2 minute read
Turning Ideas Into Reality
EXIT REALTY FOUNDER & CHAIRMAN STEVE MORRIS
I’ve been in real estate 45 years this year. In my early days as a sales rep, I knew what it was like to put three deals together in one night and that sinking feeling of a double-ender falling through. As an agent and later as a manager, I spent time road testing what worked and what didn’t and discovered my passion of teaching selling to salespeople rather than selling products to customers.
Real estate is a business all about people. I learned if you get the good agents, you get the good business. However, most managers had a “step-aside” attitude – their people were disposable and their favorite four-letter word was “next.” They didn’t specialize in getting the most and the best of out of their agents because they didn’t put a value on people.
EXIT Realty launched on September 3, 1996. Timing is everything. Over the past 25 years, we’ve set out to build and stabilize the most productively successful real estate company in the world, with a bottom line of 100,000 agents who love and respect the company, positively, constructively, and harmoniously working arm-in-arm to create a future where there wasn’t one before.
Our immediate objective is for every associate to introduce an average of three agents to EXIT every year. It’s not about inventing more new stuff. We’re rolling up our sleeves with a single-minded focus on this objective. It’s what we want and expect to have happen. We’ve buttoned down technology and administration. We have the right people and backups in place. In this business, the first 10 years proves you can survive. The next 10 prove you’re a contender, and the 10 after that is when you turn your ideals into reality. It’s a different run at this point. We’re wiser than we were.
As I look back on where we’ve been, and forward to where we’re headed, I’m tremendously thankful, grateful, and appreciative of the efforts of everyone who has played a role in our growth. Where is EXIT Realty going? Right to the top!
