2 minute read
PUMP UP THE VOLUME
WITH SHALY DHANJAL, SALES REPRESENTATIVE - CALIFORNIA
Some say volume is what pays real estate professionals — not price. Sure, some transactions are naturally wired the opposite way, but most successful agents agree keeping a steady flow of listings is a good strategy. Here’s how one top grossing EXIT earner works to keep the volume turned up in her business.
Amplifying Efforts
Actively engage with the community by hosting and sponsoring events to significantly boost visibility among potential buyers and sellers
Proactive community involvement strengthens presence and fosters valuable connections
Audience Reach
Send personalized, handwritten notes and organize impactful client pop-by visits
Door-knock in prime neighborhoods of interest
Host mega open houses to bring together more interest and potential business
Utilize tech for streamlining marketing, enhancing property presentations, and expanding reach
Prioritize personalized communication, understanding client needs, and service beyond automation
CHART TOPPING
Exceptional client service, unwavering integrity, and ethics are true, professional differentiators
A good track record of successful transactions, and endorsements from previous clients help win listings
Marketing to buyers by showcasing a comprehensive marketing plan, competitive pricing, and a strategic approach to highlighting a property's unique features
Working with sellers: emphasize a property's value, negotiate terms favorable for them, and leverage high demand to secure the listing at a favorable price
WHEN TO REMIX
When listings linger show commitment and adaptability by reassessing marketing and pricing
Whether it’s your expired listing or someone else’s coming to you, approach it with transparency, empathy, and a clear plan for revitalizing its appeal
Maintain an extensive database of local buyers to strategically target potential new interest for expired listings
