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LET THERE BE LIGHT! Smart lighting products have a wide range of uses – from home security and creating ambience, to enhancing your TV viewing and making gaming immersive – we shine a spotlight on some of the smartest options available Smart home technology is one of the most dynamic and fastest-growing sectors of the consumer electronics market. According to tech analyst Futuresource Consulting, a whopping 137 million smart home devices were shipped globally last year – up from 100 million back in 2018. There are plenty of reasons that consumers are increasingly choosing to purchase smart home products. These include convenience, security and the ability to remotely control their tech. Another benefit of a smart home is saving money, as many options can help customers to cut down on their expensive energy bills – a great sell, especially as we move into the colder and darker months. BENEFITS Smart lighting, which, like smart speakers and security products, is the ideal gateway for consumers to enter the world of the smart home, is a category that’s on the up. It’s increase in popularity has recently seen an boost in sales – largely down to the fact that, in the wake of the Covid-19 crisis, we’ve all been spending a lot more time around the home and have had plenty of time to take stock and make improvements to our home environments.
Philips, with its Hue brand, is one of the leading players in the smart lighting market. The company says that smart lighting offers numerous benefits, including the ability to control lights automatically from home, as well as remotely via smart devices. Offering consumers greater control over their indoor and outdoor lighting, smart LED bulbs contain software which connects them to a mobile app, smart home voice assistant (like Google Assistant or Alexa), or another smart accessory, meaning lights can be automated or controlled remotely. With a smart lighting ecosystem, everything can be done with a smart phone, tablet or just with a voice command. This eliminates the need for traditional wall switches, ideal for anyone looking for a sleek and minimal aesthetic in their interior design.
IMMERSIVE While smart lighting is brilliantly functional, it can also be used for fun stuff. Give every room of the house a different mood, or craft an immersive gaming experience. How’s that for light entertainment? The Philips Hue Play Light Bar can be stood upright, laid flat on surface, or mounted to a wall or TV. A super-versatile smart light, the Play Light Bar can help create a vibrant ambience in a room. A staggering 16 million colours and 50,000 shades ranging from cool to warm white, there are countless combinations to experience.
Security is one of the main benefits of smart lighting and it’s certainly a great USP for retailers to promote
Research company MarketsandMarkets have estimated that the smart lighting market will grow from $13.4 billion in 2020 to reach $30.6 billion by 2025, so it’s a great time for retailers to take stock of some top gadgets.
Something we should all be more weary of is our environmental impact. There are also eco-friendly advantages to adopting smart lighting, as smart LED bulbs last longer and generate less heat than traditional bulbs.
The major factors driving the growth of the market includes the advent of integrated lighting systems, new smart city projects in developing economies, increasing adoption and decreasing cost of LEDs, the integration of lighting with smart devices, and growing awareness about energy savings among the worlds consumers and governments.
Consumers want smart home products to be really simple to use and brilliantly easy to set up – TCP’s smart lighting range of products, including bulbs and LED downlights, allow you to create the perfect lighting scene in any room with your voice (compatible with Amazon Alexa and Google Assistant), or by simply accessing the iOS or Android app
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from anywhere in the world. As the system works using a wi-fi network, there’s no need for a hub, no complicated setup, and no subscription, so its all-round hassle-free.
The Philips Hue Play HDMI Sync Box lets you sync your smart lights to the content of your TV screen, which can help to create an immersive media experience. Working with all of Philips Hue White and colour ambience bulbs and fixtures, such as the Play Light Bar, simply connect the box to an HMDI media device, for example a gaming console or set-top box, and enjoy. As you delve into streaming services such as Netflix and Amazon Prime, the lights will dim, brighten and change colour perfectly in sync with the content on the TV screen.
