Exposed is the definitive entertainment, lifestyle and listings guide for Sheffield, available online & as a monthly magazine. Published with a cool contemporary feel, it is the essential guide to culture, clubbing, food & drink, fashion, music and much more.
We have a circulation of 10,000 copies throughout the city at a comprehensive list of shops, bars, cafes and local businesses as well as appearing on the tram. We also have over 28,000 page views of our website each month and an email database of 16000 who receive the magazine in their inbox. Exposed Magazine, 1 Beehive Works, Milton Street, Sheffield, S3 7WL Tel: 0114 275 7709 Fax: 0114 275 7750 www.exposedmagazine.co.uk
80 of our readers say exposed is the best free magazine in the city.
33% have bought a product/ service as a result of an Exposed advert. 67% have visited an advertisers website.
Market research shows Exposed has approx. 40,000 readers; 20% of whom are students.
67 are aged between 18 & 40 and 71% go out at least twice a week.
Contact Nick Hallam: nick@exposedmagazine.co.uk Tel: 0114 275 7709 www.exposedmagazine.co.uk
BIGGER AND BETTER
Target your audience in our biggest issues of the year JANUARY
2013 Reviewed / Fitness Special
Coverage will range from who was hot or not in 2013 with also a sneaky look forward to 2015. We’ll also tell you how to get physically and mentally fit for 2015.
FEBRUARY Loved Up
We’ll walk you through the first date and all the way up the aisle as only Exposed can. Coverage will range from ideas for perfect gifts for your loved ones on Valentine’s Day to hints and tips on how to make the big day that little bit special.
APRIL
We’re In Fashion
Spring is just around the corner and we see it as the perfect time to talk all things fashion. Our 24 page special will see us focus on what’s hot in the Sheffield fashion scene as well as fashion shoots, new columnists and lots of pictures of swanky handbags.
ADVERTISING RATES Double page spread Full page Half page Quarter page Eighth page First DPS Back cover Inside front cover Page 3 Inside back cover
£1300 £800 £400 £200 £100 £1500 £1500 £1100 £1100 £1100
Front cover button Section Sponsorship
£200 From £100 per page
DISCOUNTS 12 issues 6 issues 3 issues charities/pre-payment
35% 25% 15% 10%
ALL PRICES ARE SUBJECT TO VAT.
STAND OUT FROM THE CROWD...
Inserts: 5,000 @£300 // 10,000 @£500
MAY
Festival Special
Our guide to the summer festival season featuring giveaways/previews and interviews with all the major local and national events.
JULY
Tramlines Music Festival Special
Tramlines is the largest FREE festival in Europe and happens right here on our doorstep. Three live music stages and over 70 venues put on a weekend of music mayhem and Exposed is right in the middle of it all.
OCTOBER
The Student issue
Our Student ‘flip’ special - featuring a 64pg supplement student guide packed full of advice, information and features for all of Sheffield’s scholars. 3000 copies are specifically targeted at the student population; distributed hand to hand on campus and around student residential areas. Don’t just take our words for it - Hallam and Sheffield Uni both use this issue to target students and get the message out.
DECEMBER
It’s Christmas…
Everyone spends a small fortune on Christmas – so make sure you get your slice of the pie by advertising in our big Christmas special featuring gift ideas, party planning and a dedicated guide on how to make this festive season extra special. Also features huge coverage of Sheffield’s New Year parties.
Exposed readers are low consumers of rival media but are big on social media...
JUST 18% READ NOW THEN, ONLY 15% READ TOAST AND A MERE 26% READ THE SHEFFIELD TELEPGRAPH. 90% OF OUR READERS ARE REGULAR USERS OF SOCIAL MEDIA SITES SUCH AS FACEBOOK & TWITTER.
To book your space call our advertising team on 0114 275 7709 or email sheffield@exposedmagazine.co.uk
Contact Nick Hallam: nick@exposedmagazine.co.uk Tel: 0114 275 7709 www.exposedmagazine.co.uk
Opportunities Online...
ADVERTISING OPPORTUNITIES
Details of online packages
BANNER ADVERT: £200 PER MONTH
APPEARS IN PRIME POSITION ON ALL PAGES
This is a premium position for those of you interested in a strong branding opportunity that will be seen by a wide range of site visitors. Banners appear on all pages of the site, with a maximum of 6 revolving banners in position at any one time. Your banner will be viewed 8,600 times per month.
TOWER ADVERT: £120 PER MONTH
TO BE FOUND AT THE SIDE OF ALL WEB PAGES.
Another effective tool for those of you wishing to attract a wide base of customers. Towers appear on all pages of the site, with a maximum of 6 in position at any one time, changing every time a user clicks on a new page. Expect your tower to be viewed 8,600 times per month.
WALLPAPER: £499 MONTH / £200 WEEK STAND OUT FROM THE CROWD...
An Exposed wallpaper provides a thrilling visual spectacle to wow audiences by using the space either side of the website. We can combine this with a banner advert to offer a truly three dimensional visual identity.
SPONSORSHIP: FROM £200
INCLUDES... IN-SESSION, FOOD BLOG,FASHION BLOG, CULTURE BLOG, MUSIC BLOG, BEER BLOG.
Your chance to sponsor some of our most popular content - covering music, food, culture, films, fashion. Each deal will also be linked to content in the magazine. Package includes: ‘Sponsored by’ and logo flash on corner of website image, inline ad, offer at foot of item, URL link to website. Youtube video, ‘Sponsored by’ title card. Email newsletter, news story with ‘Sponsored by’ and logo flash on image. 1 per month. Social media; shoutouts in Facebook & Twitter.
E-MARKETING TO OUR DATABASE OF 16,000* E-SHOT £99
Send a message to our email database. 3 per week.
E-SHOT + EDITORIAL £125
Combine this with an online news piece.
WHITE LABEL E-SHOT SERVICE £399
Send your bespoke enewsletter to our database as if its your own.
...taking your
message further
MONTHLY VISITS: 12,333 9,485 ABSOLUTE UNIQUE VISITORS 28,562 PAGE VIEWS, 74% NEW VISITORS 3.20 PAGES/VISIT* Stats: Google analytics – www.exposedmagazine.co.uk, October 1, 2012 – March 31, 2013
Contact Nick Hallam: nick@exposedmagazine.co.uk Tel: 0114 275 7709 www.exposedmagazine.co.uk
Opportunities Online...
ADVERTISING OPPORTUNITIES
Details of online packages
SPONSORED COMPETITIONS: £200 PREMIUM PACKAGE INCLUDES:
MAGAZINE TECHNICAL SPECS GRAPHIC DESIGN, TYPESETTING, SCANNING,REPRO AND OTHER PRODUCTION WORK CAN BE UNDERTAKEN BY OUR TEAM ON YOUR BEHALF.
All data collected through the competition ‘Sponsored by’ and logo flash on corner of website image, inline ad, offer at foot of item, URL link to your website. Email newsletter, competition promo with ‘Sponsored by’ and logo flash on image. 1 per month. ‘Sponsored by’ shoutouts in Facebook and Twitter.
DOUBLE PAGE SPREAD
SITE TAKE OVER: £1500 MONTH / £499 WEEK
DESIGN AREA 175 MM X 248 MM BLEED AREA 181 MM X 254 MM
ALIGN YOUR BRAND WITH OURS...
As well as providing a startling visual effect through a combination of a ‘wrapper’ wallpaper background across the site, an Exposed ‘Site Takeover’ offers top tier opportunities to collaborate on engaging content, the chance to fast track brand affiliation and create a compelling journey with audiences. The package includes… Background wallpaper wrapper plus banner advert Take over home page hub featuring co-developed Campaign of online and multimedia content for website including curtain raiser news story, guest editorship, interviews, virals. Package of Inline advertising Bespoke social media campaign
TWITTER TAKE OVER: £195/DAY Align your brand with our Twitter page The package includes… Dedicated Tweets Bespoke background image
WEBSITE SPEC DETAILS AND DEADLINES Banner Advert Jpeg, 72 dpi 530 x 120
Tower Advert Jpeg, 72dpi 170x400
Inline Advert Jpeg, 72 dpi 530x100
Wallpaper Jpeg, 72 dpi Spec as required
ESHOT
Our enewsletter goes out Wednesday each week. To ensure your information is included – we need all images, logos and text by the Monday before.
COMPETITIONS
All competitions run for a month (unless agreed otherwise with our sales rep) and will require copy, images and logos by the 19th of the month. You will be supplied with a promotional schedule for your competition before it goes live and stats and analysis of its success on its conclusion.
DESIGN AREA 350 MM X 248 MM BLEED AREA 356 MM X 254 MM
PLEASE ALLOW A 6MM CHANNEL ALONG CENTRE SPINE.
FULL PAGE
HALF PAGE
HORIZONTAL 164 MM X 113 MM VERTICAL 80 MM X 228 MM QUARTER PAGE
VERTICAL 80 MM X 113 MM HORIZONTAL 56 MM X 164MM *ALL SIZES ARE WIDTH X HEIGHT All copy for advertisement can be supplied by CD or emailed to ads@exposedmagazine.co.uk or in the following formats: InDesign or Quark Xpress Collect for output and supply all fonts used Adobe Illustrator Convert all text to paths and export as an EPS PDF Please ensure all images used are CMYK mode and not RGB colour and all fonts converted to paths where possible, embedded or supplied with copy. In all cases a proof must be supplied
Followers & fans
TWITTER: 10,261 FACEBOOK: 3,000*
* Data supplied on Aug 26, 2014
Contact Nick Hallam: nick@exposedmagazine.co.uk Tel: 0114 275 7709 www.exposedmagazine.co.uk