Irish Pharmacy Retailer issue 6

IN THIS ISSUE: SECURITY • HR • CHRISTMAS GIFTS • PERFECT PITCH • GET FESTIVE READY

pharmacy ISSUE 6 | VOLUME 2 | WINTER 2013 €5.20

T H E I N D E P E N D E N T B U S I N E S S M AG A Z I N E F O R I R I S H P H A R M AC Y R E TA I L E R S

IRISH

RETAILER

ANTI-BLEMISH TREATMENT WORKING BEYOND CLOGGED PORES AND BACTERIA, SM DERMATOLOGIST FORMULATED

AVAILABLE ONLY TO IRISH PHARMACIES ADARE AESTHETICS, 26 Fitzwilliam Square South, Dublin 2 Tel: 01 676 9810 Mobile: 085 7117166, Email: ivan@adareaesthetics.com, Web: www.adareaesthetics.com

IPR WELCOME

pharmacy Editor's Letter IRISH

RETAILER

THE TEAM Editor Lucy Earley news@irishpharmacyretailer.com Advertising Manager Linda Finnie advertising@irishpharmacyretailer.com Production Manager Ruth Gunning ruth@minxdesign.ie The Contributors: John Hogan Aisling Daly Peninsula Business Services Liz McKeon Administration & Accounts Linda Horan accounts@exigome.com Design Minx Design ruth@minxdesign.ie rob@minxdesign.ie Managing Director Chris Dunican chris@exigome.com Print Swift Print Solutions Wicklow, Ireland

Dear Readers, Welcome to the Winter issue of Irish Pharmacy Retailer!

Christmas is a wonderful time of year. But, as we all know, it can throw up challenges for every retail business, not least pharmacies.

Have a read of 'Inside Track' by Aisling Daly of Tonic Consultancy.

She outlines the security issues affecting trading during the festive season.

Christmas parties can also create their own problems. So be-warned!

But it's not all doom and gloom, draw inspiration from our winter inspired 'Get The Look' page. Check out the myriad of products that are available for you to stock within our Early Years, Women's health and beauty, Teen health and beauty, Men's health and grooming and in our special Christmas gift section. You will not be disappointed!

Most of all, have a wonderful Christmas and a very happy and prosperous New Year from all the staff at Irish Pharmacy Retailer.

We thank you for your support and feedback in 2013, and we look forward to bringing you all the best retail news and advice for your pharmacy business in 2014.

Until next time,

Lucy

Published by Exigo Media & Events Ltd. Unit 7, Greenhills Business Park, Greenhills Road Dublin 24.

Tel: 01 4626429 IRISH PHARMACY RETAILER DISCLAIMER All articles in this magazine contain general information pertaining to the pharmacy retail industry. No article should be taken as constituting medical or pharmacist advice.

Irish Pharmacy Retailer and its management, Exigo Media & Events Limited accept no responsibility for any assertions purported to be or believed to be derived herein. If you have any queries or concerns in relation to any of the ingredients contained in the products featured in this magazine please contact the distributors or suppliers. If you have any medicine based queries please contact Irish Medicines Board at imb@imb.ie

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Irish Pharmacy Retailer

100% Irish

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IPR WELCOME

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Industry News

Mother and Child Time

Early Years & Pregnancy

Clearogen interview

Teen Health & Beauty

Women's Health & Beauty

Are you ready for Xmas?

Men's Health & Grooming

The pitfalls of the Christmas party

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The Honey pot

Showcase 2014 previewed

Get the Winter look

Inside track on Security

Gifts

How we sell

Perfect Pitch

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Irish Pharmacy Retailer

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WELCOME IPR

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Irish Pharmacy Retailer

5

IPR NEWS

The Latest News

LLOYDS CONTINUE TO EXPAND On October the 18th, Lloyds Pharmacy officially launched their second Franchise store and 75th Lloyds Pharmacy. Ronan Lally, the owner of Lally’s Pharmacy, Mill Street, Westport, Co. Mayo has become their second Franchise Partner. Ronan set up his pharmacy in 2008 in the highly competitive town, and has established a loyal customer base. His team, family members and customers celebrated in style as

the ribbon was cut to open the store. With the launch covered live on Mid West Radio a large crowd came to the store. The launch featured face painting, special offers, giveaways and customers enjoyed homecooked treats and canapés.

Following on from their successful rebrand in September, Lloyds Pharmacy is seeking to grow their franchise channel, for further information please contact Bill Boucher on 086 7765 391 or at bill.boucher@lloydspharmacy.ie

KEEP THE DATE - SHOWCASE RETURNS Showcase – Ireland’s Creative Expo is the country’s largest international trade show and it returns to the RDS from Sunday the 19th of January to Wednesday the 22nd of January 2014. The annual event is attended by buyers from Ireland and 26 countries around the world, generating sales orders of up to €20 million over the four days of the show. The show focuses on Fashion & Jewellery and Home & Giftware.

Other features include:

� Creative Island – a curated space dedicated to crafted products ‘Imagined, Designed and Made

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Irish Pharmacy Retailer

in Ireland’ from 86 designer makers.

� The Enterprise Zone with the Local Enterprise Offices promote exciting, unique products from emerging Irish businesses in a specially designated area.

� Daily seminars for retailers with top international industry experts on: design, merchandising and trends forecasting. www.showcaseireland.ie

NEWS IPR

PROCTOR & GAMBLE TEAM UP WITH THE MAKE-A-WISH FOUNDATION

ENHANCE YOUR PHARMACY

Stock and Bespoke Uniforms available

Hollywood Actor, Sean Bean, is the star of the new TV ad by Proctor & Gamble in partnership with The Make-A-Wish Foundation. In addition to Facebook, content will also be hosted on Fairy’s brand landing page on the P&G website Supersavvyme.com.

The ad stars Bean playing an action hero, fulfilling the boyish fantasies of nine-year-old wannabe director, Harry Collet. Bean maintains his famous straight face and hard man persona, as he fights knights, escapes pirates on a miniature bike, tackles a T-Rex and even survives a pork pie explosion. Scenes direct from a child’s imagination and under the supervision of a strict and grinning Harry, who at one point even demands Bean to “give it some welly”.

NEW COPD RESOURCE A comprehensive educational resource has just been launched by Boehringer Ingelheim, aimed exclusively at Irish healthcare professionals (HCPs), caring for patients with chronic obstructive pulmonary disease (COPD). HCPs can register for free on www.

COPDexchange.ie to gain access to a suite of peerreviewed materials designed to aid in the accurate diagnosis and effective management of one of Ireland’s leading causes of mortality. The learning content on COPDexchange.ie is recognised for Continuing Professional Development (CPD) credits.

At least 440,000 people in Ireland have COPD, and it is estimated that half of those are undiagnosed. Ireland has the highest mortality rate in the EU from respiratory disease, with COPD a major contributor to these deaths. The earlier COPD is diagnosed, the more effective its management can be, ultimately resulting in fewer hospital admissions.

CALL US TO DISCUSS YOUR REQUIREMENTS:

Call: 042 9746333 www.diamonddesigns.ie Irish Pharmacy Retailer

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ef from ain

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IPR NEWS INCREASE IN LEVY WILL ULTIMATELY INCREASE GOVERNMENT'S HEALTHCARE COSTS

A DOSE OF POSITIVITY! Lloyds Pharmacy recently conducted research among almost 1,000 people in Ireland on positive thinking. The research findings show that over a third of us (34%) live by the mantra ‘always look on the bright side of life’. And over three quarters (79%) say that having a positive attitude helps them enjoy life more. Half of the respondents believed that a positive outlook can improve your health and wellbeing.

Designed to help customers to think positively about their health, each of the 74 Lloyds Pharmacy stores offer added-benefit services, including skin experts, skin mapping services accredited by the Skin Health Alliance, pain experts and blood pressure testing facilities.

THE BENEFITS OF THE FLU JAB The Flu Season lasts from October to April.

Thirteen people, mostly elderly patients, died of influenza-associated illnesses in Ireland during last year’s flu season. Research has shown that the flu vaccine cuts the risk of death from influenza in half for elderly patients and reduced the chance of hospitalisation by more than a quarter. IPU research confirms that 28% of patients vaccinated in pharmacy last season had not been vaccinated before and that 81% of these patients were in an at-risk category. The number of patients vaccinated in community pharmacy last season has doubled from the previous season.

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Irish Pharmacy Retailer

The Irish Pharmacy Union has warned that the significant increase in the prescription levy could result in patients not taking key medicines, which will lead to increased healthcare costs for Government.

The latest increase, following on from a similar increase last year, ensures that the cost of the prescription levy has increased fivefold in the space of two years.

According to Bernard Duggan, Chairman of the IPU’s CPC Committee, “There is evidence to suggest that the previous increase in the prescription levy has led to patients going without medicines that they need. This further increase will only exacerbate the situation and could result in patients having to be hospitalised, which will result in higher healthcare costs for Government.”

The IPU is calling on the Minister for Health to exempt certain vulnerable groups from the prescription levy, including: � Patients in residential care settings; � Patients with intellectual disabilities; � Patients receiving treatment under the Methadone Treatment Scheme in respect of other medication that they may require; � Patients receiving psychiatric medicines; � Homeless patients, including those in homeless shelters; and � Palliative care patients.

STATIN PRICE DECREASE The Minister for Health, Dr James Reilly TD, and the Minister for Primary Care, Alex White TD, have announced immediate reductions in prices for atorvastatin products. The price reductions are the result of the introduction of reference pricing under the Health (Pricing and Supply of Medical Goods) Act 2013.

An information and education campaign, aimed at both health professionals and the public, is continuing.

Information leaflets are being delivered to all community pharmacies and GP surgeries and further information is available at www.hse.ie/generics.

NEWS IPR A GENETIC CAUSE OF OBESITY FOUND Researchers from the University of Cambridge have discovered a novel genetic cause of severe obesity which, although relatively rare, demonstrates for the first time that genes can reduce basal metabolic rate - how the body burns calories.

Previous studies (performed by David Powell and colleagues at Lexicon Pharmaceuticals in Texas) demonstrated that when the gene KSR2 (Kinase Suppressor of Ras 2) was deleted in mice, the animals became severely obese. As a result of this research, Professor Sadaf Farooqi from the University of Cambridge’s Welcome Trust-MRC Institute of Metabolic Science decided to explore whether KSR2 mutations might also lead to obesity in humans.

Professor Farooqi said: “Up until now, the genes we have identified that control body weight have largely affected appetite. However, KSR2 is different in that it also plays a role in regulating how energy is used in the body. In the future, modulation of KSR2 may

represent a useful therapeutic strategy for obesity and type 2 diabetes.”

Changes in diet and levels of physical activity underlie the recent increase in obesity in the UK and worldwide. However, there is a lot of variation in how much weight people gain. This variation between people is largely influenced by genetic factors, and many of the genes involved act in the brain. The discovery of a new obesity gene, KSR2, adds another level of complexity to the body’s mechanisms for regulating weight. This new finding may pave the way for medication which specifically targets these cases.

Irish Pharmacy Retailer

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IPR CHILDCARE

THE

M

FACTOR We talk to two busy Dublin-based mums about their experiences and the pharmacy products they can’t do without.

ROBERTA VON MEDING, MUM OF JULIET, THREE AND ROBYN, ONE IS EDITOR AND PUBLISHER OF IRELAND’S FAVOURITE MATERNITY AND PARENTING MAGAZINE, MUMS & TOTS. What aspect of having a baby were you the least prepared (as in health/illness wise) for?

The lack of sleep! Eventually you do learn to cope with it though. I was surprised how little sleep I could actually still function on! The biggest scare for me with both pregnancies was preeclampsia. Fortunately, I only got it at 35 weeks, but it is still quite scary as your blood pressure goes through the roof.

Robyn was diagnosed with a genetic condition called Ocular Cutaneous Albinism when she was ten weeks-old, which basically means she lacks pigment in her skin and hair. Her eyesight is poor and she is registered as legally blind with the NCBI. She does see, just not very well, but will learn visually in school.

She is such a precious little girl and very determined - even at this early age.

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Irish Pharmacy Retailer

Are there any essential products you recommend to expectant mums to start stocking up on now?

If you are expecting your first, speak to your mum or someone you know who has children, as they will give you a list of the essentials. You can never have too many babygrows in the early days due to leakynappy-syndrome! Muslin cloths for spit up.

Calpol, Teetha and Nurofen for teething.

Did your children suffer from any unexpected illness? If so, did you find any particular conventional/alternative healthy remedy effective?

Neither of my girls have had any major illnesses thank God, other than

tonsillitis and bronchiolitis, the latter being quite common in newborns.

Karvol is great for clearing stuffy noses, although I would only use one or two drops from a capsule.

Did you stick to a strict nutritional format during pregnancy?

With Juliet, I was very sick for the first five months so I stuck with mostly beige foods! Definitely not the healthiest, but it was the only thing my body wouldn’t reject - so bread, pasta, crisps, chips, garlic bread, etc. With Robyn, I wasn’t as sick so was better diet-wise, with plenty of fresh fruit and vegetables and the odd craving indulgence -

CHILDCARE IPR mums to start stocking up on now?

It goes without saying that having medicine to tackle pain and temperature to hand when necessary is a must, but beyond that I would really recommend having some basic items for coughs and colds.

Products like snuffle babe and karvol can help congestion and plug in vaporisers are extremely effective.

Brolene is something that I always have on the ready. The one thing my kids haven’t had is conjunctivitis, and at the slightest sign of a weepy or sticky eye I give them brolene drops.

Did your children suffer from any unexpected illness? If so, did you find any particular healthy remedy effective?

Apart from the aforementioned coughs and colds, Tom was nearly two when he was referred to an asthma consultant with the resulting diagnosis of mild, possibly allergyrelated asthma. We found that keeping his room clear of dust and washing bedclothes at high temperatures was effective.

Ben & Jerry’s, Cadburys Caramel bars - clearly what the baby needed at the time!

prepared (as in health/ illness wise) for?

EVA HENIHAN, MUM OF TOM, FOUR, AND LEAH, TWO IS A SUPPLY CHAIN MANAGER FOR A MAJOR SOFTWARE COMPANY

In terms of looking after a baby and managing all the little bugs; I had no idea just how often they could get sick in the crèche environment - and just what that would mean in terms of not sleeping, trying to juggle work, etc. We had a real nightmare when I went back to work after my first baby, Tom got sick every single week for about eight months.

Nearly always ‘something viral’, but that meant days of managing temperatures, coughs, vomiting, etc, and NO sleep.

What aspect of having a baby were you the least

What products would you recommend to expectant

Did you find any particular formula good?

I breastfed both my daughters up to a year so didn’t really use formula except on the odd occasion when I was out for an evening.

Did you stick to any particular nutritional format during pregnancy?

The food pyramid! Five portions of fruit and vegetables, measured protein, fat and carbs. It was simple and easy to work into my daily food intake, and a sound nutritional basis for breastfeeding also.

Did you find any particular formula good?

I found no difference between the brands. I moved my son to formula at six months and my daughter at four months. She was so distracted with everything her older brother did, that breastfeeding her became impossible!

Irish Pharmacy Retailer

13

IPR EARLY YEARS & PREGNANCY

FIRST CHRIMBO! It might be some of your customers’ first pregnancy, or the first Christmas for a new baby. Get stock ready for the festive season and beyond.

HEAT PACK – SOFT FABRIC ANIMALS

SILKY SMOOTH

These cuddly warm characters will soothe and provide comforting warmth for a peaceful night’s sleep. Just pop them in the microwave to warm them up! They are suitable for toddlers one year and up, and include a lion, zebra, dog and pig.

Contact: Bodyscent International Ltd, www.bodyscent.ie, Tel: (056) 776 7000

OilArganic by TanOrganic is a multi-use oil, which can be used all over the body, straight out of the shower.

It’s also a great hair serum.

Contact: www.tanorganic. com, or call +353 (0) 45 480 820.

Price: RRP: €8.95

SANCTUARY

MAX NUTRITION

Sanctuary Mum to Be Stretch Mark Oil reduces the appearance of stretch marks leaving skin conditioned and fully rejuvenated. Perfect for before and after pregnancy. Massage into clean skin as often as possible.

Contact: Bodyscent International Ltd, www.bodyscent.ie, Tel: (056) 776 7000

Prospective mothers may wish to check if they’re gluten intolerant so as to ensure maximum nutritional intake. Other SelfCheck tests include: Cholesterol, Urinary Tract and Bowel Health.

Contact: Graham Anthony & Co Ltd, Tel: +353 (0) 1 822 2711 grahamanthony.ie Price: : €20 - €29.95

Part of a Giftset

DRY BEDS!

BITE IT!

Drytime offers parents and children a safe, alternative treatment to bedwetting.

Drytime's active and safe formula contains Humulus Lupulus, which helps children to control the urge to urinate or suffer leakage of urine, while sleeping.

Contact: Fannin Healthcare, Tel: (01) 290 7000, email: info@fannin.eu Price: On Request 14

Price: RRP: €24.99

Irish Pharmacy Retailer

The Neckerchew is a bib with an in-built teether for baby to chew on. It’s perfect for soothing sore, teething gums.

Contact: www. cheekychomper.co.uk Price: RRP: €9.99

IPR EARLY YEARS & PREGNANCY NOUVEAU RICHE

OMEGA

Nutritic Intense Riche by La Roche Posay has a fusion point of 31˚, the skin’s exact temperature.

This means it becomes fluid on contact with the skin, resulting in a texture that’s dense and balm-like to the touch but ultra melt-in when applied.

Contact: www.laroche-posay.ie

This luxurious oil from Mama Mio glides on gloriously and dries instantly without any stickiness or residue. A perfect antidote to stretch marks, it is bursting with the delicious scents of safflower, sweet almond and jojoba oils.

Contact: www.mamamio.com

Price: RRP: €20.50

AH! RELAX

PAIN CORRECTOR

The perfect present for a stressed out mum, Decleor combines its Relax Intense top sellers with a special complimentary bath flower.

Contact: Graham Anthony & Co Ltd, Tel: +353 (0) 1 822 2711. www.grahamanthony.ie

Poor and incorrect posture is the cause of the majority of lower back problems. Posture Plast helps by correcting your posture, preventing any future back problems.

Contact: Graham Anthony & Co Ltd, Tel: +353 (0) 1 822 2711. www. grahamanthony.ie

Price: RRP: €55.00

RRP: On Contact

ECO WASH

LET THERE BE LIGHT

Weleda’s pampering range of Body Washes are gentle on the body, leaving it cleansed and soft without drying the skin. The subtle fragrances are a pleasure to experience making every bath or shower a treat for every sense.

Contact: www.weleda.com

A dual-action treatment targeting areas of pigmentation, with continual use Trilogy Age Proof Botanical Lightening Treatment helps both reduce and prevent the appearance of pregnancy-induced melasma, dark spots and blemish marks.

Contact: www.trilogyproducts.com

Price: RRP: €14.60

SOFT BABY Bepanthen® Moisturiser is suitable for infants and babies, even babies with extra sensitive skin as it contains pro-vitamin B5, which helps to protect babies’ delicate skin and keeps skin hydrated for 24 hours.

Contact: www.bayer.ie Price: RRP: €7.49 16

Price: RRP: €19.00

Irish Pharmacy Retailer

Price: RRP: €29.50

STRETCHED MaterniCare fights against the appearance of stretch marks. Its nourishing protecting formula is particularly popular with mums-to -be for its light fragrance and cooling feeling on application.

Contact: health@forumgroup.co.uk Price: RRP: €14.99

Explore a world of Heavenly Cosmetics!

Pro-tec Sales & Marketing Ltd., Eastcliffe House, Glanmire, Co. Cork, Ireland. t. 021 482 0846 | m. 086 253 4997 | e. info@pro-tecsalesmarketing.ie

www.mememecosmetics.ie Distributors for the MeMeMe range in the Republic of Ireland & Northern Ireland

THE INDEPENDENT BUSINESS MAGAZINE DATE FOR YOUR DIARY Next Issue Editorial deadline: January 20TH 2014 Advertising deadline: January 23RD

Call Linda on 01 462 6429 Advertising email: advertising@irishpharmacyretailer.com Call: 01 462 6429

FOR IRISH PHARMACY RETAILERS

Irish Pharmacy Retailer focuses on the following:

� A strong emphasis on product launches and brand development; � Product sourcing; � Up-to-the-minute industry news and gossip; � Market trend analysis and predictions; � Regular expert columnists; � Dedicated training and educational features; � Relevant industry specific and forwardlooking business pages and advice.

Irish Pharmacy retailer has something for everyone, pharmacy owner, pharmacist, manager and counter staff.

100% Irish Editorial email: news@irishpharmacyretailer.com Call: 01 462 6429

NEW TO IRELAND FOR PHARMACIES

ANTI-BLEMISH TREATMENT WORKING BEYOND CLOGGED PORES AND BACTERIA SM DERMATOLOGIST FORMULATED

ADARE AESTHETICS 26 Fitzwilliam Square South, Dublin 2 Tel: 01 676 9810 Mobile: 085 7117166 Email: ivan@adareaesthetics.com Web: www.adareaesthetics.com

IPR FRONT COVER FEATURE

THE FINAL SPOT We talked to Adare Aesthetics about their belief in the power of Clearogen, a proven treatment for skin breakouts 22

Irish Pharmacy Retailer

FRONT COVER FEATURE IPR

S

kin breakouts, the curse of puberty and beyond. Cases of adult skin breakouts increase each year in Ireland due to mainly hormonal factors. It can strike out of nowhere, even if you were never afflicted with spots in childhood, and can occur up to the age of forty.

Recently, Xposé presenter Lisa Cannon admitted to suffering from the onset of severe spot breakouts, which started suddenly and has shocked her with its debilitating consequences.

How do spots start?

Severe spots begin when the negative effects of DHT (Dihydro Testosterone) act on the oil glands.

The Enzyme 5 Alpha Reductase converts Testosterone to DHT. DHT binds to Androgen Receptors on the oil glands resulting in excessive oil production. Excess oil obstructs the skin's pores producing whiteheads and blackheads. Bacteria feed on the trapped oil causing inflammation, infection and visible spots.

What is Clearogen, and how does it work?

Clearogen is the first blemish treatment of its kind that uses scientifically proven natural ingredients to address the hormonal cause of breakouts and disrupt the first step in the formation of spots, reducing excessive oil production by the sebaceous glands.

What is it composed of?

Clearogen combines natural botanicals, anti-oxidants and FDA approved Salicylic Acid to open the pores, kill the bacteria, reduce inflammation and promote the healing process. Clearogen uses a patented delivery system for gradual release of sulphur-based ingredients throughout the day; maximising efficacy while minimising irritation.

So it’s perfect for a skin breakout that affects the sufferer out of nowhere?

Clearogen provides a comprehensive treatment option for spot sufferers.

Clearogen is effective against hormonal and menstrual spots, stress-induced breakouts, body spots and blemishes that have been non-responsive to other treatments.

Topical spot treatments have essentially remained unchanged for the last 50 years, treating them by unclogging pores, killing bacteria and reducing inflammation.

The Three-Step Clearogen System The first step to healthier skin Clearogen Foaming Cleanser gently removes dirt, excess oil, make-up and the bacteria that cause spots.

Botanical extracts revitalise the skin while preventing breakouts.

Are there clinicial studies to backup the product's claims?

In clinical studies Clearogen had a 95% success rate. When used regularly, Clearogen clears existing spots, prevents new blemishes, and restores skin’s normal oil production for beautiful, vibrant skin. The results of Clearogen can be seen within 30 days. Clearogen is a dermatologist formulated spots treatment that goes beyond the visible symptoms of spots to address the root cause: the excessive production of oil due to stimulation of the sebaceous glands by the hormone DHT.

The final step towards healthy, clear skin Clearogen Acne Lotion clears existing spots and prevents future breakouts.

After you cleanse Clearogen Clarifying Toner eliminates pore clogging impurities allowing balanced oil production, while decreasing pore size, reducing redness, and irritation.

For more details on the Clearogen Brand and information on stocking the product, with marketing support contact: Adare Aesthethics,on: (01) 676 9810, or email Ivan Lawlor: ivan@adareaesthetics.com www.adareaesthetics.com

TESTIMONIALS “I am a 40-year-old female who has battled severe spots since I was 12 years old. I have tried everything on the market including Accutane.

The ONLY product that has worked for me is Clearogen. I highly recommend it. I had no side affects and quick results. I recently ran out of Clearogen and tried some cheap over the counter treatments.

I broke out immediately. I have recently enclosed my order for more Clearogen. This is the best blemish treatment ever! I have polycystic ovaries, which makes my spots even harder to treat. Clearogen always works for me, ” commented Wendy S. “Clearogen is the only line I have used that doesn’t dry out my skin or cause irritation. I saw a difference in oiliness of my face immediately and the spots started clearing up after 2 weeks.

Clearogen is the best blemish treatment I have ever used!”

Christopher T. Aged 21

Irish Pharmacy Retailer

23

IPR TEEN HEALTH & BEAUTY

TEENS & BEYOND Check out some great ideas for your teenage customers. Beauty and functional ideas go hand-in-hand.

KARDASHIAN The bronzed celebrity trio have entered the skincare market with a five-unit ‘tanning system’ called Kardashian Sun Kissed. It’s getting a great reception from bloggers worldwide!

Contact: Bronze Direct on: +353 (0) 48 - 3752-5500, www.bronzedirect.ie

Price: RRP: €15.99

GLITTERATI

YOUNGBLOOD

Add some glamour to your glow with the new Glitter Spray from Tantastic.

Suitable for hair and body, Tantastic’s new Glitter Spray will finish your tan with a gorgeous sparkle.

Contact: www.tantastic.co.uk

More than just make-up the Youngblood Mineral range it is also considered to be a ‘skincare’ range. It’s a new range to Ireland; check out the smokey eye mineral palette.

Contact: Cofri Cosmetics Limited. Tel: (01) 833 1636, for information on stocking the range.

Price: RRP: €5.75

Price: RRP: On contact

SPOT RESOLVER

LASHIES

Clearogen is a three-step topical spot treatment, which clears breakouts, prevents new blemishes and restores beautiful, vibrant skin. In clinical studies Clearogen had a 95% success rate.

Contact: Adare Aesthetics at (01) 676 9810, Email: ivan@adareaesthetics.com

Free from nasties, this musthave mascara contains Marine Algae Extract, which works as a treatment to increase lash length and density, while Cotton Bloom and Grape Seed Extract protect and strengthen the lashes.

Contact: www.wildaboutbeauty.com

Price: RRP: €74.99 24

Irish Pharmacy Retailer

Price: RRP: On contact

All-day sun protection with just one application Put it on in the morning. Enjoy your day. P20 dries in seconds to give you and your family 10 hours of proven protection - even after swimming. Choose from a familyfriendly range of SPFs from 15 to 50+ in a handy spray or invisible lotion. Ski, swim, play sports and stay safe in the sun with P20.

Read the full story at www.P20.com Now available for distribution through Eurosales International. Contact 01-4507771 One application lasts 10 hours 路 Very water resistant Easy to apply 路 No artificial preservatives

IPR TEEN HEALTH & BEAUTY ME ME ME Smokey Eyes – Create the Look Pack. It’s no wonder smokey eyes are a staple style classic.

This kit contains everything you need to ensure you have the hottest looks this season including a professional step-by-step guide.

Contact: Bodyscent International Ltd, www.bodyscent.ie Tel: (056) 776 7000 Price: RRP: €18.00

PRIMED THE SECRET BaByliss Curl Secret has a ceramic curl chamber, which produces beautiful bouncy curls each time, without damaging the hair.

Contact: Petra Brand Masters, Tel: 01 6510660, www.petrabrandmasters.ie Price: RRP: €159.99

Frontcover’s Hot Shades/Cool Colours is a double layer mirror compact with ten domed baked powder eyeshadows and eight satin pressed powder eyeshadows with two double-ended applicators.

Contact: Cofri Cosmetics Limited. Tel: (01) 833 1636 Price: RRP: €20.00

LIPPIES

BB BEAUTY

A heat-shaped box of NIVEA’s favourite lip care essentials – a perfect option for those who love the outdoors and do not want chapped lips standing in their way of the slopes in January.

Contact: www.nivea.ie

Decleor’s BB Cream is a true 24-hour moisturiser with all the benefits of a foundation. It suits and adapts to skin of all types and ages.

Contact: Graham Anthony & Co Ltd, Tel: +353 (0) 1 822 2711. www. grahamanthony.ie

Price: RRP: €8.99

MOISTURE SURGE

OMEGA GOOD

Rimmel Moisture Renew is an intensely moisturising lipstick that doesn’t compromise on colour.

Moisture Renew offers bright shades and extreme colour pay-off, all wrapped in a rich, vitamininfused moisturising lipstick.

Contact: www.coty.com

MorEPA uses the latest Omega-3 research to formulate specific ratios of EPA and DHA to support the body and its systems.

Contact: www.morepa.ie

Price: RRP: €7.99 26

Price: RRP: €35

Irish Pharmacy Retailer

Price: RRP: €29.95

IPR TEEN HEALTH & BEAUTY ONE DIRECTION WATCHES One Direction now has their own range of watches and they’re pretty amazing! There are a variety of different colours: black, turquoise, white & red, pink, all red and all white. Just to make them even better they are packed in an aluminium can!

Contact: Bodyscent International Ltd, www.bodyscent.ie.

Tel: (056) 776 7000 Price: RRP: €36

FUSCHIA

P20

Fuschia make-up’s Candle Glow gives a subtle glistening glow. This dual purpose product can be used alone to highlight/ brow/cheek bone or mixed with foundation for a shimmering allure.

Contact: www.fuschia.ie, call (041) 9801563 for information on stocking the brand.

Price: RRP: €12.50 (IP)

If your client is getting out in the winter sun and wants to avoid having to reapply SPF, then P20 is a brilliant resource.

Contact: eurosalesinternational.ie, Tel: (01) 450 7771

Price: RRP: €19.99- €34.99

PAY NO LICENSE FEE AND SAVE A FORTUNE The iChill collection is perfect background music for any retail business.

If you own a Pharmacy, GP practice, clinic, salon, Spa, Restaurant, Cafe, retail outlet or any business you can play our music without having to pay a license fee.

PAY NO LICENSE FEE TO PLAY MUSIC IN YOUR PHARMACY

iChill 1/2.indd 1

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Irish Pharmacy Retailer

TEL ORDER HOT LINE (0) 1 4446219

CD’S ONLY €12 EACH + P&P

07/11/2013 17:17

Comprehensive Advertising Campaign with adverts in recent editions of Vogue, VIP & Womans Way. Available to order call: Tel 015240553 or email: enquiries@ alimacskincare.com Point of Sale available

Posters to suit your needs, Free standing Display units, Counter Top Units, Shelf Talkers, Leaflets and Brochures

Natural & Organic

NO PARABENS - NO MINERAL OILS - NO SYNTHETIC COLOURANTS OR FRAGRANCES - NO SILICONES

Beauty from Nature, Face and Body Skincare www.alimacskincare.com http://www.facebook.com/pages/Ali-Mac-Skincare/117025948412950

@alimacskincare

IPR Women’s Health & Beauty

HO, HO, HO! Tis' the season to be jolly! Ladies want to look their very best during the festive season, here are some great products to help out!

ENHANCER Bioline Jato Beauty enhancer concentrate is designed to gently tighten and lift the lip, eye and neck area.

Contact: Tel: Newgenskin Limited: 049 432 6939, www.newgenskin.ie

Price: RRP: €91.02

IDEALIST Idealia Serum from Vichy is enriched with golden and red pearls that help to compose the colour of ideal skin. Skin is instantly smoothed, plumped, illuminated.

Contact: www.vichy.ie

Price: RRP: €34.50

SHEER

IT WORKS

Shiseido’s new Sheer and Perfect Foundation cancels out the appearance of redness, blemishes and visible pores without concealing the skin’s natural beauty.

Contact: Johnson Brothers Prestige Division. Phone: (01) 408 1400

This Works Perfect Clean Team 5-in-1 Water and Clean Skin Moisture Scrub gift pack is an excellent gift pack for Christmas.

Contact: Johnson Brothers Prestige Division.

Phone: (01) 408 1400

Price: RRP: €31.00

Price: RRP: €38.00

OILICIOUS TanOrganic’s Self-Tanning Oil is a blogger’s delight and perfectly safe to use during pregnancy. It keeps moisturising the skin for days after the first application.

Contact: www.tanorganic.com, or call +353 (0) 45 480 820.

Price: RRP: €24.99

WHITER STILL OH! White teeth whitening products include teeth whitening trays, toothpastes and mouthwashes.

All of which are guaranteed to leave your customer with brighter pearlies.

Contact: Ear Sense on: 021 432 0337. Email: info@ earsense.ie Price: On Request 30

Irish Pharmacy Retailer

Award winning Irish Make-Up Company

Exclusive Make-Up Range Exceptional Margins (38-42%) Packaged in Ireland 100% Irish Company

Call us today to arrange an appointment t o meet with one of our team

T 041-9801563

www.fuschia.ie

IPR Women’s Health & Beauty SONIC CLEAN Violife SLIM Sonic toothbrushes provides 22,000 brush strokes a minute to give teeth a really deep clean. The covers are very pretty too.

Contact: www.lifes2good.com

Price: RRP: €29.95

ANTI-AGE

SHIELD Dermalogica’s Barrier Repair helps fortify sensitised skin and creates a damage barrier. Shea Butter, Vitamin C and Bisabolol combat free radicals and moisture loss.

Contact: www.dermalogica.co.uk (+44) 1372 363600 Price: RRP: On Request

BRONZE-ED

REN’s Bio Retinoid Anti-Ageing Cream delivers retinol quality results minus the irritation, while also enhancing the skin’s vitality and radiance.

Contact: Blue Sky Products, Tel: (01) 461 0645.

Price: RRP: €50.00

BRILLIANCE

Desk to Xmas party in a jiffy.

The ultimate DIY spray-on tan. Whiteout produces an incredible, natural looking tan.

It’s a good way to extend the life of a professional spray tan.

Contact: Star Products International on: 01 460 5055.

Go to: www.spi.ie Price: RRP: €24.00

ARTDECO

Skin Brilliance Supplements™ from MERUMAYA Integrative Effective Skincare® is a complex of RevitElix™ Nutra (Echium Oil) and vitamins to help restore dermal tissue, increase skin elasticity and moisture.

Contact: www.merumaya.com

Price: RRP: €43.50

A flattering colour range with luminous nail polish shades from classic red to very delicate nude; perfectly matched to creamy blusher shades.

Contact: www.artdeco. com Price: RRP: On Request

EARLY DETECTION

DEFENSIVE

Early detection of high cholesterol will aid medical intervention and management of key risk factors.

The ValiMedix Self-Check test gives a fast and reliable result within three minutes..

Contact: Graham Anthony & Co Ltd, Tel: +353 (0) 1 822 2711. www. grahamanthony.ie

Trilogy Age Proof Daily Defence Moisturiser contains Hyaluronic Acid and Vitamins A, E and is infused in a base of Sunflower, Evening Primrose Oil and organic Rosehip Oil that softens fine lines.

Contact: www.trilogyproducts.com

Price: RRP: On Request 32

Irish Pharmacy Retailer

Price: RRP: €30.95

Permanent Make

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IPR Women’s Health & Beauty THE BUMPS The Bump eRaiser range promises to make ingrowns after waxing a thing of the past. With clinically tested, superb results.

Contact: BAAM Cosmetics on 01 450 7573, or anne@ baamcosmetics.ie Price: RRP: €22

CALMER Certified organic with no silicones, parabens, synthetic colours or fragrances, The Chamomile Hydrating Face Mist from Ali Mac Skincare is fabulous for calming rosacea or irritated skin.

Contact: Alison@alimacskincare.com, Tel: 0876205912 Price: RRP: €22

ANTI-AGEING RANGE

IBUKI

Premature ageing can be reversed by the application of strong anti-oxidants. ÓGRA skincare products contain some of the strongest anti-oxidants known to scientists in the form of fulvic and humic acids.

Contact: Cofri Cosmetics Ltd, on (01) 833 1636, or email: info@cofri.ie

Shiseido’s IBUKI range is designed for people in their mid 20s - mid 30s. The IBUKI range comprises two kinds of cleansing foam, a softening lotion, three types of moisturisers and an eyecream.

Contact: Johnson Brothers Prestige Division.

Phone: (01) 408 1400

Price: RRP: €13.25

SLIM DOWN Vichy Purete Thermale Waterproof eye make-up remover is a seasonal saviour.

Panda eyes and make-up stained pillows be gone!

Contact: www.vichy.ie

Price: €14.75 per day

SHAPERS The Eyebrow Shaper by renowned permanent make-up artist, Elizabeth Oakes, removes not only the longer, thicker hairs, but also the fine, tiny hairs so difficult to see and even more difficult to grip with tweezers or wax. The results will be flawless!

Contact: www.eipmu.com Price: RRP: On Request

THE FAKER

GUARANTEED LIFT

Fake Bake tans instantly as it's applied and develops into an even tan; it is fast drying and absorbent, and will not stain clothes. It fades evenly, leaving no residue behind.

Contact: Chic Salon Supplies on 071 912 7396, or log onto www. chicsalonssupplies.com

Decleor’s Prolagene Lift’s Intensive Youth Concentrate is an intensive serum, which is designed to stimulate firming mechanisms in the skin.

Test results show a 40% increase in firmness after just 21 days.

Contact: Graham Anthony & Co Ltd, Tel: +353 (0) 1 822 2711. www.grahamanthony.ie

Price: RRP: €31.90 34

Price: RRP: On Request

Irish Pharmacy Retailer

Price: RRP: On Request

• Dries in seconds • Lasts for days • Instant elegant colour

• No aftersmell, streak free, doesn’t turn you orange!

• Available in all leading pharmacies

Te l : 021 4272454, e m a i l : topimage08@gmail.com

w w w. t o p i m a g e . i e

ALSO SUPPLIED BY PEMBERTON UNITED DRUG

IPR Workplace Wellbeing

Workplace Wellbeing In the run up to Christmas, when stress levels are high, Personal Development Expert Liz McKeon looks at workplace wellbeing.

S

taff well-being is an increasingly relevant and necessary consideration in the modern workplace. At its simplest level it's ultimately about personal happiness – feeling good and living healthily.

This also means not allowing work to undermine our basic purposes and needs in our lives, and in this respect well-being is a hugely significant aspect of our work and our careers.

Well-being and stress management issues are within the overall ‘duty of care’ that a pharmacy owner owes to its employees. If staff wellbeing is undermined any of the following negative impacts can arise: � Reduced productivity � Increased mistakes and errors � Conflict, grievance and disciplinary issues � Sickness and absenteeism � Low morale and negative atmosphere � Poor customer service � Resignations causing increased staff turnover � Poor employer reputation among staff and customers.

Simply put, when wellbeing is eroded people can get sick both mentally and physically. Workplace stress has been defined as “the adverse reaction people have to excessive pressures or other types of demands on them at work”.

The cost to an individual can be high – quality of life, relationships, self-esteem and health can be compromised. Causes

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Irish Pharmacy Retailer

of stress in the workplace are varied and include: high workload, coping with change, conflict, bullying, ineffective management, long working hours, lack of training, threat of redundancy and unclear job specification.

6 Steps to Developing Wellbeing Policies within your pharmacy environment: � Create a positive work culture Have a clear vision and purpose where staff know they are valued, enabling them to be engaged with the success of the pharmacy. Encourage teamwork through relevant training, rewards and recognition. � Training and Development Training and Development add value to both pharmacy and the individuals.

This can be reflected through increased sales and improved customer service.

Training tends to counteract negative stressful pressures as it exposes staff to new and interesting learning and development, which is positive and motivational. � Pay & Conditions Pay and working conditions should reflect the responsibilities of the role.

Be careful of long hours and overtime as this can lead to increased stress and staff fostering resentment towards management. � Job Security Job Security and the feeling that the job itself may be at risk is a significant source of stress and tends to impact

way beyond the job performance.

Always behave with visibility, honesty and transparency. People like to know where they stand. � Communication Good communications encourage a positive retail culture, which helps to promote wellbeing. Aim for excellent communications between all levels of management and staff. Foster a culture of trust and co-operation, which will result in less conflict and more efficient working. � Work/ Life Balance Finally, create a store culture which respects and encourages a healthy Work/ Life Balance. For example, offering time in lieu or overtime payments for additional work allows staff to be suitably rewarded for their efforts, which improves self-esteem and a feeling of personal value and encourages job commitment and job loyalty!

Liz McKeon

Liz McKeon is a successful Business Coach and Trainer specialising in the Beauty and Retail Industry. For further information about upcoming workshops and Business Mentoring, check out www.lizmckeon.com or call 01 892 8007.

FREE Installation on

New Monitored Dosage System tick’s all the boxes

Almost two years ago a new monitored dosage system came on the market. It was designed by an Irish Pharmacist for Irish Pharmacists.

Understanding the increasing pressures that pharmacies are under in relation to competition and increased costs, Brian O’Donoghue MPSI, Virginia Medical Supplies Ltd., developed the Nu-Life Monitored Dosage System (MDS). Uniquely it comes with a FREE computer application and FREE installation on the pharmacist’s computer systems. Brian, managing a pharmacy himself is fully aware that pharmacists do not have the time or manpower to input patient details when changing to a new blister pack / MDS system.

With Nu-Life all this work will be done at no extra cost to the pharmacy. Nu-Life is already in hundreds of Pharmacists and a large number of nursing homes are also using the system as it tick’s all the boxes in relation to requirements for pharmacists and nursing homes to be compliant.

Brian O’Donoghue said, “From my own experience and from talking to patients, other pharmacists and healthcare professionals I recognised a need for an improved, cost effective blister pack / MDS system, so I designed one. The reaction from Pharmacists and Nursing Home Managers and patients has been overwhelming in their praise of the system. I am also delighted to hear that the School of Pharmacy is using the Nu-Life MDS as the standardisation of teaching the use of MDS/Blister Pack systems.

Reducing their costs is a major factor for Pharmacists in making a change to our system as it offers the free computer application.

However, equally important is the quality of the product and the ease of use for patient and pharmacist alike. We provide a free installation service and back-up so Pharmacists don’t have to worry or waste time installing our MDS system”.

Nursing Homes - MAR Sheets

Pharmacy Computers & FREE Computer Application Saves Pharmacists Time and Money You can also view a video of how Nu-Life Monitored Dosage System works on www.virginiamedical.ie

What Pharmacists Say Derek Fehily MPSI said “We have been using the Nu-Life Monitored Dosage System / Blister Packs for some time now and find the system great and very easy to use. It takes less time to fill and if we need to change the medicines mid-cycle it is a really simple, fast process. We find the FREE computer application a huge advantage as it enables us to put information on the cover sheet that helps our patients. They love the fact that they can see a colour picture of the tablets, an explanation of what they are for and when they are to be taken. This also helps our own staff when filling and checking the medicines. Another advantage is that we can advertise our pharmacy name, logo and website on the cover of the Nu-Life MDS. I would have no hesitation in recommending this blister pack/monitored dosage system to other pharmacists.”

Merlin Pharmacy Doughiska Galway 091-764185

Fehily's Pharmacy 28 Main Street south Wexford Co. Wexford 053 9123163 www.fehilys.ie

Already a large number of Nursing Homes are using the Nu-Life MDS. The benefit for them is that it makes life easier for them in relation to record keeping and completion of MAR sheets as the free computer application can be tailored made to meet their individual Nursing Home requirements. ut SHEET A4:Layo hilys BLISTER

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Saves Time • Money • Labour

Cormac Concannon MPSI, Merlin Pharmacy Galway said “We have recently changed to the Nu-Life Monitored Dosage System. The decision was easy as it is a superior product that is equal or less the cost of other MDS systems on the market.

The FREE computer application is easy to use and meets all requirements.

Both our patients and staff find it excellent. Another important selling point for us was that the installation was very streamlined and is FREE. Jason from Virginia Medical Supplies came to the pharmacy and installed it on our computers and did not leave until it was all set up and running. We are delighted we changed to the NuLife MDS system’’.

Improves Patient Care

Easy to Change Medication mid-way through cycle

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IPR BUSINESS OF RETAIL

Are you ready for

Xmas?

Retail Expert John Hogan looks at how to get festive ready.

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Irish Pharmacy Retailer

BUSINESS OF RETAIL IPR

Y

ou’ve got your Christmas stock in store, but have you thought of everything to make your Xmas successful?

Advertising � The Christmas period will amount to 40%+ of your annual front of shop profits, though it seems to be getting later and later each year. � This amount of business may justify radio/newspaper advertising for special offers or exclusive products that you carry. � If you have a loyalty system, then segregate your customers into mail-outs based on what will appeal to them using their previous shopping history. � If you have extensive gift collections, then a catalogue may be in order for customers to take home and help with their selection process. � Ensure that your windows are festive and sharp as you want to attract those late shoppers.

Layouts � Your high margin products and those that you bought in bulk need to have the most prominent displays. � Show Price Points clearly for easier decision making. � Locate your pick-up items near the till area for impulsive buys. � Ensure that both the look and atmosphere generates a festive feeling.

Staff � Use your previous year's sales history to see when the busy days and times are - so that you can be staffed to deal with customers helpfully and efficiently. � Staff should be regularly briefed/

The Christmas period will amount to 40%+ of your annual front of shop profits, though it seems to be getting later and later each year. trained over this period with areas of responsibility to ensure no gaps in customer service. Ensure seasonal workers are integrated into tight work groups. � Target staff based on upselling ability and average basket size. There are lots of up-selling opportunities with OTC for the holiday period, batteries, top-up’s, etc. � Ensure that they are on their finest selling form on Xmas Eve. Day-to-Day � Ensure stockrooms are organised and tidy so that products are easily found. � Check the shop floor regularly so that there are no empty shelves.

This is the one time of the year where it is ok to add extra displays and even overfill the shelves. � If you have more than one shop, do regular transfers between stores to

ensure all shops sell out. � Keep a look out for additional distressed stock that may be available from suppliers at discounted prices to put extra value into your ranges. � Ensure that your POS (Point of Sale) messages are sharp.

Markdowns � The rush is later and later each year so do not be pressured into early markdowns. � Try to stay on full margin up to and including Xmas eve, then discount heavily thereafter when there is no other real use for the space. Even Xmas selection boxes sell after Xmas with the correct discount. � Xmas Eve is for selling – not for getting ready for the sale.

Lessons Learned. � You may be out buying for next Xmas 2014 as soon as February, so ensure that you take notes of what worked well for you and what did not. � A very important lesson is not to buy into the markdowns that you encountered this Xmas.

Best wishes and Happy Christmas to you and your team from everyone at Real World Retail!

John Hogan

John Hogan is a founder of Real World Retail, a new software service for retailers. To arrange a business consultation to help your business, you can contact John on (01) 4270349, or email him: john. hogan@realworldretail.com Irish Pharmacy Retailer

39

IPR MALE HEALTH AND GROOMING

RAINING MEN Skincare is just as important in winter for men as it is for women. Protect your customer’s skin and have a good-looking men’s section all at the same time!

BAGGED A large selection of Decleor’s quality malegrooming and skincare products in a beautiful gift bag.

Contact: Graham Anthony & Co Ltd. Tel: +353 (0) 1 822 2711

Price: RRP: €50

SHAVED

BUFFED LIPS This rich balm soothes, protects and rebuilds the epidermis of chapped, cracked and irritated lips.

Contact: www.laroche-posay.ie Price: RRP: €6.50

Price: On Request

DOUBLE DOSE

CLEAN UP

Alka Seltzer sorts out sore heads and tums, a must after some of the Festive season’s goings-ons…

Contact: www.bayer.ie

NIVEA Men’s Wash Kit contains Deo Silver Protect Spray, Shower Silver Protect and Sensitive Moisturiser, in an attract wash bag.

Contact: www.nivea.ie

Price: On Request

40

Dermalogica’s Pre-Shave Guard maximises beard softening, while shielding and prepping skin to help minimise razor burn.

Contact: www.dermalogica.co.uk

Irish Pharmacy Retailer

Price: RRP: €12.99

MALE HEALTH AND GROOMING IPR CHECKED

WHITE WHITE

The Prostate Health Test is a simple blood test that looks for elevated levels of Prostate Specific Antigen in men and provides fast and reliable results in ten minutes.

Contact: Call Graham Anthony & Co Ltd 01 822 2711 Price: €20 - €29.95

HAIRY

OH! White teeth whitening mouthwash contains Xylitol, a natural substance that helps fight bacteria for hours.

Contact: Ear Sense on: 021 432 0337. Email: info@earsense.ie Price: On Request

PAYOT Now with the launch of the Viviscal Man Value Pack, just €119.95 for a three month supply, there’s never been a better time for men to take action and face hair woes head on!

Contact: www.viviscalman.ie or phone 1890 60 18 01.

Price: RRP: €119.95

BABYLISS A seriously advanced Stubble Trimmer, the Babyliss Men introduces the best in shaver technology for the ultimate in stubble control.

• Lithium-ion flexing and contouring head • Electrochemically sharpened blades for exceptional precision and sharpness with no need for oiling • Cordless • Length memory feature • LCD display • 5 minute quick charge • Shaver plug adaptor • 3 year guarantee Contact: www. petrabrandmasters.ie Petra Brand Masters, Tel: 01 6510660, Price: On Request

This smart looking PAYOT toilet bag contains deodorant, shaving foam and the PAYOT Soin Regenerant balm, the perfect Christmas pressie.

Contact: Graham Anthony & Co Ltd. Tel: +353 (0) 1 822 2711 Price: On Request

DAS SHOWER Vichy Homme Hydra Mag C Shower Gel is an invigorating and Hydrating Shower Gel for body and hair with Magnesium & Vitamin C. Other Products in the Hydra Mag C range include deodorant, shaving gel and anti-fatigue moisturiser.

Contact: www.vichy.ie

Price: RRP: €9.00

Irish Pharmacy Retailer

41

IPR HR

Employers Beware: The Christmas Party Penisula Business Services looks at the pitfalls of the Christmas party - what should be a festive time of the year, but can sometimes be a nightmare.

M

any employers arrange for a Christmas Party as the ideal way to recognise staff contribution and effort, to allow staff to blow off some steam and also to help staff to get to know their colleagues and managers. However, when alcohol is involved it is also possible that inappropriate behaviour will occur such as insulting conduct, unwanted sexual advances, etc.

There have been several cases in recent years which have found that an employer can be liable for such employee actions at work related social events. We identify the type of issues that may arise and what pre-emptive action can be taken.

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Irish Pharmacy Retailer

Discrimination by employees The most common risk for employers is discrimination, as employees may engage in some discriminatory act towards another employee. In Maguire –v- N.E. Health Board (DEC-E 2002/039) the Equality Tribunal awarded an employee €5,000 after he was verbally abused at a Christmas Party for being a Member of the Travelling Community.

Similarly, in Ms Z –v- A Hotel (DEC-E2007-014) the Tribunal awarded €12,000 to an employee after she was sexually harassed by her General Manager at a

Christmas party. Key concerns of the Tribunal in these cases were that (a) the employers did not investigate the employees’ respective complaints, and (b) the employers did not have a policy as to how employees were to conduct themselves at the social events.

In both cases, the Tribunal found that the employer was liable for discrimination, even though it occurred outside of work at a workrelated event, as the employees would not have been discriminated against had they not been working for their respective employers.

HR IPR to an external venue for a Christmas party, particularly a public social venue, places those employees in a scenario where they may face inappropriate behaviour from third party persons, such as sexual harassment or racial discrimination.

Discrimination by third parties Employers should also be wary of Ms A –v- A Contract Cleaning Company (DEC-E2004-068) where the Equality Tribunal held that an employer was liable for €21,000 for the discrimination carried out by a third party.

The employee had been sexually harassed at her place of work by the third party who did not work for the employer, but the nature of the work brought the employee into regular contact with this individual.

Therefore, it was her work that led to this discriminatory behaviour.

Again, a crucial issue was that the employer did not investigate the employee’s complaints. This should be noted because bringing employees

Social Networking and the Dreaded Christmas Photos The growth of social networking sites seems to be never-ending and with users now able to instantly upload photos through smart phones the growth of social networking can prove troublesome to employers during and after the Christmas Party.

An unwitting employee may publish photos from the party on their network and the consequences may be to (a) bring negative publicity upon a company as its employees are seen to be out under the influence of alcohol, and/or (b) lead to tensions where an employee has published an embarrassing or negative photo of a colleague.

As such, it is advisable that employers have a detailed policy in their employee handbook on email and internet usage and that such a policy extends to work related events. In addition, employers are advised to notify their employees to respect the right to privacy of their colleagues when attending such events.

Taking Pre-emptive Action Notwithstanding the above, an employer does not have the automatic entitlement to take disciplinary action following an incident that occurs at a work related event. An employee may have a reasonable expectation that what they do outside of working hours is not subject to company disciplinary rules. As such, employers should take pre-emptive action.

Firstly, ensure that all employees have received a copy of their contract

of employment and employee handbook and that these documents contain clear policies on bullying, harassment, email and internet use and disciplinary procedures.

Secondly, issue a memo to all staff in advance of the event and explain that as the event is work related, it will be subject to Company rules and procedures.

Highlight your disciplinary rules and procedures to employees in advance, ensuring that they are aware that they may be subject to disciplinary action for unacceptable behaviour.

It is advisable to remind staff to drink alcohol responsibly and in moderation.

A recommended step is to arrange transportation for employees to and from the event to reduce the likelihood of drink-driving and help ensure that employees get home safely.

Is the venue suitable? Employers should ensure that the venue is safe from a health and safety perspective, bearing in mind its suitability for any disabled employee.

As it is a work related event the career discussions and salary increase requests are bound to arise. Managers are advised to avoid such discussions at all costs.

Appoint a designated person to take photos at the work related event.

Coach managers on how to respond to any unwanted conduct that may occur at the event.

If any inappropriate behaviour occurs, take swift investigative action upon the resumption of work, especially where an employee has made a complaint, drawing reference to the pre-emptive memo.

Employers should seek advice from Peninsula Business Services if they wish to put safeguarding action into place in advance of the Christmas Party. Please phone our experts for advice on 1890 252 923

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IPR ALTERNATIVE ZONE

The Honey Pot

We take a look at the world of manuka honey. Does it actually work? And, why not all manuka honey is on an equal footing.

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e’re told how ‘amazing’ manuka honey is for our health. But how good can it really be for us? After all it’s only honey...

Manuka honey is actually a relatively new occurrence. European settlers introduced honeybees into the ecosystem of New Zealand in the 18th and 19th Century. The bees feed 44

Irish Pharmacy Retailer

on the native tea tree (manuka bush) and manuka honey is the result. It has proven anti-bacterial properties. It can help prevent or repair damage from infections. It is said to help relieve pain.

The tea tree contains methylglyoxal (MG), which gives manuka honey its anti-bacterial properties. Generally, the higher the concentration of MG; the stronger the antibiotic effect.

Unsubstantiated claims include: reducing high cholesterol, reducing inflammation in the body, weightloss, treating diabetes and even curing cancer. There have been very few scientific tests to prove efficacy in relation to the above claims.

However, there have been numerous tests carried out on its wound and burn healing abilities, which have

ALTERNATIVE ZONE IPR

Authentic Manuka Honey is very special and recognised around the world for its unique properties – particularly in immune support, digestive health, wound care and skincare. found it to be useful.

Comvita, a New Zealand company and a global leader in UMF® (the Unique Manuka Factor) has started a campaign to educate the Irish pharmacy community and the public about low-grade manuka flooding the market.

They recently flew Dr. Ralph Scholthauer to Dublin and Irish Pharmacy Retailer met with him to discuss recent reports, which highlighted that eleven out of twenty-three Manuka honey brands failed to demonstrate any non-peroxide antibacterial (UMF®) activity when tested and

were not true to label.

“Authentic Manuka Honey is very special and recognised around the world for its unique properties – particularly in immune support, digestive health, wound care and skincare. But as the independent testing by Fera (the Food and Environment Research Agency) has shown, there are imposters!” Dr. Scholthauer commented. “To identify

genuine Manuka Honey that has been produced by bees from the nectar of the New Zealand Manuka Bush (Leptospermum Scoparium), Irish consumers should look for the UMF® mark on pack,” he added.

It seems that some Irish consumers may have been paying a premium price for a product, which could have simply been a bottle or jar of brown honey labelled ‘Active’ and passing it off as Manuka honey.

Calling it ‘Active’ does not inform the consumer about the type of honey or its respective benefits and definitely does not mean it is UMF®.

“To identify genuine Manuka Honey that has been produced by bees from the nectar of the New Zealand Manuka Bush (Leptospermum Scoparium), Irish consumers should look for the UMF® mark on pack,” he added.

"The UMF standard is based on the phytochemicals specific to Manuka honey that gives its unique properties. If it doesn’t comply with this UMF standard, it is not Manuka honey.

Irish Pharmacists and counter staff should be aware of the differences to best inform their customers,” he added.

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IPR SHOWCASE 2014

Showcase 2014 Showcase, Ireland’s Creative Expo, appoints specialist curators for the 2014 Show

S

howcase, Ireland’s Creative Expo which returns to the RDS from Sunday the 19th until Wednesday the 22nd of January 2014, announces the appointment of three specialist curators to select and present the best of Irish craft and design from the show.

Experts in their respective fields, the three curators will make viewing the best products easier for the discerning international visitor.

Working with the Showcase creative team in planning for the 2014 show, the appointed curators are: Sonia Reynolds (Fashion), Natasha Sherling (Jewellery) and Eleanor Harpur

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(Home & Giftware).

Products selected by the curators will be featured in specially designed display areas and runway shows.

The exhibitors at the show will also be arranged by category to simplify navigating the event for buyers.

championing Irish designers and brands throughout her career. In preparation for Showcase 2014, she is currently scouting for the most commercially viable collections that will succeed in established and emerging foreign markets.

Sonia Reynolds: Sonia Reynolds, who is now in her third year as curator and fashion show producer at Showcase, will present the best of Irish and contemporary fashion and accessories design talent for 2014. A former model and founder of Dublin Fashion Week, Sonia has been instrumental in

Natasha Sherling: A gemologist, diamond dealer and jeweller, Natasha Sherling understands the techniques and skills required to make both fine and fashion jewellery. As jewellery and watch editor at Gloss Publications and an avid blogger and jewellery stylist, Natasha is also mindful of trends.

SHOWCASE 2014 IPR

Natasha is seeking out collections that reflect the great skill and craftsmanship of jewellery designers for inclusion in the jewellery feature displays at Showcase in January.

Eleanor Harpur: Eleanor Harpur first began her career as the in-house creative art director and retail project manager at Habitat where she was responsible for window and store concepts, along with the creative direction for product merchandising and catalogue styling. Eleanor has worked on the exhibition design at Showcase for several years and is once again searching for brands and products that show a real understanding of the market and have been developed with the end-user in mind. These will be presented throughout Showcase 2014, along with timeless pieces that can

hold their own in the current, everchanging market.

Commenting on the announcement, Karen Hennessy, Chief Executive with the Crafts Council of Ireland said: “We are committed to continually developing Showcase and introducing new features in order to ensure that we offer both buyers and exhibitors a professional, world-class trade show that is relevant to their needs. The appointment of these three specialist curators will enable us to present in unique and innovative ways the breadth of what will be on offer at Showcase 2014.”

Now in its 38th year, Showcase is Ireland’s largest international trade fair and features over 400 of Ireland’s leading designers, manufacturers and craftspeople unveiling exciting new products to discerning buyers from Ireland and 26 countries around the

world. Showcase is a partnership between the Crafts Council of Ireland and Showcase Ireland Events Ltd with support from Enterprise Ireland in promoting the tradeshow internationally.

For a full list of exhibitors, further details on the show and to register online, please visit www. showcaseireland.com.

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IPR GET THE LOOK

IPR’S TIPS FOR PLUM LIPS! Use a highly-pigmented and moisturising lipstick, as some strongly coloured lipsticks can be drying.

Carefully apply with a lip brush. Blot and line the lips with the same coloured lipliner. This ensures the bottom layer of lippie fades with the lipliner instead of leaving obvious lines!

Aveda

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GET THE LOOK IPR

Shopfloor to Dancefloor Christmas is always a good time to get into the spirit of beautiful make-up. Get smoked up with these inspiring bases, lips and eyes.

Gila Olga

IPR’S TIPS FOR SMOKEY EYES

makeupshop.ie

The Make-Up Shop’s Christmas look LASplash concealer and mineral foundation was used to create a perfect complexion.

Step 1: Eyes were primed with eye sealer. The crease of the eye is 'smoked out' using LASplash Cosmetics Smokey eye-shadow duo.

Step 2: Starlight glitter mixed with the eye shadow base was used to make the eyelids pop.

Step 3: Black liquid liner was applied to the upper and lower lids.

LA Splash's Tamed was used on Ciara’s brows to keep them in shape.

For the last step, Baby Pink blush and Sparkling Crystalline lip-gloss was used to finish off the look.

For further information contact info@makeupshop.ie Make-up by Elaine for Makeup Shop.ie Photography Colin Gillen.

Model Ciara Naughton Hair by Salon 2, Sligo. Make-up by

makeupshop.ie

Gila Olga

Always apply a primer to the lids. With your ring finger smooth out any lines, as the crease of the eyelid is an oily area. Then wash neutral powder/neutral eyeshadow over the eyelid from lash to brow. Test the area for oil and apply more powder if needed.

The lighter background shade is applied just above the crease of the eye and blended.

Using a soft kohl of any colour desired, draw a thin line above the lash line and blend with a q-tip or shadow brush. Apply the dark shadow over it and blend.

Always apply a thin layer of liquid eyeliner over and use mascara or lashes.

For added dramatic effect, line and use shadow on the lower lid.

www.makeupshop.ie

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IPR INSIDE TRACK

Retail Crime & Your Business In the run up to Christmas when retail crime is at its highest we sought out the advice of Aisling Daly, Director of Tonic Consultancy who is an expert in deterring crime.

P

rotecting your assets against criminal activity is always on the minds of retail owners and managers. Although theft and shoplifting remain a constant in the pharmacy retail sector the more serious crime incidents of robbery, burglary and tiger kidnapping may cause damage to your property, stock levels and may compromise the safety of you and your staff members.

Performing a health check on your serious crime preventative measures will ensure that you're not painting 50

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your business as a soft target for crime. Briefing your team on how to deal with incidents if they occur will also prevent physical harm to you, your staff members and your customers.

Basic Serious Crime Prevention Health Check Physical Security

� Ensure physical security equipment such as CCTV and Alarms are in full working order, and staff are fully trained.

� Ensure that you have an intruder alarm duress code, which is used in the case of an incident at the time of opening/closing the pharmacy and that staff members are aware of when and how to use this code. � Review your keyholder details with your monitoring station and keyholder protection company; ensure keyholder details are kept secure and not visible to the public. � Ensure all premises keys are accounted for and controlled.

Where possible, separate safe and

INSIDE TRACK IPR

Performing a health check on your serious crime preventative measures will ensure you are not painting your business as a soft target for crime ensure the time and route and staff members who complete lodgements vary and that basic safety training is provided to these staff members. � Ensure till areas are secure, avoid leaving till keys in the till drawers and check that till drawers are secured to till furniture.

casual conversation.

During Trade

� Brief your staff members on the importance of greeting all customers - this reduces their anonymity and lets potential criminals know you are paying attention. The adage: ‘Kill crime with kindness’. � Be alert for ‘customers’ who seem to be loitering or glancing at cameras or back areas of the pharmacy as in the majority of cases criminals will carry out ‘homework’ prior to a robbery/ burglary. � Watch for suspicious customers.

Criminals can ‘shop’ until all other customers are gone. � Always report all suspicious behaviour to your local Garda Station.

Covering the above basic points will increase your chances of ensuring criminal activity is kept to a minimum in your pharmacy.

If your pharmacy is a target for criminal activity, advice from your local Garda Crime Prevention Officer or an External Consultant should be sought to aid in resolving issues.

Opening/Closing

premises keys overnight. � Ensure staff members are aware of the importance of confidentiality and do not divulge sensitive information by accident.

Cash Controls

� Practice good cash control. Set float limits and ensure they are adhered to, ensure cash lifts are performed regularly and lodgements are banked as soon as possible. � Update Cash in Transit ID listing and ensure staff members check ID prior to opening of safe. � Do not leave takings or cash information in view of the public. � If Cash in Transit is not utilised,

� A good safety practice is to ensure at least two people open and close the pharmacy where possible. � Ensure there is adequate external lighting at the staff entrance/exit door. � Where possible vary your route to and from work and parking location � Watch for suspicious persons outside the business - especially in parked cars. � Before closing, employees should check the office, back rooms and toilets to make sure no one is hiding inside. � Ensure staff members are briefed on the dangers of disclosing Keyholding or other company information outside of the pharmacy, even in

Aisling Daly

Aisling Daly MSc is a Director of Tonic Consultancy. She has a proven track record in obtaining industry-leading results in the pharmacy retail sector. Tonic Consultancy provides tailored management consultancy and facilities management services nationwide to the commercial and retail sectors. For further information, go to: www.tonicconsultancy.com email: aisling@ tonic-consultancy.com, or phone (01) 292 4472.

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IPR GIFT PRODUCTS

Gift It Welcome to our Christmas Gift showcase.

Teeming with ideas for your pharmacy.

CANDLEICIOUS A beautiful Christmas gift, the Bois Neroli Candle from Decelor is a relaxing scented candle.

Contact: Graham Anthony & Co Ltd, Tel: +353 (0) 1 822 2711. www.grahamanthony.ie Price: RRP: €29

HOT METALS Frontcover’s ‘Colours of the Catwalk Hot Metals’ is the onestop-shop for beautiful eyes, lips, nails and highlighted cheeks.

Contact: Cofri Cosmetics Limited.

Tel: (01) 833 1636 Price: RRP: €18.00

A KEY Crabtree & Evelyn’s ‘Little Luxuries’ is a beautiful gift box containing shower gel, body lotion and hand therapy and is available in Pomegranate, Tarocco Orange, La Source, Gardeners, Rosewater & Lavender.

Contact: Cofri Cosmetics Limited.

Tel: (01) 833 1636 Price: RRP: €15.00

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WINTER WARMERS Emma’s Eco-Soy candles are made with pure essential oils and contain no nasty toxins.

There are new, limited edition versions available: ‘Mint Crisp’, ‘Spiced Orange’ & ‘Wonderland’.

Contact: Cofri Cosmetics Limited. Tel: (01) 833 1636 Price: RRP: €9.95

EDU TOY A beautifully presented, educational toy that teaches young children 33 words of Irish.

Contact: adrian@babogbaby.com, www.babogbaby.com Price: RRP: €29.99

The Ultimate Christmas Gift Set

This Holiday season, get perfect party ready feet with the ultimate in feet treats from the No.1* award winning MICRO Pedi

• 300k Christmas Advertising Campaign • Full point of sale suite available

HALF PRICE ONLY

AWARD WINNING

€49.95 (RRP €99.95)

Beautiful feet in seconds

ORdER TOdAY - Call: 091 750 811 Email: retailsupport@lifes2good.com Visit: www.lifes2good.com Each set contains: MICRO Pedi, Ultra Finishing Foot Cream, Manicure/Pedicure Kit, Nail Scissors, Nail Clippers, Toe Separators *based on 52wk UK sales data.

2427.1 IPR MP Christmas Gift Set_V3.indd 1

04/11/2013 13:56

IPR GIFT PRODUCTS

BEAUTY CURL CRACKERED A pretty little cracker wrapping conceals a This Works Deep Sleep Cream within.

Contact: Johnson Brothers Prestige Division.

Phone: (01) 408 1400 Price: RRP: €13.00

BaByliss Curl Secret automatically draws hair into the ceramic curl chamber where it is softly held and heated from all directions, quickly, yet gently creating beautiful curls. Curl Secret comes with a 3-year guarantee.

Contact: Price: RRP: €159.99

MY HERO

ALI MAC

Hero Moisturiser Sets by Dermalogica are moisturisers specifically paired with suitable Dermalogica cleansers, all with a free 1 oz.

PreCleanse, which is suitable for all skin conditions.

Contact: www. dermalogica.co.uk

The Organic Experience ‘Gift Set’, represents the full award-winning Chamomile Facial Range, which is brilliant for rosacea and other skin conditions and contains all natural ingredients.

Contact: Alison McIntosh / Alison@ alimacskincare.com / 0876205912

Price: RRP: On Request

Price: RRP: €149.95

FUTURISTIC

UPLIFTER

Shiseidos Future Solutions LX products are contained in a beautiful black gift box.

Contact: Johnson Brothers Prestige Division. Phone: (01) 408 1400

Inspired by a Chinese Garden of Eden, this uplifting scent bestows a euphoric sense of wellbeing on body and mind. Notes of floral, citrus and wood burst on contact with the skin, for a truly unique experience.

Contact: www.roger-gallet.ie

Price: RRP: €130

SANCTUARY Sanctuary Mum to Be Ultimate Retreat Hat Box contains a selection of luxurious bath and body products perfect for a baby shower, pregnancy or new baby gift.

Contact: Bodyscent International Ltd www.bodyscent.ie 056 7767000 Price: RRP: €18.00

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Price: From €17.50

GIFT PRODUCTS IPR SMOKIN’ This complete kit also allows for beautiful brows and a natural look, smokey eye look. It is waterproof and last 24hrs. Contact: Beauty Brands, Tel: 045 944751 www.beautybrands.ie

Price: RRP: €49.99

RADIANT

PEDI GIFT The NEW 12 Piece MICRO Pedi Gift Set is the ultimate treat for winter feet!!

Contact: Lifes2good. Call 091 750 811 to place your order today. Full point of sale suite is available and 300k advertising campaign commences in November.

Price: RRP: €99.95

BOOSTER The Pure Radiance Mask™ is the essential pick me up this party season for creating a luminous and smooth complexion.

Contact: www.merumaya.com

Price: RRP: €24.50

The Revitive Circulation Booster Increases lower leg circulation Reduces swollen feet and ankles.

Helps cold feet Increases oxygenated blood to the feet and calves to help speed recovery from inactivity Contact: Petra Brand Masters, Tel: 01 6510660, www. petrabrandmasters.ie Price: RRP: On Request

TANORGANIC The new TanOrganic Tan Bag is the perfect way to get a full tanning treatment from the comfort of your home, all in a stylish woven organic bag and is the ideal Christmas gift. Each Tan bag contains: TanOrganic Original, Oil Arganic, the Tan Erase: the ultimate exfoliator and the Luxury Tanning Glove.

Contact: www.tanorganic.com

Price: RRP: €39.00

VICTORIAN WINTER WITH SHEARER CANDLES Add drama and elegance to your home with this award-winning collection of opulent candles from Shearer Candles, infused with unique scents in a range of vibrant seasonal colours. Available as jar candles, tin candles and candle gift boxes. Our favorites include the best-selling Amber Noir and the zesty Orange & Cinnamon but, as Christmas draws nearer, Winter Fig, Frankincense & Myrrh and Hollyberry & Clove will help create the perfect setting.

Contact: Bodyscent International Ltd www.bodyscent.ie Tel; 056 7767000 Price: RRP: from €8.95

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IPR HOW WE SELL

How We Sell

Irish Pharmacy Retailer recently interviewed husband and wife pharmacists Valerie Normoyle and Séadn Hillery who own two County Clare based pharmacies.

You are marking celebratory milestones this year. When did the pharmacies open?

Normoyles Pharmacy in Ennis was founded in 1963 by Limerick native, Noreen Roche Normoyle and Séadn Hillery followed in his father’s pharmacy footsteps when he founded RX+ Pharmacy in Shannon in 1992.

So we’re celebrating 50 and 21 years in business respectively!

What is the company’s ethos?

Our ethos is based on a commitment to both our clients and continuous professional development. In effect, we have the synergy of two 56

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businesses including an economy of scale. Between both pharmacies we employ fifteen people including five pharmacists, one qualified assistant, three technicians, three trainee technicians and a pre-registration pharmacy student. It is also a teaching practice with a focus on innovation, professional development and keeping up-to-date.

It is important for us to stengthen our relationships with all of our customers, to provide accurate professional information and make that information accessible, continue to develop contact with local healthcare providers and explore new ways to

serve our communities; focusing on wellness and illness prevention.

How have you weathered the recession?

At this time of recession and increasing challenges in community pharmacy both of us believe that the customer must come first. Providing optimal care for the health and wellbeing of our customers is an absolute priority for us in both practices. It is part of the tradition we have inherited from our pharmacist parents and neither of us have known anything other than a full commitment to the community we serve.

HOW WE SELL IPR

In addition to prescriptions and OTC, what other services do you provide to the community?

In addition to over-the-counter facilities, both practices offer enhanced clinical services, such as flu vaccines and a professionally managed weight reduction programme. We also offer free services including blood pressure checks, cholesterol testing, blister packaging, asthma inhaler technique demonstrations and travel advice.

What marketing do you do throughout the year?

This year, both pharmacies honed in on rebranding, developing a suite of shared marketing materials and creating a high quality and accessible website, which will be launched in the coming weeks. We also embarked on a local radio and print advertising and media campaign.

Do you have a set merchandising/point of sale structure?

In addition to the community pharmacy services, both businesses offer a wide range of beauty and general healthcare products. In the case of RX+ Pharmacy in

Shannon it also offers photographic services. These provide a more attractive mix of products that appeal to the customer and provide a one-stop-shop for personal and bodycare needs across the entire age spectrum. Beauty advice and applications are offered by experienced staff and product promotions are also included in the overall marketing plan.

Do you give back to the Community?

We do. In recognition of what we

have received from our practices, we decided to establish a â‚Ź5,000 bursary for a Clare student beginning their science studies this year at a University in Ireland or the UK. Mullagh native, Niamh Sexton, won this year.

We were truly amazed by the quality of applications and by the level of science knowledge that these young students have achieved.We feel we have a worthy ambassador in Niamh and we know she will be an inspiration for more students to engage in the sciences.

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IPR PERFECT PITCH

PERFECT PITCH Welcome to Perfect Pitch! The section where companies pitch directly to your pharmacy!

NU-LIFE MONITORED DOSAGE Nu-Life MDS saves Pharmacists time and labour costs, while at the same time improving patient care.

Designed by an Irish Pharmacist, Brian O’Donoghue MPSI, for Irish Pharmacists - it is 100% Irish.

Available in both 28 and 42 pod sizes, NuLife MDS is very practical and sturdy with large transparent compartments that make it fast and simple for the pharmacist to fill, and importantly, the patient can easily see the medication to be taken at the prescribed times.

The Nu-Life Monitored Dosage System comes with FREE training and a FREE Computer Application, that enables pharmacists to print off a Medicines Explanation Sheet, which is personalised with the pharmacy name, logo and contact details.

when taking the medication, the ‘Medicines Management Page’ also allows the Pharmacist to make a comprehensive final check of the medications against the patient’s prescription when filling the Nu-Life MDS, ensuring compliance.

Easy and Quick to Change Medications Mid-Cycle Unlike other blister packs, if the patient has to change their medication mid-cycle it is made very easy with Nu-Life. The Pharmacist simply pops the seal for the days the medicines have changed, takes out the unwanted medication, puts the new prescribed ones in, puts on a new seal and gives it to the patient.

What Pharmacists Say about Nu-Life Jane Fleming MPSI, Murphy’s Pharmacy, Ensures Compliance Midleton, Cork said: “If we have to make a The free computer application also allows change mid-cycle, it only takes 30 seconds to the Pharmacist to print out a ‘Medicines pop the pod, put in the new tablets and replace Management Page’ for each Patient, which is the seal. This is a huge time saver for us.” attached to the Nu-Life Pack. This page shows: Colin Deeny MPSI, Inish Pharmacy, the name of the medication, a colour picture and Carndonagh, Co. Donegal said: “We find Nudescription of each medication, the time it is to Life much easier to use and leaves no room for be taken during the day and medical indications. error.”

As well as being user-friendly for the patient Dervilla Mullaney of Riverstown Pharmacy, Riverstown, Sligo said: “Our staff love Nu-Life, Example as it is easy to fill, and information listed on the beauty about it is ‘Medicines Explanation & that when there are Instruction Sheet’. changes to be made mid-cycle all you have to do is pop the pod, change the tablets and put a new seal on – it’s fast and simple.”

Please call us on 1890 90 47 37 or email info@ virginiamedical.ie

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PERFECT PITCH IPR DOES THEFT AFFECT YOUR BUSINESS AND WHAT TO DO ABOUT IT! The number of incidents of retail crime and customer theft in Ireland is rising. With customer theft continuing to be the most prevalent, so what should you be doing about this? Ronan McCullagh, industry expert on retail security gives an insight into the current issues facing retailers and some tips on what we can do to mitigate this risk.

Ronan has five key generic actions that all retailers should be taking, namely; 1) Team training A well trained team is your greatest asset against shop lifting. A company policy and training on shoplifting will ensure your team are well equipped when faced with the difficult situation of confronting a shoplifter or alerting security. Highlighting certain characteristics to look out for and having defined approaches and responses will give confidence to an employee as well as make sure true customers will not end up offended.

2) Awareness Shoplifters have certain characteristics and behavioural traits, so always be aware and look out for the following: � Avoiding eye contact � Erratic shopping behaviour � An appearance of being rushed � Leaving the store and returning repeatedly � Watching the staff movements - possibly looking for opportunities An alert employee will spot these, maybe the person is “known”, these are triggers for your “Plan of action” 3) Plan of Action If an employee’s suspicions have been raised, then having a “plan of action” in place as part of your company policy will allow

for a coordinated response. The goal is always to deter the potential thief and welcome the paying customer. This should start by alerting the manager who in turn will instruct the staff to move onto the shop floor under the guise of greeting customers and offering assistance.

Courtesy and attention are good for business and bad for shoplifters.

4) Product Placement Ensuring that high risk products are placed in the eye-line of your team to help protect the product, while avoiding high shelves in front of the till area ensures good visibility, a deterrent in itself. Avoid placing high risk products near the exit and note that narrow, cluttered aisles make a thief’s job easier.

5) Advertise against shoplifting Post warning signs stating a rigorous shoplifting policy and a hardline approach to would be shoplifters. Place these in hard to watch areas and where you have high risk.

Be clear and concise in your message and it will send an unambiguous signal to any potential thieves to take their trade elsewhere.

Implementing all of these tips is just part of protecting yourself against shoplifting, a consultation and review of your premises conducted by a security expert is recommended to ensure the highest possible deterrents and security steps are taken to minimise loss to your business from this type of crime.

Gemini Retail Security have agreed to carry out a FREE security evaluation for readers of Irish Pharmacy Retailer which can be arranged by using the contact details below.

For more information and guidance you can contact Ronan at Gemini Retail Security on 0044 (0) 845 6801 836 or through the website: www. geminiretailsecurity.com or by following the link.

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IPR PERFECT PITCH BODYSCENT PRODUCT FOCUS You’ll never be late for One Direction when wearing this stylish watch! If you’re a #1 Directioner, then you know you deserve to treat yourself to this quality Officially Licensed, 1D watch with a buckle fastening strap, .

We love the boys a lot, as you all know, but what do we love second to them? ONE DIRECTION MERCHANDISE! Today we got exciting news about some new merch that is being launched! One Direction now have a variety of watches – and we think they’re pretty amazayn! No matter what colour and style you like, there will be one you love.

The black one had the boy's faces on it, so you have even more excuses to stare down at your watch to make sure you’re not late for anything. There is a turquoise one with a picture of a shadow of the band on it. A stylish white and red one. The pink one is very girly and pretty. The red one looks like very traditional 1D merch, keeping the red and white theme with the logo on it too. And last is the plain white one. It is very simple and looks very stylish.

It’s going on top of our Christmas list that’s

PAY NO MORE LICENCE FEES AND SAVE A FORTUNE FOR YOUR PHARMACY BUSINESS The I Chill License Free Music Collection written and performed by the iChill Music Factory.

The I Chill Music Factory is a group of writers that are all non members of PRS, PPL, MCPS, IMRO, PPI. This group of writers has created a fantastic collection of music for New Music Productions Ltd that is license free. This allows retailers who are only playing and selling I Chill music in store to be exempt from paying for a public performance license.

If music from other sources are being played ie: other artists CDs, you need to check whether they are covered by the PRS or any other royalty collection agency. If you play a radio you will need a license.

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for sure. Just in time for Christmas!! Comes in an attractive can shaped gift box. This watch is made with a silicone rubber strap, mineral glass lens, rotating bezel and battery operated quartz movement.

It is water resistant to 5 Atmospheres and is manufactured using high quality components and is FULLY WATERPROOF to 3 ATM (3 metres). All are fully GUARANTEED for 12 months. RRP €36.00 � 1 year warranty � Japanese movement - Miyota 2035 � Battery included � 5 ATM water resistant � Anti-allergic medical silicone bracelet � Mineral glass � Stainless steel crown, buckle and back case � Phosphorescent hands � One Direction logo engraved on the crown, buckle and back case � Comes gift packed in an aluminum can For more information on both ranges, contact: Bodyscent International Ltd www.bodyscent.ie Tel: (056) 776 7000.

Be it relaxation for alternative therapies, perfect background for the Pharmacy, GP waiting room, clinic, beauty and Spa industry or cool restaurant and Café background ambience. It is also suitable for individual who may want a chilled out atmosphere or background music for holistic practices. Best of all the iChill music collection is license free, so if you do own a Pharmacy, Clinic, Salon, Spa, Restaurant, Café or any business you can play our music without having to pay a license fee to collection agencies.

For more information or to order your CDs contact: 01 4446219 or email: ichillcollection@gmail.com

PERFECT PITCH IPR

SANCTUARY SPA - MUM TO BE RANGE All products are midwife approved, hypoallergenic, SLS and paraben free.

Everything a new mum or expecting mum needs for a great pampering experience before and after baby arrives!

Congratulations Collection RRP €24.00.

This indulgent box set contains a selection of luxurious bath and body products perfect for pregnant women and new mum’s skin, ensuring the ultimate Sanctuary pampering experience before and after your baby arrives.

This pack contains: � Sanctuary Mum to Be 2-in-1 Moisturising Shower Cream. This ultra-creamy blend of rice bran, sunflower and organic rosehip oils will leave skin clean, soft and moisturised in one easy step. � Sanctuary Mum to Be Collagen Boosting Body Butter. This nourishing butter melts effortlessly into skin and intensively moisturises, providing skin that feels more elastic and smooth. � Sanctuary Mum to Be Bounce Back Firming Cream. This Mum to Be must have improves skin suppleness and elasticity and contains an active ingredient that helps to restore and rejuvenate skin, thus helping to improve the appearance of stretch marks.

� Sanctuary Mum to Be Cooling Leg and Foot Gel 50ml. Apply generously to tired legs and feet and massage in an upward direction whenever required. The pack also contains an Eye Mask.

Mum to be – Ultimate Retreat Hat Box RRP €18.00 This Sanctuary Mum to Be Ultimate Retreat Hat Box contains a selection of luxurious bath and body products perfect for a baby shower, pregnancy or new baby gift.

This pack contains: � Sanctuary Mum to Be Tummy Soothing Bath Soak. This heavenly soak contains organic rosehip, evening primrose and sunflower oils to soothe skin, with replenishing milk protein to help moisturise and soften. � Sanctuary Mum to Be Collagen Boosting Body Butter. This nourishing butter melts effortlessly into skin and intensively moisturises. Skin feels more elastic and smooth. It also contains active ingredients to help strengthen and boost collagen levels while helping prevent stretch marks. � Sanctuary Mum to Be Stretch Mark Oil. This must have reduces the appearance of stretch marks leaving skin conditioned and fully rejuvenated. Perfect for before and after pregnancy. � Sanctuary Mum to Be Cooling Leg and Foot Ge. Chestnut tree and guarana extract, blended with organic rosehip oil and frescolat will cool, soothe and refresh tired legs and feet.

For more information on both ranges, contact: Bodyscent International Ltd www.bodyscent.ie Tel: (056) 776 7000.

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IPR PERFECT PITCH EUROSALES INTERNATIONAL LIMITED - 20 YRS CORPORATE HISTORY In 1993, a leading cosmetics company, Revlon International, decided to cease direct distribution in Ireland. Their financial controller, Sean Conlon and sales director, John Meany O’Brien commiserated with each other. Although they had worked closely together for a period of 15 years, neither knew that the other was a “serial” entrepreneur. Both had separately and without the knowledge of the other, run a number of successful businesses. In the depths of a recession and with a lot of determination they decided to pool their resources, mortgage their homes, and with a small seedling capital from a bank, form a new company which they named Eurosales International.

Over the next few years they built up the number and range of products they distributed, gradually increasing their staff numbers and building a full service offering including representation, marketing, sales, order picking, distribution, delivery and merchandising. In 2005 Eurosales International moved to a new modern facility in Ballymount Business Park with a warehouse capacity of 20,000 Sq feet and employing 15 staff at the outset. In the intervening years, the business has trebled, distributing to over 1,500 accounts and employing 55 staff.

New Product Ranges Eurosales International are delighted to announce that they are the new distributors of P20 sunscreen and are putting into action detailed and dedicated marketing and PR plans for this and other key major lines they already distribute. Eurosales are in countdown to the re-launch of their updated website. Alongside this is a brand evolution of the Eurosales Logo which goes live on September 1.

This brand face-lift will launch the next 20 years.

In tandem they explain that they must be able to talk to their customers in this new digital age. Both are extremely conscious that youthful consumers – many as young as 12 years old buying cosmetics,

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are tuned into social media and that the traditional means of communication are no longer relevant to this segment. They are determined not to be found wanting in this regard and have invested in FaceBook pages for imPRESS nails and Softsole, with advanced plans on other key brands. Likewise, they have revamped their house style and made it more vibrant and modern.

The last line belongs to Sean. Looking across at John, he says “we are going to double the size of this business over the next 4/5 years.” John nods his head vigorously in agreement. This partnership, born out of necessity in the last recession is heading towards a bright future. www.eurosalesinternational.ie, Tel: (01) 450 7771

PERFECT PITCH IPR ALI MAC SKINCARE Ali Mac Skincare is a range of natural and organic skin care products developed with love and science, based in Co. Dublin. The range includes fourteen facial skincare gems; a range of seven Chamomile and seven Rose and Camellia and six Bodycare pieces, as well as an amazing range of essential oil scented soy wax candles and a Baby Balm and wash. Endorsed Organic by the Soil Association, the range is free from Parabens, Synthetic Colourants, Synthetic fragrance, Petrochemicals, Silicons, Pthalates, Mineral Oils, and is not tested on animals.

The Chamomile Range was shortlisted in the category for best new organic skincare range launch in 2013 by Pure Beauty. It includes: � Organic Chamomile Cleansing Melt - a hydrating and re-balancing oil-based cleanser with intensive action on damaged skin whilst cleansing deeply; � Face Wash with aloe vera extract to soothe and sunflower and mandarin oils to dissolve debris and dirt; � Face Polish a natural exfoliating cleanser with sugar facilitates natural cell renewal and regeneration, illuminates the skin and prevents the build up of spots and hyperpigmentation; � Toner - Hydrating Face Mist with soothing

80 YEARS SERVING IRISH PHARMACIES Sam McLernon Dublin Ltd. recently celebrated eighty years of serving Irish Pharmacies with dedicated service. They are manufacturers of packaging solutions such as: Manufacturers of: � Counter Bags � Dispensing Bags � Dispensing Labels � Tablet Vials &

� Tablet Bottles � Overprinted Carrier Bags in small lots They are also suppliers of: � Full ranges of Care Home Packaging including the well known EasyWay Meds range of compliance cards & blisters.

calendula and chamomile to tone and hydrate;

� Chamomile & Mandarin Face Mask - A treatment Clay to eliminate toxins, purify and tone.

� Organic Chamomile Face Balm with rosehip and argan oils, renowned for their proven healing and regenerative properties. � ‘Natures Botox’ Chamomile Hydrating Serum with Avocado, Rose hip and Argan oils, optimises the natural process of skin repair and cellular regeneration.

Ali Mac Skincare has a comprehensive advertising campaign with recent advertorials in Vogue, The Gloss, VIP, Pure Beauty and an active social media company strategy. Point of Sale is available including posters to suit your needs, Display units, counter top and free standing units, brochures, strut cards and leaflets and product samples.

For further information, photography and product samples, please contact: Alison McIntosh via E-mail: enquiries@ alimacskincare.com or Tel:015240553 or 0876205912

� All the ancillaries you need to support Care homes, Mar Charts, Trollies, Dividers etc. � De Blister Machines � Anti-Fatigue Matting � Full range of Gift Wrap & Packaging So make sure that you have all your Christmas packaging solutions in stock. Contact us at the below contact details and have a wonderful Christmas and a very happy and prosperous New Year in 2014!

McLernons – Over 80 Years of Service to Pharmacy! Fox & Geese House, Naas Road, Dublin 22. Tel: 01-450 4121, Fax: 01-456 9217, E-Mail: sales@sammclernon.ie, Web: www.sammclernon.ie

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IPR WORDSEARCH

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WIN WIN WIN WIN 1 of 3 One Direction watches by correctly filling in and returning this months Wordsearch.

If you are interested in becoming a stockist call Bodyscent International Ltd on 056 7767000 www.bodyscent.ie

CAN YOU FIND THESE WORDS Selfcheck Decleor Clearogen Fuschia Topimage Bodyscent Bronze Direct Tonic Gemini Oakes Otoole protec diamond mclernon eurosales radiance virginia alimac

Send your finished word search to: Exigo Media and Events Ltd. Unit 7 Greenhills Business Park, Greenhills Road, Dublin 24 Name:....................................................................................

Address:...............................................................................

Pharmacy/Chemist name:...........................................

Position:...............................................................................

Email:.....................................................................................

Phone:...................................................................................

TERMS & CONDITIONS The prize is non transferable, subject to availability and no cash alternative will be offered. Entries must be received by the 10th of December 2013. The Editor's decision is final. For a full list of terms and conditions contact: news@irishpharmacyretailer.com

Well done to our last winner who was: Marie Barrett, a Buyer for Drinagh Pharmacy, Market Street, Skibbereen, Cork.

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Irish Pharmacy Retailer

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