Brand Book Manual Guidelines
VISIÓN
CREAMOS CONEXIONES
POSITIVAS Y PERMANENTES
TABLE OF CONTENTS CREATIVE
SOLUTIONS
03 04 05 06 07 08-09 10 11-12 13
Introduction Logo Identity Usage Logo Variations - Logo Rules - Logo Offensive Primary Brand Color Typography Print Media Merchandising Design Element - Sign Vehicles Power Point Template - Signature email
INTRODUCTION CREATIVE
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The visual elements must offer a level vision in any of its reproductions, therefore we must be very careful to the time to use the EXXEDE logo symbol with other elements (texts, images, other brands or even the margins of the documents) that may appear next to the brand. To avoid this type of problems that may degrade the image visual, there will be a space that surrounds the logo in the that there can not be any element. This margin size equals to the same size of the logo symbol distributed between both parties.
< imagetype
< isotype < slogan
Constructive process / Sizing
LOGO IDENTITY USAGE
Logotype
CREATIVE
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LOGO IDENTITY USAGE
Full Color
C M Y K
60 0 30 0
C M Y K
60 0 30 0
C M Y K
70 0 40 0
C M Y K
60 50 50 20
C M Y K
85 30 55 10
C M Y K
66 63 55 42
One Color
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C M Y K
CREATIVE
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CREATIVE
70 0 40 0
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CREATIVE
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C M Y K
CREATIVE
0 0 0 100
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LOGO VARIATIONS
Logotype (logo), isotype and imagetype
Black & Wihite CREATIVE
SOLUTIONS
CREATIVE
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Our Logo Rules / Logo Offences
CREATIVE
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TYPOGRAPHY
Typeface Corporate typography is about Ocupied regular a typography Sans Serif that transmits simplicity, modernity and seriousness. The family of the typeface Pasarela allows us to combine the logo with texts, Writings, modifications, etc. Secondary Font Orator Std Regular to typography Sans Serif which we use in our brand slogan
Primary Font
Font size
14 PT
CREATIVE
SOLUTIONS
Secondary Font
exxede
AutovĂa del Coral HigĂźey-Miches, Plaza Boulevard del Este, planta Baja Suite No 8
PRINT MEDIA
Corpotative Card
DIRECTOR GENERAL, CEO
Tel: (809) 816-8762
www.exxede.com Adiaz@exxede.com Redes Sociales|DiseĂąo GrĂĄfico|VĂdeo y FotografĂa Asesorias Comerciales
CREATIVE
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Letter Head SOLUTIONS
PRINT MEDIA
CREATIVE
Tel: (809) 816-8762
Autovía del Coral Higüey-Miches, Plaza Boulevard del Este, planta Baja Suite No 8
www.exxede.com Adiaz@exxede.com
CREATIVE
SOLUTIONS
Envelopes Tel: (809) 816-8762
www.exxede.com Adiaz@exxede.com
Autovía del Coral Higüey-Miches, Plaza Boulevard del Este, planta Baja Suite No 8
CREATIVE
Tel: (809) 816-8762
www.exxede.com Adiaz@exxede.com CREATIVE
SOLUTIONS
SOLUTIONS
Autovía del Coral Higüey-Miches, Plaza Boulevard del Este, planta Baja Suite No 8
MERCHANDISING
One Color CREATIVE
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CREATIVE
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CREATIVE
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SOLUTIONS
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C
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DESIGN ELEMENTS
Sign vehicles
CREATIVE
SOLUTIONS
DESIGN ELEMENTS
Ppt Template
Signature email
CREATIVE
SOLUTIONS
Autovía del Coral Higüey-Miches, Plaza Boulevard del Este, Planta Baja Suite No 8, Bávaro PC
Tel: (809) 816-8762
www.exxede.com Adiaz@exxede.com