Orange juice publication - this is the title of the publication

The issuuees: Alexander Grosse, Amalie Rosenstand, Anders Hellerup Madsen, Anders Fugmann, Andreas Dahl, Andrei Ungureanu, Cameron Gallacher, Christian Kastbjerg, Denise Twum, Elise Sabbag, Fabio Stabel, Fernando Romero, Francesco Zanitti, Frej Soya, Grace Cheung, Greta Baranauskaité, Jesper Torp Kristensen, Jesper Holm Olsen, Joe Hyrkin, John Sturino, Jonas Nielsen, Joshua Davis, Karen Mørkholt, Kenneth Skovhus, Lasse Bach, Laurits Langberg, Louise Gonzalez Lauridsen, Maciej Pekala, Mads Sejersen, Marie Bjerregaard, Martin Koch, Matt B., Michael England, Michelle Yang, Mie Tandrup, Mikkel Jensen, Musharrif Hussain, Nicolai Gylling, Paul Kim, Peter Assentorp, Rachel Torres, Rob Siwek, Rolf Ussing, Simon Ellefsen, Slavko Krucaj, Slawomir Smiechura, Søren Thomsen and Yan Hong. The issuu Interns: Anisa Tavangar, Ashley Zhang, Jessica Wong, Joseph Kind, Kaija Hsiao and Maya Kandell. The issuu Production Babies: Frode, Issac, Lea, Lucjia and Naja. Special Thanks: Fredrik Linåker, Juan Jose Romano, Jiyu Zhang, Jonas B. Jensen, Mads Hartmann, Raghav Karol, Sorin Dimofte and Søren Vind.

When I joined issuu as a Senior Product Owner exactly one year ago, the thing I first noticed was the care and passion with which everything here is crafted. From the beautiful content being uploaded by publishers to the animated discussions of technical architecture, an acute attention to detail was everywhere I looked. These were definitely my kind of people.

During my first week at issuu, I was thrown into a major project — at the time no one knew how big it was going to be — rewriting the core of issuu from scratch. Initially, we were driven by the upcoming changes in the browsers (i.e. the slow death of Flash). However, as we started digging into it, it turned out to be so much more than just about technology. We were re-engineering and redesigning issuu to be ready for the future. Despite working under taxing deadlines, I’m proud to say

With this premier issue of ORANGE JUICE we’ll share the story of our remarkable yearlong journey. It’s definitely not your typical tech story about a shiny new feature or an amazing growth story. It’s much grittier than that. Our story is about the dedication, hard work and sheer guts necessary to rebuild the very core of a massive existing product. And we figured what better vehicle to tell our story than the one that hundreds of thousands of issuu publishers use to tell theirs each month. It’s also the perfect opportunity for us to show off all the big little details we’ve built into issuu’s incredible new reading experience.

we still questioned everything and chose better over faster.

Happy reading!