The Closer

BY MELANIE ROBITAILLE, SR. STAFF WRITER & GRAPHIC DESIGNER

While working multiple jobs, her children finally grown and pursuing their lives, Cindy Strait was left with an insistent feeling that it was time to open a new door in her life. Today, after her first year as a full-time agent, she’s surpassed 96 closings and took home one of EXIT’s Gold Awards during the corporation’s 2021 virtual award ceremony.

With the amazing education and mentoring programs EXIT offers, and the help and attention I received from other agents and my broker, I was off and running in no time! Other companies can’t hold a candle to what Founder and Chairman, Steve Morris has created in EXIT.

Her EXIT Riverside Realty Franchisee, Vincent Esposito, couldn’t be prouder of Cindy and put things into perspective saying, “What she has accomplished is nothing short of spectacular! With two sides to every transaction, she has 192 satisfied clients and customers in, this, her first year! She’s a shining example of ‘you get out what you put in’ this business.”

Admittedly not a big social media fan, Cindy’s success is commendable during distanced times, and she used these start up tips to get her going, but there’s no doubt this is just her beginning.

“I completed a business success plan in my first month...

I set a goal of 30 closings for the year, creating a salary that would match what I was making before, until I realized how much I thrive on recognition and being in the EXIT Regional Newsletter each month.”

“I benefited from the programs, videos, and reading on the Resource Center (RC)...

I absorbed so much through the RC when I first started. I still love to check out new information when I find the time. It helped me create ads, flyers, and keep up with all my listings and reports.”

“I read Steve Morris’ book...

After reading Accelerated Farming I was inspired to do mailings. Then I started mailing letters to all expired and FSBO listings in the area and got such amazing results. I found other internet sources, like Zillow, Opcity, Boomtown, and Realtor.com but it was a trial-anderror process.”

“I work my floor time at the office...

I work hard to follow up with EVERY lead, big or small. They ALL add up! At this point most of my new business comes from referrals from other agents, my past customers, and new clients.”