IS YOUR PACK TRULY DOZEN-WORTHY? BY CHAD MORRIS, STAFF WRITER
Photo by Thomas Bonometti on Unsplash
A lone wolf entrepreneur grinding to the top makes for an entertaining screenplay, but success rarely happens in a vacuum. As with wolves, REALTORS® work better in a pack. After all, real estate is a business of relationships. So, who belongs to your pack? Your broker, fellow agents, and the leadership at EXIT Realty do of course, as well as any connections from real estate associations to which you belong. But who else? If you ask EXIT Realty CEO, Tami Bonnell, she’d say you’re forgetting one essential group: your Dirty Dozen. A Dirty Dozen is a group of twelve or so professionals from within your sphere of influence (SOI) who work on the business of real estate but not in it. These are very valuable connections to maintain because they have a wide range of industry ties and can offer a perspective beyond that of someone licensed to sell real estate. Not only that, having a well-rounded Dozen helps you create an exceptional, full-service experience for your clients. But a Dirty Dozen doesn’t just materialize from thin air — these are relationships you need to build and maintain.
Building a Dirty Dozen is an excellent step towards establishing yourself as an industry expert. Having that trusted group of advisors helps accelerate your learning, bridge new connections, and create opportunities. It’s about serving clients better and thinking like a consultant to create opportunities like first-time home buyer, climate change, or retirement seminars that bring everyone together, whereby you’re adding value to your Dozen, your consumers and the community. Surround yourself with experts and remember, “a rising tide lifts all boats.” So, let’s dive into who might belong to your Dirty Dozen and what differentiates a dime-adozen professional from the Dozen-worthy. Volume 9 Issue 1 9
