FOUR DECADES OF CRAFTING
BOUNTY
Master Distiller Liam Costello, left, with Bounty brand ambassador Christopher Mallam at Rum Co. of Fiji distillery in Lautoka.
F
iji’s much-loved Bounty Rum is 40. Proudly producing world-class rums out of its distillery in Lautoka since 1980, Paradise Beverages’ Rum Co. of Fiji has scooped multiple awards for its Ratu and Bati rum ranges. To mark Bounty Rum’s milestone anniversary, Paradise Beverages - Fiji’s leading beverages manufacturer – has released a special limited edition 12-year-old rum blend. An ideal gift, the 12-year-old rum (58% ABV) comes in a 1125mL bottle and is available at select retail outlets and duty-free stores. The limited edition rum features a blend of the distillery’s finest aged reserves, which have mellowed over time in heavily charred oak barrels. Its savoury, caramel, smokey oak, fruity and liquorice notes produce a perfectly well-rounded rum. “This special limited release was created to celebrate the 40 years of Bounty Rum in Fiji, and as the number one selling spirit for travellers leaving Fiji,” said Liam Costello, master distiller and blender.
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“It took nine months of sampling 100 different blends with my tasting panel, Renny Prasad and Jyoti Naidu, until we found just the right rum blend that will do the Bounty Rum brand proud.” Paradise Beverages’ general manager, Mike Spencer, said “There are so many reasons for Fijian’s to be proud of their home-grown beverages. Our beers and RTDs (Ready to Drink) are equal to anything in the world and our rums are best in class globally. We are so fortunate to have these products available in Fiji and around the world, too”. Headquartered in Fiji, Paradise Beverages has operations across multiple sites, including the Fiji Brewery in capital Suva, the Rum Co. of Fiji Distillery (Lautoka) and the Vailima Brewery in Apia, Samoa. Its range includes local favourites Fiji Bitter, Fiji Gold (Fiji’s top selling beer), Vonu Pure Lager, Bounty Rum, as well as a range of Ready to Drink products: Bounty Rum and Cola, the Tribe range and the most successful selling RTD, Joskes Brew with cola.
