artwork by: Evelyn Uscaga, Senn High School, Chicago, 2013 Expressions Challenge
TABLE OF CONTENTS 01
Foreward
02
About the Expressions Challenge
03
About the Educator Toolkit
04
Contest Essentials
06
Voting & Judging
07
Contest Timeline
09
Strategies on How to Implement Expressions in Class
20
Essay / Poetry Samples
25
Visual Art Samples
28
Video Screen Shot Samples
30
Expressions Challenge Glossary of Terms
32
Official Rules
34
Parental Consent Form
35
Credits
Artwork by: Kia Henry, Corliss High School, Chicago, 2013 Expressions Challenge
A MESSAGE FROM WALGREENS The Walgreen Company is pleased to once again present our award-winning program, the Expressions Challenge, to Chicago and St. Louis area high school youth. Last year, more than 1,500 students participated, and each year, the contest entries get better and better. Walgreens is proud to offer this platform for students to dig deep, find their authentic voice, and creatively express themselves. Now more than ever, our youth are barraged with all kinds of messages. Whether through social media, television, internet, or personal relationships, the influences on our youth are guiding them toward choices that - in one way or another - impact their lives in ways unimagined. Walgreens wants to influence positive behaviors that lead to positive outcomes. And for many, art and prose are means to unleashing those positive behaviors. The Expressions Challenge serves as a peer-to-peer education platform for teens to creatively express how today’s top issues affect their health, academics, and wellness. Self-esteem, teen pregnancy, cyber-bullying, sexting, HIV/AIDS and other issues are explored and expressed through visual arts, media arts, and creative writing. Contest winners as well as their teachers and schools receive cash, prizes, and public recognition for a job well done. Through the years we have learned that students perform better when they are engaged in assignments that really matter to them. This Educator Toolkit is your "how to" classroom guide for engaging your students by integrating the contest into your existing curriculum. Walgreens is dedicated to helping people get, stay, and live well. At the end of the day, we hope to guide students to make better choices about their personal health and wellness. We hope you and your students will take advantage of this rewarding opportunity to get involved. Remember, the contest is only a vehicle. The real learning happens as students go through the process of self-awareness and positive expression. Sincerely,
Director of Community Affairs Walgreen Company
Educator Toolkit | 01
ABOUT THE EXPRESSIONS CHALLENGE The Walgreens Expressions Challenge (Expressions) is an incentive based contest for high school teens ages 14 to 18 to showcase their creative perspective on sexual responsibility and healthy lifestyle choices. The Expressions Challenge motivates teens to voice their opinion on topics including: self-esteem, teen pregnancy, STD prevention, abstinence, sexting, and sexual responsibility awareness. Entrants may submit their perspective in three categories: Creative Writing, Media Arts or Visual Arts. Over a two-month period, during the fall semester, teens will engage in the contest through their schools, community organizations and grassroots initiatives. Hundreds of entries are received each year from students in Chicago and St. Louis. An influential panel of health experts and stellar artists judge the top 30 submissions from each category—Creative Writing, Media Arts and Visual Arts—. Twelve winners rise to the top, six from Chicago and six from St. Louis. There are two winners per category and each city is judged independently. Winners—educators, students, schools, and organizations—and their family are invited to a private award ceremony where winners are recognized and receive winnings in both cities. The Expressions Challenge has awarded nearly $200,000 in cash and prizes to winners, entrants, teachers, schools, and organizations. Expressions reaches beyond the contest period through the Expressions Gallery Tours, where the entrants' artwork is on display at partner schools for two to three weeks promoting peer-to-peer healthy choices. Expressions "Stop. Think. Wait" Poster Campaign transforms the entrants' works in the Visual Arts category into posters with impact messages, which are distributed to schools, organizations and select Walgreens locations in Chicago and St. Louis. Additionally, Expressions Teen Summits provide a platform within schools to bring medical experts and celebrity guests to educate youth on the importance of making healthy decisions for their future. Over the years, Expressions has become a peer-to-peer movement reaching more than 500,000 teens through an integrated approach.
ABOUT THE EDUCATOR TOOLKIT 4HE %XPRESSIONS #HALLENGE %DUCATOR 4OOLKIT WILL SERVE AS AN EASY CLASSROOM kHOW TO GUIDEl FOR TEACHERS PROGRAM ORGANIZERS AND STUDENTS TO LEARN HOW TO PARTICIPATE IN THE PROGRAM 4HIS 4OOLKIT WILL PRESENT STEPS FOR EDUCATORS ON HOW TO INTEGRATE THE #HALLENGE IN THEIR EXISTING CURRICULUM
INCLUDE POINTS OF IN CLASS DISCUSSION PROJECT TIMELINE EXAMPLES OF PAST ENTRIES AND RESEARCH RESOURCES FOR STUDENTS 4HE OVERARCHING GOAL OF THIS 4OOLKIT IS TO INCREASE AWARENESS ON KEY ISSUES THAT IMPACT TEENS AND GENERATE AN INCREASED NUMBER OF ENTRIES FROM ALL SCHOOLS PARTICIPATING IN THE %XPRESSIONS #HALLENGE 4HE %XPRESSIONS #HALLENGE IS ABOUT CREATIVITY %XPRESSIONS SHOULD BE A FUN PEER TO PEER EDUCATION PROJECT FOR YOU AND YOUR STUDENTS 7E RELY ON EDUCATORS TO IGNITE THE YOUTHlS CREATIVE SIDE BY PROVIDING INSIGHT ON THE TYPES OF WORK THEY CAN SUBMIT IN ONE OF THE THREE CATEGORIESq#REATIVE 7RITING 6ISUAL !RTS AND -EDIA !RTS /VER THE YEARS %XPRESSIONS PROJECTS HAVE INCLUDED EXQUISITE STATUES HEARTFELT POEMS AND IMPACTFUL PUBLIC SERVICE ANNOUNCEMENT VIDEOS ALL CREATED BY TEENS WITH THE SUPPORT OF THEIR TEACHERS 4EACHERS HAVE EVEN USED %XPRESSIONS AS AN OPPORTUNITY FOR STUDENTS TO RECEIVE COMMUNITY SERVICE CREDITS WHICH COUNT TOWARD HIGH SCHOOL GRADUATION REQUIREMENTS 7E ENCOURAGE EDUCATORS TO BE CREATIVE IN THEIR IMPLEMENTATION OF THIS EXCITING INITIATIVE
%DUCATOR 4OOLKIT \
Eligibility
High school teens ages 14 to 18
Topics
(suggested but are not limited to): • Abstinence • Self-Esteem • Sexual Responsibility
• Sexting • STD Prevention • Teen Pregnancy
Prizes Each market, Chicago and St. Louis, is treated as two non-competing contests. At the conclusion of each contest, there are a total of six winners (two per category) selected per market. Prizes are awarded to student winners and their teacher and school, depending on the prize level. Winners and their family are invited to a private award ceremony where award recipients are recognized and receive winnings in both cities.
Categories
Teens may submit their response to the topics using any of the three mediums. Each participant can submit one entry per category as an individual or group of up to five people. • Creative Writing: - Essay, Poetry, Short Story • Media Arts - Graphic Design, Painting, Sculpture, Photography • Multimedia: - Video, Recorded Song/Rap
Qualified Expressions Challenge entries will be judged individually by category and market. Chicago and St. Louis contests are non-competing and will be judged separately.
• • • •
Originality Writing style Quality of work Adherence to Contest and Category Guidelines
1st Place Winner
$3,000
• $2,000 in cash for the student • $500 in cash for their school • $500 cash prize for their teacher
2nd Place Winner
$1,750
• $1,250 in cash for the student • $500 in cash for their teacher
Educator Toolkit | 05
VOTING & JUDGING
%XPRESSIONS #HALLENGE JUDGING TAKES PLACE IN THREE ROUNDS 0UBLIC 6OTE 0RELIMINARY *UDGING AND %XPERT 0ANEL *UDGING
1) Public Voting
0UBLIC 6OTING IS OPEN TO THE PUBLIC %NTRIES WHICH ADHERE TO THE CONTEST QUALIüCATIONS AND OFüCIAL RULES WILL BE POSTED IN THE #ONTEST SECTION OF THE %XPRESSIONS #HALLENGE WEBSITE WWW %XPRESSIONS#HALLENGE COM WITHIN HOURS OF SUBMISSION %NTRANTS ARE INVITED TO SHARE THEIR ENTRY WITH FAMILY FRIENDS TEACHERS PEERS AND SOCIAL NET WORKS TO VOTE FOR THEIR ENTRY 0UBLIC 6OTING IS A WEIGHTED VOTE %NTRIES WHICH MEET THE QUALIüCATIONS AND OFüCIAL RULES WILL PROCEED TO THE 0RELIMINARY *UDGING ROUND 0UBLIC 6OTING ENDS PRIOR TO THE START OF THE 0RELIMINARY *UDGING
2) Preliminary Judging
0RELIMINARY *UDGING IS A PRIVATE JUDGING ROUND ADMINISTERED BY THE SPONSOR )N EACH CATEGORY #REATIVE 7RITING 6ISUAL !RTS AND -EDIA !RTS THE TOP ENTRIES ARE SELECTED FOR A TOTAL OF ENTRIES IN #HICAGO AND ENTRIES IN 3T ,OUIS 4HE %XPERT 0ANEL OF *UDGES IN THE RESPECTIVE MARKETS WILL REVIEW THE RUNNER UPS
3) Expert Panel Judging
%XPERT 0ANEL *UDGING IS THE üNAL PRIVATE JUDGING ROUND ADMINISTERED BY THE SPONSOR )N EACH MARKET #HICAGO AND 3T ,OUIS A PANEL OF EXPERTS COMPRISED OF MEDICAL PRO FESSIONALS CIVIC LEADERS AND ACCOMPLISHED ARTISTS AND WRITERS ARE SELECTED TO JUDGE THE RUNNER UP ENTRIES 4HIS %XPERT 0ANEL OF *UDGES IS RESPONSIBLE FOR IDENTIFYING THE TOP TWO üNALISTS PER CATEGORY #REATIVE 7RITING 6ISUAL !RTS AND -EDIA !RTS FOR A TOTAL OF SIX üNALISTS IN THEIR RESPECTIVE MARKET \ 7ALGREENS %XPRESSIONS #HALLENGE
Post Event Exposure The Expressions Program aims to highlight the winners and participants by including their submissions in our signature peer-to-peer education initiatives, which are: the Expressions Challenge Gallery Tours, where the entrants’ art work is on display at partner schools for a two to three week period to promote peer-to-peer healthy choices. Expressions’ Stop. Think. Wait. Poster Campaign transforms the entrants’ work in the ‘visual arts’ category into posters with impact messages, which are distributed to schools and organizations for display in Chicago and St. Louis. The Expressions Challenge Teen Summits provide a platform within schools to bring medical experts and celebrity guests to educate youth on the importance making healthy decisions has on their future.
Prohibited
Submissions with explicit images and profane language, nudity, and any form of discrimination are not eligible for entry and will be automatically disqualified. The use of the Walgreens brand in the entry is strictly prohibited. Entries featuring and/or make mention of the Walgreens logo or brand in any form will be disqualified. Past winning entries, official contest rules and entry criteria are available at www.ExpressionsChallenge.com. *Currently the Expressions Challenge is offered in the Chicago and St. Louis metropolitan areas.
CONTEST TIMELINE October 1, 2014 November 30, 2014 December 1, 2014 December 12, 2014 December 15, 2014 December 17, 2014 December 18, 2014 December 19, 2014 January 2015
artwork by: Guadalupe Gaona, Mathews-Dickey Boys' & Girls' Club, St. Louis, 2012 Expressions Challenge
STEP ONE: KNOW THE FACTS Self-Esteem 3ELF %STEEM IS THE COMMON THREAD FOR GOOD OR BAD BEHAVIOR )NSECURITY SELF WORTH PHYSICAL APPEARANCE FASHION MEDIA ACCEPTANCE RELATIONSHIPS
AND COMPETITIVE ABILITY ARE CONTRIBUTORS TO HOW TEENS AND PEOPLE GAGE THEIR SELF ESTEEM $O3OMETHING ORG IS THE COUNTRYlS LARGEST NONPROüT FOR SOCIAL CHANGE AND YOUNG PEOPLE TO YEARS OLD !CCORDING TO $O3OMETHING ORG PERCENT OF GIRLS AND PERCENT OF GUYS IN HIGH SCHOOL ARE ATTEMPTING TO LOSE WEIGHT 7HEN GIRLS AGES TO FEEL BAD ABOUT THEIR LOOKS MORE THAN PERCENT OF THEM AVOID NORMAL DAILY ACTIVITIES SUCH AS ATTENDING SCHOOL !PPROXIMATELY PERCENT OF MIDDLE SCHOOL AND HIGH SCHOOL BOYS EXERCISE REGULARLY TO INCREASE MUSCLE MASS #UTTING BULLYING SMOKING DRINKING OR DISORDERED EATING ARE SOME OF THE NEGATIVE ACTIVITIES PERCENT OF GIRLS WITH LOW SELF ESTEEM REPORTED TAKING PART IN COMPARED TO PERCENT OF GIRLS WITH HIGH SELF ESTEEM )N ADDITION GIRLS WHO LACK HIGH SELF ESTEEM ARE FOUR TIMES MORE LIKELY TO PARTICIPATE IN ACTIVITIES WITH BOYS THEY EVENTUALLY REGRET LATER 4EEN GIRLS WISH THEIR PARENTS WOULD COMMUNICATE BETTER WITH THEM BY HAVING FREQUENT AND OPEN CONVERSATIONS
Abstinence !BSTINENCE SHOULD ALWAYS BE CONSIDERED WHEN DISCUSSING TEEN RELATIONSHIPS 2ELATIONSHIPS 5NDER #ONSTRUCTION A NONPROüT FOCUSED ON CLOSING THE GAP BETWEEN YOUTH TEACHER PARENT AND ADULT COMMUNICATION BASED AROUND YOUTH HEALTHY DECISIONS HAS NOTED PERCENT OF HIGH SCHOOL STUDENTS ARE VIRGINS 7HEN SURVEYED PERCENT OF TEENS SAID SEXUAL ACTIVITY FOR HIGH SCHOOL AGE TEENS IS NOT ACCEPTABLE EVEN IF PRECAUTIONS ARE TAKEN AGAINST PREGNANCY AND SEXUALLY TRANSMITTED DISEASES "OYS AGES TO WHO PARTAKE IN PREMATURE SEXUAL ACTIVITY ARE SIX TIMES HIGHER FOR EVER HAVING USED ALCOHOL APPROXIMATELY TIMES HIGHER FOR SMOKING MARIJUANA AND NEARLY FOUR TIMES HIGHER FOR DROPPING OUT 'IRLS TO YEARS OLD WHO ENGAGE IN EARLY SEXUAL ACTIVITY ARE SIX TIMES HIGHER FOR EVER HAVING USED ALCOHOL TIMES MORE LIKELY TO SMOKE MARIJUANA NEARLY TIMES HIGHER FOR DROPPING OUT 3IXTY THREE PERCENT OF TEENS WHO HAD SEXUAL INTERCOURSE WISH THEY WAITED 8 Centers for Disease Control and Prevention. (2002). Youth risk behavior surveillance. 9 National Campaign to Prevent Teen Pregnancy. (2000). The Cautious Generation? Teens Tell Us About Sex, Virginity, and “The Talk”. Washington, DC: Author. 10 Donald Orr, “Premature Sexual Activity as an Indicator of Psychological Risk,” Pediatrics,Vol. 87, No. 2, Feb. 1991, pp.141-7 11 National Campaign to Prevent Teen Pregnancy. (2000). Not Just Another Thing to Do: Teens Talk %DUCATOR 4OOLKIT \
Teen Pregnancy 7HILE TEEN PREGNANCY IS ON THE DECLINE IN THE 53 IT IS STILL A BIG FACTOR WITH THE TEEN DROP OUT RATE 4HE #ENTER FOR $ISEASE #ONTROL RECORDED BABIES BORN TO TEEN GIRLS AGED TO YEARS IN .EARLY ONE THIRD OF GIRLS IN THE 5NITED 3TATES WILL GET PREGNANT BEFORE THE AGE OF 4HESE BIRTHS ACCOUNT FOR AN EIGHT PERCENT DECREASEqA RECORD LOW FOR 5 3 TEENS IN THIS AGE GROUPqCOMPARED TO &OR TEEN GIRLS TO THE BIRTH RATE DECLINED PERCENT AND FOR TEEN GIRLS TO THE BIRTH RATE FELL SEVEN PERCENT 0OSSIBLE REASONS FOR THE DECLINE IN TEEN PREGNANCY SEEM TO STEM FROM TEENS BECOMING LESS SEXUALLY ACTIVE AND THOSE WHO ARE SEXUALLY ACTIVE APPEAR TO USE FORMS OF BIRTH CONTROL INCLUDING CONTRACEPTION MORE THAN IN PREVIOUS YEARS
Sexting 4HE ACT OF SEXTING IS KNOWN AS SENDING SEXUALLY EXPLICIT MESSAGES OR SHARING SEMI NUDE OR NUDE PHOTOS OR VIDEOS OF A PERSON VIA A MOBILE TEXT MESSAGE OR SOCIAL MEDIA !CCORDING TO 3EX AND4ECH 2ESULTS FROM A 3URVEY OF4EENS AND 9OUNG !DULTS CONDUCTED BY 4HE .ATIONAL #AMPAIGN TO 0REVENT 4EEN AND 5NPLANNED 0REGNANCY 4HE .ATIONAL #AMPAIGN FOUND PERCENT OF ALL TEENS ARE SENDING OR POSTING SEXUALLY SUGGESTIVE MESSAGES 3EVENTY ONE PERCENT OF TEEN GIRLS AND OF TEEN GUYS WHO HAVE SENT OR POSTED SEXUALLY SUGGESTIVE CONTENT SAY THEY HAVE SENT OR POSTED THIS CONTENT TO A BOYFRIEND OR GIRLFRIEND 3IXTY SIX PERCENT OF TEEN GIRLS AND OF TEEN BOYS SAY THEY DID SO TO BE mFUN OR ČIRTATIOUSn THEIR MOST COMMON REASON FOR SENDING SEXY CONTENT &ORTY FOUR PERCENT OF BOTH TEEN GIRLS AND TEEN BOYS SAY THEY SENT SEXUALLY SUGGESTIVE MESSAGES OR IMAGES IN RESPONSE TO SUCH CONTENT THEY RECEIVED !N ADDITIONAL PERCENT OF BOTH TEEN GIRLS AND TEEN BOYS SAY IT IS COMMON FOR SEXUALLY SUGGESTIVE TEXT MESSAGES TO GET SHARED WITH PEOPLE OTHER THAN THE INTENDED RECIPIENT
STD Awareness + Prevention 0ARENTS AND OTHER ADULTS REMAIN THE BIGGEST INČUENCE ON STUDENTS AS IT RELATES TO ADVICE AND ROLE MODELING REGARDING ISSUES OF SEX ACCORDING TO A STUDY CONDUCTED BY 4HE .ATIONAL #AMPAIGN !LTHOUGH TO YEAR OLDS REPRESENT ONLY ONE QUARTER OF THE SEXUALLY ACTIVE POPULATION THEY ACCOUNT FOR NEARLY HALF MILLION OF THE MILLION NEW CASES OF 34)S
12 Hamilton BE, Martin JA, Ventura SJ. Births: Preliminary date for 2011. National Vital Statistics Reports. 2012; 61(5). Table 2. 13 Martinez G, Copen CE Abma JC. Teenages in the United States: Sexual activity, contraceptive use, and childbearing, 2006-2010. National Survey of Family Growth. National Cernt for Health Statistics. National Vital Health Stat. 2011; 23(31). \ 7ALGREENS %XPRESSIONS #HALLENGE
4HE 4ASKFORCE OF 'REATER #LEVELAND /HIO 4HIS PROGRAM USES HIP HOP MUSIC AND VIDEOS TO PROVIDE INFORMATION ABOUT SAFER SEX AND MAKING SEXUAL DECISIONS 9OUNG AUDIENCES IDENTIFY WITH THE CONTENT APPRECIATE THE CREATIVE APPROACH AND ARE RESPONSIVE TO THE PREVENTION MESSAGES AND THE 4ASKFORCE HOPES THAT YOUNG PEOPLE WILL kOWNl AND PROMOTE THE POSITIVE MESSAGES THROUGHOUT THEIR SOCIAL CIRCLES WWW AIDSTASKFORCE ORG 2ESOURCE HTTP WWW AIDSTASKFORCE ORG 7RITERS#ORPS 7RITERS#ORPS PLACES PROFESSIONAL WRITERS IN COMMUNITY SETTINGS TO TEACH CREATIVE WRITING TO YOUTH 3INCE ITS INCEPTION IN THE PROGRAM HAS HELPED NEARLY YOUNG PEOPLE FROM NEIGHBORHOODS THROUGHOUT 3AN &RANCISCO IMPROVE THEIR LITERACY AND INCREASE THEIR DESIRE TO LEARN 7RITERS#ORPS IS A JOINT PROJECT OF THE 3AN &RANCISCO !RTS #OMMISSION AND 3AN &RANCISCO 0UBLIC ,IBRARY AND IS PART OF A NATIONAL ALLIANCE WITH SITES IN THE "RONX AND 7ASHINGTON $# 2ESOURCE HTTP WWW SFARTSCOMMISSION ORG 7# .EW 3CHOOL !CTIVISTS .EW 3CHOOL !CTIVIST A YOUTH LED THEATER PROJECT OF -ETRO 4EEN!)$3 USES SLAM POETRY GAMES BREAK DANCING AND MUSIC TO ACCOMPLISH ()6 PREVENTION WITH URBAN ČAIR 2ESOURCE HTTP WWW METROTEENAIDS ORG .AMES 0ROJECT &OUNDATION %STABLISHED IN 4HE .!-%3 0ROJECT &OUNDATION IS THE INTERNATIONAL .'/ NON GOVERNMENTAL ORGANIZATION THAT IS THE CUSTODIAN OF 4HE !)$3 -EMORIAL 1UILT AN OFüCIAL !MERICAN TREASURE 4HE MISSION OF 4HE .!-%3 0ROJECT &OUNDATION IS TO PRESERVE CARE FOR AND USE 4HE !)$3 -EMORIAL 1UILT TO FOSTER HEALING HEIGHTEN AWARENESS AND INSPIRE ACTION IN THE AGE OF !)$3 3PECIüCALLY 4HE .!-%3 0ROJECT WORKS TO DISPLAY 4HE 1UILT IN NEARLY VENUES EACH YEAR TO CONSERVE AND CARE FOR THE AGING TON TAPESTRY AND ITlS HALF A MILLION PIECE ARCHIVE AND TO ENCOURAGE AND SUPPORT THE CREATION OF NEW 1UILT PANELS FOR THIS EVER EVOLVING HANDMADE MEMORIAL 2ESOURCE HTTP WWW AIDSQUILT ORG 'RAN &URY 'RAN &URY WAS AN ACTIVIST ARTIST COLLECTIVE THAT CAME TOGETHER IN 4HEY TOOK THE NAME 'RAN &URY FROM THE SPECIüC 0LYMOUTH MODEL USED BY THE .EW 9ORK 0OLICE $EPARTMENT FOR UNMARKED POLICE CARS 4HE NAME
\ 7ALGREENS %XPRESSIONS #HALLENGE
artwork by: Mara Hontanosas, Stephen Tyng Mather High School, Chicago, 2012 Expressions Challenge
STEP TWO: ENGAGE YOUR CLASS 4HE #HALLENGE AMPLIüES THE CURRENT ACADEMIC CURRICULUM OF OUR HIGH SCHOOL PARTNERS BY FOCUSING NOT JUST ON SEX EDUCATION BUT ON OTHER DISCIPLINES AS WELL INCLUDING !RT %NGLISH AND (EALTH %XPRESSIONS IS MORE THAN JUST AN AVENUE TO PROVIDE AWARENESS ON HEALTHY LIFESTYLE CHOICES
INCLUDING 34$ PREVENTION BUT A WAY TO MOTIVATE TEENS TO JOIN A PEER TO PEER MENTORING MOVEMENT THAT INSPIRES OTHER TEENS TO MAKE RESPONSIBLE DECISIONS SUPPORTING THEIR HEALTHY FUTURE 3TUDIES CONTINUALLY SHOW THAT TEENS HAVE CHALLENGES DISCUSSING SEXUAL HEALTH WITH PARENTS TEACHERS AND OTHER ADULTS 4HROUGH THIS INITIATIVE STUDENTS ARE OFFERED A SAFE AND ENGAGING PLACE TO TALK ABOUT THE CHALLENGES THEY FACE REGARDING DECISIONS ON SEXUAL RESPONSIBILITY WHILE BEING OFFERED AN OPPORTUNITY TO BE REWARDED FOR IT
Classroom Discussion Topics 4HE LIST OF CHALLENGES TEENS FACE TODAY ARE A FAR CRY FROM THOSE FACED BY YOUNG PEOPLE JUST A DECADE AGO 0ARTICIPATING IN THE %XPRESSIONS #HALLENGE OFFERS STUDENTS AN OPPORTUNITY TO TAP INTO THEIR CREATIVITY TO ARTICULATE TOUGH ISSUES RELEVANT TO THEIR LIVES 3TUDENTS ARE ENCOURAGED TO FOCUS ON A VARIETY OF THEMES AMONG THEM SELF ESTEEM AND SELF IMAGE SEXUAL HEALTH AND RESPONSIBILITY PEER PRESSURE AND THE INČUENCE OF THE )NTERNET AND POP CULTURE AS IT RELATES TO THEIR DAILY LIVES 0AST %XPRESSIONS #HALLENGE WINNERS HAVE SHOWN REMARKABLE DEPTH OF SENTIMENT AND CREATIVE SAVVY WHEN IT COMES TO COMMUNICATING ON THESE TOUGH SUBJECTS /NE WINNING %XPRESSIONS #HALLENGE POETRY ENTRY CAPTURED A STUDENTlS üCTIONAL BUT MOVING EXPERIENCE AS AN EXPECTANT TEEN MOTHER LIVING WITH ()6 WHILE FEARING FOR THE FUTURE OF HER UNBORN BABY !NOTHER %XPRESSIONS #HALLENGE ART ENTRY WINNER FEATURED A LIST OF MORE THAN CONSEQUENCES AND WARNINGS ASSOCIATED WITH ()6 INTERWOVEN INTO A PHOTOGRAPH OF THE ARTISTlS OWN FACE AND HAIR 9OUR STUDENTS ARE ENCOURAGED TO DRAW ON THEIR CREATIVITY AND UNIQUE INSIGHTS TO MAKE THE %XPRESSIONS #HALLENGE MEANINGFUL FOR THEM AND THEIR PEERS
4HE FOLLOWING ARE SUGGESTED CLASSROOM DISCUSSIONS THAT WILL HELP STUDENTS PREPARE FOR PARTICIPATING IN THE %XPRESSIONS #HALLENGE o o o o
3AFE )NTERNET 3URüNG FOR 4EENS 3EXUALITY 3EXUAL (EALTH 3EXUAL /RIENTATION AND 'ENDER )DENTITY #OMMUNICATING WITH 0ARENTS !DULTS !BOUT 3EXUALITY
\ 7ALGREENS %XPRESSIONS #HALLENGE
o #YBER BULLYING o ()6 !)$3 AND 34)S o #ULTIVATING (EALTHY 2ELATIONSHIPS
STEP THREE: TAKING THE CHALLENGE 3TUDENTS CAN WORK ON THE %XPRESSIONS #HALLENGE EITHER INDIVIDUALLY
OR IN A GROUP TO CREATE AN ENTRY THAT DEPICTS THEIR OPINION ON HOW THEY WILL MAKE HEALTHY DECISIONS FOR A BRIGHT FUTURE %NCOURAGE STUDENTS TO BE CREATIVE DRAW FROM PERSONAL EXPERIENCES OR USE EXAMPLES IN FOUND IN MEDIA TO INSPIRE THEIR ENTRY 4HEIR ARTISTIC TALENT IS LIMITLESS
___________________________ In-Class Project Timeline 7EEK 2EVIEW THE %DUCATOR 4OOLKIT $ISPLAY 0OSTERS IN #LASSROOM 7EEK )NTRODUCE %XPRESSIONS TO #LASS 2EVIEW %NTRY #RITERIA 7EEK $EVELOP #LASS $ISCUSSION ON 4OPICS 3TUDENT (OMEWORK 2ESEARCH &AVORITE 4OPIC 7EEK 7ORK WITH 3TUDENT TO )DENTIFY #ATEGORY TO %NTER 3TUDENT (OMEWORK #OMPLETE $RAFT OF %NTRY 7EEK %DUCATOR #OLLECTS %NTRY $RAFT TO 2EVIEW 7EEK $RAFTS $ISTRIBUTED TO 3TUDENTS 3TUDENT (OMEWORK 2EVISE $RAFT !CCORDING TO %DITS 7EEK %DUCATOR 2ECEIVES &INAL $OCUMENTS FOR 3UBMISSION 7EEK %NTRIES 5PLOADED OR -AILED TO THE %XPRESSIONS #HALLENGE
%DUCATOR 4OOLKIT \
CREATIVE WRITING SAMPLES Ivy Zhao
Youth are the Answer
%LIMINATING THE VIRUS ()6 IS NO MEAN FEAT AND IS NOT POSSIBLE AT THE MOMENT $EALING WITH ()6 AND !)$3 HOWEVER IS THE PROBLEM THAT NEEDS TO BE ADDRESSED 9OUTH CAN SERVE TO HELP IN MUL TIPLE FUNCTIONS 4HE PRIMARY FUNCTION IS HOPEqHOPE FOR THE FUTURE 7E CAN DEPEND ON THE YOUTH NOW TO PIONEER THE üELD OF MEDICINE /NE EXAMPLE IS THE DEVELOPMENT OF BETTER BLOOD SCREEN ING TECHNIQUES TO DETECT ()6 POSITIVE BLOOD 9OUTH CAN ALSO HELP IN A MORE SHORT TERM WAY !DOLESCENTS AND YOUNG ADULTS IN THE S AND LATER SPEARHEADED THE LOOSENED SEXUAL FREE DOMS AND STANDARD OF MORALITY PROVING THEIR POWER OVER THESE IMPLIED INSTITUTIONS 4HEY CAN ONCE AGAIN EXERCISE THAT POWER 0ERHAPS THEY WONlT BE ABLE TO COMPLETELY REVERSE WHAT HAD HAPPENED YET THEY CAN STILL INČUENCE OTHER YOUTH NOW 0UBLIC AWARENESS CAMPAIGNS DONE INFORMALLY BY YOUTH THROUGH POSITIVE PEER PRESSURE WOULD WORK MUCH BETTER THAN THE HEALTH CLASSES AND THE HEALTH POSTERS BOTH OF WHICH HAVE LOST ITS EFüCACY IN STUFFY ROOMS 9OUTH CAN THEN STIČE A FEW OF THE WAYS IN WHICH ()6 IS SPREAD AND ALSO SUPPRESS THE SUBSEQUENT WAVES OF TRAGEDY !)$3 CAUSES 9OUTH THEN CAN BE THE MORE AUTHORITY WHERE GOVERNMENTAL AND PARENTAL AUTHORITY FAILS 9OUTH CAN ENCOURAGE OTHERS TO BE MORE CAREFUL ABOUT THOSE DIRTY NEEDLES WHEN HAVING SEX BY TRYING TO AVOID ACCIDENTS THAT REQUIRE HOSPITALIZATION "ECAUSE MOST YOUTH DEPEND ON THEIR FRIENDS AND PEERS JUST AS MUCH IF NOT MORE THAN THEIR PARENTS
SUPPORTIVE AND WISE YOUTH CAN HELP PREVENT MANY SITUATIONS WHERE ()6 CAN BE CONTRACTED WITHIN THEIR CONTROL 4HEY CAN BE THERE WHERE OLDER INSTITUTIONS CANNOT 4HE POWER OF YOUNG PEOPLE IS WHAT FUELS THE LIFEBLOOD OF MANKIND *UST AS THEY IMPLEMENTED CHANGE IN PREVIOUS GENERATIONS THEY TOO CAN DO IN THE üGHT AGAINST !)$3 5SING YOUTH NOT OLDER ADULTS TO PROVIDE AWARENESS WOULD BE MORE FRUITFUL 4HE HOPE OF THE FUTURE IS WITHIN THE ADOLES CENTS AND YOUNG ADULTS OF TODAY AND THE HARNESSING OF THEIR COLLECTIVE POWER IS MIGHTY
%DUCATOR 4OOLKIT \
Chanel Strain
Speak to Educate
Xerxes Flores
Simple Things
Subria Whitaker
Game Over
MEDIA ART SAMPLES Brittany Hardaway & Dunbar Broadcast Team
Know Your Partner. Get Tested.
Matt Markivee
The Choice is Yours.
Expressions Glossary of Terms !BSTINENCE 4HE PRACTICE OF REFRAINING FROM SOME OR ALL ASPECTS OF SEXUAL ACTIVITY FOR MEDICAL
PSYCHOLOGICAL LEGAL SOCIAL üNANCIAL PHILOSOPHICAL MORAL OR RELIGIOUS REASONS !DOLESCENT SEXUALITY 2EFERS TO SEXUAL FEELINGS BEHAVIOR AND DEVELOPMENT IN ADOLESCENTS AND IS A STAGE OF HUMAN SEXUALITY 3EXUALITY IS OFTEN A VITAL ASPECT OF TEENAGERSl LIVES 4HE SEXUAL BE HAVIOR OF ADOLESCENTS IS IN MOST CASES INČUENCED BY THEIR CULTURElS NORMS AND MORES THEIR SEXUAL ORIENTATION AND THE ISSUES OF SOCIAL CONTROL SUCH AS AGE OF CONSENT LAWS !)$3 !CQUIRED )MMUNODEüCIENCY 3YNDROME )MMUNE SYSTEM FAILURE AND DEBILITATION RESULTING IN SEVERE AND EVENTUALLY FATAL ILLNESS CAUSED BY ()6 INFECTION !T 2ISK 3EXUAL "EHAVIORS !CCORDING TO A REPORT PREPARED FOR THE 5 3 $EPARTMENT OF (EALTH AND (UMAN 3ERVICES THE YOUNGER THE AGE OF üRST SEXUAL INTERCOURSE THE GREATER THE RISK OF UNWANT ED PREGNANCY AND SEXUALLY TRANSMITTED INFECTIONS 4HIS IS BECAUSE THOSE WHO BEGIN HAVING SEX AT YOUNG AGES ARE GENERALLY EXPOSED TO RISK FOR A LONGER TIME ARE LESS LIKELY TO USE CONTRACEPTION
GENERALLY HAVE MORE SEXUAL PARTNERS AND TEND TO ENGAGE IN HIGHER RISK SEXUAL BEHAVIORS SUCH AS ALCOHOL OR DRUG USE PRIOR TO SEXUAL INTERCOURSE AND HAVING MULTIPLE CONCURRENT SEXUAL PARTNERS )T MUST BE RECOGNIZED AS WELL THAT EARLY INTERCOURSE IS FREQUENTLY NOT VOLUNTARY "IRTH #ONTROL #ONTROL OF THE NUMBER OF CHILDREN BORN PREVENTING OR LESSENING THE CHANCE OF PREGNANCY #ONTRACEPTION $ELIBERATE PREVENTION OF CONCEPTION #YBER BULLYING 4HE USE OF THE )NTERNET AND RELATED TECHNOLOGIES TO HARM OTHER PEOPLE IN A DE LIBERATE REPEATED AND HOSTILE MANNER 'ENDER )DENTITY ! PERSONlS PRIVATE SENSE OF AND SUBJECTIVE EXPERIENCE OF THEIR OWN GENDER 4HIS IS GENERALLY DESCRIBED AS ONElS PRIVATE SENSE OF BEING A MAN OR A WOMAN CONSISTING PRIMARILY OF THE ACCEPTANCE OF MEMBERSHIP INTO A CATEGORY OF PEOPLE ()6 (UMAN )MMUNODEüCIENCY VIRUS THE BODY LACKS THE ABILITY TO MOUNT A NORMAL IMMUNE RE SPONSE TO INFECTION THE VIRUS THAT CAUSES !)$3 3AFE 3EX 3EXUAL ACTIVITY ENGAGED IN BY PEOPLE WHO HAVE TAKEN PRECAUTIONS TO PROTECT THEM
8 Sexual abstinence. (2013, April 10). In Wikipedia, The Free Encyclopedia. Retrieved 21:24, April 19, 2013, from http://en.wikipedia.org/w/index.php?title=Sexual_abstinence&oldid=549732154 9 Adolescent sexuality. (2013, March 8). In Wikipedia, The Free Encyclopedia. Retrieved 21:27, April 19, 2013, from http://en.wikipedia.org/w/ index.php?title=Adolescent_sexuality&oldid=542743501 10 Birth Control. (2013, April 19). In Merriam-Webster, An Encyclopedia Britannica Company. Retrieved 4:47 PM, April 19, 2013, from http:// www.merriam-webster.com/dictionary/birth%20control
\ 7ALGREENS %XPRESSIONS #HALLENGE
SELVES AGAINST SEXUALLY TRANSMITTED INFECTIONS 34)S SUCH AS ()6 !)$3 )T IS ALSO REFERRED TO AS SAFER SEX OR PROTECTED SEX WHILE UNSAFE OR UNPROTECTED SEX IS SEXUAL ACTIVITY ENGAGED IN WITH OUT PRECAUTIONS 3EXTING 3ENDING SEXUALLY EXPLICIT MESSAGES AND OR PHOTOGRAPHS PRIMARILY BETWEEN MOBILE PHONES 4HE TERM IS A mMASH UPn OF THE TERMS SEX AND TEXTING 3EXUAL %DUCATION 4WO MAIN FORMS OF SEX EDUCATION ARE TAUGHT IN !MERICAN SCHOOLS COM PREHENSIVE AND ABSTINENCE ONLY #OMPREHENSIVE SEX EDUCATION COVERS ABSTINENCE AS A POSITIVE CHOICE BUT ALSO TEACHES ABOUT CONTRACEPTION AND AVOIDANCE OF 34)S WHEN SEXUALLY ACTIVE 3EXUAL 3ELF #ONCEPT $EVELOPING A SEXUAL SELF CONCEPT IS AN IMPORTANT DEVELOPMENTAL STEP DURING ADOLESCENCE 4HIS IS WHEN ADOLESCENTS TRY TO MAKE SENSE AND ORGANIZE THEIR SEXUAL EXPERI ENCES SO THAT THEY UNDERSTAND THE STRUCTURES AND UNDERLYING MOTIVATIONS FOR THEIR SEXUAL BEHAVIOR 3EXUAL (EALTH 2EPRODUCTIVE (EALTH (EALTH AS A STATE OF COMPLETE PHYSICAL MENTAL AND SOCIAL WELL BEING AND NOT MERELY THE ABSENCE OF DISEASE OR INüRMITY 2EPRODUCTIVE HEALTH
OR SEXUAL HEALTH HYGIENE ADDRESSES THE REPRODUCTIVE PROCESSES FUNCTIONS AND SYSTEM AT ALL STAGES OF LIFE 3EXUAL /RIENTATION IS AN ENDURING PERSONAL QUALITY THAT INCLINES PEOPLE TO FEEL ROMANTIC OR SEXUAL ATTRACTION OR A COMBINATION OF THESE TO PERSONS OF THE OPPOSITE SEX OR GENDER THE SAME SEX OR GENDER OR TO BOTH SEXES OR MORE THAN ONE GENDER 3EXUAL 2ESPONSIBILITY 4O BE CAPABLE OF MAKING MORAL PRACTICAL OR RATIONAL DECISIONS ABOUT SEXUAL ACTIVITY 4O BE ANSWERABLE FOR ONElS BEHAVIOR REGARDING SEXUAL ACTIVITY 3EXUALLY 4RANSMITTED )NFECTIONS 34) 3EXUALLY TRANSMITTED DISEASES 34$ ALSO RE FERRED TO AS SEXUALLY TRANSMITTED INFECTIONS 34) AND VENEREAL DISEASES 6$ ARE ILL NESSES THAT HAVE A SIGNIüCANT PROBABILITY OF TRANSMISSION BETWEEN HUMANS BY MEANS OF HUMAN SEXUAL BEHAVIOR INCLUDING VAGINAL INTERCOURSE ORAL SEX AND ANAL SEX 4EEN $ATING 6IOLENCE 4HE PHYSICAL SEXUAL PSYCHOLOGICAL OR EMOTIONAL VIOLENCE WITHIN A DATING RELATIONSHIP 7HILE DATING DOMESTIC AND SEXUAL VIOLENCE AFFECT WOMEN REGARDLESS OF THEIR AGE TEENS AND YOUNG WOMEN ARE ESPECIALLY VULNERABLE 9OUNG PEOPLE AGES TO EXPE RIENCE THE HIGHEST RATES OF RAPE AND SEXUAL ASSAULT AND PEOPLE AGE AND EXPERIENCE THE HIGHEST RATES OF STALKING
%DUCATOR 4OOLKIT \
OFFICIAL RULES
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A Group of up to five (5) people total is welcome to enter. Each Group must download the “Group” Entry Form(s) at www.expressionschallenge.com, click on the “Download” tab, and then print the Group Entry Form(s). Each team member must be included on the downloaded Group Entry Form(s). A Group can submit entries online or via mail. If a Group submits their
Legal Abbreviated Copy
entry online, only one group member can submit the entry on behalf of the group. This group
No purchase necessary. Void where prohibited. The Walgreens Expressions Challenge is open to legal
member will have to select the “Group” tab on the online entry form, and will then be prompted
U.S. residents residing in the Chicago metropolitan area of IL and residing in the St. Louis metropolitan
to upload the Group Entry Form(s), which will verify the four (4) additional Group member’s
area of MO, 14 to 18 years of age currently enrolled in high school. Starts 9:00 a.m. CT on 10/1/14 &
participation. Mail entries to: Walgreens Expression Challenge, GoldStar Communications, 230
ends 11:59 p.m. CT on 11/30/14. For Official Rules, visit www.expressionschallenge.com.
E. Ohio St., Suite 201, Chicago, IL 60611. Entry submitted via mail must include the General
Sponsored by Walgreen Co.
Contest Entry Form and the Group Entry Form. Entry Forms must be securely fixed to the Entry. Prizes will be split evenly among Group members.
_______________________________________________________________________ •
NO PURCHASE NECESSARY. VOID OUTSIDE OF THE CHICAGO, IL AND ST. LOUIS, MO
video or photo submission.
METROPOLITAN AREAS. •
Individual Entrant, not entering the contest a as Group, must be able to provide a release
1. Promotion Period: The Walgreens Expression Challenge (the “Contest”) begins at 9:00 a.m. Central Time (“CT”) on
form for each person appearing in his/her video or photo submission of his/her Entry. Spon-
October 1, 2014 and ends at 11:59 p.m. CT on November 30, 2014 (“Promotion Period”).
Download the Appearance Release Form at www.expressionschallenge.com, click on the
sor must be able to contact each person appearing in the potential winner’s video or photo. “Download” tab, and then select the Appearance Release Form to download.
2. Eligibility:
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Open only to legal United States residents residing in the Chicago metropolitan area of Illinois or the
All persons depicted in submitted videos or photos must be 13 years of age or older as of the date of Entry for the Entry to be entered into the Contest. Entrant and all persons
St. Louis metropolitan area of Missouri who are between 14 and 18 years of age currently enrolled in
depicted in the video or photo must attest that he/she has read, understood and agreed to
high school as of date of Entry. Professional artists, videographers, photographers and writers, or anyone who earns at least 20% of their income by providing these services are not eligible to enter this Contest. Employees of Walgreen Co. (“Sponsor”), GoldStar Communications (“Administrator”) and in the Sponsor’s sole discretion:
each of their affiliates, subsidiaries, advertising and promotion agencies, and their immediate family members and/or those living in the same household are not eligible. This offer is void outside the Chicago, Illinois, and St. Louis, Missouri, metropolitan areas and wherever prohibited. Subject to all federal, state and local laws. 3. How To Enter The Contest:
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Obscene, profane, lewd, defamatory content, data or images.
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Crude, vulgar or offensive pictures, depictions, images, language gang signs and/or symbols.
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Gratuitous violence, guns or other imagery or gestures of weapons.
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Explicit, graphic or sexual activity including nudity.
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Commercial products such as clothing, toys, food and/or their trademarks, brands,
During the Promotion Period, individuals may enter the contest online by visiting www.expression-
logo or endorsements.
schallenge.com (“Contest Website”), completing all required fields of the registration form and then
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Music of any kind should not be used in videos unless owned or licensed by the Entrant.
following the onscreen instructions to submit your entry into one of three categories: Visual Arts, Media
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License plates, phone numbers, personal addresses (physical or email) or otherwise.
Arts and Creative Writing. To be entered in the Visual Arts category, entrants must upload original
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Website or web page links.
artwork along with a title and caption. To be entered in the Media Arts category, entrants must upload
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Illegal drug or alcohol use or abuse or product images.
a photo or video along with a title and caption. To be entered in the Creative Writing category, entrants
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Derogatory characterizations of any ethnic, racial, sexual or religious groups, humiliate other
must upload an original essay or poem with a title and caption. The art, photo, video, essay, or poem
people (publicly or otherwise), any assault or threatening of others.
should reflect your perspective on Sexting, Self-Esteem, Teen Pregnancy, Sexually Transmitted
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Infection (STI) or Sexually Transmitted Disease (STD) Awareness and Prevention, Abstinence, or
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Sexual Responsibility Awareness to educate other teens on these key concerns some teens may face
Trespass or the violation of other people’s rights or property. emotional distress).
to generate awareness (“the Entry”). To enter by mail, go to www.expressionschallenge.com, click on
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the “Download” tab, and print an entry form from the “Download” section. The Official Entry Form can
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also be found on the reverse of a “Walgreens Expression Challenge” flyer. Complete and attach the
Any other content, display, materials and/or images that is or could be considered inappropriate, unsuitable or offensive, as determined by Sponsor in its sole discretion.
Entry Form and mail the Entry Form along with your original piece of Visual Art, Creative Writing or
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Media Arts to: Walgreens Expression Challenge, GoldStar Communications, 230 E. Ohio St., Suite
Any third party materials (including but not limited to music) that may otherwise violate or infringe any of the following:
201, Chicago, IL 60611. any person living or deceased (including but not limited to rights of privacy or publicity or
Individual and group entrants may submit up to one entry per category during the Promotion Period.
portrayal in a false light) or entity, or is otherwise objectionable, will not be considered and
Entrants, whether submitting as an individual or a group, may not enter into a category more than one
may disqualify the Entrant.
time during the contest duration. Group members listed on the entry form for a specific category are
− Clothing that is worn in the video or photo or artwork should not contain any visible logos, draw
not allowed to re-enter the same category as an individual; however, a group member can enter a
ings, cartoons, phrases, trademarks or other third-party materials.
separate category as an individual or with a group. Multiple entries per category from an individual,
− All Entries must be suitable for broadcast as determined in the sole discretion of Sponsor.
group or group member will be disqualified.
− Entrants may not copy or otherwise plagiarize the Entry from any source.
4. Contest Submission Guidelines: •
Video submissions must not exceed 180 seconds (3 minutes) in length.
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Video submission files must be: no larger than 1 GB in size and in one of the following formats: .mp4, .mov, .wmv, .avi. Art or Photo submissions must be: no larger than 1 GB and in one of the following formats: .jpg, .png, or .gif. Essay or Poem submissions must be at least 500 words but must not exceed 1,000 words in length.
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television program.
Entries must not have been previously posted where it could have been viewable by the public.
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Entries will be judged on the criteria outlined in Rule #5.
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Entry submissions must be in keeping with Sponsor’s image and may not be offensive, as determined by Sponsor in its sole discretion, nor can it defame or invade publicity rights or privacy rights of any person, living or deceased, or otherwise infringe upon any from the Contest.
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32 | Walgreens Expressions Challenge
Sponsor has the sole discretion to determine whether art, a video, photo, essay or poem qualify as an Entry. Any Entry not in compliance with the Contest Submission Guidelines
Only original music created by or music licensed by the entrant will be allowed in his/her video. All Entries must be in English.
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No Entry shall contain any content or performance that has been broadcast or streamed,
All Entries including personal information submitted at time of registration become the property of the Sponsor and will not be returned. Normal Internet access and usage charges imposed by entrants’ online service will apply. No information regarding Entries or
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5. Contest Judging: Expressions Challenge judging takes place in three rounds: 1) Public Vote, 2) Preliminary Judg-
disqualify any individual that tampers or attempts to tamper with the Entry process or the
ing, and 3) Expert Panel Judging. Winners for this contest will be selected by either (a) public
operation of the Contest or web site; violates the Official Rules; or acts in an unsportsmanlike or
voting (b) private judging or (c) a combination of the two. The winners selected are at the sole
disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. Any
discretion of the Sponsor.
attempt by any person to deliberately undermine the legitimate operation of the Contest may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the
1. Public Voting
-- Public Voting is open to the public. Entries which adhere to the contest
right to seek damages from any such person to the fullest extent permitted by law. Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. If,
Challenge website (www.ExpressionsChallenge.com) within 24 hours of submission.
for any reason, the Contest is not capable of running as planned, including infection by computer
Entrants are invited to share their entry with family, friends, teachers, peers, and social
virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes
networks to vote for their entry. Public Voting is a weighted vote. Entries which meet the
beyond the control of the Sponsor which corrupt or affect the administration, security, fairness, integrity or proper conduct of the Contest, then the Sponsor reserves the right at its sole
ends prior to the start of the Preliminary Judging.
discretion to cancel the Contest and determine the winners from among all eligible Entries received prior to cancellation based on the same criteria listed above.
2. Preliminary Judging
– Preliminary Judging is a private judging round administered by the
sponsor. In each category (Creative Writing, Visual Arts and Media Arts), the top 30 entries are selected for a total of 90 entries in Chicago and 90 entries in St. Louis. The Expert
appropriate, hereby grant the Sponsor, Administrator and each of their affiliates, subsidiaries,
Panel of Judges in the respective markets will review the 90 runner-ups. 3. Expert Panel Judging
8. Release: By entering the Contest, each entrant and all persons depicted in each submitted Entry, as assigns, licensees, and legal representatives the irrevocable, perpetual, worldwide right to use,
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tered by the sponsor. In each market, Chicago and St. Louis, a panel of experts, comprised of medical professionals, civic leaders, and accomplished artists and writers, are selected to judge the 90 runner-up entries. This Expert Panel of Judges is responsible for identifying
reproduce, edit, market, broadcast, store, distribute, have distributed, reproduce, re-arrange, change, add to or delete from, translate, adapt or otherwise revise and/or alter the Entry by blurring or distorting any person, place or item depicted in the Entry, on any display thereof, publicly and privately display, communicate, publicly and privately perform, transmit, have transmitted, create derivative works based upon, and promote his/her Entry, for editorial, commercial, promotional and all other purposes. In addition, each entrant and all those depicted in his/her Entry hereby assign to the Sponsor all royalty-free, non-exclusive rights, titles, and
All eligible Entries will be judged by a panel of judges determined by Sponsor, to determine one (1) First Place winner per Metropolitan Area per Category, and one (1) Second Place winner per Metropolitan Area per Category on or about November 30, 2014 on the basis of the following judging criteria: o Appropriateness to Theme (40%)
interests that he/she may be deemed to have in any reproduction, product, or derivative work using or incorporating the Entry. Each entrant represents and warrants that: (i) all rights to the Entry belong to the individual entrant and the Entry does not and shall not infringe on any copyright or any other third party right nor violate any applicable law or regulation, (ii) the Entrant has the right to grant any and all necessary rights and licenses provided herein, including without limitation, all necessary copyright and other related rights to the Entry (including any approvals
o
Originality (25%)
from those depicted in your video/photo), free and clear of all claims and encumbrances without
o
Artistic Expression (25%)
violating the rights of any person or entity, including any right to privacy or publicity, (iii) the
o
Entry description consisting of the entry title and a two to five sentence description (10%)
Entrant and all those depicted in his/her Entry hereby hold the Sponsor harmless from and against
In the event of a tie, tied Entries will be re-judged by the judges based solely on Appropriateness to Theme. Decisions of judges are final with respect to all matters relating to this Contest and all interpretations of these Official Rules by Sponsor is final.
any third party claim arising from use of the Entry and the entrant waives any right to inspect or approve uses of the Entry or to be compensated for any such uses. Participating in the Contest constitutes permission to the Sponsor and its agencies to use participants’ names, biographical information, pictures/portraits, likenesses, Entries and/or voices, for purposes of advertising and
6. Prizes And Approximate Retail Values (“ARV”):
trade without further compensation, unless prohibited by law. BY ACCEPTING A PRIZE, SPONSOR,
First Place winners (6 – 1 per Category per Metropolitan Area): $2,000, awarded in the form of a
ADMINISTRATOR, AND EACH OF THEIR AFFILIATES, SUBSIDIARIES, ADVERTISING AND PROMOTION
check to the First Place winner, $500, awarded in the form of a check to the First Place winner’s
AGENCIES, AND ALL OF THEIR RESPECTIVE SHAREHOLDERS, OFFICERS, DIRECTORS, EMPLOYEES AND
school designated at time of registration and $500, awarded in the form of a check to the First Place winner’s teacher designated at time of registration. The ARV of each First Place prize is $3,000. Second Places (6 – 1 per Category per Metropolitan Area): $1,250, awarded in the form of a check to the Second Place winner, and $500, awarded in the form of a check to the Second Place winner’s teacher designated at time of registration. The ARV of each Second Place winner is $1,750. Prizes will be awarded provided a sufficient number of eligible Entries are received per
ASSIGNS, MEMBERS, REPRESENTATIVES AND AGENTS, WILL HAVE NO LIABILITY WHATSOEVER FOR, AND WILL BE HELD HARMLESS BY WINNERS FOR ANY LIABILITY FOR ANY INJURY, LOSS OR DAMAGES OF ANY KIND TO PERSONS, INCLUDING DEATH AND PROPERTY DAMAGES SUSTAINED, DUE IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, FROM THE ACCEPTANCE, POSSESSION, USE OR MISUSE OF A PRIZE OR PARTICIPATION IN THIS CONTEST OR PARTICIPATION IN ANY CONTEST OR PRIZE-RELATED ACTIVITY. Each entrant and persons appearing in Entry hereby represent and warrant that he/she has read these rules and are fully familiar with its contents.
Category per Metropolitan Area. 9. Winners’ List: 7. General Rules: Winners will be notified by phone, e-mail and/or mail. Potential First and Second Place winners (or his/her parent or legal guardian, if a winner is a minor in his/her state of residence) will be required to sign and return an Affidavit of Eligibility, liability/publicity release (where legal) and assignment of rights within seven (7) days of notification attempt or prize will be forfeited. Return of any prize or prize notification as undeliverable may result in disqualification and alternate determination. A 1099 tax form will be submitted on behalf of the First and Second Place winners’ (or his/her parent or legal guardian’s) by Sponsor for the value of the prize awarded. By participating in this
The winners’ list will be available on or after December 1, 2014 through February 1, 2014 at www.expressionschallenge.com. 10. Sponsor/Administrator: The Administrator of the Contest is GoldStar Communications, 230 E. Ohio St., Suite 201, Chicago, IL 60611.
Contest, entrants agree to be bound by these Official Rules and the decisions of the judges. The Sponsor, Administrator and its agencies are not responsible for technical, hardware, software or telephone malfunctions of any kind, lost or unavailable network connections, or failed, incorrect, incomplete, inaccurate, garbled or delayed electronic communications caused by the user or by any of the equipment or programming associated with or utilized in this Contest or by any human error which may occur in the processing of the Entries in this Contest or for any liability for damage to any computer system resulting from participation in, accessing or downloading information in connection with this Contest. The Sponsor reserves the right at its sole discretion to
Educator Toolkit | 33
Parental Consent Form
Student Participation in the Expressions Challenge
CREDITS Sponsor
Special Recognition John Gremer, Director of Community Affairs Walgreens Peggy Austin, President GoldStar Communications
Writers & Editor Patricia Andrews-Keenan, Writer Martina L. Smith, Writer Paul M. Patterson, Editor
Design Crifton Henri, Creative Director Something Flyer Creative Suite James Wheeler, Creative Director Wdb Marketing
Contributors April Harris
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artwork by: Rachel Villenueva, Bloom Township High School, Chicago Heights, IL, 2012 Expressions Challenge