Expatica Media Kit 2011

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TABLE OF CONTENTS ABOUT EXPATICA

PRICING 2011

The Expatica Story. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Expatica: a unique communication tool. . . . . . . . . . . . . . . . . . . . . . . 4 The expat lifecycle. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Pricing 2011. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Online pricing 2011. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Newsletter pricing 2011. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Survival Guide pricing 2011. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . «i am not a tourist» fair pricing 2011 . . . . . . . . . . . . . . . . . . . . . . . . .

Expatica Jobs and Housing pricing 2011. . . . . . . . . . . . . . . . . .

B2B Solution Pricing 2011. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Polls & Surveys pricing 2011. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Packages Benefits 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Small Business Packages 2011. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

USAGE Audience & Usage. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 - 7 Online usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

ADVERTISING SOLUTIONS 2011 Advertising solutions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Online Solutions 2011. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Newsletters Solutions 2011. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Content marketing Solutions 2011. . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Print Solutions 2011. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Fairs Solutions 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 - 15 B2B Solutions 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Polls and Surveys Solutions 2011. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 B2B Events Solutions 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Advertising Solutions 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

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CONTACT INFORMATION. . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

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THE EXPATICA STORY How one man’s endless wait for a tram in the Netherlands planted the seed for a comprehensive online resource for expats in several countries across Europe: Expatica.com Fulfilling a need for news in English Canadian expat Bram Lebo wondered what was going on. He had been waiting at the tram stop for more than half an hour and still no sign of a tram. In fact, the stop was ominously empty that Monday morning in early 2000 and the only other people waiting seemed to be foreigners like him; they weren’t speaking Dutch anyhow. If only he had known – like half of Holland did – that public transport workers were on strike that day.

A local might have warned him that a bicycle was his best chance to arrive at his destination. But since his Dutch wasn’t good enough to understand local radio or read Dutch newspapers, he was left in the dark.

Afterwards, Lebo saw the need to set up a Dutch news and information service in English and by

March 2000, he had put theory into practice. Bram chose an online medium so that anyone anywhere could access the service, and for free.

Dutch entrepreneur Mark Welling had been working on a similar idea. He had been running a company specialising in building websites since 1998. The Internet was on the rise and many still didn’t realise the impact that this medium was going to have on society, business and culture in general.

“We had to explain to our customers the effect of the Internet, and part of this was starting projects to show our clients the difference between traditional communications channels and online ones,” said Welling. “We told them that with a good website, people find the information you offer instead of you having to send it out to the community. To illustrate this to our clients, we decided to build a site.”

The company was looking for a target audience that was difficult to reach with traditional media and one able to surf the Internet. “Expats fell into this group,” said Welling.

Both groups were working on the same idea — Lebo’s team from the news angle and Welling’s with a focus on basic information — they heard about each other, made contact and fell into a natural union. After the start up phase was complete, Lebo repatriated to Canada and Dutch entrepreneur Antoine van Veldhuizen joined Expatica with the goal of taking it to the next level.

The first site launched was Expatica Netherlands in 2000, followed shortly afterwards by Belgium, then France, Germany, Spain, Switzerland, the United Kingdom, Luxembourg, Moscow and most recently Portugal. Sites serving South Africa, Singapore and United Arab Emirates will be coming soon.

Who works at Expatica now ?

Expatica’s content has always been produced and managed by expatriates for expatriates. Currently, the nationalities of Expatica staff members include American, Bulgarian, Canadian, Chinese, Dutch, English, French, German, Italian, Polish, Romanian, Russian, Spanish and Scottish.

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EXPATICA: A UNIQUE COMMUNICATION TOOL NL

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“Ask the expert”, is a unique way to build community awareness and confidence in your services and brand.

Expatica readers can sample your expertise firsthand online, in an immediate and engaging way, making them more likely to invest in your services in the future.

In the last year, www.expatica.com had 6 million visits, 20 million page views and 4 million unique visitors.

Our success is based upon high quality content and on being a unique gateway for expats to engage with a new culture, via English language news and information, which covers every aspect of life abroad.

Expatica’s goal is to expand, build and maintain our close relationship with the expat community. We pursue that end by continually refreshing the content of our websites, a rigorous commitment to quality and always bearing the needs of expats in mind. The result is a sophisticated tool for reaching our target audience and the most efficient catalyst for your business to engage with that audience.

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Please contact your local account manager for further information.

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Become an Expatica expert in your particular field and achieve your branding and awareness goals!

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Countries coming soon to Expatica

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The most effective means of reaching this highly mobile audience is to be online, as Expats have a particularly high rate of internet usage. Expatica can offer a rich and comprehensive range of products and services to reach your potential clients on the web: • Advertising (banners) • Newsletters (mailings) • Community news • Ask the Expert

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and arranges his/her new life abroad. At this stage, an expat searches for highly localised information (i.e. regarding taxation, banking and local utility providers) to settle into life in a new land.

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at this stage is to socialise and get involved in the daily life of a new culture. This is the time to connect with other expats on a social level.

Moving on: As with the orientation stage, this is when the expat researches local service providers.

They are preparing themselves to move on and are also likely to be searching for information on yet another country.

See Advertising solutions beginning on page 13

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Settling in: This begins when an expat first arrives

Living in: The most important concern for an expat

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residence, he/she looks for information online. The HR department of his/her company does the same.

Many of the important decisions an expat makes (i.e. finding a relocation firm, finding a house and finding a job) are often made before arrival in the new country.

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Expatica’s expertise and thorough knowledge of our audience is demonstrated by what we call the ‘expat lifecycle’. We have developed a clear four step schedule, which any individual follows when he or she becomes an expat.

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THE EXPAT LIFECYCLE

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AUDIENCE AND USAGE In 2010, Expatica delivered to an annual audience of over 4 million unique visitors from the most desirable demographic group in Europe - expatriates. This group is among the most mobile, affluent and educated in the world. Expatica targets expatriates with unprecedented accuracy, reach and frequency, allowing companies to communicate effectively with potential customers.

The statistics below cover all countries in which Expatica is active.

AGE 8.1%

GENDER

18-24 17.7%

36.4%

31-35 36-41 15.6%

Approximately 22% of Expatica visitors consult the site before moving abroad. This is a unique opportunity for you to promote your product or service when internationals need you most.

25-30

53.4%

46.6%

Male Female

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13.3%

42-55 56+

Expatica 2010 survey

TOP 5 NATIONALITIES 2.5% 3.3%

2.3%

United Kingdom USA

5.1% 22.7%

India Australia Ireland

20.2%

Canada

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AUDIENCE AND USAGE LIVING WITH A PARTNER

CHILDREN IN HOUSEHOLD 7.4%

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THE OWNER OF THE PLACE WHERE YOU LIVE

Expatica 2010 survey

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AUDIENCE AND USAGE FOR THE LAST PRODUCT OR SERVICE FROM ONE OF OUR ADVERTISERS THAT YOU USED OR ORDERED, HOW DID YOU CONTACT THAT COMPANY? Clicked banner: 11.5% Went directly to website of advertiser: 16.1% Went to their location: 2.5% Telephoned or emailed: 6.6% WHICH OF THE FOLLOWING PRODUCTS ARE YOU CURRENTLY LOOKING FOR OR WILL YOU NEED IN THE NEAR FUTURE? Airlines: 40.0% Local bank account: 26.2% Car (own or long term lease): 41.1% Car (short term rental): 45.6% Health insurance: 35.7% Travel insurance: 43.2% Property insurance: 39.3% Relocation/moving company: 55.6% Lawyer: 58.3% Accountant: 46.8% Financial/tax advisor: 50.3% Real estate agent (to rent/buy): 52.2% Employment agencies: 52.9% Language school: 53.3%

HOW MUCH DOES YOUR HOUSEHOLD SPEND A MONTH ON: Personal travel: e298 Education: e225 Restaurants: e191 Housing: e957 Insurance: e186 Cars: e173

ONLINE USAGE

HOW DO YOU LIKE TO SPEND YOUR FREE TIME? Reading: 83.6% Watching films: 79.8% Taking photos: 32.6% Shopping: 47.9%

Visitors Annual visitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6,135.521 Unique visitors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4,259.268 Page views. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21,720.029 Source: Google Analytics 2010

Weekly newsletter subscribers . . . . . . . . . . . . . . . . . . . . . . . . . . 41,500 Daily newsletter subscribers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22,250 Bi Monthly Expatica HR newsletter subscribers . . . . . . 8,250 Total newsletters sent on a monthly base . . . . . . 672,000 (weeklies, dailies, HR and What’s On) Source: MailChimp 2010

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ADVERTISING SOLUTIONS 2011 B2C Solutions • Online: advertising, newsletters, publicity • Print: survival guide • Events: fairs and networking events

B2B Solutions • Online: Expatica HR advertising, newsletter, publicity • Print: surveys and polls • Events: HR seminars

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ONLINE SOLUTIONS 2011

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Online advertising is the most efficient and effective way of reaching expats at all the stages of the expat lifecycle.

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Expatica helps you build a bespoke campaign, giving you the chance to design the most efficient media plan to suit your needs. Choose from our wide range of options, utilising different banners sizes and different placements across Expatica.com.

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Every media plan is thoroughly tracked and a comprehensive report (based on the Helios Management Banner Program) is delivered at the end of each campaign.

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5 1. Leaderboard 2. Rectangle 3. Skycraper 4. Halfskycraper 5. Medaillon

728 x 90 300 x 250 336 x 280 120 x 600 120 x 240 120 x 120

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NEWSLETTERS SOLUTIONS 2011 Expatica sends Daily and Weekly newsletters to more than 70,000 expats. Each newsletter is sponsored by an exclusive advertiser. The sponsorship package for the Weekly newsletter includes three banners and one advertorial. The sponsorship package for the Daily newsletter includes two banners. This is a highly effective way to promote a special event, new product or specific piece of information about your company, whilst achieving high brand awareness. At the same time, you can be confident that your message will reach its target.

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CONTENT MARKETING SOLUTIONS 2011 Content marketing service

Specifications and details

Based upon our expertise, we offer a brilliant and sophisticated tool for building awareness of your business with our target audience: Content Driven Marketing.

Article length 700 - 800 word written article Source Client will receive pre-interview tips via email - Telephone interview with editor (maximum 1 hours)

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Expatica can assist you every step of the way, offering our staff’s know-how to edit or even create your promotional articles. With our help, you can rest assured that your message will capture the attention of its intended target.

Copyright Owned by the client (client is free to disseminate and republish as they see fit) Reviews Text will be sent to client for preliminary review, and if necessary, a final review Logo 94x94 px jpg or gif image of min 72 dpi (to be provided by the client) Customized articles also available on request.

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The Expat Survival Guide

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PRINT SOLUTIONS 2011

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Expatica has a comprehensive understanding of expat life. In addition, we aim to fully understand our clients’ needs. We know that in order to achieve your company’s goals, you need to have broad representation, in print as well as online.

To complement our online solutions, we publish a choice selection of essential information for expats in a handy A5 booklet. The main contents of the Expat Survival Guide include: Relocation, Housing, Money, Education, Employment, Healthcare, Transport and more.

The Expatica Survival Guide is published annually in the Netherlands, Belgium, Switzerland, France and Spain. Distribution by request to more than 100 locations of expat interest, including: • Expat employers, in the Welcome package • Embassies and consulates • Schools and Universities • Associations and International Institutions

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“i am not a tourist” fair

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FAIRS SOLUTIONS 2011

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For 2011,available in the Netherlands and Spain.

Expatica also makes a point of meeting our audience in person and organises an “i am not a tourist” fair in the Netherlands and in Spain each year. This is a chance for expats to meet the companies and institutions they will need in their expat life, as well as for those organisations to engage with potential clients on a one-to-one basis.

Expatica has a proven record with our fairs, giving clear and demonstrable high quality service to expats and clients alike. We brought together over 8,000 visitors and 150 exhibitors in our three fairs in 2009.

Simply put, these fairs are the largest of their kind in the world.

Expatica offers a wide range of options for your organisation, from a modest Bronze sponsorship to a premium Gold package, with the appropriate visibility at our event.

Contact your local account manager for more information about available stands and sponsorships.

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FAIRS SOLUTIONS 2011 Booth : see price list page 24.

Workshops: all the exhibitors have the chance to present themselves in a workshop, where you can share your proficiency and know-how with your audience.

Gold sponsorship:

Silver sponsorship:

Bronze sponsorship:

Your company logo on 10,000 print flyers mailed to targeted lists of top HR professionals within international companies

Your company logo on 10,000 print flyers mailed to targeted lists of top HR professionals within international companies

Your company logo on 10,000 print flyers mailed to targeted lists of top HR professionals within international companies

• Company logo and description positioned on the official fair website • 2 Full-page color ads in the printed Event Guide • Sponsor’s logo on the giveaway bags • 16 m2 stand at the fair, premium position • Company’s promotional material included in complementary goodie bags • 200 invitations to give to clients • Medaillon banner 6 weeks ROS on the NL website

• Company logo and description positioned on the official fair website • 1 Full-page color ad in the print Event Guide • Sponsor’s logo on the giveaway bags • 10 m2 stand at the fair, prime position • Company’s promotional material included in complementary goodie bags • 100 invitations to give to clients

• Company logo and description positioned on the official fair website • 1/2-page color ad in the Event Guide • Sponsor logo on the giveaway bags • 10 m2 stand at the fair • Company’s promotional material included in complementary goodie bags • 50 invitations to give to clients

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B2B SOLUTIONS 2011 Each year, Expatica HR invites submissions for the prestigious Expatica Top 5 Industry Survey Awards. The winning surveys demonstrate continuing relevance to the HR profession, cutting edge findings and rigorous survey methodologies.

HR newsletter

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HR site Expatica reaches the HR departments of some of the biggest international companies in Europe, via our specialised HR site.

This dedicated website provides quality and up-to-date information in a market where resources focused on news, trends and best practices in mobility management are scarce. Content includes features on tax and finance across borders, expatriate support, relocation and trends in the international job marketplace.

The bi-monthly HR newsletter reaches almost 7,000 professionals across Europe and is a complementary tool to the HR site.

Expatica HR Partnership Package Key features: Permanent display as online partner: • Your company is permanently profiled as a partner of Expatica HR in a premium position; • Your interactive logo will direct traffic to your company website.

Permanent acknowledgement as HR newsletter partner: • Your company is permanently profiled as a partner of Expatica’s bi-weekly HR newsletter, currently delivered to between 7,500 – 8,000 professionals; • Your interactive logo will direct traffic to your company website.

4 bi-weekly newsletters sponsorship: • Your company is the exclusive sponsor of 4 bi-weekly HR newsletters; • Sponsorship entails two creatives (leaderboard, skyscraper) plus an advertorial.

Exclusivity within your industry: • Your company will have exclusivity within the industry in which you operate.

Content marketing partner: • Relevant and objective content provided by your company, will be published on Expatica HR and relevant Expatica country websites; • Guideline: 2 articles per month.

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POLLS & SURVEYS SOLUTIONS 2011

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Expatica realised early on that knowing your audience is the key to success. We have been working with for 4 years and already have a 1,300 strong survey panel (data from February 2010) drawn from the Expatica readership. Expatica can offer this resource to provide focused research on your core business.

Reports are customisable and include comprehensive charts and analysis from our specialist survey partners Ruigrok. The results can be another opportunity to promote your brand on Expatica website, should you chose to publish your findings in an article referencing your company (including a disclaimer).

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B2B EVENTS SOLUTIONS 2011

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Expatica, in partnership with Lexlumen, organises biannual conferences specifically designed to keep HR professionals, lawyers, accountants and tax lawyers in the Netherlands up-to-date with the latest changes in Dutch employment regulations, relevant for an international workforce.

Topics cover various areas, including labour law, tax regulations, global mobility, highly skilled migrant workers and social security.

On average, 75-85 professionals are present at each event, to learn and discuss new developments in the Expat industry as well as mix with their colleagues on breaks and over lunch.

In addition to the industry-specific knowledge to be gained, these seminars are the perfect business to business opportunity to network and meet potential clients within the industry. [photo]

The June edition is traditionally hosted on the beautiful campus of Nyenrode Business University.

The December edition will be held in a convenient location in the city of Amsterdam.

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Expatica events

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Custom solutions

Currently available in The Netherlands, and Belgium.

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ADVERTISING SOLUTIONS 2011 Are you looking for a bespoke campaign?

Expatica hosts a variety of events, including seasonal parties, networking events, speed-dating and wine tasting. This is a great opportunity to advertise your company; you will profit from a multi-media approach.

Verbal advertising, visuals and online perks are just a few of the benefits included in an event package.

Sponsorship opportunities start from 500 euros per event.

Expatica offers customised advertising solutions designed exclusively for your business.

You can find a comprehensive and updated list of Expatica events at: http://www.expatica.com/whats_on

Please contact your local Account Manager directly for further information.

Please contact your local Account Manager for more detailed information about our sponsorship opportunities.

Our team will help you plan a media strategy adapted to your needs. Expatica is much more than online advertising, we can offer you a comprehensive campaign encompassing several avenues: online, in print and in person.

SMALL BUSINESS PACKAGE Small business owners are also interested in advertising and promoting their companies, and Expatica wants to help these entrepreneurs reach the international market. Even sole proprietors can benefit from the small business package we have created to meet this need. Three packages are available with limited investment options for increasing name recognition and exposure.

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