EFFECTIVE TECHNOLOGY IS THE TECH THAT YOU USE

BY JOHN PACKES, CHIEF TECHNOLOGY OFFICER

EXIT Realty’s formula for effective technology is a simple equation: Efficiency + Reach = Growth, and all products created for EXIT associates must satisfy at least a portion of this formula, provide higher efficiency, broader reach, or both.

I often start presentations with a simple question, “What’s your favorite technology?” The answers tend to vary greatly, but the reason why I ask this question is to dive into a conversation about what constitutes effective technology. This concept varies greatly because its dependent upon a desired result, need or goal. For example, a scalpel is an effective tool for a surgeon, but not a salesperson; a wrench works well for a mechanic, but a chef would have no use for it. Effective tools are such when used toward the goals of the individual.

The undisputed commonality between every answer I receive to this question is that the person responding regularly and effortlessly uses that technology. A technology’s inherent effectiveness also comes from its use by an individual or group. When using effective technology, one is more efficient in accomplishing tasks, reaching more consumers, and serving those consumers - rinse and repeat. This cycle, in and of itself, creates natural growth.

The beauty – and effortlessness – of EXIT’s tools is that as long as an associate’s information is current in the company’s proprietary MEMO software, most if not all the tools detailed here are already available for use with virtually zero configuration or setup time. So, whether you’re a veteran EXIT agent, or just starting your journey with the brand, these are just some of the benefits available to you. Even if you’re new to the real estate industry, I challenge you to undertake the tasks on this list. I expect it will take less time than watching a feature length film.

 Create a vanity code and send your Mobile Business Card™ (MBC) to five contacts. Advertise your MBC code everywhere, as part of your email signature, website, print ads, etc.

 Download the EXIT Realty Connect app and send out a few Quick Leads to friends and family (to test them out), then start sending to contacts, clients, or potential sponsors. Watch the notifications come in as people interact with your Quick Leads, then follow up with them.

 Invite clients to connect via the App so you can share searches, properties and more, directly with them. Remind clients they can invite family and friends as well as share searches and properties together within the app. Ask them to send you a referral directly through EXIT Realty Connect.

 Create and send digital presentations using our professionally designed templates through EXIT Realty Connect or Resource Center (RC). In most cases you can create full, beautiful presentations and send them within a few minutes either directly or via Quick Leads in the app.

 Dig into the Expert Marketing Suite™ with a listing and look at all the assets automatically created for you. Choose a specific musical theme for a virtual tour, download and print PDF flyers, or share the listing directly to social media.

 Click through to the EXIT Ad Center and look at the options for advertising a listing, office, an agent. Within minutes ads are created and deployed to Facebook and Instagram, targeting the correct audience.

 Test the new commute time search on exitrealty.com, which allows customers to set an address and search for homes within minutes or miles of that location. Share this feature with a client and add it to future listing presentations.

 Try out the demo listing in the Expert Marketing Suite™ to promote the great tools and technology at an EXIT agent’s disposal to potential clients.

 Still trying to set up a website? Guess what, EXIT agents already have one! Click on “Websites” in the RC and within a few clicks have a website online with all information, listings, and customizable widgets. Even add a custom domain name to it.

 Check out the robust Media Library on the RC and explore the hundreds of hours of training, coaching and stimulus package videos EXIT offers.

Despite having to endure an extraordinary year, EXIT Realty’s tech team continues to work at a frenzied pace to release more effective technology to continually push agent growth. The goal: to ensure EXIT associates are even better equipped to dominate in local markets and surpass the previous twelve months by a significant margin. But it all begins by USING the tools – so get going!