❑ Increase interest and engagement by providing an active online community involvement, national and international exposure ❑ Help followers gain a better understanding of the Gulf Coast and Development by consistently posting on social media ❑ Establish sizeable online databases through networking, referrals and lead generating technology ❑ Establish relationships with social media influencers to increase property visibility, engagement and interest ❑ Incorporate user-generated content into digital marketing efforts to provide a unique and authentic perspective of the Mississippi Gulf Coast and property potential ❑ Use data and analytics to drive content creation for social media and blogging efforts ❑ Expand market reach by capitalizing on trends and the viral nature of social media
❑ Drive traffic to property listing and property website by including valuable links in social media and email marketing content ❑ Collect information, such as email, phone numbers and addresses, for e-newsletter and other marketing opportunities and demographic research to promote the property
