to keep you comfortable and cool, and its smart reflective panels, discreet whistle and loops for bike lights keep you safe.

SELFIE STICK Muvit Black Mini 3.5Mm selfie stick: whether indoors or outdoors, this selfie stick is practical, foldable, easy to adjust and compatible with all smartphones.

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#WhatsYourX

Available in White, Gold, Black and Lime Gold.

SONYXPXWHT | SONYXPXGLD | SONYXPXBLK | SONYXPXLIMEGLD

Contact your Account Manager to find out more.

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enabling them to be better informed are prime examples. Employers in a wide range of vertical markets are already piloting and deploying wearables: emergency personnel, and search and rescue teams could all benefit from the tracking features. Besides just tracking, a warehouse picker in a logistics centre that deploys “smart shelfs” and sensors connected to an enterprise app could also relay important information on stocking. An environmental disaster team required to wear protective clothing whilst carrying out duties could receive important information on the job.

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A TWO-HORSE RACE IN MOBILE OS? According to the Mobile World Congress (MWC) 2016 report, the competition between Android and iOS leaves no space for alternative operating systems including Windows and analysts tend to agree. The latest numbers from research firm Gartner reveals that the smartphone industry continues to be largely a two-horse race.

These two operating systems held a 98.4% worldwide market share in the final quarter of 2015. What’s more the gap between first and second continues to widen with Android cementing its pole position with an 80.7% share, compared to 17.7% for iOS. The fourth quarter

has historically been the most successful for iPhone and Android based smartphone sales due to the holiday shopping season.

Windows share actually fell from 2.8% to 1.1%, despite the launch of Windows 10 smartphones. Blackberry OS fell even further behind at 0.2%. Indeed Blackberry seems to have migrated to Android with the launch of its Blackberry Priv in order to solve the existing App-Gap with its CEO John Chen strongly implying that this is the future for the company’s phones.

Worldwide Smartphone Sales to End Users by Operating Systems in 4Q15 (Thousands of Units) Operating System

Android iOS Windows Blackberry Others Total

4Q15 Units

4Q15 Market Share (%)

4Q14 Units

4Q14 Market Share (%)

325,394.4

80.7

279,057.5

76.0

71,525.9

17.7

74,831.7

20.4

4,395.0

1.1

10,424.5

2.8

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0.2

1,733.9

0.5

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0.2

1,286.9

0.4

403,109.4

100.0

367,334.4

100.0

Source: Gartner (February 2016)

COMPETITION IS FLAGGING Windows Phone was seen as being the closest platform to being a realistic competitor but it has had mixed fortunes. In the UK, it has enjoyed some success with a 2.3% increase year on year at the end of last year according to researcher Kantar Worldpanel ComTech but suffered in other geographies. That increase points to a decent performance from Microsoft’s Lumia 950 and 950 XL Indeed, Microsoft still remains the only real prospect of any challenge to the big two and it may yet happen with the success of Windows 10. Developers that create Windows apps for the desktop can adapt them to the phone.

If not Windows, then it’s pretty certain there is no-one else going to make an impact in a market which sold a record 1.44Bn smartphones in 2015 according to data from Strategy Analytics. (Apple and Samsung shipped over 550Mn smartphones followed by Huawei, Lenovo-Motorola and Xiaomi). Blackberry seems to be moving away from its own operating system. Firefox OS phones are out of the market. Jolla wasn’t at MWC this year but it did launch Aqua Fish, an entry level smartphone running Sailfish OS and produced by Intex.

Samsung’s Tizen wasn’t promoted at MWC, raising questions over its future. Ubuntu – the Linux based software developed by Canonical was the only alternative OS making it to the congress this year. They also launched MEIXU Pro 5, a new high end, mid-priced device running Ubuntu. However, none of these look likely to make much of an impact overall. If you need help or more information on the latest Mobile devices please contact your Mobile account manager today.

Sources and acknowledgements: MWC 2016 report, The Inquirer, Gartner.

NOKIA TO FEATURE AGAIN Nokia, once the largest mobile manufacturer in the world, is staging a comeback with the release of a range of feature phones and tablets. It has signed a 10 year deal with newly formed Finnish based company, HMD, owned by a private equity firm and Foxconn subsidiary FIH Mobile. Under the deal, Nokia will receive royalty payments from HMD for sales of Nokia branded devices with HMD responsible for production. Nokia had sold its mobile phone business to Microsoft in 2014 for £4.6Bn but now has the rights to use the Nokia brand name on feature phones and tablets.

HMD is reported to be investing $500Mn over the next three years in marketing support for the devices which will run on Google’s Android operating system. Microsoft will continue to operate in the smartphone space with its Windows based Lumia range.

Whilst the feature phone market has declined in a market dominated by smartphones, shipments were still in excess of 400Mn in 2015 and there is still a relatively high demand for feature phones, particularly in emerging markets.

Competition is fierce but Nokia has a strong brand and it will be interesting to see if it can once again feature as a leader in this market.

Sources: Daily Telegraph, BBC, Forbes,

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BE SMART AND LOOK BEYOND PHONE SALES At a time when even entry-level smartphones can feature unibody metal designs and decent cameras, distinguishing a device through its hardware alone becomes next to impossible. If smartphone technology has reached the point where consumers can no longer distinguish upgraded features from older ones, innovation and opportunity will be less about the phone itself and more about the ecosystems that rely on it. These can be quite diverse from VR to wearables, and IoT to personal finance.

VR headsets from LG and Samsung are tied to the smartphone. In wearables, such as smart watches and health / fitness trackers, the smartphone plays a key role in fuelling these peripheral devices and synching the online experience.

In IoT the smartphone is increasingly becoming the controlling device for a diverse range of smart applications. In personal finance, there has been a greater adoption of mobile payment services like Google Wallet, Apply Pay and Samsung Pay, which effectively turns the smartphone into a credit card and to a wide range of accessories and peripheral products that can add incremental revenue streams and profit to mobile resellers and dealers.

ACCESSORIES TO BE INDUSTRY DISRUPTOR Today, we're staring down a future where accessories will hold more intrigue and potential for disruption than smartphones by themselves. The mobile phone accessories market has grown substantially in recent years with immense opportunities due to the penetration of smartphones and tablets. The global mobile phone accessories market is expected to expand at a CAGR of nearly 7% and reach US$ 121.72Bn in value by 2025 according to analysts Future Market Insights. Categories include batteries, chargers, headphones, memory cards, portable speakers and protective cases. Some of these products are featured on page 27 of this issue. However, there are also opportunities in security and insurance highlighted in this article, to drive incremental revenue streams for Exertis customers.

For more info on any of these smart attach products' contact your account manager.

ADDITIONAL ACCESSORIES TO BOOST SALES Peace of mind for your customers, extra margin for you. That’s what you get by adding MendIT to your sale of mobile devices. MendIT is an easy to buy insurance, warranty and repair solution that simplifies the time consuming return mercahsnise activation (RMA) process for everyone involved. Every MendIT product has a SKU making the choice of option simple for the reseller. What’s more this service can be white-labelled.

A good security app can make a big difference to your customer and to your margin when you attach McAfee Mobile Security to a sale of a mobile device running Android or BlackBerry.

Here’s why it makes sense for your customer. It provides an Antivirus Guard against viruses, spyware and malicious websites, let’s you search and shop securely on-line, stay safe on social media, and connect to wi-fi with confidence. Its anti-theft feature locates, tracks and sends an alarm using an online portal. Your device can be locked and wiped to prevent misuse of your personal data. It’s even possible to get a snapshot of the person holding your lost device with CaptureCam. Finally, it protects your privacy by letting you know what information your apps are collecting and whether you’d like that information to be kept.

Your customers run the same risks on their phone or tablet as they would with a computer, whether they’re installing apps, surfing the web, banking, using email or shopping online. There’s a rapidly growing tide of malware aimed at mobile devices and designed to secretly control calls and texts, and steal credit card details and other personal information. BullGuard Mobile Security not only safeguards a device from online threats like viruses and spyware, it also backs up valuable data in the cloud. If your customer’s device is ever lost or stolen it can be remotely locked, wiped and tracked.

By becoming a BullGuard partner, you can participate in BullGuard’s revenue share program. This means you’ll receive a share of the online revenue your customers generate in the future. With up to 85% of customers renewing their licences, the revenue share can be substantial.ullGuard channel partners receive: • • •

25% revenue share (cash payment).

‘Year-on-year’ revenue share payments on renewals for the entire period of a customer subscription whilst the reseller remains actively selling BullGuard.

Access to a transparent online portal providing a simple system to track rebates, analyse customer renewal behaviour and claim revenue share payments with the click of a button.

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MOBILE ATTACH

TOP 10

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LG 360 CAM

The USB-C Cable + Home Charger makes it easy to charge your USB-C Smartphone or tablet.

RRP: £24.99 Colour: Black Part Code: BELF7U001UK06-BLK

The LG 360 CAM captures any moment in the middle of a huge crowd, an epic cruise, a killer ski slope or your favourite spot in the whole world.

RRP: £199.00 Colour: Silver Part Code: LGE360CAM

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LG G5 CASE

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TECH 21 IPHONE 6 CASE

1

BELKIN TYPE-C USB HOME CHARGER WITH REMOVABLE USB-C CHARGE & SYNC CABLE

10

MICROSOFT CONTINUUM DISPLAY DOCK

By connecting your Lumia 950 or 950XL to a Microsoft Display Dock, Continuum for phones lets you use your phone like a PC. RRP: £79.99 Colour: Black Part Code: MICROSOFTDOCKHD-500

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Protect and secure with the LG G5 case.

RRP: £29.99 Colour: Black Gold, Silver, Pink Part Code: LGCFV-160.AGEUTBBLK

SAMSUNG GALAXY S7 CLEAR VIEW COVER

Tech21's Evo Mesh Case powerfully safeguards your iPhone with intelligents impact protection to keep it safe all the time.

RRP: £29.99 Colour: Clear, Black Part Code: TECH215009

Stand out from the crowd with a translucent finish cover.

RRP: £44.99 Colour: Black, Gold, Silver Part Code: SAMEF-ZG930CBEGWWBLK

SAMSUNG AFC WIRELESS FAST CHARGING PAD

Charge your phone using both wired and wireless connections with the Samsung AFC charging pad.

RRP: £39.99 Colour: Black, White Part Code: SAMEP-PN920BBEGWWBLK

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MOBILE

TECH 21 WATERPROOF CASE

Tech21's Evo Xplorer for iPhone 6/6S; protective and waterproof in one!

RRP: £79.99 Colour: Black, Clear Part Code: T21-4272

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LG HI-FI PLUS

The LG Hi-Fi Plus is perfectly fitted to the LG G5's exterior, but can also be used seperately with other Android OS, iOS, Mac OS and Windows OS devices.

RRP: £149.00 Colour: Black Part Code: LGEHIFIPLUS

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SAMSUNG GEAR VR

With the Samsung Gear VR, you can play amazing games, watch the best movies in your own private cinema, and so much more.

RRP: £79.99 Colour: White Part Code: SAMSM-R322NZWABTU

Altham: 01282 776 776 | Stoke: 01782 648 300 | Basingstoke: 01256 707 070 | store.exertis.co.uk

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To buy online: store.exertis.co.uk

FUTURE

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Introducing the beautifully crafted LG G5.

Break Free. The changeable module with slide-out battery unleashes a world of unlimited options.

Get the whole picture! Our eyes can take in a lot, but this camera grabs even more at 135°.

All together now. With the LG G5’s Friends Manager app on, you can connect, interact and play with all your LG friends.