GIVING 'EM SOMETHING TO TALK ABOUT

BY MELANIE ROBITAILLE, SR. STAFF WRITER & GRAPHIC DESIGNER

The term public speaking elicits thoughts of standing in a spotlight on stage, but the truth is, it doesn’t matter whether you’re talking to one person or 100. These skills are the cornerstone of lasting relationships, something every business must have in order to survive, because every business deals with people. They’re also quintessential in real estate for everything from prospecting to conducting listing presentations.

Regardless of your years in business, if you want to resonate everywhere you go, EXIT Realty’s two-day Ambassador Training experience will help you break through personal inhibitions and build your confidence to control any narrative. And because there are so many benefits and lifestyle layers to EXIT’s value proposition, for both clients and professionals, there’s lots to talk about.

“If you're not telling the story, who is?” asked Ambassador Trainer, Mike McCarron, EXIT’s Supervisor of Growth & Development for Canada. “And then, more importantly, what are they saying?”

Either you’re telling your EXIT story, or your competitors are, and they’re not going to get it right!

Storytelling, or story marketing is a huge trend right now that can be used in both the in-person and digital arenas. And when conversion depends greatly on your passion and your why, learning how to express that in language is the most powerful place to start. “I've never come across any other training or philosophy that rivals what the Ambassador program offers. It truly is the foundation to building the life you want. The value it brings far exceeds any investment of time and money. Every critique I've received has been overwhelmingly positive, with people recommending it for everyone,” shared Ambassador Trainer, Rick O’Neil. “Even young people, still in their teens, have embraced the Ambassador course with confidence, engaging with experienced agents throughout the community. They don't have to be experts in real estate; they become experts in explaining the EXIT system to anyone. The heart of EXIT is all about lifestyle, going beyond mere monetary gains, and that's something unique to our organization.”

Many professionals have unwittingly built promotional strategies based solely upon the passive realm of digital marketing. This deprioritizing of active, in-person engagement has lessened our ability to hold conversations, share, and find common ground.

Initially created by EXIT’s Director of Leadership, Bob McKinnon, Ambassador Training now features four of EXIT’s top instructors and coaches, Erica Nasby, Angel Tucker, Rick O’Neil, and Mike McCarron, each inspiring in a small group setting for maximum personal attention.

Nurturing the person behind the agent is a fundamental at EXIT, so agents can then go out and put their clients first. “Treat me like just another paycheck,” said no client ever, so Ambassador aims to help individuals hone their personal EXIT manifesto to effectively share their beliefs, strengths, and distinct EXIT story. Because when someone can feel your sincerity, it builds trust.

Many acclaim this training as a first-hand, must-have experience because of the raw feeling factor at each session that comes with the breaking down of personal barriers and limiting beliefs. It asks each participant to reach deep within and come away forever changed, an unexpected but equally transformational experience for the trainers themselves.

“When we’re together for two days, I get inside their heart,” Mike explained of the gift it is to watch people experience their turning point moments. “It gives me goosebumps and the hair stands up on the back of my neck just talking about it. I also talk to them about vibrations and picking up on people’s energy in the room. I want them to understand the concept of presence.”

It’s an important concept too, Angel agrees, in a time when a person’s mindset can mean everything, saying, “The world throws so much our way. It’s hard to stay positive in a negative environment. It’s up to each individual to make the decision to see things with a good ‘mindset,’ so getting your mind right and practicing positive habits makes all the difference!”

Do you want to make a better impression or speak with authority? Do you want the authenticity that comes with the confidence in knowing what to say, and how to say it? Do you want the same for your agents?

THAT’S THE AMBASSADOR EDGE.