HOW WE SET UP YOUR CAMPAIGN FOR SUCCESS

DISCOVERY & STRATEGY

Strategic onboarding and situational assessment to confirm our overall approach and key messaging to create a plan-of-attack with our ‘Big Idea’.

Creative Production

Identify and leverage available assets, prioritize any new content needed to craft the right messaging and design that tells your story.

Media Activation

Set up your campaign for success across mediums, platforms and channels for your specific lead generation campaign. Align business goals and set campaign KPIs, preparation is everything.

Launch Campaign

Launch the campaign and conduct initial CTA A/B testing to validate concepts and maximize media efficiency. We will ensure the winning creative is amplified and that leads generated follow the specified conversion funnel.