SÃO JOSÉ DOS CAMPOS AIR SHOW
POST SHOW REPORT
24 TO 27 OF MAY 2012 DCTA - DEPARTAMENTO DE CIÊNCIA E TECNOLOGIA AEROESPACIAL W W W . E X P O A E R O B R A S I L . C O M . B R
| Patrocínio Sponsor
| Apoio Show Aéreo Air Show Support
| Organização Production
SÃO JOSÉ DOS CAMPOS AIR SHOW
POST SHOW REPORT THE EVENT Expo Aero Brasil is the country’s major event in the aerospace sector. Held at the Department of Aerospace Science and Technology (DCTA) in São Jose dos Campos (SP), the show was the stage for the presentation of important companies in the aviation world, professionals from the production chain, suppliers, aircraft buyers, students and aircraft lovers.
GENERAL NUMBERS
In the four days of the 15th edition of Expo Aero Brazil - EAB 2012, in São José dos Campos (SP), the volume of contacts and business generated during the fair surprised the exhibitors very positively.
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NATIONAL VISITATION COMPARISON BY REGION
MOST REPRESENTED CITIES
North Region 4%
São Paulo - 51% Minas Gerais - 15% Northeast Region 2%
Rio de Janeiro - 12% Goiás - 6% Paraná - 4 % Rio Grande do sul - 3%
Central West Region 8%
Southeast Region 78%
Others - 9%
South Region 8%
VISITOR’S PROFILE*
42%
Businessmen, executives, pilots and aircraft owners
18%
Air Force and Navy Members, Army, Government and Police Forces
21%
Entrepreneurs, executives, professionals, farmers and industrials
16%
Sports aviation and students
* Estimated attendance 15,617 people - Days 24, 25 and 26 of May 2012. This does not include paying visitors / general public - 27 of May 2012.
GENDER
AGE GROUP
61 % 39 %
18 to 23 years
35 to 45 years
25 to 35 years
More than 45
15% 38%
30%
17%
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2012 GOLDEN WINGS TROPHY
Wagner Bittencourt , Chief Minister’s Secretariat of Civil Aviation in Brazil
The Golden Wings Award 2012 was handed at the opening of EAB 2012 in the recognition of the people who provide important services to the aviation industry. • • • • • • • •
In the first edition of the Award, were honoured and were present: • Wagner Bittencourt, Minister of the Department of Civil Aviation • Engineer Ozires Silva • Marcelo Pacheco dos Guarany, president of the National Civil Aviation Agency (ANAC) • Gustavo do Valle, president of the Brazilian Airport Infrastructure Company (Infraero) • Francelino da Silva Paes, executive manager of Aviation Products Aviation BR • José Mello Correa, Secretary for Economic Development and Science and Technology of São José dos Campos • Lieutenant Air Brigadier Juniti Saito, Air Force Commander (COMAER)
INTERNATIONAL PARTNERSHIP
Domingos Meirelles General Manager of ExpoAir
Amanda Stainer Director of Farnborough International
Cmte. Decio Corrêa, President of Expo Aero Brasil
José de Mello Corrêa – Secretary for Economic Development and Science and Technology of São José dos Campos, Paulo Nunes de Almeida – President of Exponor Portugal, Amanda Stainer - Director of Farnborough International, Cmte. Decio Corrêa - President of Expo Aero Brasil, Philippa Ewart - Marketing e Communication Manager of Farnborough International, Domingos Meirelles - Diretor Geral da ExpoAir.
In order to strengthen the event and thus heat up the Brazilian aerospace sector, ExpoAir established a partnership with Farnborough International Ltd., organizer of the Farnborough Airshow, one of the most important fairs to the aerospace industry in the world. This partnership will put Expo Aero Brasil in the world scenery of aeronautical trade fairs, creating greater visibility and attracting qualified companies and public that leverage and generate the businesses in the sector.
SÃO JOSÉ DOS CAMPOS AIR SHOW
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OZIRES SILVA AUDITORIUM
The Auditorium Ozires Silva was created with the goal of developing actions to disseminate, contribute to the democratization of access to information, produce and create content, technical cooperation, among others. In the 2nd Brazilian Congress of Aeronautical Training, Expo Aero Brasil had the participation of important names from the Brazilian aerospace industry: • • • •
Adalberto Bogsan – Technical Vice-President of Gol Linhas Aéreas Inteligentes Ivan Carvalho - Flight Operations Director of Azul Linhas Aéreas Brasileiras Nelson Rodrigues Pinto Neto - Advisor to the Secretary of Civil Air Navigation (SAC) Edson Luiz Gaspar - Coordinator of the Civil Aviation Degree at Anhembi Morumbi University
1.600
+ than
PARTICIPANTS
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COMMUNICATION, ADVERTISING AND MIDIA
It is undeniable that Expo Aero Brasil awakens the interest of the media. An example of what are the more than R$ 9.2 mi in spontaneous media generated in the last edition. The communication and dissemination campaign of Expo Aero Brasil is extremely important for the exhibitors and organizers of the event. Over R$ 2 mi were invested in advertising.
WEB COMMUNICATION
6.000
+ than
FANPAGE - FACEBOOK
60.000 OFFICIAL WEBSITE – LAST 3 MONTHS VISITATION
COUNTRIES THAT MOST ACCESS WWW.EXPOAEROBRASIL.COM.BR
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OTHER RELEVANT NUMBERS
100.000
+ than
CONTACTS (EAB MAILING: NATIONAL AND INTERNATIONAL AEROSPACE SECTOR)
PERIODICITY: ANNUAL (12 MONTHS) • • 6 FIRST MONTHS (2X/3X WEEK) • • 7TH TO 10TH MONTH (3X/4X WEEK) • • 45 DAYS (DAILY)
Communication
2.500 POSTERS SENT TO: • • •
AVIATION TRAINING ORGANIZATION MAINTENANCE CENTRES AND SHOPS COMPANIES, ASSOCIATIONS AND GOVERNMENTAL AND MILITARY AGENCIES
Poster
150
+ than
SENT EDITIONS
E-NEWS
8Months IN MAJOR SECTOR MAGAZINES
Advertising
25.000 BADGES DELIVERED
BADGES
3.500 QUANTITY DELIVERED
Catalogue
10.000 QUANTITY DELIVERED
EAB Magazine
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ENVIRONMENTAL RESPONSIBILITY
EAB 2012 IS COMMITED TO ENVIRONMENTAL RESPONSIBILITY THROUGH NEUTRALIZATION OF CARBON, WITH CARBON CREDITS, IN PARTNERSHIP WITH THE COMPANY NEUTRALIZE CARBONO.
créditos de carbono é feita através do incentivo a projetos ambientais capturam ou deixam de emitir gases de efeito estufa na atmosfera.
que geram querem as emissões.
As empresas através da Neutralize Carbono Investem em Projetos de redução de emissões que geram os créditos de carbono.
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EAB THANKS ITS SPONSORS AND SUPPORTERS Sponsor
Support
Patners
Secretaria de Desenvolvimento Econômico e da Ciência e Tecnologia
Oficial Air Show Support
Official Push-back
Official Logistic Operator
Mídia
O
Production
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