Anne Marie Caulfield - LAMA Spring Seminar 2012 - Waterford

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Anne Marie Caulfield President, Waterford Chamber LAMA Spring Seminar 2012 The Role of Local Authorities in Enabling Economic Development


Waterford Chamber and Waterford City Council

Successful Collaborations‌


About Waterford Chamber • Established in 1787 • One of the oldest Chambers in the world • Represents over 450 businesses in Waterford • SME’s, Micro, MNC’s • Represented on a number of state Boards & Bodies • Waterford Chamber Skillnet • Enterprise Europe Network


A partnership approach….. • Partnership Roles:• Role of Local Authority: – Create an environment that facilitates economic activity

• Role of Business: – Generate economic activity – Create employment – Employment retention


Proactive Partnership….. • Working groups established …… • Tourism – Destination Waterford City Tourism – Strategically coordinated Festivals

• Retail – Destination Waterford City Retail – Christmas in Waterford

• • • •

University of the South East Supporting Indigenous companies & MNC’s Jointly promoting Waterford through networks Strategic inputs


Destination Waterford Retail • Presentation of the City • City in Bloom • Buildings

• Marketing • Various initiatives

• Events • • • •

Christmas in Waterford Halloween Spookfest 1848 Tricolour Festival Fashion Week


Destination Waterford Tourism • Map

Map is interactive on www.discoverwaterfordcity.ie


Destination Waterford Tourism Discover Waterford City - Picture the experience


Traffic Management Plan

Town Twinning •

Tramore Area Plan •

Tramore Chamber produced this in association with Tramore Tourism and Tidy Towns, and presented to Co. Council

Council’s Tramore Action Plan 2012-2016 •

Chamber and Town Council formed Town Twinning Committee

Tramore Chamber has made submissions

Christmas lights event •

In association with Tramore Town Council

• Past co-operation • • •

World Oceans Festival Sponsored Bins Initiative Blue Flag Action Group



About Harvest …. • • • • • • • • • •

7 day festival Celebrates Food Heritage & Culture 50,000 visitors to the City Showcases the City Estimated €3m in economic activity Promotes Agri-Food business regionally and nationally Targets National & international tourism markets Home of GIY – collaborative approach Fosters artisan producers in the region Harvest 2012 • 10th -16th September


In conclusion...

The collaborative approach works!


Thank you.


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