CAMPAIGN OPTIMIZATION THAT DELIVERS PERFORMANCE

We focus on designing creatives that resonate, engage and encourage investor action (download, learn more, set up a call, invest) to secure new audiences.

A/B Testing

Multiple ads are created to test variants and determine an ‘initial’ winner – gaining insights into the best CTA. The image, headline and copy is extremely useful for the optimization purpose.

Repeat …Indefinitely!

We track the campaign daily and repeat the optimization process as many times as needed based on performance KPIs so we can continuously drive the best results.

Analyze Data

Within a few days, data (CTR,CPC,CPL, etc.) is collected and analyzed to inform factual decision making and media optimization.

It takes 7-12+ touch points to convert an investor

Optimize Campaign

Optimization changes happen constantly and in real-time. They are made by integrating new ad variants to maximize performance, spend efficiency and response time.