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Effective Technology is the Tech That You Use BY JOHN PACKES, CHIEF TECHNOLOGY OFFICER EXIT Realty’s formula for effective technology is a simple equation: Efficiency + Reach = Growth, and all products created for EXIT associates must satisfy at least a portion of this formula, provide higher efficiency, broader reach, or both. I often start presentations with a simple question, “What’s your favorite technology?” The answers tend to vary greatly, but the reason why I ask this question is to dive into a conversation about what constitutes effective technology. This concept varies greatly because its dependent upon a desired result, need or goal. For example, a scalpel is an effective tool for a surgeon, but not a salesperson; a wrench works well for a mechanic, but a chef would have no use for it. Effective tools are such when used toward the goals of the individual. The undisputed commonality between every answer I receive to this question is that the person responding regularly and effortlessly uses that technology. A technology’s inherent effectiveness also comes from its use by an individual or group. When using effective technology, one is more efficient in accomplishing tasks, reaching more consumers, and serving those consumers - rinse and repeat. This cycle, in and of itself, creates natural growth. The beauty – and effortlessness – of EXIT’s tools is that as long as an associate’s information is current in the company’s proprietary MEMO software, most if not all the tools detailed here are already available for use with virtually zero configuration or setup time. So, whether you’re a veteran EXIT agent, or just starting your journey with the brand, these are just some of the benefits available to you. Even if you’re new to the real estate industry, I challenge you to undertake the tasks on this list. I expect it will take less time than watching a feature length film.
8 Volume 9 Issue 2
