Graduates' portfolio VOL. #1
Moscow, 2013
ABOUT
Academy of communications “Wordshop” and agency of social-oriented communications “Act. Moscow” formed SENSE – highly intensive course in creating innovative and conceptual solutions that has been held for 3 months. Authors and coaches of the course are co-founders of Act.Moscow - Egor Fomin and Sergey Yanovskiy. Each week students went through winner-cases of international ad festivals and worked on briefs given by creative directors of the world’s top agencies - Droga5, AKQA, R/GA, Leo Burnett and others. All developed ideas passed primary selection and then refined by commentaries of the small jury on which sat the winners of Future Lions 2012 - Devin MacGillivary and Verenice Lopes, D&AD Students 2013 winners - Aleskey Ivanov and Rio Takashi and also Young Lions Cyber 2013 – Sergey Yanovskiy and Oleg Savchuk. In December the best works of the course will be judged by the Big Jury, the confirmed members of which are: David Erixon - founder, business consultant, Hyper Island James Hilton – co-founder and CCO, AKQA Ilya Uvarov – creative director, R/GA London Tom Beckman – founder and creative director, PRIME Stockholm Ekaterina Bazilevskaya – founder and CCO, Look At Media Stepan Burlakov – founder and creative director, Freeger Workshop program: 9 October – Festival’s policy 16 October – Experiments of thought 23 October – Idea’s value 30 October – Group’s chemistry 6 November – Creative exercises 13 November – Constant changes 20 November – The Art of innovations 27 November – Advantageous entry 4 December – Self-realization 11 December – Real work
SERG EY YANOV SKIY SERGEY YANOVSKIY
He has turned our brains upside down, made us think differently, criticized and tortured us endlessly during 3 months. But what to say? We adore him!
He told us where is the island of tomorrow and gave us a map. Now we are ready to pull off from the shore.
EGOR FOMIN EGOR FOMIN
He helped us to look at the world from another angle.
He is passionate about technologies and this passion is infectious.
He reminded us about human's natural desire for innovations.
We love him because he inspired us to improve ourselves everyday and because he gave us chocolate.
jury
David Erixon - founder, business consultant, Hyper Island
James Hilton – co-founder and CCO, AKQA
Ilya Uvarov – creative director, R/GA London
Tom Beckman – founder and creative director, PRIME Stockholm
Ekaterina Bazilevskaya – founder and CCO, Look At Media
Stepan Burlakov – founder and creative director, Freeger
parti cipan ts Anikeni
MillersX2
Key Point
Shoefiti
Betcha
The one
Real Must How
Prokhvataeva Voronchikhina Team Elk Bryansk Lions Reactive Evl Evolve Belozerova Team 2KGS Google Glass already did it
Anikeni
Max Kudreyko
Olesya Borovik
– copywriter – dante.comedian@gmail.com
– designer – oborovik81@gmail.com
Alexsandra Kopcova
Shamil Khairtdinov
– art director – a-sandra@yandex.ru
– strategist – reklamare@yandex.ru
Thank you for such a useful course! That was cool! You're beautiful! )) Creative wins and good people in the circle we want you! It was really cool!
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BRIEF
Valerie Cheng, Chief Creative Officer, JWT Singapore. Wild tiger numbers are at an all-time low. We have lost 97% of wild tigers in just over a century. Come up with an idea that will stop the killing. Even saving 1 tiger is significant.
IDEA
MillersX2 Elena Millers
– copywriter – elen.millers@gmail.com
Arnis Millers
– art director – arnisdesign@gmail.com
You are awesome! We won't forget you & you don't forget US.
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BRIEF IDEA
Twitter Like-Minded Status INSIGHT People like to share emotions and thoughts with others. They like to see that someone supports their thoughts and feels the same way.
Art director: Arnis Millers Copywriter: Elena Millers
IDEA
HOW IT WORKS
Twitter encourage people to start global conversations. This service expands tweets and allows the user to see the number of like-minded persons, or to emphasize its uniqueness showing a list of people with the same thoughts. It’s also offering you interest groups on the basis of the status of key phrases. You can add them to your following list or join the global discussion on relevant hashtags.
In process of writing tweets was added a new stage: Step 1 – writing tweet. Step 2 – service indexes the keywords and shows the number of like-minded persons all over the world. Upon request the information can be placed under your tweet. Step 3 – besides likeminded persons whom you can add to your following list service offers you communities of interest, based on the wording of status.
Step 1
Step 2
Step 3
Key Point
Andrey Novoselov
Irina Balabina
– art director – dreyru@gmail.com
– strategist – i.balabina111@gmail.com
Marina Luzina
Maria Kuzovova
– copywriter – mavrick@inbox.ru
– producer – MKuzovova@gmail.com
Oscar Wilde believes, that "we are the sons of our own deeds". So just do what you do, guys!
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BRIEF
Mark Tatssel CCO Leo Burnett Worldwide asking you how McDonald’s can be helpful for all world? Problem/Challenge and Solution - up to you.
IDEA
Shoefiti
Alex Bayartaev
– art-director – sashindesign@gmail.com
Serezha Shabrov
– copywriter – sergey.shabrov@convergent-usa.com
You are the best!
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BRIEF
David Brown, Regional Executive Creative Director, R/GA What wearable technology / service would you like to be seen created? Think blue sky. From work to play, big or small.
IDEA
Betcha
Olga Svistunova
Anton Platov
– copywriter – 1.olga.mail@gmail.com
– strategist – ant.platov@gmail.com
Irina Golovleva
Sonya Novikova
– art director – I.golovleva@yandex.ru
– producer – sonyaredpanda@gmail.com
Three month of drive and love. Sense has changed our minds. Thanks, guys! Betcha you'll get the Lions.
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BRIEF
David Brown, Regional Executive Creative Director, R/GA What wearable technology / service would you like to be seen created? Think blue sky. From work to play, big or small.
IDEA
PET GLOVE CHALLENGE You have a pet but you spend a lot of time at work. Your friend is bored alone, and you miss him. It's unbearable. IDEA Glove that helps to entertain your pet in your absence. That allows you to feel your pet and play with him on a distance. HOW IT WORKS Set: ball, glove and collar + application for your phone. Take the glove but leave the ball for your pet. If you feel that you miss your pet, just turn on the glove, load app on your phone and synchronize and calibrate devices. Glove works like a joystick: move your hand and control the ball, attracting the attention of your pet and play with. You can move the ball in any direction in the horizontal plane. When your pet touches the ball glove begins to vibrate, so you physically feel your pet, as if he is near you. In addition, when your pet starts to play with the ball without your control, you'll be announced by mobile app.
GOLOVLEVA Irina_designer NOVIKOVA Sonya_producer PLATOV Anton_strategist SVISTUNOVA Olga_copywriter
The one
Anastasia Shilenkova – art director – fox.rggy@gmail.com
Guys! You are very cool, I wish you success and fulfillment of wishes.
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BRIEF
Ray Inamoto Chief Creative Officer AKQA US, asks you to create new services for Google.
IDEA 55% -
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Real Must How
Valeriy Isachenkov
Ivan Smurygin
Alexandra Kirillova
Albert Urchukov
– art director – valeriy@gmail.com
– producer – kirillovalexandra@gmail.com
– copywriter – ivan@gmail.com
– strategist – urchukov@yandex.ru
Thank you for our expanded consciousness. Now we know that imagination is best drug.
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BRIEF
David Lee, CCO, Squarespace (ex. TBWA) How to help after natural cataclysm.
IDEA
Prokhvataeva
Anna Prokhvataeva – art director – umkaanka@yandex.ru
It was unforgettable!
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BRIEF
Valerie Cheng, Chief Creative Officer, JWT Singapore. Wild tiger numbers are at an all-time low. We have lost 97% of wild tigers in just over a century. Come up with an idea that will stop the killing. Even saving 1 tiger is significant.
IDEA
Challenge Poachers should stop killing tigers.
Ivanov Stepan @stepnoy #TIGERVIRUS GUYS FROM AMUR, BE CAREFUL! THIS WEEK PATROL HELPED SICK TIGER, AND TODAY ALL PATROL MEMBERS ARE DEAD! DOCTORS ARE SILENT! GUYS, THIS IS A VIRUS!
Idea We should reduce demand for tiger bones and skins by telling people that these products are infected.
How it works We send out a tweet about a strange death of patrol rangers who helped a tiger in a forest. Friends of dead rangers share this warning message in social networks. Then the message is spread by the media.
warns people of buying tiger products. Also, wall warning posters appear in shops where tiger products are sold. These posters contain the following information: if you found an injured tiger, don’t touch it. Let the WWF know about it as soon as possible;
WWF @WWF #TIGERVIRUS
http://wwf.tiger.org/
BE CAREFUL!
BE CAREFUL!
BE CAREFUL!
BE CAREFUL!
don’t buy tiger skins, they could be infected; don’t buy medicine made of tiger bones. It can be infected.
AD: Prokhvataeva Anna
Voronchikhina Team
Christina Skoreva
Anna Bojko
– art director – skoreva@gmail.com
– copywriter – annboiko@gmail.com
Daria Voronchikhina – art director – daryavv15@gmail.com
Stay forever young!
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BRIEF
David Brown, Regional Executive Creative Director, R/GA What wearable technology / service would you like to be seen created? Think blue sky. From work to play, big or small.
IDEA
Elk
Anna Kirisyuk
– art director – annakirisyuk@gmail.com
Timur Maglakelidze – copywriter – reklamare@yandex.ru
Thank you for our expanded consciousness. Now we know that imagination is best drug.
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BRIEF
Mark Tatssel CCO Leo Burnett Worldwide asking you how McDonald’s can be helpful for all world? Problem/Challenge and Solution - up to you.
IDEA
Bryansk Lions
Albert Urchukov
Yulia Fedina
– strategist – urchukov@yandex.ru
– art director – gurina-uliya@mail.ru
Fedor Zaharenko
– copywriter – Fzaharenko@gmail.com
"
We'll dedicate the victory in Cannes to you guys.
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BRIEF
Mark Tatssel CCO Leo Burnett Worldwide asking you how McDonald’s can be helpful for all world? Problem/Challenge and Solution - up to you.
IDEA
Reactive
Kate Volkova
– copywriter – volkova_2701@mail.ru
Marta Tomashkova – art director – tomashkova@yahoo.com
Thank you for class "The battler-creator"! :) Inexhaustible inspiration and victories!
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BRIEF
Valerie Cheng, Chief Creative Officer, JWT Singapore.
IDEA
Wild tiger numbers are at an all-time low. We have lost 97% of wild tigers in just over a century. Come up with an idea that will stop the killing. Even saving 1 tiger is significant.
Evl
Rusneva Evgenia – copywriter – ryasnova@yandex.ru
Agafonova Elena
– producer – elleysmith@gmail.com
Kuznetsova Evgenia
– art director – evgeniakuznetsova@yandex.ru
You gave us a brand new Sense of creativeness. Our vision of advertising will no more be the same it was before your course. Thank you for great impressions now we SENSE.
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BRIEF
Mark Tatssel CCO Leo Burnett Worldwide asking you how McDonald’s can be helpful for all world? Problem/Challenge and Solution - up to you.
IDEA
Evolve
Ilya Panfilov
– copywriter – ilyapanfiloviii@gmail.com
Anna Berezhnaya – art director – ksoooan@gmail.com
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You make us evolve! Thank you)
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BRIEF
Mark Tatssel CCO Leo Burnett Worldwide asking you how McDonald’s can be helpful for all world? Problem/Challenge and Solution - up to you.
IDEA
Belozerova Team
Masha Belozerova
– copywrighter – marya_belozerova@bk.ru
Anna Polovinkina – strategist – halfann@gmail.com
Yana Malyakina
– art director – ya.malyakina@gmail.com
If you have Sense you're creator)))
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BRIEF
Mark Tatssel CCO Leo Burnett Worldwide asking you how McDonald’s can be helpful for all world? Problem/Challenge and Solution - up to you.
IDEA
IDEA:
Quite often people, confronting each other on different matters might have common food preferences.
PANMUNJEOM
IS A FISH CUTLET; SOY SAUCE; MARINADED CABBAGE KIMCHI
ALASKA
A CUTLET FROM PORK AND TURKEY; KETCHUP AND SOUR CREAM
KAASHMIR
CHICKEN CUTLET AND SPICY KARRI SAUCE
LOVEBURGER DOESN'T CONTRADICT BUT UNITED. The Loveburger is set three miniburgers. The basis of preparing miniburgers is a principle of union of adversarial cultures which are incompatible in ordinary life. The common component in preparing miniburgers is a firm McDonalds’roll with sesame.
Loveburger Set The mix of the best traditions of different countries in the single LoveBurger is a unique experience with possibility of tasting usual favorites food in a new way. LoveBurger is created base on love to each other no matter where your from or visible differences.
2KGS
Slava Shabalin
– copywriter – shabalinslava@gmail.com
Mary Krutova
– producer – marykrutova@gmail.com
Thank you so much for your support and ideas. it was the greatest course in our lives. Wish you good luck and a lot of fun!
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BRIEF
To create new product for Nike.
IDEA
Google Glass already did it
Alexey Zavyalov
Stas Tretyakov
Olya Rumyanceva
Maxim Ezhov
– copywriter – zavyalov@ymail.com
– strategist – olyajust@gmail.com
– art-director – stanislavtr@ya.ru
– copywriter – bobkadler@gmail.com
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It was fantastic experience! Thank you and sorry for our laziness. Wish you have always best ideas in London, and don't forget Google Glass already did it.
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BRIEF
Valerie Cheng, Chief Creative Officer, JWT Singapore. Wild tiger numbers are at an all-time low. We have lost 97% of wild tigers in just over a century. Come up with an idea that will stop the killing. Even saving 1 tiger is significant.
IDEA
we wish you
we wish you