No Market Dictates Your Success

WITH SHARRON RICHARDSON, VP OF BROKER SERVICES & ANNETTE ANTHONY, VP OF TECHNOLOGY ENGAGEMENT

Over the last two years real estate professionals have been there for clients through demands for more space, new lifestyles, and better futures. For EXIT’s VP of Broker Services, Sharron Richardson, who also happens to be a licensed agent, Newton’s third law of motion comes to mind as does being prepared in times like these.

As our Founder, Steve Morris, would say, ‘The fish were jumping in the boat.’ Clients were coming out of the woodwork and when almost every listing is a bidding war, it’s easy to forget what goes up must come down. If you’ve been in the business long enough, you know real estate has a natural cycle, and eventually things ebb, and you’ll need to rely on your skill and persistence.

An often-overlooked fact is that the agent is as much part of the merchandise package in real estate as the listing, which is why EXIT Realty strives to offer countless resources to ensure their agents are business ready anytime, anywhere, but also to build the person behind the agent and the tech that services the transaction process.

Annette Anthony, EXIT’s VP of Technology Engagement knows it all starts within, saying “Your mindset is the driver of your life. Affirming that you’re already the best version of yourself is key to winning every day. Become the person you’ve always desired to be with Prompter!™ and start setting goals. An annual plan is best when casting your vision for success and the best plan is one that excites you to achieve and kickstart your dreams.”

Sharron suggests EXIT’s expanded business plan and including scheduled time and strategies for prospecting as part of it saying, “Even with all the digital disruptors and virtual brokerages out there, they haven’t changed the fact that real estate is about relationships. Being a secret agent will ensure your failure.” And unless you make the effort to nurture genuine connections and be the trusted advisor with whom clients and investors want to navigate the process and keep their best interests at heart, you’ll become invisible.

“I had a client who wanted a corner unit in a low-rise where none were listed. I mailed handwritten notes to each of the 16 corner units stating I had a willing buyer, and I scheduled three listing appointments and secured one listing from that effort,” Sharron explains. “The business is out here – it’s your job to let your sphere know you’re ready, willing, and able to help them or anyone they know who wants to make a move.” This list of EXIT’s must have tools can help you get started and in control of your business:

It’s not the market that dictates an agent’s success, it’s knowing your strengths, creating a multi-channel strategy, being consistent, and tracking your progress to adapt when necessary. There’s no greater time than now.

EXIT Realty Connect

A powerful real estate app enhancing EXIT agents’ business connectivity and customer search experiences. Download it from Google Play or the App Store, or text APP to 85377

Smart Signs™

Ensure no lead is left behind through vanity text codes, providing real-time access to listing information, and geolocation enhanced searches. Learn more by texting EXITSIGN to 85377

Mobile Business Card™

Technology puts your business card conveniently on every prospect’s phone so they have your expertise - and contact info - in the palm of their hand

Expert Marketing Suite™

A dynamic collection of tools to promote every property. Invite clients to text LISTWITHEXIT to 85377 to see how choosing EXIT helps put their property in front of more people

Seller and Buyer Guides

Perfect for starting (or restarting) a conversation with clients, these digital presentations provide info on each respective process in a convenient, portable format

EXIT Promo Shop

Create seller- or buyer-oriented pieces and customizable newsletters to send to your sphere, in addition to both digital and printed drip campaigns.

EXIT Ad Center

Assure your potential sellers that their listing will be presented to a targeted demographic to increase the pool of buyers through Facebook and Google ads

Shareable Content

Show prospects the kind of company you work for and its values by sharing content from EXIT’s YouTube channel, The EXIT Achiever magazine, the Focus on Good Health site, and our blog

NEED HELP ENGAGING?

Contact Annette Anthony by texting ENGAGE to 85377, or connect with your office’s in-house Engagement Leader. If your digital prospecting needs a next level, face first boost, contact MIND-SET Trainer, Erica Nasby, whose Field Day and Online Performance Training take you right to the doors.