PEST Analysis Trend Matrix Guide & Template
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A PROVEN METHOD FOR ASSESSING MARKET TRENDS AND DEFINING STRATEGIC CHOICES TO CAPITALIZE ON THOSE TRENDS.
ï‚¢The PEST Analysis Matrix is a framework
for outlining the critical market trends impacting an organization, how they manifest as Opportunities or Threats and what Strategies could be adopted in order to capitalize on the market trends.
The PEST Analysis Matrix Guide & Template should be used as
part of strategic analysis exercise that adopts the PEST approach.
The Template is helpful at synthesizing the key points
pertinent to market trend analysis and in a format that can easily be included in a market assessment report.
The Template is intended to be a summary information
capture template that can be supplemented with more indepth analysis worksheets where required.
This Template is available online to our Premium Members.
It is not available for separate purchase for non-members but is included in our Business Analysis Toolkit.