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ultimate people

We are nothing without the people in our community, which is why we invest in our relationships above all else. We believe that an empowering, supportive and welcoming environment brings out the best in people and champions the success of those who crave it.

PASSION

We are passionate about what we do and who we do it with. It’s an attitude that’s naturally infused in self-propelled sports, and it’s our point of reference for the products we develop and the relationships we establish along the way.

COMMUNITY

We thrive on collaboration and community. We strive to develop meaningful connections with our customers, athletes, retailers and suppliers to not only build a better product, but to welcome diverse perspectives into the conversation.

We are driven by performance because it allows us to learn, evolve, adapt and succeed. Our focus on innovation and quality means we’re always asking questions, challenging the status quo and searching for a better solution.

ultimate performance

INNOVATION

We are industry leaders that embrace forward-thinking ideas. We trust that leaving our comfort zone and taking calculated risks are the ingredients for achieving new goals and solving real problems.

QUALITY

We hold ourselves to a high standard, because excellence is key when seeking the best performance. We rigorously test and stand by every product we make to ensure a high-level of integrity, safety and reliability that our customers know and expect from us.

We have a responsibility to make decisions that positively affect the prosperity of people and the planet. Reducing our impact on the world while growing our commitment to stewardship in as many ways as possible is fundamental to our lives and the outdoors.

ultimate planet

SUSTAINABILITY

We strive to leave the smallest impact on our planet for the benefit of future generations by making sustainable decisions in our business and manufacturing processes and choosing quality, durable materials that last for the long haul.

CONSERVATION

We foster respect and care for the outdoors by educating ourselves and others about protecting this place we love. We invest in environmental stewardship as a member The Conservation Alliance who has has contributed over $27 million to grassroots conservation groups throughout North America.